BRAVO ANNOUNCES BLUEFLY.COM, L'OR�AL PARIS, SATURN, AND TRESEMM� AS TOP SPONSORS FOR "PROJECT RUNWAY"

Brother International And The Hershey Company Are 'In' As Integrated Partners For Season Four, Set To Premiere Wednesday, Nov. 14 at 10 PM ET/PT

Bravo Renews Series Partnership With ELLE Magazine For Fourth Season of Emmy-Nominated Series

NEW YORK � November 1, 2007 � Bravo and The Weinstein Company have sewn up partnerships with Bluefly.com, L'Or�al Paris, Saturn, and TRESemm� as official sponsors of the fourth season of Bravo's Emmy-nominated pop culture phenomenon, "Project Runway," premiering Wednesday, November 14 at 10 p.m., ET/PT. The multi-platform deals provide significant brand exposure through a variety of creative including product integration and presence both on-air and online. This season boasts an impressive lineup of integrated product partners including Brother International and The Hershey Company. The joint announcement was made today by Susan Malfa, Vice President, Ad Sales, Bravo and Pam Henning, Senior Vice President of Global Integrated Marketing at The Weinstein Company.

For the fourth consecutive cycle, Bravo continues its overall series partnership with ELLE magazine, including the expertise of Nina Garcia as a series judge, and prizing for the winner of "Project Runway," who will receive an editorial feature in an upcoming issue of ELLE.

"Our viewers are so passionate about 'Project Runway' and connected to the content that they want more and we provide that to them � when and where they want it � on-air, online and on-the-go," said Malfa. "We consider our viewers to be influencers, so when reaching them, they influence others � it's great buzz marketing."

"What differentiates Project Runway from other television properties is the unique opportunity to incorporate a diverse group of partners, all of whom are extraordinary marketers," said Henning. "They are committed to building engaging cross platform programs that extend the reach of the Project Runway brand outside of the endemic categories."

Elements of the sponsorships and integrations surrounding "Project Runway" include:

BLUEFLY.COM: Bluefly, a fully integrated partner, is the leading online retailer for designer merchandise at a great value and has teamed up with "Project Runway" to give the winning designer an exclusive opportunity to sell their creations on Bluefly.com. Bluefly will host the "Accessories Wall" in the designers' workroom and will collaborate with www.BravoTV.com on "Get the Look," where viewers can instantly shop for clothing and accessories that reflect the winning outfit from that week's challenge. Bluefly will also sponsor all live voting including the wildly popular "Fan Favorite," to whom a $10,000 check will be awarded. Bluefly will team up with ELLE Magazine to present the Ultimate Project Runway Sweepstakes, which boasts an all-expense paid trip to New York and two tickets to the season finale in Bryant Park.

L'OR�AL PARIS: The world's biggest beauty brand returns to "Project Runway" for the fourth year and will continue to have an important presence, both on-air and online. L'Or�al Paris will once again provide a makeup room in each episode for the models' reveal. L'Or�al Paris will also sponsor the "Project Runway" Mobile Fan Club, which gives fans access to their favorite show personalities as well as exclusive show-related content via their mobile phone. Content includes behind-the scenes messages, photo diaries and bonus videos via their mobile phone. And for the first time ever, www.BravoTV.com will premiere an online-only "Project Runway" Fashion show featuring work from this season's designers, sponsored by L'Or�al Paris. The show will be filmed at Parsons The New School for Design, and fans will be able to watch 3-4-minute video segments from each designer online. Fans will have two weeks to vote on which designer they believe should win the viewer's choice award and $10,000, with results announced online after the voting period.

SATURN: A fully integrated sponsor, Saturn will award the winning designer a brand new 2008 Saturn Astra. Saturn will also host on-air vignettes featuring past "Project Runway" contestants exploring their favorite inspirational spots in Los Angeles in a Saturn Astra and Saturn VUE. The vignettes will "drive" viewers online to their blogs on www.BravoTV.com to learn more about how these designers "re-think" design. A blogger from Saturn will also be featured within the section. In addition, Saturn will sponsor the "Project Runway Video Mash-Up," which allows fans to put their own spin on the show by creating their own "Project Runway" videos, using clips from the show, music and Saturn car footage.

TRESemm�: TRESemm� Professional Hair Care, a fully integrated partner, will provide the "next great American designer" with $100,000, for the winner to start his or her own collection. And for the first time, TRESemm� is increasing its presence online with the introduction of "Fantasy Runway." Viewers can go online and select which designers they think will emerge as the season's strongest contenders.

BROTHER INTERNATIONAL: Brother International Corporation has earned its reputation as a leading supplier of innovative products for the home sewing enthusiast and will be featured through on-air product integration. Through a growing network of sewing machine dealers and retail outlets nationwide, Brother offers a full line of home sewing machines, from basic to top-of-the-line sewing and embroidery machines.

THE HERSHEY COMPANY: The Hershey Company, the largest North American manufacturer of quality chocolate and sugar confectionery products, will be featured through on-air product integration.

This season, returning to the runway, host supermodel Heidi Klum heads a panel of industry luminaries, including judges Michael Kors, top women's and men's wear designer, and Garcia, ELLE magazine's fashion director, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer, Liz Claiborne, Inc. will once again act as a mentor to the contestants as they navigate weekly fashion challenges.

The fourth season of "Project Runway," set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the fashion business. In what will prove to be the most exciting season yet, some of the biggest names in fashion, sports and design will guest star this season on "Runway."

""Project Runway" is co-produced by The Weinstein Company and Miramax Films. Magical Elves' Dan Cutforth and Jane Lipsitz ("Top Chef," Project Greenlight," "Last Comic Standing") and Rich Bye are executive producers. Klum is host and executive producer and Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.