or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [march 2026]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[03/10/26 - 02:09 PM]
"R.J. Decker" Gets Down to Business with Over 11 Million Total Audience to Date for Series Debut
In fact, "R.J. Decker" was the most compatible telecast to air following "High Potential" to date, with 73% of the hit drama's live audience flowing through to the series debut.
[03/10/26 - 12:10 PM]
FOX Entertainment Names Billy Parks Head of FOX Creator Studios
In this newly created role, Parks will lead the vision, strategy, and operations of FOX Creator Studios.
[03/10/26 - 12:01 PM]
Netflix Top 10: Week of March 2 - "War Machine" Powers Up at No. 1 in This Week's Top 10
Plus: "Bridgerton" Season 4 claimed the No. 1 spot on the English TV list with 13.1 million views in its sixth week in the Top 10.
[03/10/26 - 10:01 AM]
Video: "Man on Fire" - Official Teaser - Netflix
Yahya Abdul-Mateen II is "Man on Fire." The action-packed new series debuts April 30, only on Netflix.
[03/10/26 - 10:01 AM]
Prime Video Announces New Stand-Up Comedy Special "Kountry Wayne: Nostalgia"
The one-hour special will premiere March 23, 2026 on Prime Video.
[03/10/26 - 09:31 AM]
Video: "Is This Thing On?" - Trailer - Hulu
Directed by Bradley Cooper, the film streams on Hulu and Hulu on Disney+ March 20.
[03/10/26 - 09:01 AM]
Bon Appetit! "Eva Longoria: Searching for France" Premieres Sunday, April 12 at 9pm ET/PT
The series will air two episodes weekly on Sundays at 9pm at 10pm ET/PT on CNN.
[03/10/26 - 09:01 AM]
The "52nd American Music Awards" to Air Live from MGM Grand Garden Arena on Monday, May 25, on CBS and Paramount+
Nominations, which are based on key fan interactions as reflected on the Billboard charts, including streaming, album and song sales, radio airplay, and tour grosses, will be announced on Tuesday, April 14.
[03/10/26 - 08:31 AM]
Video: "Untold: Chess Mates" - Official Trailer - Netflix
How did a match between chess grandmasters devolve into a bizarre scandal about anal beads? This documentary digs into the stranger-than-fiction story.
[03/10/26 - 08:15 AM]
Video: Acorn TV Unveils First Look at New Original Series "You're Killing Me," Starring and Executive Produced by Brooke Shields
Amalia Williamson and Tom Cavanagh also star in the six-episode murder mystery series, premiering this spring.

[03/10/26 - 08:01 AM]
Video: MGM+ Debuts Official Trailer for Season Four of the Hit Sci-Fi Horror Series "From"
In season four, the closer the residents of town get to the answers they seek, the more terrifying their search becomes.
[03/10/26 - 08:00 AM]
"America's Culinary Cup" Announces the Acclaimed Guest Judges Bringing the Heat and Key Expertise to CBS' New High-Stakes Cooking Competition
14 renowned guest judges are bringing the heat and key expertise to CBS' new high-stakes cooking competition this season, beginning with the March 11 episode.

[03/10/26 - 07:12 AM]
CNN And Variety Announce Special Programming Live from the Oscars Red Carpet with "CNN & Variety Red Carpet Live"
Beginning at 4pm ET, join Elizabeth Wagmeister and Ramin Setoodeh live from the Oscars red carpet as they bring audiences up close and personal with the world's most-famous stars on Hollywood's biggest night.
[03/10/26 - 07:01 AM]
Video: "Remarkably Bright Creatures" - Official Teaser - Netflix
"Remarkably Bright Creatures," starring Sally Field, Lewis Pullman, and Alfred Molina as the voice of Marcellus, based on the bestselling phenomenon by Shelby Van Pelt coming to Netflix May 8.
[03/10/26 - 07:00 AM]
Video: Way too Much, Still Never Enough - Emmy Award Winner Riz Ahmed stars as Shah Latif in "Bait" Trailer
All six-episodes will be available on March 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.