or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [september 2026]  
S
M
T
W
T
F
S
  


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[09/16/26 - 11:01 AM]
HBO Max Orders New Drama Series "How to Survive Without Me"
The drama, from Berlanti Productions, stars series regulars Ray Romano, Kaley Cuoco, and Joshua Jackson.
[09/16/26 - 11:01 AM]
On the Heels of Seven Primetime Emmy Award Wins, Peacock Announces Three Additional Seasons of "The Traitors," Produced by Studio Lambert with Alan Cumming Returning as Host
Peacock concluded its most recent season of "The Traitors" with its biggest ratings to-date, as viewership surged +72% over the prior season.
[09/16/26 - 11:01 AM]
Video: Love Is Hell. Growth Is Worse in Prime Video's Official Trailer for Season Three of "Helluva Boss"
The first part of the third season consists of seven episodes, with three episodes premiering on October 14, followed by two episodes weekly through October 28.
[09/16/26 - 10:01 AM]
Video: Trailer & Key Art Debut - Hulu Original Documentary "The Swan: Behind the Mirror"
The film premieres on September 29 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.
[09/16/26 - 10:01 AM]
HBO Original Comedy Special "Kate Berlant: Parmesan" Debuts October 16
Seamlessly weaving through personal stories and stream-of-consciousness epiphanies, Kate offers up razor-sharp reflections on everything from the moon, to her destructive relationship to technology, to the evolving nature of sexuality.

[09/16/26 - 09:50 AM]
Video: They're Back on Call! "Scrubs" Debuts Its Season 2 Trailer
The two-episode premiere of the "Scrubs" revival airs Wednesday, September 30, at 8:00 p.m. EDT/PDT on ABC and streams the next day on Hulu and Hulu on Disney+.
[09/16/26 - 09:41 AM]
Breaking the Deadlock "AI: Who's in Control?" - Broadcast and Streaming Premiere October 27 on PBS
In this new episode, eight panelists face a series of challenging dilemmas.
[09/16/26 - 09:31 AM]
Video: "The Great British Baking Show" Collection 14 - Official Trailer - Netflix
On your marks, get set... bake! A new batch of talented amateur bakers compete under the watchful eyes of judges Paul Hollywood, Noel Fielding, Alison Hammond and Nigella Lawson.
[09/16/26 - 09:01 AM]
Video: Trailer and Key Art Revealed for Second Season of High-Stakes Drama "Sacrifice," Premiering Wednesday, September 30 on Paramount+
Starring Paula Patton as Daniella Hernandez, the upcoming installment (10 episodes) of the legal drama series premieres with two episodes on Wednesday, September 30 exclusively on Paramount+, followed by new episodes weekly.
[09/16/26 - 09:01 AM]
Video: "Haunted Hotel" Season 2 - Official Trailer - Netflix
Katherine and her family find their groove as more paranormal problems come looking for vacancies. But can a haunted hotel ever really feel like home?
[09/16/26 - 08:11 AM]
Video: "Sacrifice" - Official Trailer - Netflix
At a glitzy Greek island charity gala, a down-on-his-luck movie star lands the heroic role of a lifetime when a volcanic doomsday cult takes him hostage.
[09/16/26 - 08:01 AM]
HBO Original Documentary "Miller Night Football" Debuts September 29
The film is the first in a series of 2026 "NFL Shorts" - a collection of documentaries exploring stories connected to the game of football.
[09/16/26 - 08:01 AM]
FOX Nation Sets Premiere for First Original Dating Series "Chris Harrison's The Vow" Hosted by Chris Harrison
Hosted by longtime reality television personality Chris Harrison, the series marks his highly anticipated return to the relationship genre.
[09/16/26 - 08:01 AM]
Video: Apple Original Films Unveils "Tenzing" Trailer
The new feature from director Jennifer Peedom stars Genden Phuntsok, Tom Hiddleston, Willem Dafoe, Caitríona Balfe, Thinley Lhamo and Tenzin Dalha.
[09/16/26 - 08:00 AM]
Crypto.com UFC 331: Van vs. Pantoja 2 Presented by Total Wireless Set to Air on Paramount+ This Saturday, September 19
The event is headlined by one of the most anticipated UFC flyweight championship bouts of all time, as current titleholder Joshua Van aims to leave no doubt when he once again locks horns with former champion Alexandre Pantoja.