or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [august 2026]  
S
M
T
W
T
F
S
      


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[08/10/26 - 12:16 PM]
Grammy Award-Winning Singer and Actress Brandy Norwood Returns to Lifetime to Star in and Executive Produce Sequel to Holiday Movie, "Christmas Everyday"
Norwood reprises her role as Francine "Fancy" Ballantine, which garnered her an NAACP award nomination, alongside real-life daughter Sy'rai Smith who stars as Fancy's younger sister, Belle; Debbi Morgan as their mother, Evelyn; and Robert C. Riley as Fancy's fiancé, Jaylen.
[08/10/26 - 10:37 AM]
Discovery's Shark Week Delivers Best Ratings in Seven Years
Primetime telecasts averaged a 0.77 L3 rating among Adults 25-54, marking the largest year-over-year increase in 13 years and the first year of ratings growth since 2023.
[08/10/26 - 10:01 AM]
Apple TV Reteams with Alfonso Cuaron on New Series "Ascension"
Inspired by the novel "Last Days" by Adam Nevill, "Ascension" is a one-hour psychological horror thriller following Rose, a relentless documentary filmmaker and recently divorced mother who is brilliant at uncovering others' truths but struggling to resolve her own.
[08/10/26 - 10:00 AM]
New Interactive Game "Public Eye" from Wolf Games Now Available in Peacock's Mobile App
Players are Officer Logan Dine, a patrol cop secretly investigating his uncle's murder in the crime-ridden streets of Caldera City.

[08/10/26 - 09:31 AM]
Peacock Drops First Look Images & November 23 Premiere Date for Amy Poehler & Hugh Laurie Comedy "Dig"
The series follows a team of dedicated archaeologists (and less-dedicated college students) who spend their summer working on a dig site in Greece.
[08/10/26 - 09:31 AM]
discovery+ Launches New Play-Listed Channels Experience with Fan-Favorite Programming and Live NASA+ Streams
This new experience features curated channels with themed playlists from discovery+'s most popular franchises like the iconic "90 Day" Universe, "House Hunters," and "Ghost Adventures," plus new live NASA+ programming.

[08/10/26 - 09:01 AM]
Video: "NFL Hometown Eats" - Official Trailer - The Roku Channel
Super fans Eva Longoria, Joel McHale and Rebel Wilson are joined by football legends DeMarcus Ware, Devon Witherspoon and Davante Adams as they explore the best gameday eats in their home cities.
[08/10/26 - 09:00 AM]
Vice Studios & Starbreeze Entertainment Partner with Curtis "50 Cent" Jackson and G-Unit Film & Television for "Payday"
Since its launch in 2011, "Payday" has gone from a game to a global phenomenon.
[08/10/26 - 09:00 AM]
Paramount+ Presents Action-Packed Week Ahead of "UFC 330: Makhachev vs. Machado Garry" on Saturday, August 15th with Season 10 Premiere of "Dana White's Contender Series" on August 11
"This Is UFC: Makhachev vs. Machado Garry" premieres this Friday, August 14 on CBS.
[08/10/26 - 09:00 AM]
Disney Entertainment Television Unveils Powerful Multiplatform Commemoration of the 25th Anniversary of September 11, 2001
Airing for the first time is "9/11 Tribute in Light: Live from Lower Manhattan," a one-hour ABC News multiplatform live special on Friday, Sept. 11 (8:00-9:00 p.m. EDT), across ABC, Disney+, Hulu, National Geographic, ABC Owned Television Stations livestreams and ABC News Live.
[08/10/26 - 08:01 AM]
Video: MGM+ Releases Official Trailer, Key Art and New Images for "American Hostage" Starring Jon Hamm
Co-created by Shawn Ryan and Eileen Myers, the eight-episode series debuts Sunday, September 20 with a two-episode premiere, followed by weekly episodes through the finale on Sunday, November 1 on MGM+.
[08/10/26 - 08:01 AM]
Apple and Major League Baseball Announce September "Friday Night Baseball" Schedule and First-Ever Broadcast in Apple Immersive
For the first time, baseball fans can take in all the action of "Friday Night Baseball" live in Apple Immersive on Apple Vision Pro, leveraging 3D video recorded in 8K with a 180-degree field of view.
[08/10/26 - 07:01 AM]
Netflix Rounds Out Cast of "The Sticks" and Shares a Behind-the-Scenes Sneak Peek
Scott Bakula, Logan Marshall-Green, Alex MacIsaac and more will round out the cast for "The Sticks" (FKA "Untitled Hockey Project"), the official title for the heartwarming and inspirational drama series created by Nick Naveda.

[08/10/26 - 07:01 AM]
Video: "Drawn Together" - Official Trailer - Prime Video
The film premieres September 9 on Prime Video.
[08/10/26 - 07:00 AM]
Disney+, Hulu and iHeartMedia Announce Video Podcast Deal Beginning with Hit iHeartPodcast "Hey Jonas!"
Leading up to the premiere of "Camp Rock 3" on Disney+, "Hey Jonas!" will simultaneously debut on Disney+ and Hulu on August 14 with a new episode highlighting "Camp Rock," and will continue with additional episodes of Kevin, Joe, and Nick Jonas live at D23: The Ultimate Disney Fan Event that weekend.