or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [march 2026]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[03/20/26 - 01:01 PM]
"Jimmy Kimmel Live" Tops Late-Night for Third Week in a Row Among Adults 18-49
The Thursday, March 5, episode scored the show's top telecast across all three weeks among Adults 18-49 (0.21 rating), with the show's best rating in the key adult demo in four weeks.
[03/20/26 - 10:40 AM]
Discovery Channel Greenlights Seven New Series to Premiere in 2026
Highlights include new spin-offs of "Naked and Afraid" and "In the Eye of the Storm."
[03/20/26 - 10:09 AM]
"Saturday Night Live UK" Begins Historic Run on March 21
Ahead of "SNL UK's" launch tomorrow (March 21), Sky has confirmed an additional two episodes, extending the run to eight 75 minute shows.

[03/20/26 - 09:32 AM]
The Clock Never Stops in Return of Groundbreaking Culinary Competition Series "24 in 24: Last Chef Standing"
The new season premieres Sunday, April 26 at 8pm ET/PT on Food Network and streams the next day on HBO Max and discovery+.
[03/20/26 - 09:13 AM]
"Betrayal," The Hit Docuseries Based on the No. 1 True Crime Podcast, Is Coming to Primetime with All-New Stories Premiering Sunday, March 29, on ABC, and Streams Next Day on Disney+ and Hulu
Following three seasons of "Betrayal," the popular docuseries streaming on Hulu, the podcast-turned-docuseries is making the leap to primetime television, featuring a new story each week.
[03/20/26 - 09:00 AM]
A24's Oscar Nominated and Golden Globe Winning Film "Marty Supreme" Begins Streaming Exclusively on HBO Max April 24
The film stars Timothée Chalamet, Gwyneth Paltrow, Odessa A'zion, Kevin O'Leary, Tyler Okonma, Abel Ferrara, Fran Drescher, Luke Manley, and Koto Kawaguchi.
[03/20/26 - 08:31 AM]
Kevin Hart to Be Roasted Live on Netflix from the Epic Final Night of Netflix Is a Joke Fest, Hosted by Shane Gillis
The special will stream live on Netflix Sunday, May 10, 2026.
[03/20/26 - 07:13 AM]
Tubi Greenlights Sequel to Hit Original Film "R.L. Stine's Pumpkinhead"
Inspired by R.L. Stine's beloved "The Haunting Hour," the young-adult horror movies blend just the right mix of chills and thrills, delivering a frightfully fun experience.
[03/20/26 - 07:01 AM]
Video: "Jeff Ross: Take a Banana for the Ride" - Official Trailer - Netflix
Making his Broadway debut, legendary comic Jeff Ross turns the spotlight on himself in a one-man show that is as heartfelt as it is hilarious.
[03/20/26 - 05:31 AM]
Netflix's "Assassin's Creed" Begins Production in Rome, Italy
The original story will be set in Rome 64 AD.
[03/19/26 - 06:01 PM]
Awkward Teen Moments and Heartfelt Laughs Drive Prime Video's Korean Coming-of-Age Series "Absolute Value of Romance"
The youthful Korean coming-of-age series arrives exclusively on Prime Video April 17.
[03/19/26 - 02:34 PM]
10,784,000 Viewers: World Baseball Classic Final on FOX and FOX Deportes Delivers Most-Watched WBC Telecast Ever
Viewership peaked with 12,148,000 from 10:30-10:45 PM ET on FOX.
[03/19/26 - 01:17 PM]
Maya Hawke to Star in Netflix's Series Adaptation of "The God of the Woods"
The multi-generational drama series is set in the Adirondacks, exploring the Van Laar family's dark secrets, class tensions, and the mysteries surrounding the disappearance of 13 year old Barbara Van Laar from her family's summer camp - in the wake of an earlier family tragedy that may be related.
[03/19/26 - 01:16 PM]
Renee Rapp Joins "The Morning Show" for Season 5
New network talent.
[03/19/26 - 01:03 PM]
3 Million "Outlander" Fans Drive the Epic Season Eight Premiere to a Four-Year Series High
The episode, entitled "Soul of a Rebel," secured the top spot for the week among all scripted cable programs.