or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [june 2026]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[06/09/26 - 02:03 PM]
Second Season of FX's "Adults" Premieres August 27 on FXX and Hulu
The laugh-out-loud second season will feature special guest appearances by Susie Essman, Raven-Symoné, Gaten Matarazzo, Jake Shane, Isaac Powell, Ben Marshall, Zosia Mamet and more.
[06/09/26 - 12:34 PM]
Explorer Josh Gates Returns with an Action-Packed New Season of "Expedition Unknown" Wednesday, June 24 on Discovery Channel
From far-flung jungles and remote waters to vast, unexplored caves, Gates pursues his boldest missions yet, hunting for vanished civilizations, diving deep to document lost wartime wrecks, and chasing groundbreaking evidence behind the world's most compelling mysteries.
[06/09/26 - 12:01 PM]
Netflix Top 10: Week of June 1 - "Office Romance" Sneaks to No. 1 in This Week's Top 10
Plus: "Michael Jackson: The Verdict" has grabbed viewers' attention, landing at No. 1 on the English TV list with 17.8 million views.

[06/09/26 - 11:01 AM]
Critically Acclaimed Olivier and Tony Award-Winning "Stranger Things: The First Shadow" Extends for a Final Time Both in the West End and on Broadway
Nearly 1.6 million tickets have been sold across the West End and Broadway, with over 1,500 total performances.

[06/09/26 - 10:37 AM]
"Honest Renovations" Season 4 Streaming on The Roku Channel on August 15, 2026
Jessica Alba and Lizzy Mathis renovate the homes of deserving families.
[06/09/26 - 10:29 AM]
May Continues ESPN Studio Shows' Year-Long Viewership Success
Combined, all ESPN studio shows were up 27 percent in viewership over May of 2025 and up 11% year-over-year (YOY) among younger viewers in the Persons ages 18-49 demographic.

[06/09/26 - 10:01 AM]
First Look & Date Announcement: Hulu Original "Furious"
"Furious" premieres on July 27 with three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[06/09/26 - 10:01 AM]
HBO Original Documentary "Bang My Box: The Robin Byrd Story" Debuts June 30
Before the internet and the ubiquity of social media influencers, there was Robin Byrd - the spirited, anything-goes New York City public access host, clad only in her signature black crochet bikini.
[06/09/26 - 10:01 AM]
ESPN Delivers Most-Watched NCAA DI Women's College World Series on Record
The WCWS Finals, featuring Texas and Texas Tech, averaged 2.2 million viewers as the Longhorns claimed their second-straight national championship in the two-game series.
[06/09/26 - 10:01 AM]
"Celebrity Family Feud" Season 12 Key Art and Contestant Reveal
The new season will premiere Thursday, July 9 at 8 P.M. EDT on ABC and streams next day on Hulu.
[06/09/26 - 10:00 AM]
Video: Disney+ Drops Official Trailer for Supernatural Animated Series "The Doomies," Premiering June 26
When best friends Bobby and Romy accidentally open a portal to evil, their tranquil coastal town transforms into a hotspot for terrifying creatures of doom.

[06/09/26 - 09:28 AM]
FOX Entertainment Global Secures International Sales for Breakout U.S. Series "Best Medicine"
Leading the international rollout, Best Medicine will premiere exclusively on Sky and streaming service NOW in the UK and Ireland, starting on Tuesday, June 9.
[06/09/26 - 09:01 AM]
Teyana Taylor to Receive the Icon of the Year Award at the "BET Awards" 2026 Sponsored by Hyundai
A true creative force, Teyana Taylor has evolved from a multiplatinum singer-songwriter into an award-winning actress, visionary director, producer, choreographer, and fashion-forward style icon.

[06/09/26 - 08:04 AM]
Video: Apple TV Debuts Delightful Trailer for "Camp Snoopy" Season Two, Premiering Globally Friday, June 26
In season two, Snoopy and the Beagle Scouts are looking forward to carefree time in the majestic landscape of Camp Spring Lake.
[06/09/26 - 08:03 AM]
Now Streaming - "Sports Illustrated Swimsuit Runway Show" on Hulu
Hulu is bringing the energy and spectacle the "Sports Illustrated Swimsuit Runway Show" to audiences nationwide, with the special now streaming on Hulu and Hulu on Disney+ for bundle subscribers in the U.S.