or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [march 2026]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[03/04/26 - 03:01 PM]
FX's "Disinherited" - New Drama from Emmy Award Winner Peter Gould and T-Street Ordered to Series on FX and Hulu
Victoria Pedretti and Kiera Allen star as a pair of scrappy sisters thrust by an unexpected inheritance into a world of generational wealth and long-buried crimes.
[03/04/26 - 11:31 AM]
"Disney Animation's Songs in Sign Language" to Debut on Disney+ April 27
Directed by veteran Disney animator/director Hyrum Osmond, the featured songs are "The Next Right Thing" (from Frozen 2), "We Don't Talk About Bruno" (from Encanto) and "Beyond" (from Moana 2).
[03/04/26 - 11:03 AM]
Video: HBO Max Releases First Teaser from the DC Studios Series "Lanterns," Starring Kyle Chandler, Aaron Pierre, and Kelly Macdonald
The series is slated to debut later this August on HBO and available to stream on HBO Max.
[03/04/26 - 10:01 AM]
Netflix's "Untamed" Season 2 Production Kicks Off in Hawaii
The series will film on location on O'ahu and the island of Hawaii.
[03/04/26 - 10:01 AM]
MTV Announces the Final 18 Episodes of "Jersey Shore Family Vacation," One of TV's Most Influential Reality Franchises, Premiering on Thursday, May 7 at 8PM ET/PT
This farewell season marks the culmination of a franchise that entertained millions with major life milestones, laugh-out-loud chaos, and the unfiltered chemistry that defined an era of reality television.

[03/04/26 - 09:45 AM]
Lifetime Raises the Bar by Expanding Into Premium Vertical Storytelling with "Tides of Temptation," A Micro Drama Feature Executive Produced by Taye Diggs
Serving as a digital offshoot of the just announced upcoming original movie "Terry McMillan Presents: Paradise with You," the project expands the film's universe through a cinematic, mobile-first format designed with feature-level production value.
[03/04/26 - 09:44 AM]
Lifetime Greenlights Three New Original Movies for 2026 Love of a Lifetime Slates Featuring All-Star Casts
Valerie Bertinelli, Henry Czerny, Eric McCormack, Taye Diggs, Heather Hemmens, and Cynthia Bailey are among the featured talent.
[03/04/26 - 09:43 AM]
Lifetime Reteams with Robin Roberts for "Angel in the Rubble" Starring Sherri Shepherd in Remembrance of the 25th Anniversary of 9/11
Slated to premiere in September in remembrance of the 25th anniversary of the September 11 attacks, the movie is based on Genelle Guzman-McMillan's memoir "Angel in the Rubble: The Miraculous Rescue of 9/11's Last Survivor."
[03/04/26 - 09:42 AM]
Lifetime Expands Roster of Powerhouse Creatives with New Movie Projects Helmed By Queen Latifah and Taraji P. Henson
"Queen Latifah and Taraji P. Henson are extraordinary talents and dynamic producers who share Lifetime's passion for telling powerful stories about women," said Elaine Frontain Bryant, Executive Vice President and Head of Programming, A&E, Lifetime and LMN.
[03/04/26 - 09:41 AM]
A+E Global Media Greenlights Two New Digital-First Series Under the History Brand
"Mistakes That Made America" and "Cracking Up" are both due later this year.
[03/04/26 - 09:40 AM]
The History Channel Marks the 25th Anniversary of September 11 with New Two-Hour Special "102 Minutes Inside the Towers"
The documentary offers a deeply immersive and unique perspective through firsthand accounts from those who were inside the Twin Towers.
[03/04/26 - 09:39 AM]
The History Channel Taps Internationally Acclaimed Action Icon Dolph Lundgren to Executive Produce and Host New Series "History's Greatest Machines with Dolph Lundgren"
Produced by Superluna Studios in association with 3BMG, the eight-episode series takes viewers on a thrilling journey through the gears, guts, and genius behind the machines that reshaped our world.
[03/04/26 - 09:38 AM]
The History Channel Greenlights New Nonfiction Series "Crime and Justice with Tom Selleck" (w.t.)
The 10-episode, one-hour series examines the true stories behind some of the most consequential crimes and investigations in American history.
[03/04/26 - 09:37 AM]
The History Channel Orders "Extraordinary Origins with Ted Danson" (w.t.) A New Series Hosted and Executive Produced by the Multi-Award-Winning Actor
The 10-episode series examines the stories behind some of history's most significant innovations, inventions, and discoveries that helped shape the modern world.
[03/04/26 - 09:36 AM]
The History Channel Greenlights New Nonfiction Series "History's Strange Fortunes with Kevin Bacon" (w.t.)
Stories about money - money made, money lost, and money spent - are woven into the fabric of our nation's history.