or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [may 2026]  
S
M
T
W
T
F
S
     


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[05/21/26 - 12:00 PM]
What's New on HBO Max This June
Highlights include the return of "House of the Dragon" and the debut of "Life, Larry and the Pursuit of Unhappiness."
[05/21/26 - 11:00 AM]
A24's "How to Make a Killing" Begins Streaming Exclusively on HBO Max June 19
Disowned at birth by his obscenely wealthy family, blue-collar Becket Redfellow (Glen Powell) will stop at nothing to reclaim his inheritance, no matter how many relatives stand in his way.
[05/21/26 - 10:00 AM]
Video: Trailer & Key Art Debut - Hulu Original "Hannah Berner: None of My Business"
Hannah Berner delivers her most vulnerable material yet - questioning her future, exposing her unorthodox career path, dishing dating secrets and admitting she's "part-time hot" in this sensational sophomore special.
[05/21/26 - 10:00 AM]
HBO Original Documentary "Earth, Wind & Fire (To Be Celestial vs. That's the Weight of the World)" Debuts June 7
Acclaimed producer, director, and musician Ahmir "Questlove" Thompson tells the story of the legendary nine-time Grammy Award-winning band.
[05/21/26 - 10:00 AM]
The Tony Awards to Feature Showstopping Performances by All of the Best Musical and Best Revival of a Musical Nominees
Additional performances will be announced in the coming weeks.
[05/21/26 - 09:02 AM]
HBO Max Announces the Debut of HBO Original "House of the Dragon" with American Sign Language (ASL) to Mark Global Accessibility Awareness Day
Season one with ASL will debut on May 29, followed by season two on June 15.
[05/21/26 - 09:00 AM]
Video: Acorn TV Releases Trailer and Key Art for All-New Season of Fan-Favorite Mystery Thriller "Harry Wild" Premiering Monday, June 22 on Acorn TV
Season five marks a highly anticipated on-screen reunion between Jane Seymour, who stars and executive produces, and Joe Lando, her longtime co-star from the beloved Emmy and Golden Globe Award-winning series "Dr. Quinn, Medicine Woman."
[05/21/26 - 08:16 AM]
"Emily in Paris" Begins Production in Greece for the 6th and Final Season
Since its debut in 2020, Seasons 1-5 have spent 32 weeks on the Netflix Global Top 10 list, reached #1 in 90 countries, and accumulated over 250 million views.
[05/21/26 - 08:02 AM]
ID Explores the Dark Reality Behind Viral "Pearadise" Community in New Docuseries - "Big Girls Wanted: Escaping Pearadise" Premieres Wednesday, June 10 from 8-11PM ET/PT
In 2020, a social media-driven community known as "Pearadise" began gaining attention online, positioning itself as a space dedicated to sisterhood and body positivity for plus-size women.
[05/21/26 - 08:01 AM]
Video: "Untold UK: Vinnie Jones" - Official Trailer - Netflix
This is the story of Vinnie Jones' rise, fall and comeback against odds - and red cards - from one of football's most notorious hard men to FA cup winner.
[05/21/26 - 07:30 AM]
"Jackass" Returns to Paramount+
Seasons 1-3 return to Paramount+ today in restored original versions - bringing fans closer than ever to the episodes as they first aired, or were originally intended to air, by Johnny Knoxville and the original creative team.
[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
[05/21/26 - 07:00 AM]
Presenters Announced for "The 52nd American Music Awards," Monday, May 25 on CBS
Alysa Liu, Anthony Ramos, EJAE, Gabriel "Fluffy" Iglesias, Hannah Berner, Hilary Duff, Jason Derulo, John Legend, Lisa Rinna, Ludacris, Mariah the Scientist, Matt Rife, Megan Stalter and Paul W. Downs, Melanie Martinez, Nikki Glaser, Paula Abdul, REI AMI, Russell Dickerson and more will present.
[05/21/26 - 06:30 AM]
Don't Answer the Phone. "Scream 7" Slashes Its Way to Paramount+ on May 28
When a new Ghostface killer emerges in the quiet town where Sidney Prescott (Neve Campbell) has built a new life, her darkest fears are realized as her daughter (Isabel May) becomes the next target.
[05/21/26 - 06:01 AM]
Video: "Avatar: The Last Airbender" Season 2 - Official Trailer - Netflix
To end the war, Aang must master earthbending - but in the Earth Kingdom, politics, secrets and hidden alliances are a battlefield of their own.