or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2026]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[10/12/26 - 05:30 PM]
"High Potential" to Follow Super Bowl LXI on ABC and Disney+
The hit drama series starring Kaitlin Olson returns for its third season in early 2027 with new episodes on Tuesdays on ABC, streaming next day on Hulu.
[10/12/26 - 05:01 PM]
Video: "The Devil's Plan: Dead Again" - Official Teaser - Netflix
Season 3's subtitle, "Dead Again," tantalizingly hints at the high-stakes comeback of survival veterans who have already tasted "death" (elimination) and are ready to risk it all again.
[10/12/26 - 04:01 PM]
Video: "Last One Standing" Season 4 - Official Trailer - Netflix
From rom-com to samurai saga, popular comics join A-list actors in a drama where passionate, unscripted stories decide who becomes the last one standing.
[10/12/26 - 03:33 PM]
ESPN's "Saban" Delivered Its Most-Watched Original Debut Since 2022
The premiere averaged 529,000 viewers on ESPN on Thursday, October 8, making it the most-watched original debut on ESPN since 2022 and third most-watched ESPN original debut of all time.
[10/12/26 - 09:01 AM]
Video: "The Disciple: A Wu-Tang Fable" - Official Trailer - Netflix
The true story of an outsider whose relentless determination catapults him into the Wu-Tang Clan's inner circle, where ambition and creativity converge to record an album poised to ignite global controversy.
[10/12/26 - 09:01 AM]
Marvel Television's "VisionQuest" Premieres Tomorrow at 6PM PT, Only on Disney+
Episodes will drop Tuesday nights on the streaming service.
[10/12/26 - 09:01 AM]
CBS Announces Airdates for "The Price Is Right at Night: Live Holiday Special" and "The Price Is Right: 20 Seasons of Drew Carey" Airing Dec. 13 and 15 on CBS
This high stakes, must watch primetime holiday television event unfolds as it happens, raising the pressure with every passing second.

[10/12/26 - 09:01 AM]
Video: Apple Original Films Releases Trailer for "Being Heumann," The Rousing New Film from Sian Heder
"Being Heumann" will debut in select theaters on Friday, November 6, 2026 and premiere globally on Apple TV Friday, November 13, 2026.
[10/12/26 - 08:31 AM]
Theo Von Returns to Netflix for His Third Stand-Up Special
"Theo Von: I'm Doing Fine" premieres globally on Netflix October 20.
[10/12/26 - 08:02 AM]
Video: "The Body" - Official Trailer - Netflix
On Halloween night, an all-girls dance squad tumbles into Catholic guilt, unholy desires and ghostly visions when an initiation goes to hell.
[10/12/26 - 08:01 AM]
Video: "Marcos: Another World Is Possible" - Official Trailer - Netflix
In 1994, a masked man became the face of the Zapatista uprising. Through Subcomandante Marcos, this documentary explores the movement's resistance today.
[10/12/26 - 07:01 AM]
Video: "A Dog's Perfect Christmas" - Official Trailer - Netflix
When a medical emergency pulls the Goss family apart, determined dog Winstead will do all he can to bring his humans back together before Christmas Eve.
[10/12/26 - 07:01 AM]
Video: "Common Side Effects" - Season 2 Teaser - Adult Swim
Sneak peek at the new season coming January 24 on Adult Swim, next day on HBO Max.
[10/12/26 - 07:00 AM]
Luc Besson's "Dracula" to Make Streaming Debut on Paramount+ October 12
Caleb Landry Jones, Christoph Waltz, and Zoë Bleu star in the reimagining of Bram Stoker's iconic story.
[10/12/26 - 06:31 AM]
TNT Sports' 2026 MLB American League Championship Series Coverage to Begin Monday, Oct. 12
For the tenth consecutive year, Brian Anderson will provide play-by-play for the Championship Series coverage for TNT Sports.