or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [may 2026]  
S
M
T
W
T
F
S
     


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[05/27/26 - 01:16 PM]
"WWE: Made in America" Special Premieres This Friday, May 29, at 11 P.M. ET on USA Network
As part of USA Network's America 250 celebration, the one-hour special traces the evolution of a regional business into a global powerhouse, examining how the company mirrored the American spirit across five decades.
[05/27/26 - 01:01 PM]
Bravo's "Southern Hospitality" First-Ever Two-Part Reunion Event Begins Wednesday, June 3 at 9 P.M. ET/PT
Republic Garden & Lounge comes to life in New York as host Andy Cohen sits down with the entire cast on an immersive reunion set inspired by King Street and the crew's stomping grounds.
[05/27/26 - 12:31 PM]
Prime Video Unveils New and Returning Canadian Originals at 2026 Amazon Upfront
Prime Video also debuted trailers for "Young Farts Trailer Parts," executive produced by Jacob Tierney and premiering July 17, and "Operation Deception."
[05/27/26 - 12:17 PM]
USA Sports Announces 2026 Schedule for Inaugural Season of New Pac-12 Football Coverage on USA Network
USA Network's 22-game slate features multiple appearances by all eight Pac-12 schools with at least one home game for every team, showcasing each unique gameday experience throughout the Pac-12.
[05/27/26 - 12:16 PM]
FOX Sports Unveils Powerhouse 2026 College Football Schedule
In 2026, FOX Sports is home to 137 college football games across the FOX family of networks - including 89 Big Ten conference games across FOX, FS1 and BTN.

[05/27/26 - 12:02 PM]
2025 National Champion Indiana Hoosiers, Michigan Wolverines, and Iowa State vs. Iowa Headline Early-Season Big Ten Football Schedule Across NBC and Peacock
NBC Sports' Big Ten coverage starts on Saturday, August 29, as the USC Trojans host the San Jose State Spartans at 3 p.m. ET on NBC and Peacock.
[05/27/26 - 12:01 PM]
Powerhouse Presentations, Ranked Showdowns and Conference Clashes Fuel ESPN's Blockbuster Broadcast Schedule for the 2026-27 College Football Season
More than 1,000 games will be set for ESPN networks with every showdown streaming on the ESPN App.
[05/27/26 - 12:01 PM]
The CW Network Unveils 2026 College Football Schedule
The season kicks off with a Week 0 ACC non-conference game as New Mexico State visits Florida State for a primetime showdown on Saturday, August 29 at 7:00pm ET/4:00pm PT.
[05/27/26 - 10:01 AM]
Prime Video Orders Three New Animated Series from GenAI Creators' Fund, Backed by Amazon MGM Studios and AWS
Powering all of this is Project Nara, Amazon MGM Studios' purpose-built AI production platform for cinematic storytelling, built on AWS.
[05/27/26 - 09:01 AM]
Video: Marvel Animation's "X-Men '97" Season 2 - Official Trailer
Time to get the X-Men back to the 90s.
[05/27/26 - 09:01 AM]
"Project Runway" Reveals 22 Designers for Its 22nd Season
Season 22 debuts in the evening on July 9 on Freeform and will stream shortly after on Hulu and Disney+, followed by weekly airings.
[05/27/26 - 09:00 AM]
"The Book of Mormon" Original Cast to Perform at "The 79th Annual Tony Awards" Live Sunday, June 7 on CBS
The entire original cast, including Tony Award nominees Josh Gad, Andrew Rannells and Rory O'Malley and Tony Award winner Nikki M. James, will take the stage to celebrate the show's 15th anniversary on Broadway.
[05/27/26 - 08:31 AM]
Spotify & Netflix Partner with Jay Shetty to Bring "On Purpose" Video to Both Services
Netflix will bring the visual series to its members worldwide, while Spotify will serve as the global sales representative for the show and offer fans the flexibility to seamlessly watch or listen within a single app.
[05/27/26 - 08:06 AM]
Video: BritBox Debuts Teaser Trailer and Announces September 15th Premiere Date for "Agatha Christie's Tommy & Tuppence"
The six-part adaptation of the Agatha Christie novels and short stories stars Antonia Thomas, Josh Dylan, and Imelda Staunton.
[05/27/26 - 08:04 AM]
Modern Greek Noir Thriller "Save Me" Makes U.S. Debut on the Viaplay Streaming Service Beginning Thursday, June 18
The eight-episode crime drama follows a missing-person investigation that soon spirals into the hunt for a serial killer.