or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.
[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2026]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




[10/03/26 - 09:31 AM]
Video: Prime Video Debuts Teaser Trailer of "Barbershop"
The comedy series inspired by the beloved film franchise will premiere all eight episodes on February 10, 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.
[10/03/26 - 06:53 AM]
WNBA Playoffs Return to NBC Sports for First Time Since 2002! Postseason Coverage Begins Tomorrow, Oct. 4, at 4 P.M. ET on NBC and Peacock
NBC Sports will present up to seven games of live coverage throughout the Semifinals and WNBA Finals.
[10/03/26 - 06:01 AM]
Video: "Devils' Crest" - Official Trailer - Prime Video
It's all fun and AR games until your real life is in danger.
[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
Viewership of Fever-Aces on USA Network and CNBC peaked at 2.7 million viewers in the 11:15 p.m. ET quarter hour.
[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.
[10/02/26 - 11:08 AM]
Video: "Thou Shalt Not Steal" - Official Trailer - A Network Exclusive
Robyn (Sherry-Lee Watson) breaks out of juvenile detention and starts an odyssey across the harsh Australian outback to a reunion with her estranged father.
[10/02/26 - 11:01 AM]
Natalia Dyer, Jack Reynor and John Magaro Join the Cast of "The Trial of Louise Woodward"
Making their case.
[10/02/26 - 11:00 AM]
Video: Summer May Be Over, But the Beach Is Just Heating Up - Watch the All-New "Baywatch" Teaser Promos
"Baywatch" premieres this January on FOX and next day Hulu.
[10/02/26 - 10:24 AM]
Video: "Wingman" - Official Trailer - ALLBLK
Sophie and Tyler spend their lives making sure everyone else around them finds love. Little did they know that finding love for each other was going to be harder than they thought.
[10/02/26 - 10:00 AM]
TNT Sports to Be Exclusive Home of 2026 American League Division Series & American League Championship Series
This Saturday, October 3, seven-time All-Star José Ramírez and Steven Kwan will lead the Cleveland Guardians against Colson Montgomery, Miguel Vargas and the Chicago White Sox in a division rival showdown.
[10/02/26 - 09:15 AM]
"Fast and Furious" TV Series Greenlit at Peacock
Mike Daniels and Wolfe Coleman are behind the project, with Vin Diesel also among the executive producers.
[10/02/26 - 09:03 AM]
A Night of Mystery! New Series "History's Mystery Files" & A New Season of "The Curse of Oak Island" Premieres Nov. 10
Hosted by actor and comedian Jorge Garcia, each episode of "History's Mystery Files" follows the clues, the evidence, and the questions that refuse to go away.
[10/02/26 - 09:01 AM]
"The Watcher" Season Two to Begin Production, with Naomi Watts & Bobby Cannavale Returning
Margo Martindale and Isabel Gravitt will also reprise their roles in the hit Netflix series from Ryan Murphy and Ian Brennan.
[10/02/26 - 08:01 AM]
Video: "The Forsytes" Season 2 Preview
Secrets, ambition, and forbidden passions collide as "The Forsytes" returns for an explosive Season 2, only on "Masterpiece" on PBS in 2027.
[10/02/26 - 07:31 AM]
Netflix Has Officially Renewed "A Different World" for Its Sophomore Season
"A Different World" debuted at #4 in the Global Top 10 English TV list, earning 4.2 million views and hit the Top 10 in 15 countries.