or


[02/19/08 - 09:57 AM]
NBC Universal Announces New Client-Centric Approach to Upfront
As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April.

[via press release from NBC]

NBC UNIVERSAL ANNOUNCES NEW CLIENT-CENTRIC APPROACH TO UPFRONT

52-Week Primetime Programming Schedule to be Unveiled to Advertisers in April

One-on-One Client Meetings to be Held During Three-City Roadshow

Spotlight Event on May 12 to Showcase the Platforms and Capabilities of NBCU

NEW YORK - February 19, 2008 - NBC Universal today announced an innovative, client-centric approach to its traditional Upfront presentation that will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the platforms and capabilities of the larger NBC Universal company.

"A business-as-usual approach no longer applies in today's multi-platform media environment," said Jeff Zucker, President and CEO of NBC Universal. "The traditional primetime presentation shines a light on only one piece of what our company has to offer. This new approach gives our clients an early look at NBC's scheduling strategy and allows us to showcase the full suite of creative advertising solutions and customized services that NBC Universal is uniquely positioned to provide to the marketplace."

As part of the new selling process, NBC Entertainment will take the unprecedented step of unveiling a full, 52-week primetime programming schedule in early April. Over a three-day period in New York, Ben Silverman and Mark Graboff, Co-Chairmen of NBC Entertainment and Universal Media Studios, will meet with advertisers and agency partners to allow for a more collaborative dialogue with clients about the advertising opportunities presented in the schedule.

Silverman said: "There is an insatiable desire for new content year round, and we want to satisfy that need and be efficient at the same time." Graboff added: "By getting a jump start on the season we can start the dialogue now and continue it throughout the year, ensuring a productive process with our clients that allows for more robust, integrated campaigns."

Immediately following the network's schedule presentation, NBC Universal's sales team will begin a series of client meetings in New York, Los Angeles and Chicago to discuss the new schedule as well as detail the numerous opportunities and capabilities available across the NBCU portfolio.

"This marks the next step in the evolution we began with our partners one year ago, to create a more powerful connection between our clients and consumers through innovative, targeted and custom marketing solutions," said Mike Pilot, President, NBC Universal Sales and Marketing. "The new Upfront process allows us to continue our 'customer-first' approach, as we work together to create new advertising models, define more effective metrics and provide a better return on our clients' investments."

The new Upfront approach will culminate in a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment. Advertisers will be invited to a Manhattan location to join executives and talent to experience the broad spectrum of advertising opportunities available within NBC Universal:

� NBC Universal Cable Entertainment

� NBC News

� CNBC

� Out of Home assets

� Digital Properties

� Wireless and Mobile

� Research and Technology Centers

� NBC Entertainment

� NBC Sports and Olympics

� Telemundo

� International

� "Green" initiatives

The day's events will conclude with a party to celebrate the kick-off of the selling season.

Similarly, Telemundo will take a more customized client-centric approach with its Upfront presentation with a series of development meetings across major US Hispanic markets in March. These personalized meetings will allow clients to interact in a more direct way with Telemundo, giving them the opportunity to partner in the network's development process and take an early look at the upcoming season and the advertising opportunities it presents. (See separate release for details).

The NBC Universal Cable Entertainment networks will continue their Upfront presentations as they have in years past, holding a series of special events showcasing each network's programming lineup, followed by one-on-one meetings with individual clients and agency partners. Further details to be announced at a later date.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [september 2025]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/16/25 - 04:46 PM]
Apple's Global Hit Drama "The Morning Show" Renewed for Season Five
Said renewal comes ahead of the season four premiere due tomorrow, Wednesday, September 17.

[09/16/25 - 03:39 PM]
"College GameDay Built by The Home Depot" and College Football on ESPN/ABC Both Off to Stellar Starts in 2025
ABC is off to its best three-week start ever, averaging 7.8 million viewers per game.

[09/16/25 - 03:02 PM]
"20/20" Is the No. 1 Program Across Broadcast and Cable on Friday Night
"20/20" ranked as the No. 1 broadcast program on Friday night in Total Viewers (2.457 million).

[09/16/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54, and Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in All Three Measures
For the 2nd week in a row, "Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49.

[09/16/25 - 02:45 PM]
FOX NFL Smashes All-Time Viewership Records with Week 2 Super Bowl Rematch
A massive 33.8 million viewers delivers FOX Sports its best-ever regular season Sunday telecast, most-watched Week 2 NFL telecast on record and more all-time viewership highs!

[09/16/25 - 12:01 PM]
Netflix Top 10 Week of September 8: "Canelo vs. Crawford" Packs a Punch, "Wednesday" Season 2 Joins Most Popular List
In movies, "KPop Demon Hunters" danced its way back to No. 1 on the English Film list with 22.6 million views.

[09/16/25 - 11:01 AM]
NFL Christmas Gameday Is Back with a New Line-Up of On-Air Booth Talent in Washington, D.C. and Minneapolis, Minnesota
Netflix's NFL Christmas Gameday 2024 reached 65 million U.S. viewers, according to Nielsen.

[09/16/25 - 11:00 AM]
Prime Video Announces October 23 Premiere Date for "Allen Iv3rson"
The three-part docuseries is about the captivating life of basketball legend and global sensation Allen Iverson, whose authentic voice and unapologetic expression of style paved the way for future generations and revolutionized the culture of the NBA.

[09/16/25 - 10:01 AM]
HBO Original Documentary "Prime Minister" Debuts September 30
The film had its world premiere at the 2025 Sundance Film Festival, where it won the Audience Award for World Cinema Documentary.

[09/16/25 - 09:56 AM]
Daytime Emmy-Nominated "The Jennifer Hudson Show" Comes to Streaming Audiences for Free on Tubi
Starting today, fans can stream each episode of season four of "The Jennifer Hudson Show" for free on Tubi the day after it airs on linear television.

[09/16/25 - 09:30 AM]
"On the Bench" -- NBC Sports Introduces Dedicated Team Analysts Seated Courtside for Peacock NBA Monday Throughout 2025-26 NBA Season
Rather than sitting next to the play-by-play voice, the analysts will be positioned near the assistant coaches of their assigned team during the action, listening in on huddles and timeouts, and delivering information straight from the bench.

[09/16/25 - 09:01 AM]
"Superman" Soars Onto HBO Max Exclusively on September 19
HBO Max will feature an in-app "Superman" takeover offering viewers a transformed homepage and unique user experience.

[09/16/25 - 09:01 AM]
Video: "Tom Clancy's Splinter Cell: Deathwatch" - Official Trailer - Netflix
In the shadowy world of espionage, Sam Fisher is a rumor and a legend. Pulled back into action, he must help a new recruit unravel a global conspiracy.

[09/16/25 - 09:01 AM]
Bravo Embarks on the Ultimate Fish-Out-of-Water Social Experiment When "Wife Swap: The Real Housewives Edition" Premieres Tuesday, Oct. 14 at 9 P.M. ET/PT
"The Real Housewives" featured are Angie Katsanevas (Salt Lake City), Emily Simpson (Orange County), Melissa Gorga (New Jersey) and Dr. Wendy Osefo (Potomac).

[09/16/25 - 08:45 AM]
ESPN and the NWSL Announce Supplemental Media Rights Agreement
Under the agreement, ABC and ESPN networks will carry 16 more regular-season games each year, increasing the total number of NWSL matches available on The Walt Disney Company networks from 17 to 33 per season.