BRAVO MARKS HIGHEST RATED FEBRUARY EVER
BRAVO ACHIEVES 26 PERCENT YEAR-OVER-YEAR GROWTH TO MARK HIGHEST RATED FEBRUARY IN NETWORK HISTORY
Network Claims No. 19 Ranking, Breaking Top 20 for Second Consecutive Month
Bravo Digital Record Phenomenal Month With Over 114 Million Page Views To-Date
NEW YORK Feb. 27, 2008 Bravo achieved another record-breaking month in February both on-air and online, posting a 22 and 26 percent year-over-year increase in total viewers and adults 18-49 respectively, marking its highest rated February in network history, according to Nielsen Media Research. To date, Bravo recorded the top five highest rated weeks in primetime in the network's history among adults 18-49 and the top four weeks ever among total viewers with the original docu-drama programming "The Millionaire Matchmaker" and creative competition series "Project Runway" and "Make Me A Supermodel" (dates sourced below). The network averaged a record breaking 710,000 total viewers and 425,000 adults 18-49 in February vs. 584,000 total viewers and 338,000 adults in Feb.07.
Additionally, the network continues to experience huge gains in the digital sphere, with Bravo's online suite of assets BravoTV.com, TelevisionWithoutPity.com, OutzoneTV.com, and BrilliantButCancelled.com - currently recording a phenomenal 114 million page views to-date across all properties in February. BravoTV.com is also pacing to set record-breaking numbers in February, currently marking 73.1 million page views, up 18 percent from January's high of 62.1 million page views. (Source: Feb 1-25, 2008, Omniture)
Continuing its aggressive ratings momentum, Bravo is on pace to celebrate its tenth consecutive quarter of growth in prime among adults 18-49. And for the second consecutive month in a row, Bravo broke the top-20 ranking, claiming the No.19 spot among all ad-supported cable entertainment networks in primetime among adults18-49, up from number 22 in 2007.
Bravo's latest phenomenon, "The Millionaire Matchmaker," continues to post week-over-week growth, averaging 915,000 total viewers and 624,000 adults18-49 season-to-date. With the two-part finale kicking off on Wed. Feb. 27, the Emmy Award-nominated "Project Runway" averaged 3,607,000 total viewers and 2,529,000 adults 18-49. "Make Me A Supermodel," Bravo's newest creative competition series, marks the networks strongest Thursday 10 PM timeslot in network history, averaging over one million total viewers and an impressive 702,000 in adults 18-49.
Viewer voting for "Make Me A Supermodel" has seen a huge surge in participation with consistent week-over-week gains. Last week's episode where models Ben, Jacki and Perry were up for the vote (2/21) garnered a 10.5 percent audience participation rate with an impressive 610,168 votes via online, toll free and text voting options. (Source: Telescope)
Source: Nielsen Galaxy Explorer: Live + 7 through 2/10/08, blended with Live + SD through 2/24/08 AA (000); Top rated weeks/months ever based off of Live + SD AA(000); Project Runway Wednesday ranker: 11/21/07-2/13/08, Project Runway reunion special excluded from season average. Bravo's top five highest rated weeks ever in primetime were posted in 2008 among P18-49 during the wk of 1/7/08, wk of 1/14/08,wk of 1/21/08, wk of 2/4/08 and wk of 2/11/08. Among total viewers, the top four
highest rated weeks ever were posted this year during the wk of 1/7/08, wk of 1/14/08, wk of 1/21/08, and wk of 2/4/08.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com
