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[02/27/08 - 02:17 PM]
Big Brother Tuesday and "Jericho" Post Big Week-To-Week Increases
CBS spins the numbers for Tuesday, February 26.
[via press release from CBS]

"BIG BROTHER TUESDAY" AND "JERICHO" POST BIG WEEK-TO-WEEK INCREASES

"Big Brother" Hits Its Best Adult 18-49 Rating On Any Night

"Jericho" Posts Across-the-Board Double-Digit Percentage Increases From Last Week

BIG BROTHER TUESDAY posted its best adult 18-49 on any night while JERICHO achieved across-the-board double-digit percentage increases versus last week, according to preliminary Nielsen live plus same day ratings for Tuesday, Feb. 26.

BIG BROTHER TUESDAY (4.4/07, 6.74m) averaged a 3.1/07 in adults 25-54, 2.6/06 in adults 18-49 and 1.9/06 in adults 18-34. This is BIG BROTHER's best delivery in both households and adults 18-49 on any night and matches its best delivery in adults 25-54.

Compared to last week, BIG BROTHER TUESDAY was up +22% in households (from 3.6/05), +35% in adults 25-54 (from 2.3/05), +37% in adults 18-49 (from 1.9/04), +27% in adults 18-34 (from 1.5/04) and added +1.35m viewers (from 5.39m, +25%).

At 10:00 PM, JERICHO was second in households (4.3/07), viewers (6.90m), adults 25-54 (2.9/07) and adults 18-49 (2.2/06). Compared to last week, JERICHO was up +13% in households (from 3.8/06), +16% in adults 25-54 (from 2.5/06), +10% in adults 18-49 (from 2.0/05) and added +1.04m viewers (from 5.86m, +18%).

Updated ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

"BIG BROTHER TUESDAY" AND "JERICHO" POST BIG WEEK-TO-WEEK INCREASES

"Big Brother" Hits Its Best Adult 18-49 Rating On Any Night

"Jericho" Posts Across-the-Board Double-Digit Percentage Increases From Last Week

BIG BROTHER TUESDAY posted its best adult 18-49 on any night while JERICHO achieved across-the-board double-digit percentage increases versus last week, according to updated Nielsen live plus same day ratings for Tuesday, Feb. 26.

BIG BROTHER TUESDAY (4.4/07, 6.72m) averaged a 3.1/07 in adults 25-54, 2.6/06 in adults 18-49 and 2.0/05 in adults 18-34. This is BIG BROTHER's best delivery in both households and adults 18-49 on any night and matches its best delivery in both adults 18-34 and adults 25-54.

Compared to last week, BIG BROTHER TUESDAY was up +22% in households (from 3.6/05), +35% in adults 25-54 (from 2.3/05), +37% in adults 18-49 (from 1.9/04), +33% in adults 18-34 (from 1.5/04) and added +1.33m viewers (from 5.39m, +25%).

At 10:00 PM, JERICHO was second in households (4.2/07), viewers (6.90m), adults 25-54 (2.9/07) and adults 18-49 (2.2/06). Compared to last week, JERICHO was up +11% in households (from 3.8/06), +16% in adults 25-54 (from 2.5/06), +10% in adults 18-49 (from 2.0/05) and added +1.04m viewers (from 5.86m, +18%).





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· BIG BROTHER (CBS)
· JERICHO (CBS)




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