TWENTIETH TELEVISION SELLS FAMILY FOCUSED REALITY SERIES "TRADING SPOUSES" AND "NANNY 911" TO CMT
Programs to Make Their Cable Debut Monday, March 3
NEW YORK � February 27, 2008 � Twentieth Television has reached a multi-year licensing agreement for TRADING SPOUSES: MEET YOUR NEW MOMMY, and NANNY 911 announced Bob Cook, president and COO of Twentieth Television and Mary Beth Cunin, vice president, programming strategy, CMT. The unscripted series make their cable debut on CMT beginning Monday, March 3 when TRADING SPOUSES premieres at Noon and 1:00 p.m., ET/PT, repeating at 6:00 and 7:00 p.m., ET/PT.* NANNY 911 begins airing in its regular timeslot Tuesday, March 4 at Noon and 1:00 p.m., ET/PT, repeating at 6:00 and 7:00 p.m., ET/PT.**
In making the announcement, Bob Cook stated: "We are thrilled to enter into this agreement with CMT allowing new and returning viewers alike to embrace two of television's most memorable family centered reality series."
A new take on the classic fish-out-of-water story, "Trading Spouses: Meet Your New Mommy" is a program where moms and dads try out the ultimate life change � ditching their families to take over a clan from another walk of life. For some, it's a dream vacation and for others, an absolute nightmare while they live with their host families for one whole week. At the end, the moms decide how their host family will have to spend the $50,000 prize.
"Trading Spouses: Meet Your New Mommy" and "Nanny 911" are two family-friendly series that directly connect with the CMT audience," said Cunin. "We believe that the addition of these family-based reality shows to our schedule will not only engage our core fans, but attract new viewers as well."
"Nanny 911," produced by Granada America, follows a team of nannies armed with the dos and don'ts of child-rearing. Each nanny has a specific area of expertise, ranging from proper etiquette to controlling temper tantrums, and all are ready to help exhausted parents tackle the issues creating chaos in their home and whip their families into tip-top shape.
*TRADING SPOUSES will air in its regular timeslot on Mondays, Wednesdays and Fridays at Noon and 1:00 p.m., ET/PT, repeating at 6:00 and 7:00 p.m., ET/PT.
**NANNY 911 will air in its regular timeslot on Tuesdays and Thursdays at Noon and 1:00 p.m., ET/PT, repeating at 6:00 and 7:00 p.m., ET/PT.
CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a unit of Viacom , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
A leader in the U.S. program production and distribution arena, Twentieth Television provides a wide array of first-run, network and off-network programming, as well as feature film packages, to the syndication and cable marketplaces. First-run programs distributed by Twentieth Television include the talk show, "The Morning Show with Mike and Juliet," the game show "Temptation," and the court shows "Divorce Court," "Judge Alex" and "Cristina's Court." Off-net shows distributed by Twentieth include "Family Guy," "24," "COPS," "The Simpsons," and the fall 2008 launch of "Boston Legal."