or


[03/28/08 - 11:13 AM]
'The Celebrity Apprentice' Finale Is Thursday's #1 Show in 18-49 and Total Viewers, Currently Pacing NBC to a Thursday Win in Both Categories
NBC spins the numbers for Thursday, March 27.

[via press release from NBC]

'THE CELEBRITY APPRENTICE' FINALE IS THURSDAY'S #1 SHOW IN 18-49 AND TOTAL VIEWERS, CURRENTLY PACING NBC TO A THURSDAY WIN IN BOTH CATEGORIES

'THE CELEBRITY APPRENTICE' FINALE IS THURSDAY'S #1 SHOW IN 18-49 AND TOTAL VIEWERS, CURRENTLY PACING NBC TO A THURSDAY WIN IN BOTH CATEGORIES

LAST NIGHT'S 'CELEBRITY APPRENTICE' IS THE TOP-SCORING FINALE IN THE 'APPRENTICE' FRANCHISE SINCE THE FINAL EPISODE OF 'APPRENTICE 4' IN DECEMBER 2005

'CELEBRITY APPRENTICE' SURGES 41 PERCENT IN ADULTS 18-49 AND 51 PERCENT IN TOTAL VIEWERS VERSUS THE MOST RECENT 'APPRENTICE' FINALE IN APRIL 2007

BURBANK, Calif. � March 28, 2008 � Paced by the finale of "The Celebrity Apprentice," which was the #1 telecast of the night in adults 18-49 and total viewers, NBC is currently #1 for Thursday night in adults 18-49, total viewers and other key measures, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research (pending updates).

Last night from 9-11 p.m. ET, the live finale of "The Celebrity Apprentice" (4.5 rating, 12 share in adults 18-49, 12.1 million viewers overall) scored NBC's highest 18-49 rating in this slot in six months (since September 27, 2007, during premiere week) and delivered NBC's biggest overall viewership in the time period for a non-sports telecast in 16 months (since November 23, 2006).

This was the top-scoring finale in "The Apprentice" franchise in both adults 18-49 and total viewers since the conclusion of "The Apprentice 4" on December 15, 2005. Last night's "Celebrity Apprentice" finale was up 41 percent in 18-49 rating and 51 percent in total viewers versus the most recent finale in "The Apprentice" franchise (a 3.2/8 in 18-49 and 8.0 million viewers overall for the finale of "The Apprentice 6" on Sunday, April 22, 2007).

Throughout its current run "The Celebrity Apprentice" has consistently outpaced the prior cycle in "The Apprentice" franchise and it has concluded its run with overall gains of 24 percent in 18-49 rating (3.6 vs. 2.9) and 27 percent in total viewers (9.1 million vs. 7.2 million) versus the prior cycle (based on "live plus same day" averages).

"The Celebrity Apprentice" built steadily from half-hour to half-hour, increasing by 28 percent in 18-49 rating (to a 5.0/14 from a 3.9/10) and by 20 percent, or 2.2 million persons in total viewers (to 13.2 million from 11.0 million) from its first to its final half-hour.

From 8-9 p.m. ET, "Deal or No Deal" (3.0/9 in 18-49, 11.2 million viewers overall) was the hour's #1 non-sports choice in adults 18-49 and the #1 program in the hour outright in total viewers. From its first half-hour to its second, "Deal" increased by 36 percent in 18-49 rating (to a 3.4/9 from a 2.5/6) and by 27 percent of 2.6 million persons in total viewers (to 12.5 million from 9.9 million). "Deal" delivered NBC's highest 18-49 and total viewer results in this time period in six weeks (since February 14).

Pending updates, NBC ranked #1 on Thursday night in adults 18-49, total viewers and other key measures. Preliminary 18-49 averages for Thursday night are: NBC, 4.0/11; CBS, 3.8/10; Fox, 2.8/8; ABC, 1.9/5; CW, 1.4/4. In overall total viewers, March 27 preliminary results are: NBC, 11.8 million; CBS, 9.7 million; Fox, 8.7 million; ABC, 6.0 million; CW, 3.3 million. Fast affiliate-based results are subject to revision, especially in the case of live events, such as CBS's coverage of the NCAA Basketball Tournament.

Note that all national ratings are "live plus same day" unless otherwise indicated.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: 'THE CELEBRITY APPRENTICE' FINALE IS THURSDAY'S #1 SHOW IN 18-49 AND TOTAL VIEWERS, PACING NBC TO A THURSDAY WIN IN BOTH CATEGORIES

LAST NIGHT'S 'CELEBRITY APPRENTICE' IS THE TOP-SCORING FINALE IN THE 'APPRENTICE' FRANCHISE SINCE THE FINAL EPISODE OF 'APPRENTICE 4' IN DECEMBER 2005

'CELEBRITY APPRENTICE' SURGES 41 PERCENT IN ADULTS 18-49 AND 51 PERCENT IN TOTAL VIEWERS VERSUS THE MOST RECENT 'APPRENTICE' FINALE IN APRIL 2007

BURBANK, Calif. � March 28, 2008 � Paced by the finale of "The Celebrity Apprentice," which was the #1 telecast of the night in adults 18-49 and total viewers, NBC won Thursday night in adults 18-49, total viewers and other key measures, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-11 p.m. ET, the live finale of "The Celebrity Apprentice" (4.5 rating, 12 share in adults 18-49, 12.1 million viewers overall) scored NBC's highest 18-49 rating in this slot in six months (since September 27, 2007, during premiere week) and delivered NBC's biggest overall viewership in the time period for a non-sports telecast in 16 months (since November 23, 2006).

This was the top-scoring finale in "The Apprentice" franchise in both adults 18-49 and total viewers since the conclusion of "The Apprentice 4" on December 15, 2005. Last night's "Celebrity Apprentice" finale was up 41 percent in 18-49 rating and 51 percent in total viewers versus the most recent finale in "The Apprentice" franchise (a 3.2/8 in 18-49 and 8.0 million viewers overall for the finale of "The Apprentice 6" on Sunday, April 22, 2007).

Throughout its current run "The Celebrity Apprentice" has consistently outpaced the prior cycle in "The Apprentice" franchise and it has concluded its run with overall gains of 24 percent in 18-49 rating (3.6 vs. 2.9) and 27 percent in total viewers (9.1 million vs. 7.2 million) versus the prior cycle (based on "live plus same day" averages).

"The Celebrity Apprentice" built steadily from half-hour to half-hour, increasing by 31 percent in 18-49 rating (to a 5.1/14 from a 3.9/10) and by 20 percent, or nearly 2.2 million persons in total viewers (to 13.2 million from 11.0 million) from its first to its final half-hour.

From 8-9 p.m. ET, "Deal or No Deal" (3.0/9 in 18-49, 11.4 million viewers overall) was the hour's #1 non-sports choice in adults 18-49, and the #1 program in the hour outright in adults 25-54 and total viewers. From its first half-hour to its second, "Deal" increased by 35 percent in 18-49 rating (to a 3.5/10 from a 2.6/8) and by 28 percent or 2.8 million persons in total viewers (to 12.8 million from 10.0 million). "Deal" delivered NBC's highest 18-49 and total viewer results in this time period in six weeks (since February 14).

NBC ranked #1 on Thursday night in adults 18-49, total viewers and other key measures. Updated 18-49 averages for Thursday night are: NBC, 4.0/11; CBS, 3.9/11; Fox, 2.8/8; ABC, 1.9/5; CW, 1.4/4. In overall total viewers, March 27 updated results are: NBC, 11.9 million; CBS, 10.0 million; Fox, 8.7 million; ABC, 5.9 million; CW, 3.3 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [march 2017]  
S
M
T
W
T
F
S
   


· APPRENTICE, THE (NBC)
· DEAL OR NO DEAL (NBC)





[03/27/17 - 01:44 PM]
New Season of "Property Brothers: Buying and Selling" Premieres on HGTV Wednesday, April 19
Each episode follows contractor Jonathan and real estate expert Drew as they combine their skills to help families tackle two critical real estate activities - selling one home and buying another.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 01:02 PM]
OWN Orders Two New Docu-Series "Released" and "Checking Inn" to Join Its Saturday Night Programming Line-Up
"OWN's Saturday night lineup features entertaining and thought-provoking docu-series focused around conversations our audience is having in their everyday lives," said Erik Logan.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 12:31 PM]
Andrea Riseborough, Rory Culkin, Paul Sparks and Shea Whigham Join Cast of "Waco"
The series will be produced by Weinstein Television and will air on Paramount Network in 2018.

[03/27/17 - 12:22 PM]
Hulu Announces New Sarah Silverman Straight-to-Series Pick-Up: "I Love You, America"
Silverman stars in a 10-episode order of a weekly half-hour topical show to discuss the current political/emotional landscape of the country.

[03/27/17 - 12:22 PM]
Kid Grill Masters Compete for BBQ Glory in Return of "Kids BBQ Championship"
New co-host Damaris Phillips is joining returning co-host Eddie Jackson to lead the fiery action.

[03/27/17 - 11:30 AM]
AMC Partners with Citizens Parking to Bring Los Pollos Hermanos to Los Angeles and New York City!
Fans on both coasts will have the opportunity to enjoy Gus Fring's famous curly fries in Los Angeles on March 29 and 30 and New York City on April 9 and 10.

[03/27/17 - 11:16 AM]
Wendy Williams Returns to Host Don't Mess with Mommy Weekend on LMN
Said stunt features three world premiere movies airing May 11-14.

[03/27/17 - 10:41 AM]
VH1's "Basketball Wives" Premieres Monday, April 17th at 9PM
This season, several new faces will join series veterans Evelyn Lozada, Tami Roman, Jackie Christie, Malaysia Pargo and Shaunie O'Neal.

[03/27/17 - 10:00 AM]
CBS Announces Season Finale Airdates
Said dates run from Friday, April 14 for "MacGyver" through Thursday, June 1 for "The Amazing Race."

[03/27/17 - 09:30 AM]
Academy Award-Winner Hans Zimmer and Bleeding Fingers Music to Create Score for BBC America's "Blue Planet II"
The brand new seven-part series comes from the world's leading BBC Studios Natural History Unit.

[03/27/17 - 09:06 AM]
Johnny Galecki and Science Channel Join Forces for Prank Series "Scijinks" (WT)
The series will use cutting-edge science as the foundation for outrageous stunts and practical jokes, creating the smartest prank show on television.

[03/27/17 - 09:03 AM]
Hulu Summer 2017 Programming Slate
"Dumb: The Story of Big Brother Magazine," "Becoming Bond" and "Batman & Bill" are among the projects joining new seasons of "Casual" and "Difficult People."