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[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15. |
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| [via press release from Oxygen] |
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"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
Oxygen Scores Its Best Original Series Premiere
NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).
The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.
Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.
"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.
About Oxygen Media
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".
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[06/25/26 - 02:06 PM]
BET's 4th Annual Black + Iconic Soiree to Premiere June 29, Exclusively on Paramount+
Hosted by Emmy-nominated actress, producer, and advocate Laverne Cox, with Lavelle Dontae serving as Red Carpet Host, this year's celebration highlighted the power, influence, and impact of Black LGBTQ+ leaders and allies across entertainment, advocacy, business, and media.
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[06/25/26 - 01:30 PM]
Starz in Development to Adapt International Bestseller "The Wolf King"
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[06/25/26 - 12:01 PM]
Video: "Breaking Bear" - Official Trailer - Tubi Original
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[06/25/26 - 12:01 PM]
The 62nd Academy of Country Music Awards Will Return to the World-Renowned MGM Grand Garden Arena in Las Vegas on Sunday, May 16, 2027
This year's event drove an estimated $53 million in total economic impact for the Las Vegas region.
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[06/25/26 - 11:45 AM]
ESPN Presents "All of Wimbledon. All in One Place" June 29 - July 12
Every match from all courts stream live on the ESPN App for ESPN Unlimited plan subscribers.
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[06/25/26 - 11:31 AM]
Emmy Award Nominee Lizzy Caplan Plunges Into the Insanity of FX's "Far Cry" Coming to FX and Hulu
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[06/25/26 - 10:01 AM]
NBC Greenlights Emmy-Nominated Event Series "The Americas" for a Second Season
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[06/25/26 - 10:01 AM]
Video: Trailer & Key Art Debut - Hulu Original "Furious"
From creator and executive producer Elizabeth Meriwether, "Furious" follows an FBI agent, Alice Black (Emmy Rossum) on the hunt for a mysterious and calculating female serial killer.
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[06/25/26 - 10:00 AM]
Wonder Project Orders Two Seasons of First Original Kids' Series "Fluff Piece"
Created by Sylvia Brindis, Shane Snow, and Brian Donegan, "Fluff Piece" will premiere July 9 on Wonder Project, with two new episodes released weekly.
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[06/25/26 - 09:31 AM]
Peacock's "The Paper" Reveals September 9 Premiere Date and First Look Images for Season Two
In season two, after sweeping the Ohio Journalism Awards, Ned searches for a journalistic crusade, coming for a local private club and jeopardizing the paper, while he and Mare try to figure out their attraction, Esmeralda struggles to find her place, and the staff gradually mature as reporters.
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[06/25/26 - 09:26 AM]
TNT Sports and DAZN Unveil Star-Studded Broadcast Team Beginning with Inaugural "The Fight" Event on July 4
TNT Sports host Adam Lefkoe will anchor studio coverage alongside one of boxing's all-time greats, Terence Crawford, boxing analyst and Hall of Famer Tim Bradley Jr., and former two-time world champion Shawn Porter.
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[06/25/26 - 09:01 AM]
Video: "Ransom Canyon" Season 2 - Official Trailer - Netflix
Staten and Quinn chase risky new ventures to bring hope and prosperity back to Ransom Canyon - and grapple with their true feelings for one another.
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[06/25/26 - 09:01 AM]
Join the Chase in Searchlight Pictures' "Ready or Not 2: Here I Come," Streaming on Hulu July 2
Moments after surviving an all-out attack from the Le Domas family, Grace (Samara Weaving) discovers she's reached the next level of the nightmarish game - and this time with her estranged sister Faith (Kathryn Newton) at her side.
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[06/25/26 - 09:01 AM]
"Jay-Z in 8" A Candid and Intimate 8-Part Conversation Years in the Making, An HBO Original Documentary Series Debuting This Fall
The series debuts this fall on HBO and will be available to stream on HBO Max in the U.S.
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[06/25/26 - 09:01 AM]
Nominees Announced for "The 2026 ESPYS Presented by Capital One," Airing Wednesday, July 15, at 8 P.M. ET on ABC and Streaming on the ESPN App
Top nominees include Jalen Brunson, Myles Garrett, Alysa Liu, Matthew Stafford, Rory McIlroy, Lionel Messi, Shohei Ohtani, Mikaela Shiffrin, Victor Wembanyama, and A'ja Wilson.
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