or


[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.
[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [may 2026]  
S
M
T
W
T
F
S
     


· DEION & PILAR: PRIME TIME LOVE (OXYGEN)




[05/13/26 - 04:01 PM]
"The Nightmare Upstairs: What Happened to Ty and Bryn?" Begins Streaming May 19 on Hulu
What starts as a whirlwind romance and Vegas wedding spirals into a bitter custody battle marked by allegations of abuse and parental alienation.

[05/13/26 - 03:01 PM]
Six New Cast Join the Fifth and Final Season of "The Lincoln Lawyer"
Amy Aquino, Angela Trimbur, Elpidia Carillo, Nate Corddry, Tricia Helfer, and Keir O'Donnell are all on tap.
[05/13/26 - 12:08 PM]
The 151st Westminster Kennel Club Dog Show to Make Its Debut on Netflix Live from NYC in February 2027
Seven highly respected group judges will make their selections over two nights at Madison Square Garden, with their winning dogs advancing to the Best in Show competition.
[05/13/26 - 12:06 PM]
Video: "The Hawk" - Official Teaser - Netflix
Lonnie Hawkins, (Will Ferrell) 2004's number one golfer, struggles on the back nine of his career to recapture his magic.

[05/13/26 - 12:03 PM]
Video: "East of Eden" - Official Teaser - Netflix
This fresh interpretation of Steinbeck's masterpiece will explore the multigenerational saga of the Trask family, focusing new attention on its indelible antihero, Cathy Ames, played by Florence Pugh.
[05/13/26 - 12:02 PM]
Netflix Announces New Drama Series "The Retrievals"
Inspired by the Peabody Award-winning New York Times podcast, "The Retrievals" follows one woman's crusade against Yale Fertility Center after she (and almost 100 other women) were operated on without anesthesia - because a nurse stole their fentanyl.
[05/13/26 - 12:01 PM]
"Running Point" Renewed for Season 3 on Netflix
Season 2 recently debuted in the Global Top 10, where it has remained since release, and its return also brought Season 1 back onto the chart, with the show surpassing 60M views across both seasons.
[05/13/26 - 12:00 PM]
Netflix Renews "Quarterback" for Season 3 Premiering Globally July 14, 2026
Jayden Daniels, Baker Mayfield, Cam Ward, and Joe Flacco are this year's subjects.
[05/13/26 - 11:59 AM]
Netflix Unites Harlan Coben & David E. Kelley on New Drama Series "Myron Bolitar" - Extends Creative Partnership with Harlan Coben
After an injury ends his NBA dreams, Myron Bolitar reinvents himself as a sports agent - using charm, smarts, and a ruthless partner to navigate the high-stakes and dirty world of sports, where saving his clients often means risking himself.
[05/13/26 - 11:58 AM]
"My Life with the Walter Boys" Renewed for Season 4 on Netflix
Season 3 is set to premiere in 2026, while season 4 will premiere in 2027.
[05/13/26 - 11:57 AM]
"Love Is Blind" to Return with Season 11 Set in Boston
Hosted by Nick and Vanessa Lachey, the series returns this fall.
[05/13/26 - 11:56 AM]
Netflix Announces New YA Drama Series "Calabasas" - Forges Creative Partnership with Chris Van Dusen
At an elite private school in the country's most exclusive town, the headmaster's ambitious daughter is destined to have it all - until she's swept into a forbidden romance with the one boy determined to burn down her glittering world instead of play by its rules.
[05/13/26 - 11:55 AM]
Netflix Renews "Big Mistakes" for Season 2 - Extends Creative Partnership with Dan Levy
Said Levy: "Season 2 is already in the works and it's going to be WILD. I can't wait to get it out there to everyone as soon as humanly possible."
[05/13/26 - 11:54 AM]
Netflix Announces "Barbaric"; A New Medieval Fantasy Drama
A ruthless and crass barbarian is cursed to only use his violence for good, which sends him, his talking axe and a young witch on a road of self discovery, redemption and revenge.
[05/13/26 - 11:53 AM]
Nick Cannon Is Getting Real About Fatherhood and Fame in New Docuseries
In a new docuseries coming to Netflix later this year, the superstar is giving an intimate look at his wildly unconventional life, as he raises 12 children and co-parents with six different moms.