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[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15. |
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| [via press release from Oxygen] |
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"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
Oxygen Scores Its Best Original Series Premiere
NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).
The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.
Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.
"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.
About Oxygen Media
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".
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[10/28/25 - 02:07 PM]
"Sunday Night Football" on Record Pace Through Week 8, Averaging 24.7 Million Viewers on NBC and Peacock
Packers-Steelers audience peaked at 28.2 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).
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[10/28/25 - 12:01 PM]
Netflix Top 10: Week of October 20 - "A House of Dynamite" Hits the Target at No. 1 in This Week's Top 10
Plus: "Nobody Wants This," "The Elixir," and "The Monster of Florence" rise to the top in their opening weekends.
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[10/28/25 - 12:01 PM]
ABC Announces 2026 Midseason Premiere Dates
Premiering Wednesday, February 25, ABC is scrubbing back in for Sacred Heart Hospital with back-to-back episodes of comedy "Scrubs" starring Zach Braff, Donald Faison and Sarah Chalke.
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[10/28/25 - 12:00 PM]
Mark Harmon to Make Special Guest Appearance as Gibbs on "NCIS: Origins" During "NCIS" Crossover Event Tuesday, Nov. 11
In the crossover event airing on Veterans Day, younger Gibbs (Austin Stowell) and team investigate the small-town death of a naval officer in the '90s - a case that's unexpectedly re-opened in the present day.
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[10/28/25 - 10:01 AM]
Hulu Renews Hit Emmy-Award Winning Comedy "Only Murders in the Building" for a Sixth Season!
The series will film overseas for the first time, with the beloved crime-solving trio leaving New York City to investigate London's newest mystery.
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[10/28/25 - 10:01 AM]
HBO in Production on New Ronan Farrow Documentary Tracking Sprawling Criminal Case in Johnson City, Tennessee
The film chronicles a maze of revelations about Sean Williams of Johnson City, TN, a serial predator, tracing both his decades-long evasion of justice and an ensuing scandal over claims of corruption and systemic law enforcement failures.
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[10/28/25 - 08:32 AM]
Peacock Sets Streaming Debut Dates for Focus Features' "Downton Abbey: The Grand Finale," Universal's "Nobody 2" and DreamWorks Animation's "The Bad Guys 2"
The three films will roll out on successive Fridays beginning November 7.
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[10/28/25 - 08:30 AM]
Epic New Landmark Natural History Series, "Kingdom," Set to Premiere Saturday, January 24 on BBC America and AMC+
Narrated by renowned naturalist and three-time Emmy Award-winner Sir David Attenborough, the major new six-part natural history series chronicles the dramatic real-life sagas of four African animal families, in one of the most ambitious projects ever undertaken by BBC Studios Natural History Unit.
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[10/28/25 - 08:01 AM]
BBC Confirms Future of "Doctor Who" and a New Christmas Special in 2026
With Disney+ confirming they will not be partnering on the next season of the sci-fi show, the BBC remain fully committed to the show and will announce plans for the next series in due course to ensure the Doctor's adventures continue.
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[10/28/25 - 07:09 AM]
Season 5 of ESPN Original Series "Peyton's Places," Presented by Elijah Craig Bourbon, Premieres November 2 Exclusively on ESPN+
Josh Allen, Jason Kelce, Jim Harbaugh, Rob Gronkowski, Julian Edelman, Joe Burrow, Boomer Esiason, Chad Johnson, and more are among the featured guests.
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[10/28/25 - 07:06 AM]
Get Ready to Switch - Again! Disney's "Freakier Friday" Streaming Exclusively November 12 on Disney+
Jamie Lee Curtis and Lindsay Lohan reprise their roles in this hilarious sequel.
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[10/28/25 - 07:01 AM]
"One Piece" Season 2 Premieres March 10, 2026
Additionally, Netflix revealed a first look at Drum Island.
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[10/28/25 - 06:47 AM]
Prime Video Takes the Spotlight with Its New "Karaoke Club" Show, A Celebrity Singing Tour
Hosted by the hilarious Stéphane Rousseau, the series transforms karaoke into an electrifying experience where the stars deliver their signature style with humor, energy, and, above all, a whole lot of fun.
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[10/28/25 - 06:31 AM]
"Michelle Obama: The Style, the Power, the Look - a Conversation with Robin Roberts - Special Edition of 20/20" Airs Sunday, Nov. 2, on ABC, Streaming Next Day on Disney+ and Hulu
The "Good Morning America" co-anchor joins Obama at Marymount University in Virginia in advance of her upcoming book, "The Look" - a celebration of style from the moment she entered the public eye - to discuss the lessons she's sharing about her newfound confidence and empowerment.
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[10/28/25 - 06:01 AM]
Netflix Announces "The Future Is Ours," A Dystopian Limited Series Starring Enzo Vogrincic, Emiliano Zurita, Delfina Chaves, Marleyda Soto and Marco Antonio Caponi
The series will be the first audiovisual adaptation of renowned American writer Philip K. Dick's work in Spanish.
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