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[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15. |
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| [via press release from Oxygen] |
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"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
Oxygen Scores Its Best Original Series Premiere
NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).
The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.
Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.
"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.
About Oxygen Media
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".
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[04/09/26 - 09:01 AM]
"The Ultimate Fighter" Returns with Coaches Daniel Cormier and Michael Bisping on Sunday, June 14 Exclusively on Paramount+
The series will premiere exclusively on Paramount+ in the U.S., Latin America and Australia on Sunday, June 14, the same day as UFC Freedom 250, with new episodes premiering every Tuesday for the remainder of the 12-episode season.
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[04/09/26 - 09:01 AM]
Video: Key Art & Trailer Debut - Hulu's "Vanderpump Villa" Season Three
Season three premieres on April 16 with all 10 episodes on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ in select international markets.
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[04/09/26 - 09:00 AM]
HBO Renews Most-Watched Comedy "Rooster," Starring Steve Carell, for a Second Season
New episodes of the 10-episode season, from Warner Bros. Television, debut Sundays at 10:00 p.m. ET/PT leading up to the season finale on May 10.
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[04/09/26 - 08:46 AM]
ESPN to Present 2026 WNBA Draft on Monday, April 13
Ryan Ruocco returns as host for ESPN's presentation, joined by analysts Rebecca Lobo and Andraya Carter and reporter Holly Rowe.
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[04/09/26 - 07:31 AM]
Lena Headey, Andrew McCarthy and James Lance to Guest Star in "Wednesday" Season 3
Production on the third season of Netflix's #1 most viewed series is currently underway near Dublin, Ireland.
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[04/09/26 - 07:01 AM]
Video: Apple TV Debuts Trailer for "My Brother the Minotaur," Premiering April 24
The epic tale of folklore, mystery and mythic adventure features the voices of rising stars Ely Solan, Billy Jenkins, Luciana Akpobaro and Billie Boullet, alongside Michael Sheen, Brian Cox, Paul Kaye and T'Nia Miller.
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[04/09/26 - 06:59 AM]
ESPN Heats Up Q1 with Record Prime Time, Decade Best Viewership
Large audiences for the NFL Divisional Round game, the College Football Playoff National Championship, women's and men's college basketball, NHL games and more were among the factors contributing to ESPN's strong first quarter viewership.
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[04/09/26 - 06:01 AM]
Video: "Legends" - Official Trailer - Netflix
To win the war on drugs, a group of everyday customs officers, untrained in espionage, were sent undercover into some of Britain's most dangerous gangs. Inspired by an incredible true story.
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[04/09/26 - 05:47 AM]
Women Lead Nominations for the 61st Academy of Country Music Awards
Megan Moroney, Miranda Lambert, Ella Langley, and Lainey Wilson received the most nominations.
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[04/09/26 - 12:01 AM]
Video: "The Chestnut Man: Hide and Seek" - Official Trailer - Netflix
After a woman goes missing, the Copenhagen police hunt a stalker who taunts victims with a chilling children's rhyme. Based on the novel "Hide and Seek."
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[04/08/26 - 05:01 PM]
Video: "If Wishes Could Kill" - Official Trailer - Netflix
A mysterious app promises wishes - then starts a countdown to death. As a group of teens becomes entangled, they must break the deadly chain to survive.
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[04/08/26 - 04:00 PM]
ESPN NBA Schedule Update: Two Matchups Added for Final Day of Regular Season on April 12
On Sunday, April 12, the Boston Celtics, led by four-time All NBA First Team selection Jayson Tatum and NBA All Star starter Jaylen Brown, host the Orlando Magic and Paolo Banchero at 6 p.m. ET on ESPN.
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[04/08/26 - 02:31 PM]
Sarah Silverman, Andrew Rannells, Keyla Monterroso Mejia Among Nine Joining Netflix's "Nobody Wants This" Season 3
Steven Weber, Avan Jogia, Poorna Jagannathan, Stephanie Koenig, Sadie Sandler and series creator Erin Foster round out the guest cast.
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[04/08/26 - 12:56 PM]
ESPN Delivers Stellar 2025-26 Women's College Basketball Campaign
The national title bout between No. 1 South Carolina and No. 1 UCLA scored 9.9 million viewers, the third most-viewed women's college basketball championship game on ESPN networks and up 15% from last year's title matchup.
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[04/08/26 - 12:19 PM]
Sue Bird to Join NBC Sports as WNBA Studio Analyst in May 2026
In addition to her studio appearances, Sue will host a series of feature stories throughout the season, with portions airing on television and extended versions available digitally, including on Peacock.
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