or


[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.
[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [november 2026]  
S
M
T
W
T
F
S


· DEION & PILAR: PRIME TIME LOVE (OXYGEN)




[11/12/26 - 02:30 PM]
NBC Sports' "Coast 2 Coast Tuesday" Highlighted by Celtics-76ers Delivers NBA's Largest Pre-Christmas, Non-NBA Tip-Off Tuesday Audience Ever
Viewership peaked at 4.7 million from 8:45-9:00 p.m. ET during Boston-Philadelphia.
[11/12/26 - 12:02 PM]
Your First Look at "The Spot," A New Psychological Thriller Starring Claire Danes and Ewan McGregor
The series premieres January 13 on Hulu and Hulu on Disney+.
[11/12/26 - 11:01 AM]
MTV's "Caught in the Act: Unfaithful" Renewed for Season Five
Seasons 1 through 4A of the investigative series, hosted by reality TV star Tami Roman, will also be available to stream on Paramount+ starting Wednesday, December 9.
[11/12/26 - 10:01 AM]
Milo Manheim and Jennifer Tilly Return to "School Spirits" Season Four, Maria Dizzia Upped to Series Regular in the Paramount+ Original Series
As previously announced, season four is currently in production in Canada.
[11/12/26 - 10:01 AM]
Video: "The Baddest Speechwriter of All" - Official Trailer - Netflix
Clarence B. Jones, Martin Luther King Jr.'s lawyer and speechwriter, reflects on his sacrifices for activism and the surprising truths of making history.
[11/12/26 - 10:01 AM]
Celebrate the 75th Anniversary of the Iconic Comedy "I Love Lucy" with a Special Night of Programming, Thursday, Dec. 17 on CBS
The special will be followed by back-to-back colorized episodes of the classic series: "The Christmas Show" (9:00-9:30 PM, ET/PT) and "Never Do Business with Friends" (9:30-10:00 PM, ET/PT) on the CBS Television Network.
[11/12/26 - 09:57 AM]
Teyonah Parris Joins "Before I Let Go" as Yasmen, Alongside Danielle Brooks as Hendrix
Two powerhouse talents. Two exciting new additions. Coming to Peacock.
[11/12/26 - 09:15 AM]
Jamie Miller to Open "Kids' Choice Awards (KCAs)" with Special Performance of Viral Hit "Babydoll," Capping an Epic Celebration of Iconic Dance Crazes Through the Decades
Featuring a cast of dancers and a cameo by JYT, the high-energy opening number will celebrate some of pop culture's most memorable dance crazes across the decades before culminating in Miller's performance.
[11/12/26 - 09:10 AM]
Prime Video Welcomes CJ McCollum to "NBA on Prime" Team
In this role, McCollum will make select appearances in studio programming throughout the 2026-27 NBA season beginning tomorrow, November 13 in "NBA Nightcap."
[11/12/26 - 09:01 AM]
Netflix's "Big Mistakes" Welcomes Randall Park, Debi Mazar, T.R. Knight and Jeff Perry as Season 2 Wraps Production
Lorenzo de Moor and Poorna Jagannathan were previously announced as new recurring cast members for season 2.
[11/12/26 - 09:01 AM]
NBC Sets Newest "One Chicago" Crossover Event for Jan. 13
Over the three episodes, an unexpected suspect (in the death of a patient at Chicago Med) will be the focus of a dramatic investigation that involves characters from "Med," "Fire" and "P.D."
[11/12/26 - 09:01 AM]
Disney+ to Stream The Game Awards 2026 Live on December 10
Honoring the video game industry's most innovative games, studios and creative talent of 2026, fans will get front-row access to the night's prestigious awards, world premiere game announcements and musical performances as they happen live from the Peacock Theater in Los Angeles.
[11/12/26 - 08:45 AM]
"The View" Is Celebrating Season 30 with a Trip to Italy in May 2027
The talk show is taking viewers on an adventure to one of the world's top travel destinations, with great guests and a guided tour of the beautiful country, exploring the food, the culture and everything Italy has to offer.
[11/12/26 - 08:31 AM]
Sara Canning Is Lacing Up Her Stakes as Coach Brady in "Icebreaker," Now in Production
The new college romance drama series is based on the #1 New York Times best-selling novel by Hannah Grace.
[11/12/26 - 08:01 AM]
Video: "Jean-Michel Basquiat" - Official Trailer - Netflix
Never-before-seen artwork, rare footage and intimate interviews with loved ones explore legendary artist Jean-Michel Basquiat's humanity beyond his work.