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[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15. |
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| [via press release from Oxygen] |
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"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY
Oxygen Scores Its Best Original Series Premiere
NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).
The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.
Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.
"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.
About Oxygen Media
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".
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[10/15/26 - 01:00 PM]
Fandango Expands Into Original Programming with "Bad Girls Club: Unfinished Business"
The special event reunites six unforgettable personalities from Season 7 of the iconic "Bad Girls Club" franchise, Fandango's most-watched season: Angie Castillo, Judi Jackson, Priscilla Mennella, Shelly Hickman, Stasi Townsend, and Tiara Hodge.
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[10/15/26 - 12:01 PM]
National Geographic's "Wolves Up Close with Bertie Gregory" Premieres Nov. 6
Reconnecting with a pack of wolves he has followed for seven years, Bertie sets out to capture one of the Arctic's most dangerous and rarely filmed hunts: wolves taking on a bull moose, prey roughly ten times their size.
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[10/15/26 - 12:00 PM]
Peacock's "Nelly and Ashanti: We Belong Together" Season Two Premieres on Thursday, Nov. 19
In the eight new episodes, the couple navigates love, family, and demanding careers while taking control of their legacy.
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[10/15/26 - 11:01 AM]
Comedy Central Announces "The Daily Show Presents: Jordan Klepper Fingers the Pulse: Red Flags"
The special premieres immediately following "The Daily Show" on Monday, October 26 at 11:30pm ET/PT and will be available on Paramount+, "The Daily Show's" YouTube Channel, and VOD on Tuesday, October 27.
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[10/15/26 - 11:00 AM]
The CW Network Sets Broadcast Schedule for 2026-27 Men's and Women's College Basketball
The network will also introduce "CW Courtside Wednesday" this winter, highlighting midweek marquee games across all three conferences in primetime.
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[10/15/26 - 10:29 AM]
ESPN Delivered Its Most-Watched WNBA Playoffs Ever!
Across eight games, ESPN networks averaged 1.4 million viewers, up 23% compared to coverage through the semifinals last year.
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[10/15/26 - 10:00 AM]
Skydance TV Networks to Re-Air "The Concert for New York City," Marking Its 25th Anniversary
Staged in the aftermath of 9/11, the landmark concert brought together the music community, first responders, dignitaries and New Yorkers in an extraordinary demonstration of unity, generosity and resolve.
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[10/15/26 - 09:12 AM]
Paramount+ Scottish Highland Drama "Laird" Announces Additional Casting
Jennifer Ehle,Peter Mullan, Phia Saban, Ruaridh Mollica, Holliday Grainger, Douglas Hodge, and Corey Mylchreest are the latest additions.
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[10/15/26 - 09:08 AM]
"Pardon the Interruption" Marks 25 Years of Must-See Sports Debate with Special Anniversary Celebration on ESPN
On Thursday, October 22, ESPN celebrates the silver anniversary of "PTI" with a special double-episode event.
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[10/15/26 - 08:02 AM]
Al Pacino to Be Honored with the 2026 SAG-AFTRA Life Achievement Award
Pacino will be presented with the union's top tribute at The 33rd Annual Actor Awards Presented by SAG-AFTRA, which will stream live on Netflix Sunday, February 28, 2027, at 8 p.m. ET / 5 p.m. PT from the Shrine Auditorium & Expo Hall.
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[10/15/26 - 08:01 AM]
Video: Paramount+ Reveals December 18 Premiere Date & Teaser for "Frisco King," Starring Samuel L. Jackson
Written by Taylor Sheridan, "Frisco King" follows seasoned New Orleans gangster Lee Washington as he lands in Frisco, Texas, and discovers a hustler's playground hidden beneath the polished surface of American suburbia.
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[10/15/26 - 08:01 AM]
Video: "The Fall of El Mayo" - Official Trailer - Netflix
Co-founder of the Sinaloa Cartel, longtime partner of "El Chapo", and a ghost to authorities for over three decades. The documentary that tells the story of his downfall.
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[10/15/26 - 08:00 AM]
CBS Wins Its Premiere Week with Eight of the Top 10 Broadcast Shows and Delivers +9% Year-Over-Year Growth
Weekly viewership averaged 4.43 million viewers, growing +9% from its 2025 premiere week (4.08m viewers).
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[10/15/26 - 07:01 AM]
TNT Sports & DAZN Present World Championship Boxing Doubleheader on "The Fight", Saturday, Oct. 17
Headlining the evening, WBC Super Welterweight Champion Sebastián "The Towering Inferno" Fundora (24-1-1, 16 KOs) will put his title on the line against unbeaten challenger Ermal Hadribeaj (23-0-1, 8 KOs) in a scheduled 12-round showdown.
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[10/15/26 - 07:01 AM]
Video: "In a Holidaze" - Official Trailer - Netflix
Maddie Ziegler stars in this festive romantic comedy about second chances, tangled feelings, and a chosen family you'll want to spend the holidays with.
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