or


[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.
[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [september 2026]  
S
M
T
W
T
F
S
  


· DEION & PILAR: PRIME TIME LOVE (OXYGEN)




[09/29/26 - 12:01 PM]
Netflix Top 10: Week of September 21 - "Monster: The Lizzie Borden Story" Takes the No. 1 Spot for a Second Week
"Unabomber" premiered in the top spot on the English film list, gathering 16.4 million views.

[09/29/26 - 12:00 PM]
USA Sports Delivers Viewership Records and Milestones in Inaugural Season of WNBA Coverage Ahead of WNBA Finals on USA Network This October
USA Sports averaged 525,000 viewers across its 48 regular-season games - the most national games of any broadcaster - up 25% vs. 2025 WNBA cable average viewership.
[09/29/26 - 11:01 AM]
Put It All on Vanderpump! Bravo Hits the Jackpot When "Vanderpump Rules: Lisa Las Vegas" Premieres Tuesday, Oct. 20 at 9 P.M. ET/PT
Lisa Vanderpump has been reigning over the Las Vegas Strip for years now with three hotspot restaurants serving up chic cocktails, over-the-top glamour and her signature brand of whimsy.
[09/29/26 - 10:36 AM]
AMC Global Media Greenlights "Happy Jack" - New Comedy Series Starring Charlie and Martin Sheen, Playing a Father-and-Son Duo, to Premiere on AMC and AMC+ in 2027
"Happy Jack" is a contemporary family comedy featuring one of America's favorite comedic actors.

[09/29/26 - 10:02 AM]
Date Announcement: Hulu's "The Secret Lives of Mormon Wives: Orange County"
The all-new series premieres with all 10 episodes November 12 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.
[09/29/26 - 10:01 AM]
Video: "The New Stanford Prison Experiment" - Official Trailer - Netflix
In this modern reimagining of the infamous study, 30 people enter a real prison for two weeks and shifting power dynamics expose what they're capable of.
[09/29/26 - 09:50 AM]
"Jimmy Kimmel Live" Finishes 2025-2026 Season with Largest Overall Audience in Eight Years and Strongest Adults 18-49 in Four Years
In the final week of the 2025-2026 season, "Jimmy Kimmel Live" ranked No. 1 in both Total Viewers and Adults 18-49.
[09/29/26 - 09:01 AM]
Video: Trailer & Key Art Debut - Hulu's "Phony"
"Phony" premieres on October 20 on Hulu and Hulu on Disney+ for bundle subscribers in the US, and Disney+ internationally.

[09/29/26 - 09:00 AM]
Paramount+ Presents a Historic Week of Combat Sports Headlined by "UFC 332: Silva vs. Wang," The First Full Main Card of a UFC Numbered Event Ever Simulcast on CBS and Paramount+
CBS coverage of UFC 332 will immediately follow college football on Saturday at 7:30 PM, ET/ 4:30 PM, PT.
[09/29/26 - 08:16 AM]
Video: "Campus Drivers" - Official Teaser - Prime Video
The adaptation of C.S. Quill's saga premieres November 6 on Prime Video.
[09/29/26 - 08:07 AM]
Discovery Channel October Programming Highlights
New seasons of "Contraband: Seized at the Border" and "Rocky Mountain Wreckers" will join the previously announced return of "Gold Rush."
[09/29/26 - 08:01 AM]
Investigation Discovery Spotlights the Haight Family Tragedy in New Special "Toxic: What Happened in the Haight House?"
The two-hour special premieres Tuesday, October 27 from 9-11pm ET/PT on ID and will be available to stream on HBO Max, anchoring the network's 5th annual "No Excuse for Abuse" campaign for Domestic Violence Awareness Month.
[09/29/26 - 07:31 AM]
Joins the Cast of AMC Global Media's Critically Acclaimed Drama, "The Audacity"
Hollander will portray Big Tim, the powerful tech billionaire and CEO of Cupertino, whose carefully curated public persona masks his insatiable appetite for control and revenge.

[09/29/26 - 07:16 AM]
"Icebreaker" Sticks the Landing, Adding Six to Round Out Series Regulars
Gabriel Tierney, Auli'i Cravalho, Peter Berry, Chaneil Kular, Devin Craig, and Aidan Shaw join the previously announced leads Daisy Jelley and Connor Simos.
[09/29/26 - 07:05 AM]
Paramount+ Announces Upcoming Slate of British Series from A24
These series include the upcoming comedy, "It Gets Worse," the coming-of-age drama, "Major Players," and the TV adaption of the award-winning, New York Times-bestselling novel, "The Ministry of Time."