or


[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.
[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [september 2026]  
S
M
T
W
T
F
S
  


· DEION & PILAR: PRIME TIME LOVE (OXYGEN)




[09/14/26 - 12:31 PM]
Video: AMC Global Media Drops Official Trailer and Key Art for Shocking New Docu-Series, "Archive X: Unexplained Phenomena"
The series is hosted by Professor Jeffrey J. Kripal, one of the leading scholars of extraordinary human experiences.
[09/14/26 - 12:30 PM]
Video: ESPN Stars "Hit the Road" to Los Angeles in "We're Going" Super Bowl LXI Marketing Campaign
The new spot, "Hit the Road" debuts Monday, September 14, as ESPN kicks off its 2026-27 season coverage during Monday Night Football between the Denver Broncos and Kansas City Chiefs.
[09/14/26 - 11:57 AM]
NFL Gameday in Melbourne on Netflix Scores With an Average 18.5 Million US Viewers for First-Ever NFL Regular Season Game in Australia
Globally, the historic matchup averaged 21.7 million viewers, with fans from over 200 countries and territories tuning in to the first-ever NFL regular season game played in Australia.
[09/14/26 - 11:39 AM]
NAACP Image Award Winner Tisha Campbell Returns to Lifetime as Writer, Star and Executive Producer of "One Last Shot" Premiering November 14
Campbell is joined by Charles Malik Whitfield, Jaden Lucas Miller and makes her film reunion with AJ Johnson - the two previously starred together in the cult classic "House Party."
[09/14/26 - 10:22 AM]
Video: "I Would Rather Die" - Official Trailer - Prime Video
Between being a teen and being a teen zombie, growing up has never been this hard.
[09/14/26 - 10:20 AM]
Video: "Rage" - Part 2 - Trailer - HBO Max
Things got complicated. Sound familiar?
[09/14/26 - 10:11 AM]
Legendary Country Music Duo Brooks & Dunn to Receive the 2026 CMA Willie Nelson Lifetime Achievement Award at "The 60th Annual CMA Awards"
Brooks & Dunn will accept the honor as part of a special tribute during "The 60th Annual CMA Awards."
[09/14/26 - 10:02 AM]
Video: "Boston Blue" Season 2 - Official Trailer - CBS
The series returns Friday, October 9 on CBS and streaming on Paramount+.
[09/14/26 - 10:01 AM]
Malin Akerman, Megan Follows, Nadine Bhabha, and Matias Lucas Join Netflix's "This Summer Will Be Different"
The show has wrapped filming on Prince Edward Island and is now filming in Toronto.
[09/14/26 - 10:00 AM]
Tubi Drops 10 First Look Photos and Premiere Date for New Original Horror-Anothology Series "Bite Size Terror"
Just in time for spooky season, "Bite Size Terror" premieres exclusively on Tubi Friday, October 2.
[09/14/26 - 09:50 AM]
NFL Kickoff Game on NBC and Peacock Featuring Patriots-Seahawks Tops 25 Million Viewers for Fourth Consecutive Year
In addition, NBC Sports delivered the largest NFL Kickoff Game audience among Adults 18-49 since 2021, averaging 10.0 million viewers in the key demographic across NBC, Peacock, NBC Sports Digital and NFL Digital properties.

[09/14/26 - 09:01 AM]
Video: AMC+ Releases Spellbinding Sneak Peek Clip for the Highly Anticipated Contemporary Mystery Thriller, "Yaga," Premiering Friday, October 23
New episodes will debut on Fridays, with an epic two-episode finale on Friday, November 27.
[09/14/26 - 08:46 AM]
Netflix and SEGA Announce Film Adaptation of the Video Game Crazy Taxi as Part of New Multi-Title Collaboration
Sonic and STRANGER THAN HEAVEN adaptations are also in development.
[09/14/26 - 08:19 AM]
Food Network and TikTok Live Continue Flavors Come Alive Live Cooking Series with Fall Flavors Bake-Off Event
Filmed from Food Network Kitchen, each hour-long livestream pairs Food Network chefs with popular food creators to give viewers a front-row seat to trending recipes, helpful kitchen tips, and real-time conversation.
[09/14/26 - 08:01 AM]
Critically-Acclaimed Film "Tuner" Starring Leo Woodall and Dustin Hoffman Makes Streaming Debut on Paramount+ September 21
The film follows a gifted young piano tuner whose heightened sense of hearing leads him to discover an unexpected aptitude for cracking safes - turning his carefully ordered life upside down.