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[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.
[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





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· DEION & PILAR: PRIME TIME LOVE (OXYGEN)




[04/24/26 - 12:00 PM]
What's New on HBO Max This May
Highlights include season two of "On The Roam," comedy special "Josh Johnson: Symphony," documentary series "U.S. Against The World: Four Years With The Men's National Soccer Team," new episode of "The Yogurt Shop Murders," and documentary "The A List: 15 Stories From Asia And Pacific Diasporas."
[04/24/26 - 11:16 AM]
"Wuthering Heights" Begins Streaming Exclusively on HBO Max May 1
The Emerald Fennell film stars Margot Robbie as Cathy and Jacob Elordi as Heathcliff, whose forbidden passion for one another turns from romantic to intoxicating in an epic tale of lust, love and madness.
[04/24/26 - 09:01 AM]
Zizians Documentary Series Set at HBO
The multi-part documentary series explores the Zizians, an enigmatic group of young technologists who garnered national attention in 2025 after law enforcement linked members of the group to a series of violent crimes across the country.

[04/24/26 - 08:59 AM]
NBA Playoffs Return to NBC Sports Delivers Big Viewership Gains Over First Three Nights
NBC Sports' first six NBA Playoff games averaged 4.9 million viewers, up 38% vs. comparable coverage last year and the most-watched for the first Sunday, Monday, and Tuesday nights of the playoffs since 1994.
[04/24/26 - 08:01 AM]
Video: New Featurette - Hulu Original Series "Rivals" Season 2
Ahead of the highly anticipated second season of the Emmy and BAFTA award-winning "Rivals," Hulu has released a new recap featurette.
[04/24/26 - 08:00 AM]
La La Anthony, Rutina Wesley, Taylor Polidore Williams, DeVaughn Nixon and Alexxis Lemire Join Season 4 of Hulu's Hit Legal Drama "Reasonable Doubt" as Recurring Guest Stars
Morris Chestnut, Joseph Sikora and Brandee Evans also return as recurring guest stars.

[04/24/26 - 07:01 AM]
"Scooby-Doo: Origins" Starts Production in Atlanta
A modern reimagining of the iconic mystery-solving group of teens and their very special dog.

[04/24/26 - 06:01 AM]
Video: "Gordon" - First Look - Netflix
Based on the novel by Marcelo Larraquy, "Gordon" arrives on Netflix in 2026.
[04/23/26 - 11:41 PM]
Prime Video Unleashes UK's Biggest Digital Stars in Highly Anticipated Comedy Reality Series, "Would You Rather: Decide to Survive"
The series will launch exclusively worldwide on Prime Video in more than 240 countries and territories in June 2026.
[04/23/26 - 09:00 PM]
The Vampire Lestat's Gritty Cover of Billy Idol's Legendary Song "Dancing with Myself" Is Now Available on All Digital Platforms
AMC Global Media and Lakeshore Records released the single on the Vampire Lestat artist profile pages at major digital music services, including Spotify, Apple Music and Amazon Music.
[04/23/26 - 03:13 PM]
"Euphoria" Season 3 Premiere Surpasses 20M Global Viewers, Up 68% vs. Season 2
Episode 2 matched the premiere with approximately 8.5 million U.S. viewers in its first three days.
[04/23/26 - 02:50 PM]
Goal! ESPN Airs Two Most-Viewed First Round Game 2's on Cable Ever, Continuing Successful Start to 2026 Stanley Cup Playoffs
Monday's Philadelphia Flyers-Pittsburgh Penguins matchup (Game 2, 7 p.m. ET) delivered 1.6 million viewers and Tuesday's Boston Bruins-Buffalo Sabres matchup (Game 2, 7:30 p.m.) delivered 1.2 million viewers, setting the new Game 2 record.
[04/23/26 - 02:02 PM]
"The Cult of Natureboy," A New Four-Part Docuseries That Offers a Raw and Unfiltered Look Inside a Modern Cult, Premieres April 28 on Hulu
In 2016, a rising social media star named Eligio Bishop, also known as "NatureBoy," used his platforms to recruit followers into a group he called Carbon Nation, encouraging them to abandon their families and join his vision of a self-proclaimed Black utopia.

[04/23/26 - 01:03 PM]
Apple TV Sets New Comedy Series, Elizabeth Banks to Star and Executive Produce
The series is set to begin production in Los Angeles this year.
[04/23/26 - 12:19 PM]
USA Sports Delivers Most-Watched Match in LOVB Volleyball History to Cap Inaugural Season of Record Viewership on USA Network
The first Finals match on Thursday, April 16, which Salt Lake won 3-2 in a closely-contested fifth set, averaged 163,000 viewers, ranking as the most-watched LOVB game of all-time.