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[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.
[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





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· DEION & PILAR: PRIME TIME LOVE (OXYGEN)




[04/17/26 - 03:01 PM]
ABC News Is #1 on Sunday Morning and Friday Night
For the third week in a row, "20/20" built on its year-ago telecast in all key target demos: Total Viewers, Adults 25-54 and Adults 18-49.
[04/17/26 - 01:03 PM]
Fourteen Elite Survivalists Compete for National Pride and the Ultimate Cash Prize in "Naked and Afraid: Global Showdown"
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[04/17/26 - 11:31 AM]
A Magical Cast Summoned for the "Wizards Beyond Waverly Place" Final Season
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[04/17/26 - 10:10 AM]
TNT Sports Announces Commentators for 2026 Stanley Cup Playoffs Presented by Geico First Round Games on Sunday, April 19
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[04/17/26 - 09:31 AM]
2026 Stanley Cup Playoffs Presented by Geico Begin Saturday on ESPN
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[04/17/26 - 09:04 AM]
Video: "Glory" - Official Trailer - Netflix
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[04/17/26 - 09:00 AM]
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[04/17/26 - 07:15 AM]
TNT Sports Acquires Multi-Year U.S. Broadcast Rights to FIA World Endurance Championship Races
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[04/17/26 - 06:31 AM]
Bokeem Woodbine and Nona Parker Johnson Join Season Two of "Dexter: Resurrection" for Paramount+
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[04/17/26 - 06:14 AM]
All Roads Lead to Rome: Eternal City Tip-Off Featuring Notre Dame vs. Villanova Launches 2026-27 NCAA College Basketball Season on FOX & FS1
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[04/16/26 - 05:01 PM]
A Turn-of-the-Century Superpower Adventure of Goofy Misfits: "The WONDERfools" Premieres May 15
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[04/16/26 - 01:11 PM]
"Law & Order: Special Victims Unit" Renewed for Season 28 by NBC
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[04/16/26 - 12:01 PM]
NBC Sports Adds to Game and Studio Teams for WNBA Coverage Beginning May
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[04/16/26 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - May 2026
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[04/16/26 - 10:36 AM]
"American Idol" Rocks to a 5-Week High
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