or


[04/17/08 - 10:27 AM]
Deion & Pilar: Prime Time Love Makes Primetime History
Oxygen spins the numbers for Tuesday, April 15.
[via press release from Oxygen]

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

"DEION & PILAR: PRIME TIME LOVE" MAKES PRIMETIME HISTORY

Oxygen Scores Its Best Original Series Premiere

NEW YORK -- April 17, 2008 � Tuesday's premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of an Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

The premiere was also Oxygen's best performance in the Tuesday 10:30P half hour among P18-49 and total viewers. Compared to the prior four weeks, impressions improved 61% among P18-49 (438,000 vs. 272,000) and 41% for total viewers (579,000 vs. 411,000). Coming off the success of its best year (2007), quarter (1Q2008) and month (March 2008) ever in the Prime daypart, this best series premiere is another example of Oxygen's continuing growth.

Oxygen.com saw gains leading up to Tuesday's premiere as well. Page views for the Deion & Pilar website on Oxygen.com totaled 178,519 in the week leading up to the show's premiere, which was a 183% increase compared to the week the site launched. Video streams also increased 111%, with 173,088 total streams.

"Deion & Pilar: Prime Time Love" follows the home life of sports superstar Deion Sanders, his wife Pilar and their five kids. The Sanders live in the small town of Prosper, TX � population 5,000 � in a 40,000 square feet house on a 112 acre ranch, complete with marble on the inside and cows on the outside. Everyday life for the Sanders is anything but ordinary. They may be dealing with the issues of raising kids, managing a household, and balancing careers, but the Sanders are doing it on a grand scale.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [december 2025]  
S
M
T
W
T
F
S
 


· DEION & PILAR: PRIME TIME LOVE (OXYGEN)




[12/03/25 - 12:30 PM]
CBS Announces Second Season Orders for the Top Two New Broadcast Series - #1 "Boston Blue" and #2 "Sheriff Country"
The series average 8 million viewers and 7.6 million viewers, respectively, in Nielsen live plus 7-day multiplatform ratings.
[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.
[12/03/25 - 11:27 AM]
Star-Studded Cast of Cooking Disasters Take on Culinary Boot Camp in "Worst Cooks in America: Reality Check"
This season, Chefs Jeff Mauro and Tiffany Derry are on a mission to transform an all-star cast from cooking disasters to kitchen masters with an intense culinary boot camp like no other.

[12/03/25 - 11:25 AM]
Fresh Off Successful Theatrical Run, Great American Media Announces "Another Sweet Christmas," Starring Candace Cameron Bure and Cameron Mathison, Streams Exclusively on Great American Pure Flix, Beginning December 18
The sequel to "Home Sweet Christmas" also premieres on Great American Family and GFAM+, Saturday, December 20 (8 p.m. ET).

[12/03/25 - 11:00 AM]
Hulu Renews "Chad Powers" for a Second Season
Glen Powell will return as the titular character.
[12/03/25 - 11:00 AM]
Broadcast Talent Announced for Inaugural Optum Golf Channel Games December 17 in Primetime on Golf Channel and USA Network
Current PGA Tour player Keith Mitchell will serve as an analyst for coverage of the Optum Golf Channel Games alongside longtime Golf Channel commentator Steve Sands, who will provide play-by-play commentary.

[12/03/25 - 10:31 AM]
Louis Carr Appointed President of BET
Carr assumes leadership of BET from Scott Mills, who earlier today announced his departure after 23 years at the company.
[12/03/25 - 10:01 AM]
Video: "A Thousand Blows" - Season 2 Trailer - Hulu
It's the dawn of a new era.

[12/03/25 - 10:01 AM]
HBO Original Documentary "Music Box: Counting Crows: Have You Seen Me Lately?" Debuts December 18
The film is an intimate documentary chronicling the rise of the band Counting Crows and the unrelenting pressure that followed their breakout success.
[12/03/25 - 09:32 AM]
Get Ready to Hit the Casino with a New Untitled Vegas Television Series
The new series from the creators of "Billions" is executive produced by the legendary Martin Scorsese.
[12/03/25 - 09:00 AM]
The Unbelievable True Story of "Roofman" Premieres on Paramount+ December 9
Channing Tatum stars as the film's titular character, as well as a stellar cast including Kirsten Dunst, Ben Mendelsohn, LaKeith Stanfield, Juno Temple, Uzo Aduba, Lily Collias, Jimmy O. Yang and Peter Dinklage.
[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.
[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).
[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.
[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.