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[04/29/08 - 12:50 PM]
Generation O Brings Oxygen Its Best Month Ever
Oxygen spins the numbers for the month of April.

[via press release from Oxygen]

GENERATION O BRINGS OXYGEN ITS BEST MONTH EVER

GENERATION O BRINGS OXYGEN ITS BEST MONTH EVER

"Live Out Loud" Network Breaks Records This April with Most Successful Month in Primetime and Most Successful Series Premiere

NEW YORK � April 29, 2008 � Generation O has made April 2008 Oxygen's most successful month ever in primetime among all key demographics. With 217,000 P18-49 (up 29% from April 2007) 153,000 W18-49 (up 19%) and 78,000 W18-34 (up 7%), the network achieved new monthly highs in primetime among Generation O.

The network also set a new monthly record in prime among total viewers with 393,000 on average this month (up 33%). The network posted a 0.4 HH coverage rating in prime (a 33% gain). Oxygen also celebrated the largest audience ever for a debut of an Oxygen series with "Deion & Pilar: Prime Time Love" on Tuesday, April 15, as well as "Snapped's" most watched telecast ever with over one million viewers on April 27.

Oxygen set records on a total day basis among W18-49, and matched network peaks among W18-34. The network averaged 134,000 P18-49 (up 21% compared to April 2007), 98,000 W18-49 (up 20%), and 50,000 W18-34 (up 14%, tying the record set in February 2008). Additionally, Oxygen averaged 227,000 total viewers (up 21%) for total day. This marks the network's best April ever in total day for both P18-49 and total viewers, and the fifteenth consecutive month of year-over-year growth among P18-49, W18-49, W18-34 and total viewers on a total day basis.

Contributing to this month's success was "Deion & Pilar: Prime Time Love," which registered the largest audience ever of an Oxygen original series premiere with 438,000 P18-49, 334,000 W18-49, 250,000 W18-34 and 579,000 total viewers. The premiere also gave Oxygen its best results ever in the Tuesday 10:30P timeslot with P18-49 and total viewers.

"Snapped" also contributed to April's success with its highest telecast ever on April 27, as it became the fourth Oxygen telecast this year to top one million viewers, with 1.03MM total viewers. Among P18-49, April 27 also marked Oxygen's most watched primetime ever for a night consisting solely of Oxygen original series telecasts.

Oxygen.com had a notable April, with page views reaching 5.8 million, up +255% versus April 2007, monthly uniques reaching more than half a million, an increase of +56% compared to April 2007, and video streams reaching 2.1 million, a growth of +170% over the April 2007 average.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

Source: Nielsen Media Research, Most Current Data: Live + 7 through 4/13/08, blended with Live + Same Day through 4/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through April 28th. The FeedRoom, video through April 28th.





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· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)









[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 02:00 PM]
A Special Behind-the-Scenes Preview of "24: Live Another Day" Airs Saturday, May 3, on FOX
The half-hour special features interviews with the series' Emmy Award-winning director, producers and series stars.

[04/15/14 - 01:51 PM]
"The Maya Rudolph Show" Special Set to Air on NBC May 19
Andy Samberg, Kristen Bell, Fred Armisen, Chris Parnell, Craig Robinson and Sean Hayes are among those slated to appear.

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:24 PM]
Nickelodeon's First Preschool Literacy Mobile App Tops Educational, Kids and Paid App Lists
The app aims to help kids develop phonemic awareness, letter knowledge and letter-sound associations, and promote excitement about words and learning to read.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 12:10 PM]
Abby Lee Miller to Make Over Struggling Dance Studios in New Series "Abby's Studio Rescue," Premiering June 17
Each week, the show follows Abby as she dishes her tough love and no-nonsense advice while giving dance studios a second chance to finally bring home the gold.

[04/15/14 - 12:01 PM]
Stephen Colbert to Visit CBS's "Late Show with David Letterman," Tuesday, April 22
CBS announced last week that Colbert, the host, writer and executive producer of the Emmy and Peabody Award-winning "The Colbert Report," will be the next host of the "Late Show."

[04/15/14 - 11:41 AM]
Video: "Salem" - First Full Season Trailer
The new series launches this Sunday, April 10 at 10:00/9:00c on WGN America.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.

[04/15/14 - 11:28 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Holds Onto Demo Crown
Plus: numbers for MTV's "2014 Movie Awards," AMC's "Mad Men" and HBO's "Veep."

[04/15/14 - 11:24 AM]
Saturday's Cable Ratings & Broadcast Finals: FOX Tops Charts with NASCAR Sprint Cup
Plus: numbers for Syfy's "Bermuda Tentacles," Lifetime's "Death Clique" and TLC's "Sex Sent Me to the ER."

[04/15/14 - 11:07 AM]
Second-Place Chelsea v. Sunderland Saturday on NBC at 12:30 PM ET Highlights NBC Sports Group's Weekend Slate of Matches
Lead Premier League play-by-play announcer Arlo White is joined by Jim Beglin for the call from Stamford Bridge.

[04/15/14 - 10:49 AM]
Werdum and Browne Clash in Epic Heavyweight Bout at FOX UFC Saturday
Brazilian jiu-jitsu ace and No. 2-ranked Fabricio Werdum (17-5-1) matches wits and fists with Hawaiian knockout artist and No.3-ranked Travis Browne (16-1-1) to determine who faces champion Cain Velasquez next.