[04/29/08 - 12:50 PM]
Generation O Brings Oxygen Its Best Month Ever
Oxygen spins the numbers for the month of April.

[via press release from Oxygen]



"Live Out Loud" Network Breaks Records This April with Most Successful Month in Primetime and Most Successful Series Premiere

NEW YORK � April 29, 2008 � Generation O has made April 2008 Oxygen's most successful month ever in primetime among all key demographics. With 217,000 P18-49 (up 29% from April 2007) 153,000 W18-49 (up 19%) and 78,000 W18-34 (up 7%), the network achieved new monthly highs in primetime among Generation O.

The network also set a new monthly record in prime among total viewers with 393,000 on average this month (up 33%). The network posted a 0.4 HH coverage rating in prime (a 33% gain). Oxygen also celebrated the largest audience ever for a debut of an Oxygen series with "Deion & Pilar: Prime Time Love" on Tuesday, April 15, as well as "Snapped's" most watched telecast ever with over one million viewers on April 27.

Oxygen set records on a total day basis among W18-49, and matched network peaks among W18-34. The network averaged 134,000 P18-49 (up 21% compared to April 2007), 98,000 W18-49 (up 20%), and 50,000 W18-34 (up 14%, tying the record set in February 2008). Additionally, Oxygen averaged 227,000 total viewers (up 21%) for total day. This marks the network's best April ever in total day for both P18-49 and total viewers, and the fifteenth consecutive month of year-over-year growth among P18-49, W18-49, W18-34 and total viewers on a total day basis.

Contributing to this month's success was "Deion & Pilar: Prime Time Love," which registered the largest audience ever of an Oxygen original series premiere with 438,000 P18-49, 334,000 W18-49, 250,000 W18-34 and 579,000 total viewers. The premiere also gave Oxygen its best results ever in the Tuesday 10:30P timeslot with P18-49 and total viewers.

"Snapped" also contributed to April's success with its highest telecast ever on April 27, as it became the fourth Oxygen telecast this year to top one million viewers, with 1.03MM total viewers. Among P18-49, April 27 also marked Oxygen's most watched primetime ever for a night consisting solely of Oxygen original series telecasts.

Oxygen.com had a notable April, with page views reaching 5.8 million, up +255% versus April 2007, monthly uniques reaching more than half a million, an increase of +56% compared to April 2007, and video streams reaching 2.1 million, a growth of +170% over the April 2007 average.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

Source: Nielsen Media Research, Most Current Data: Live + 7 through 4/13/08, blended with Live + Same Day through 4/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through April 28th. The FeedRoom, video through April 28th.

  [november 2015]  


[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.