TNT Springs for Tolls in Atlanta, Orlando, Philadelphia and Chicago to Spread the Word about New Drama RAISING THE BAR
Campaign Includes Two Hours of Free Tolls during Labor Day Weekend
Steven Bochco's Eagerly Anticipated Series RAISING THE BAR - Starring
Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek - Set to Premiere on
TNT Labor Day at 10 p.m. (ET)
ATLANTA, Aug. 28 -- Traffic will be a little bit nicer
this Labor Day weekend when TNT springs for tolls in four major
metropolitan areas to remind drivers to watch the network's newest
primetime drama, RAISING THE BAR. Drivers in the following locations will
be treated to free toll passage to celebrate the series' Labor Day premiere
on TNT:
Friday, Aug. 29
Atlanta: 4-6 p.m. (ET) on Georgia 400
Monday, Sept. 1
Orlando: 4-6 p.m. (ET) on the Orlando-Orange County Expressway - State
Road 528 Mainline Plaza (westbound)
Philadelphia: 3-5 p.m. (ET) on the Pennsylvania Turnpike - Mid-County
Interchange
Chicago: 3-5 p.m. (CT) on the Indiana Toll Road - Westpoint Interchange
at mile post 1
"With so many people on the roads Labor Day weekend, it's a perfect
time to get our message out about the premiere of this outstanding new
drama series," said Tricia Melton, senior vice president of marketing for
TNT, TBS and Turner Classic Movies (TCM). "We are literally RAISING THE BAR
by paying tolls on Labor Day weekend."
RAISING THE BAR is executive-produced by Steven Bochco (NYPD Blue, Hill
Street Blues, LA Law) and stars Mark-Paul Gosselaar (NYPD Blue), Gloria
Reuben (ER) and Jane Kaczmarek (Malcolm in the Middle). The drama series
follows the lives and cases of young lawyers who work on opposite sides -
the public defender's office and the district attorney's office - as well
as those who sit in judgment on their cases.
RAISING THE BAR co-stars Teddy Sears (Ugly Betty), Melissa Sagemiller
(Sleeper Cell), Currie Graham (Boston Legal), J. August Richards
(Conviction) and Jonathan Scarfe (Into the West). Created by Bochco and
lawyer/writer David Feige (author of Indefensible), it comes to TNT from
ABC Studios and Bochco Media, with Bochco serving as executive producer.
Bochco and Feige wrote the story for the pilot episode, and Feige wrote the
script. The pilot was directed by Jesse Bochco (The Closer), who also
serves as co-executive producer.
Turner Network Television (TNT), television's destination for drama and
one of cable's top-rated networks, offers original series, including the
acclaimed and highly popular detective drama The Closer, starring Kyra
Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, starring
Mark- Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring
Timothy Hutton; and Trust Me, with Eric McCormack and Tom Cavanagh. TNT is
also home to powerful one-hour dramas, such as Bones, Cold Case, Law &
Order, Without a Trace, ER and Charmed; broadcast premiere movies;
compelling prime-time specials, such as the Screen Actors Guild Awards(R);
and championship sports coverage, including NASCAR and the NBA. TNT is
available in high-definition. Turner Broadcasting System, Inc., a Time
Warner company, creates and programs branded news, entertainment, animation
and young adult media environments on television and other platforms for
consumers around the world.
