"BFF" OR "TTYN?" FIND OUT WHEN "PARIS HILTON'S MY NEW BFF" PREMIERES ON TUESDAY, SEPTEMBER 30TH AT 10PM ET/PT

You Too Can Become Friends With Paris By Visiting IAmOnMTV.com

Santa Monica, CA (September 18, 2008) � MTV is going to reveal the life of Paris Hilton, turn her fans into friends and show what it takes to get close to one of the world's most well-known personalities as "Paris Hilton's My New BFF" premieres on Tuesday, September 30th at 10pm ET/PT with 10 one-hour episodes. You know Paris Hilton as a businesswoman, trendsetter, worldwide celebrity and entertainment icon. Through almost a decade of constant social and media focus, she has watched a generation of BFF's ride her coattails. Now with the help of her celebrity friends like Ryan Seacrest and Perez Hilton, Paris is determined to find a new "bestie" who can keep up with her non-stop endeavors in entertainment and business.

Being the ultimate puppet master, Paris handpicked sixteen girls and two guys to travel to Beverly Hills to compete in tests of loyalty, endurance and compatibility with the media sensation as they are blindfolded, interrogated and quizzed on their Paris Hilton knowledge. The contestants will travel across the globe, learn what it's like to maintain a powerful brand, party in the poshest clubs, get VIP makeovers and attend the best red carpet events, but they never know when there might be an elimination or hear the dreadful phrase "TTYN" (talk to you never). In the end, only one will win the grand prize of saying "Paris Hilton is my new BFF."

Fans can visit the show's official site at http://www.parisbff.mtv.com for full episodes and recaps, sneak peeks of upcoming episodes, exclusive behind-the-scenes photos, a Paris personality quiz, cast bios and a weekly video vlog from Paris. Fans can also upload the Paris BFF Widget onto any social networking site to get all the latest information on the show, up to the minute blog posts and behind the scenes photos of the cast.

Anyone can befriend Paris and the contestants by going to IAmOnMTV.com (http://www.IAmOnMTV.com), an innovative new social networking community from MTV that gives audiences the chance to connect directly and interact with the cast of many of MTV's most popular franchises including "The Hills," Making the Band 4", "A Shot At Love With Tila Tequila", "The Real World XX", "The Real World/Road Rules Challenges" and "From G's To Gent's". Users can have conversations with the cast, upload fan videos, enjoy exclusive video and text blogs and leave comments for their favorite MTV personalities. The site continues MTV's commitment to connect viewers more intimately with each other and the MTV stars they know and love. IAmOnMTV.com has collectively garnered more than 4.5 million total unique visitors and over 60 million page views since its launch in October 2007.

Customers of Comcast will have unique access to episodes one week after they premiere. In addition, all MTV On Demand providers will feature full episodes two weeks after they premiere.

Paris Hilton is executive producer. Michael Hirschorn and Stella Stolper will serve as executive producers. Chris Choun is executive producer. Paris' manager Jason Moore is executive producer. Tony DiSanto is the creative executive overseeing the project for MTV. "Paris Hilton's My New BFF" is produced by MTV and Ish Entertainment. This is the first series greenlit under Ish Entertainment's first-look deal with MTV Networks Music Group.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Ish Entertainment

Ish Entertainment was launched in January 2008 by Michael Hirschorn and Stella Stolper with a commitment for three television series under a first-look deal with MTV, VH1, CMT and Logo. The first three projects to come out of that deal are "Paris Hilton's My New BFF," Untitled 50 Cent project and docu-series with artist T.I. Ish Entertainment marries formats and talent focusing primarily but not exclusively on non-scripted programming, continuing a strategy that has helped VH1 launch an unprecedented string of hit shows with top talent. Ish Entertainment is based in Los Angeles and New York.

About Paris Hilton Entertainment

Paris Hilton Entertainment, based in Beverly Hills, California, was established in 2006 to leverage the appeal and talents of Paris Hilton, designer, recording, artist, actress, model, and author. The company manages all brand licensing, entertainment, and endorsement deals for Paris Hilton. Specficially, Paris Hilton Entertainment focuses on the development of Paris Hilton-branded fashion, beauty, and lifestyle products, as well as her ventures in film, television and music. As the face of the company, Paris Hilton takes an active role by overseeing product development, design, marketing and promotion for Paris Hilton Entertainment.