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[10/28/08 - 12:49 PM]
October Is ABC Family's Most-Watched October Ever in Prime in Total Viewers and Across All Key Adult and Viewer 12-34 Demos
ABC Family spins the numbers for the month of October.
[via press release from ABC Family]

Ratings Highlights for October 08 (Final National Ratings)

Powered by Original Series "Lincoln Heights" and "Greek," and Record-pacing Levels for the Net's "13 Nights of Halloween" Event, October 08 is ABC Family's Most-Watched October Ever in Prime in Total Viewers and Across All Key Adult and Viewer 12-34 Demos

ABC Family's Annual "13 Nights of Halloween" Programming Event is Off to its Best Start Ever in Key 18-34, 18-49 and 12-34 Demographics

The Second Season of Original Series "Greek" Stands as the Show's Strongest Installment on Record in Total Viewers, Target Adult and 12-34 Categories

Season to Date, "Lincoln Heights" is Cable's No. 1 Program in its Time Slot in Females 12-34 and Female Teens, and Earns Top 5 Ranks in Adults 18-34 and Key Women

In October 08, ABC Family Posts its 24th Consecutive Month of Year-to-Year Increases in Prime in Adults 18-34, with the Growth Streak Extending to 16 Straight Months in Adults 18-49 in Both Prime and Total Day

Hitting October-Best Levels, ABC Family Improves Over Year-Ago Levels by Solid Double-Digit Percentages in Prime in Total Viewers and Across the Net's Key Adult and Viewer 12-34 Demos

ABC Family � October 08

Powered by the original series "Lincoln Heights" and "Greek," and record pacing levels for this year's "13 Nights of Halloween" event, October 08 qualified as ABC Family's most-watched October in the network's history in Prime in Total Viewers (1.1 million), Adults 18-34 (305,000), Adults 18-49 (516,000) and Viewers 12-34 (462,000). This was a feat also achieved in Women 18-34 (210,000), Women 18-49 (341,000) and Females 12-34 (322,000).

� Through the first seven days, ABC Family's "13 Nights of Halloween 2008" (Monday � Sunday, 8:00 � 10:00 p.m.) programming event is off to its best start ever in Adults 18-34 (333,000), Women 18-34 (210,000), Adults 18-49 (595,000), Women 18-49 (354,000), Viewers 12-34 (552,000) and Females 12-34 (356,000).

� The second season of "Greek" (Tuesdays, 9:00 � 10:00 p.m.) currently ranks as the series' most-watched installment on record in Total Viewers (1.3 million), Adults 18-34 (632,000), Adults 18-49 (801,000) and Viewers 12-34 (982,000).

� Season to date (9/16/08-10/21/08, 8:00 � 9:00 p.m.), "Lincoln Heights" is cable's No. 1 program in its time slot in Females 12-34 (543,000) and Female Teens (295,000), and delivers Top 5 ranks in Adults 18-34 (333,000), Women 18-34 (248,000) and Women 18-49 (436,000).

� In October 08, ABC Family posted its 24th consecutive month of year-to-year growth in Prime in Adults 18-34 (dates back to November 06), and its 16th straight month of gains over year-ago levels in both Prime and Total Day in Adults 18-49 (dates back to July 07).

� In Prime, October 08 vs. October 07, ABC Family registered robust double-digit percent increases across all key demos over solid year-ago levels, up by 11% in Total Viewers (1.1 million vs. 948,000), by 18% in Adults 18-34 (305,000 vs. 258,000), by 13% in Adults 18-49 (516,000 vs. 455,000) and by 14% in Viewers 12-34 (462,000 vs. 404,000).

� In Total Day, October 08 registered October-best levels for ABC Family in Adults 18-34 (190,000), Women 18-34 (141,000), Adults 18-49 (303,000), Women 18-49 (219,000), Viewers 12-34 (294,000) and Females 12-34 (222,000).

Source: Nielsen Media Research (National Ratings, October 08: 9/29/08-10/26/08, Most Current: Live + SD, blended with Live + 7, when available).





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· GREEK (ABC FAMILY)
· LINCOLN HEIGHTS (ABC FAMILY)




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