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[12/23/08 - 10:41 AM]
Animal Planet's Whale Wars Ends Maiden Voyage as the Network's Most Watched Series Ever
Animal Planet spins the numbers for Friday, December 19.

[via press release from Animal Planet]

Animal Planet's WHALE WARS Ends Maiden Voyage as the Network's Most Watched Series Ever

- Season Finale Delivers More Than 1 Million Viewers & Ranks in Top Ten on Cable -

SILVER SPRING, Md., Dec. 23 -- Animal Planet's WHALE WARS stormed audiences in its maiden season earning the best performance of any series in the network's history among Adults 25-54 (529,000 viewers) and Men 25-54 (309,000 viewers). The series averaged a 0.7 household rating for the season, a 75% increase over the year-ago timeslot average and delivered an average of nearly a million viewers (946,000 P2+) across its seven premieres. Also, WHALE WARS premieres scored triple-digit ratings gains compared to Animal Planet's year-ago 4Q07 primetime and timeslot averages (P25-54: 0.5 +150%, M25-54: 0.6 +200%, W25-54: 0.4 +100%, P18-49: 0.5 +150%).

Last Friday's season finale captured more than 1 million viewers (1.011M P2+) and helped Animal Planet tie for ninth place among all ad supported cable networks in the 9 PM hour among both Adults 25-54 (0.6 AA%) and Men 25-54 (0.7 AA%). The season closer docked with a 0.8 household rating tying with the season premiere.

"WHALE WARS is the latest example of Animal Planets new brand positioning which is bringing the network a new and larger audience," noted Marjorie Kaplan, president and general manager of Animal Planet Media.

WHALE WARS is an environmental adventure series following the Sea Shepherd Conservation Society, an organization founded by former Greenpeace member Paul Watson, who uses unconventional and radical methods to eradicate alleged illegal whaling operations. Spotlighting the controversial whaling trade and the tactics that Sea Shepherd and its staff and volunteers use to cripple it, the series documents the group's 2007-2008 three-month sojourn across the icy Antarctic waters at the far end of the globe. WHALE WARS draws attention to this global conservation issue that has caused friction between several nations over the practice of whaling in oceanic territories.

WHALE WARS is a production of RIVR Media for Animal Planet. Rob Lundgren, Lori Stryer and Liz Bronstein are the executive producers for RIVR Media, and Jason Carey is the executive producer at Animal Planet. Charlie Foley is the development executive for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





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· WHALE WARS (ANIMAL PLANET)





[02/21/17 - 11:00 AM]
HBO Confirms Documentary "Rock and a Hard Place" Will Debut March 27
The film looks at incarcerated young people who are granted a second chance: the opportunity to trade an extensive prison sentence for a fresh start by completing the famed Miami-Dade County Corrections & Rehabilitation Boot Camp.

[02/21/17 - 10:46 AM]
Hulu Teams with J.J. Abrams, Stephen King and Warner Bros. Television for New Hulu Original Series "Castle Rock," Set in the Stephen King Universe
A teaser trailer for "Castle Rock" has been viewed more than one million times since it was released on Friday.

[02/21/17 - 10:17 AM]
Video: Nickelodeon's "The Fairly Odd Phantom" Animated Short Features Butch Hartman's Characters All Together for First Time
The original animated short features an ensemble cast of characters from the Nickelodeon animated series created by Butch Hartman: "The Fairly OddParents," "Danny Phantom," "T.U.F.F Puppy" and the brand-new "Bunsen is a Beast."

[02/21/17 - 10:15 AM]
"The Mick" Renewed for a Second Season on FOX
"From the earliest stages of development, all of us at FOX had enormous faith in 'The Mick,' and it hasn't disappointed," said David Madden.

[02/21/17 - 10:13 AM]
"Jerrod Carmichael: 8," Featuring the Comedy Star in His Second HBO Special, Debuts March 11
Taped in December before a live audience at historic Masonic Hall in New York City, the show features his subversive, thought-provoking take on cultural norms.

[02/21/17 - 10:12 AM]
"Cries from Syria," An Unforgettable Account of the Five-Year Syrian Civil War from the Inside, Debuts March 13 on HBO
This harrowing film tells the story of a people who, despite great suffering, have never lost hope for a better tomorrow.

[02/21/17 - 09:57 AM]
WGN America Presents "Breaking Free," A Documentary Special On The Underground Railroad Ahead of the Season Two Premiere of Its Critically Acclaimed Scripted Series "Underground" Premiering March 8
Viewers will get a chance to see the making of "Underground" season two and hear from cast, crew and civil rights leaders on why this story deserves to be told today.

[02/21/17 - 09:50 AM]
Freeform's March Funday Weekend-Long Programming Event Airs March 18 and 19
Spring is just around the corner, but before you go bouncing into the great outdoors, spend one last lazy weekend with Freeform's Funday programming event.

[02/21/17 - 09:19 AM]
Showtime(R) to Present World Premiere of New Drama Series "I'm Dying Up Here" at SXSW(R)
The fictional series explores L.A.'s famed '70s stand-up comedy scene where the careers of legends such as David Letterman, Jay Leno and Richard Pryor were launched.

[02/21/17 - 09:17 AM]
"@midnight with Chris Hardwick Live" Returns to SXSW on Friday, March 10 at 8 p.m. ET/PT on @facebooklive in Austin
Said stunt features special guest panelists Tom Lennon, Whitney Cummings and Nick Swardson battling for points in Texas.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/21/17 - 08:03 AM]
Things Get Shady in Maryland When Bravo Media Premieres "The Real Housewives of Potomac" on Sunday, April 2 at 9 PM ET/PT
Gizelle Bryant, Karen Huger, Ashley Darby, Robyn Dixon and Charrisse Jackson-Jordan are joined by new housewife Monique Samuels.

[02/21/17 - 06:01 AM]
"Love at First Bark" A Hallmark Channel Original Movie Premieres Saturday, April 1, 9 P.M. ET/PT on Hallmark Channel
Jana Kramer and Kevin McGarry star in the project, from Two 4 the Money Media.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:07 PM]
Upcoming Episodes of "Big Little Lies," "Girls," "Crashing" Available for Early Streaming Next Friday
HBO's originals will be available in advance of Sunday's telecast against the Oscars.