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[12/23/08 - 10:41 AM]
Animal Planet's Whale Wars Ends Maiden Voyage as the Network's Most Watched Series Ever
Animal Planet spins the numbers for Friday, December 19.

[via press release from Animal Planet]

Animal Planet's WHALE WARS Ends Maiden Voyage as the Network's Most Watched Series Ever

- Season Finale Delivers More Than 1 Million Viewers & Ranks in Top Ten on Cable -

SILVER SPRING, Md., Dec. 23 -- Animal Planet's WHALE WARS stormed audiences in its maiden season earning the best performance of any series in the network's history among Adults 25-54 (529,000 viewers) and Men 25-54 (309,000 viewers). The series averaged a 0.7 household rating for the season, a 75% increase over the year-ago timeslot average and delivered an average of nearly a million viewers (946,000 P2+) across its seven premieres. Also, WHALE WARS premieres scored triple-digit ratings gains compared to Animal Planet's year-ago 4Q07 primetime and timeslot averages (P25-54: 0.5 +150%, M25-54: 0.6 +200%, W25-54: 0.4 +100%, P18-49: 0.5 +150%).

Last Friday's season finale captured more than 1 million viewers (1.011M P2+) and helped Animal Planet tie for ninth place among all ad supported cable networks in the 9 PM hour among both Adults 25-54 (0.6 AA%) and Men 25-54 (0.7 AA%). The season closer docked with a 0.8 household rating tying with the season premiere.

"WHALE WARS is the latest example of Animal Planets new brand positioning which is bringing the network a new and larger audience," noted Marjorie Kaplan, president and general manager of Animal Planet Media.

WHALE WARS is an environmental adventure series following the Sea Shepherd Conservation Society, an organization founded by former Greenpeace member Paul Watson, who uses unconventional and radical methods to eradicate alleged illegal whaling operations. Spotlighting the controversial whaling trade and the tactics that Sea Shepherd and its staff and volunteers use to cripple it, the series documents the group's 2007-2008 three-month sojourn across the icy Antarctic waters at the far end of the globe. WHALE WARS draws attention to this global conservation issue that has caused friction between several nations over the practice of whaling in oceanic territories.

WHALE WARS is a production of RIVR Media for Animal Planet. Rob Lundgren, Lori Stryer and Liz Bronstein are the executive producers for RIVR Media, and Jason Carey is the executive producer at Animal Planet. Charlie Foley is the development executive for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [november 2017]  
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· WHALE WARS (ANIMAL PLANET)





[11/22/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Off ABC, "DWTS" Finale
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/22/17 - 06:30 AM]
Video: Watch the Trailer for the Netflix Film "El Camino Christmas," Launching December 8
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[11/22/17 - 06:06 AM]
Amazon and Funny or Die Land Parade Powerhouse Legends Cord Hosenbeck and Tish Cattigan as Hosts for Amazon Prime Video's 2018 Rose Parade Live
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[11/21/17 - 08:01 PM]
A Special All-Athletes Edition of ABC's "Dancing with the Stars" Is Set to Premiere in Spring 2018 on ABC
10 athletes from all corners of the sports world will be teamed up with the show's professional dancers and compete on the ballroom floor for a chance to win the coveted Mirrorball trophy.

[11/21/17 - 12:43 PM]
"Antiques Roadshow" Appraiser Brings Guest to Tears in Stunning Season Opener!
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[11/21/17 - 12:07 PM]
The CW's Midseason Finale Dates
"Riverdale" and "Dynasty" will close out the network's 2017 originals on Wednesday, December 13.

[11/21/17 - 12:00 PM]
"Little Women: Atlanta" Returns with New Episodes on December 13th Followed by the Premiere of the Home Makeover Series "Little Women: Terra's Big House"
"Little Women: LA's Terra Jole and her husband Joe star in the latter series.

[11/21/17 - 11:50 AM]
Oxygen Media Uncovers Infamous Crimes in "Mysteries & Scandals" Hosted by Soledad O'Brien Premiering Friday, January 5 at 9 PM ET/PT
The 13 episode, hour-long series investigates some of the most legendary and intriguing crimes, murders, and scandals that shook the nation and impacted pop culture through vivid first-hand accounts, re-enactments and archival footage.

[11/21/17 - 11:30 AM]
FOX Announces Premiere Dates for "LA to Vegas" and "The Resident"
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[11/21/17 - 11:09 AM]
OWN Rings in the New Year with the Series Premiere of Tyler Perry's Comedy "The Paynes" January 16
Additionally, "The Haves and the Have Nots" and "If Loving You Is Wrong" will return Tuesday, January 9 and Wednesday, January 10, respectively.

[11/21/17 - 10:55 AM]
Smithsonian Channel(TM) Survives Winter's Extremes with "Panama's Animal Highway" and "America's Badlands"
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[11/21/17 - 10:34 AM]
NBC Picks Up Third Season of "The Good Place"
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[11/21/17 - 09:33 AM]
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For the first time, the show will be streamed live on the Facebook and YouTube platforms of Breakthrough Prize and National Geographic.

[11/21/17 - 09:07 AM]
"Ink Master: Angels" Soar Into a Second Season on Paramount Network
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[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.