"AMERICAS NEXT TOP MODEL OBSESSED" ON OXYGEN STRUTS TO DOUBLE AND TRIPLE DIGIT INCREASES AMONG KEY DEMOS
Network's Median Age Drops During Sunday Marathon
NEW YORK - January 22, 2009 -- Oxygen's marathon of "America's Next Top Model Obsessed" this past Sunday gave the network its best W18-34 audience ever for the Sunday 11A-11P time period. Compared to the time period average of the prior four weeks, the 12-episode marathon gained 113% among W18-34 (145,000 vs. 68,000), 63% on W18-49 (238,000 vs. 146,000), 39% among P18-49 (276,000 vs. 199,000) and 25% among total viewers (467,000 vs. 373,000) according to Nielsen Media Research data. Sunday also saw a median age of 29 - 15 years younger than the time period average for the prior four weeks on Oxygen.
The "America's Next Top Model Obsessed" weekend debut registered significant increases online as well, with over two million page views since the show site launched. The 424,000 page views this past Sunday amounts to a 4,688% increase versus last Sunday's page views. Video streams were up 1,183% with 7,700 streams. Photo galleries constituted all ten of the top ten pages on the show's site. (Source: Omniture SiteCatalyst)
Oxygen launched "America's Next Top Model Obsessed" on Sunday, January 18. The network brings viewers more than just marathons every Sunday. Offerings include exclusive vignettes of models and judges revealing behind-the scenes information, exclusive bonus footage for the web, factoids on snipes throughout the day and new photos and games online. Oxygen acquired the cable rights to all seasons of the groundbreaking reality competition series "America's Next Top Model" in September 2008, including the show's 12th season now in production and repeat airings of any future cycles beyond.
About Oxygen Media:
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched 2000 to fill a void in the television landscape - creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."
