or


[04/15/09 - 04:26 PM]
Bear Grylls and Will Ferrell Join Forces to Battle the Swedish Wilds in a Special Episode of Discovery Channel's Man VS. Wild Tied to Universal Pictures' "Land of the Lost"
"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

[via press release from Discovery]

BEAR GRYLLS AND WILL FERRELL JOIN FORCES TO BATTLE THE SWEDISH WILDS IN A SPECIAL EPISODE OF DISCOVERY CHANNEL'S MAN VS. WILD TIED TO UNIVERSAL PICTURES' "LAND OF THE LOST"

Episode Marks Most Fully Integrated Partnership to Date Between Discovery Channel and Universal Pictures and Proves that Extreme Adventure is Harder on the Stomach Than Comedy

(Los Angeles, CA) � Marking the latest adventure in Discovery Channel's long-running series MAN VS. WILD, Bear Grylls invited Actor/Comedian Will Ferrell to join him for an extreme adventure in the Swedish hinterland, it was announced today. The early June episode is tied to Universal Pictures' upcoming comedy adventure "Land of the Lost," which stars Ferrell and hits movie theaters on June 5, 2009.

This special episode of MAN VS. WILD is the most fully integrated to date in an ongoing strategic partnership between Discovery Channel and Universal Pictures to create special shows that tie into opening movies. Previously, the two companies have worked together on tie-ins with recent Universal releases. These include a integration of Universal's "Frost/Nixon" with an episode of Discovery's CASH CAB; a tie-in of Universal's "Fast & Furious," which recently opened to $71MM�the highest box office weekend of 2009�with Discovery's DESTROYED IN SECONDS; and last summer with Universal and Marvel Studios' "The Incredible Hulk" with Discovery's DEADLIEST CATCH, Universal's "Wanted" with Discovery's FUTUREWEAPONS and Universal's "The Mummy: Tomb of the Dragon Emperor" with Discovery's MAN VS. WILD.

In this first joint extreme adventure special, Grylls takes Ferrell through the paces of real life survival in the ice-bound mountain and glacier ranges in the far north of Sweden. Armed with only the most basic survival equipment, Grylls briefs his partner on the extreme conditions they'll have to confront over the next 48-hours...and what worst-case scenarios lie in store.

Without losing his infectious sense of humor, Ferrell proves his mettle through a series of physically challenging skills. Together, they tandem-abseil off a helicopter, rappel down hundred foot frozen waterfalls and build a shelter to stay warm overnight in sub-zero temperatures. Common to all MAN VS. WILD episodes, Grylls shows Ferrell what it takes to find food in the icy coniferous forests, as they climb trees, improvise snow shoes from saplings, drink their own urine and even bite into reindeer eyeballs!

"Will did an amazing job in sub-zero very unforgiving conditions," said Grylls. "He trusted me when it mattered and we survived... And he has definitely had an adventure! He should be very proud of how he performed."

"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

"We enjoy every aspect of working with our clients on content integrations. The most successful partnerships given our non-fiction programming include customized opportunities that get our client's close to our content as organically as possible. This one is fun and should garner great interest for our show and for the movie," commented Joe Abruzzese, President, Advertising Sales, Discovery Communications.

"Pairing one of the toughest men alive with one of the funniest will be an absolute riot," said John Ford, President and General Manager of Discovery Channel. "Bear and Will share a snow shelter and eat reindeer eyeballs together. That says it all. I can't wait to watch."

"Our ongoing partnership with Discovery has been greatly successful for our companies, and the pairing of Bear and Will for MAN VS. WILD is our most innovative project to date," said Annah Zafrani, Vice President of Media Promotions, Universal Pictures. "We're able to connect �Land of the Lost' to Bear's fans�people who love adventure and mysterious worlds. It doesn't hurt that, with Will, we have one of the funniest men on the planet... who is also game to be lost in the wild."

An ex-Special Forces soldier, Bear Grylls was trained as a survival expert in the British army, has a black belt in karate and is an experienced high-altitude mountaineer. Grylls has channeled his daring spirit into feats such as the highest-ever dinner party at a table suspended below a hot air balloon at 24,500 feet, and the first unassisted crossing of the frozen North Atlantic Ocean in an open rigid inflatable boat.

In addition, in 1998 at age 23, Bear became the youngest British climber to ever complete a summit and descent of Mount Everest. Last year, Bear returned to the Himalayas to conquer a new dream�attempting to fly a powered paraglider higher than Everest. Through this expedition, Bear and his team donated more than $2.5 million to charities, including $600,000 to the Global Angels Foundation, a charity that supports long-term projects for underprivileged children worldwide.

MAN VS. WILD is produced for Discovery Channel by Diverse Productions and executive produced by Steve Rankin. Dan Korn serves as Executive Producer for Discovery Channel.

About "Land of the Lost"

Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the "Land of the Lost." For more information, visit www.landofthelost.net.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [january 2015]  
S
M
T
W
T
F
S
    


· DEADLIEST CATCH (DISCOVERY)
· DESTROYED IN SECONDS (DISCOVERY)
· FUTURE WEAPONS (DISCOVERY)
· MAN VS. WILD (DISCOVERY)





[01/25/15 - 10:00 AM]
Video: Starz Releases Opening Scene from the First Episode of "Outlander's" Return
The series returns to the cable channel on Saturday, April 4 at 9:00/8:00c.

[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.