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[08/17/09 - 12:42 PM] Lifetime's Drop Dead Diva and Army Wives Reach Highest Ratings of the Season Lifetime spins the numbers for Sunday, August 16. |
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[via press release from Lifetime] |
LIFETIME'S DROP DEAD DIVA AND ARMY WIVES REACH HIGHEST RATINGS OF THE SEASON
Lifetime's all-new, one-hour comedic drama series, Drop Dead Diva scored its highest ratings ever among Women 18-49 (1.66 rating) and Women 25-54 (1.94 rating) with last night's episode featuring special guest stars Tim Gunn (Lifetime's Project Runway), Jorja Fox (CSI) and Elliott Gould (Ocean's 11 franchise). The series, starring rising talent Brooke Elliott, also averaged more than 3 million total viewers (3,062,420 P2+), a 16 percent increase above its season-to-date average, and earned a solid 2.51 rating among Households, a 19 percent jump above its season to date average in its time period from 9-10 PM ET/PT. Drop Dead Diva posted significant increases at the half breaks in both target demographics. Among Women 18-49, it grew 13 percent at the half-way point and 14 percent among Women 25-54.
Last night's episode of Army Wives, which followed Drop Dead Diva at 10 PM ET/PT, garnered its highest ratings of the season among Women 25-54 (2.80 rating) and tied with its second week episode as its highest rated episode of the year with Women 18-49 (2.42 rating). The episode, featuring a special performance by country music star Jack Ingram, averaged more than four million total viewers (4,007,937, P2+), an 11 percent increase from its season-to-date average and earned 3.24 rating in Households, up 9 percent from the season-to-date average.
Together, the two series make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49. Drop Dead Diva and Army Wives have also reached 73.7 million P2+ viewers.
ABOUT DROP DEAD DIVA
Last night's Drop Dead Diva episode, "Second Chances," included an eclectic mix of celebrity guests: Tim Gunn, Jorja Fox and Elliott Gould. The storyline followed two separate legal cases, with the first involving Jane (Elliott) representing a soccer mom (Fox) who jumps bail and evades an arrest for a crime she committed 20 years ago. The second follows Grayson (Jackson Hurst) as he comes to the aid of an aging actor (Gould) who wants a newspaper retraction when his obituary runs while he's still very much alive. Gunn plays himself in a dream sequence.
ABOUT ARMY WIVES
On Army Wives last night, Claudia Joy and Denise found themselves serving as companions for the widower of a former senator, Mrs. Jean Calhoun (guest-star Kelly Bishop of Gilmore Girls), who was visiting the base for a ground-breaking ceremony. Roland also found a way to comfort Joan about her upcoming deployment. Roxy tried to impress the principal at an exclusive private school where she hoped Finn would be accepted. Country star Jack Ingram performed in the Hump Bar.
ABOUT LIFETIME TELEVISION
Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.
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[06/06/25 - 12:56 PM] Saddle Up! "The McBee Dynasty: Bravoleb Watch Party" Begins Monday, June 9 at 9PM ET/PT on Bravo and Streams Next Day On Peacock Join fan-favorite Bravolebs Craig Conover & Austen Kroll, Kristen Doute & Brittany Cartwright, and Kate Chastain & Fraser Olender as they giddy up for season 2 by diving into all the family and farmhand drama from season 1.
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[06/06/25 - 12:31 PM] Video: Paramount+ with Showtime Unveils Trailer and Additional Cast for "Noah's Arc: The Movie" Premiering Friday, June 20 Michael M. Jones, Tory Devon Smith, Cocoa Brown, Novi Brown, Angela Beyince, Josca, Evari Pickett, Tjay Williams and Robb Sherman will join the previously announced cast in the movie.
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[06/06/25 - 10:42 AM] "Live with Kelly and Mark" Soars with Star-Studded Week "Live" ranked as the No. 1 talk show in syndication for 121 consecutive weeks across all key measures.
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[06/06/25 - 10:03 AM] Video: Peacock Releases Trailer for True Crime Documentary "The Gilgo Beach Killer: House of Secrets" Premiering Tuesday, June 10 After the arrest of the alleged Gilgo Beach killer, this documentary goes inside the suspects home for the first time, where exclusive commentary from his own family unravels a chilling portrait of a man accused of living a double life and hiding dark secrets under their own roof.
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[06/06/25 - 07:30 AM] Following +30% Surge in Viewership for the Season 4B Premiere, Showtime Renews "Couples Therapy" The series follows world-renowned psychologist and psychoanalyst Dr. Orna Guralnik as she deftly guides couples through real-life therapy sessions.
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[06/05/25 - 11:06 PM] Max Original Documentary Series "Most Wanted: Teen Hacker" Debuts This September The series follows the illegal exploits of Finnish hacker Julius Kivimäki, known as Aleksanteri Kivimäki, who rose to infamy after forcing a U.S. passenger plane to make an emergency landing, shutting down PlayStation globally and orchestrating several dangerous SWAT attacks - including one targeting the family of an FBI agent.
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[06/05/25 - 08:01 PM] A Tender Tale Unfolds: "The Fragrant Flower Blooms with Dignity" Premieres July 6 Serialized on the official Weekly Shonen Magazine app, Magazine Pocket, the manga has distinguished itself in the shonen genre, selling over five million copies as of June 2025.
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[06/05/25 - 11:01 AM] ESPN Events Announces 17-Game College Football Bowl Schedule for 2025-26 Season Bowl Season will begin Saturday, December 13, with the 10th edition of the ESPN Events' Cricket Celebration Bowl.
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[06/05/25 - 11:01 AM] Truths and Rumors Come to a Boiling Point When Bravo's "The Real Housewives of Orange County" Returns for a New Season on Thursday, July 10 at 9 P.M. ET/PT Housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and Katie Ginella return for an unforgettable season as the ladies set out to uncover the truth, restore trust, heal broken bonds and everything that lies between.
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[06/05/25 - 11:01 AM] BET Announces the Highly Anticipated Return of "Ms. Pat Settles It" for a Third Season As previously announced, BET Media Group extended its multi-year overall deal with Patricia "Ms. Pat" Williams under which she will produce and perform in new series and other projects across BET.
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[06/05/25 - 11:00 AM] Prime Video Reveals Premiere Date, First Look Images, and Teaser Art for "Butterfly," Starring and Executive Produced by Daniel Dae Kim The spy-thriller series will premiere all episodes on August 13 and also stars Reina Hardesty, Piper Perabo, and Louis Landau.
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[06/05/25 - 10:32 AM] ESPN Reveals 33-Game College Football Bowl Season Slate for 2025-26 The postseason slate, including 17 ESPN Events' owned-and-operated bowls, starts Saturday, December 13, and runs through Friday, January 2.
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[06/05/25 - 10:04 AM] "My Big Fat Fabulous Life," "90 Day Fiance: Happily Ever After?" and "Welcome to Plathville" Return This July This July, TLC expands its summer slate with the return of three hit series - each offering new beginnings, evolving relationships, and unforgettable personalities navigating love, family, and personal growth.
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[06/05/25 - 10:01 AM] Starz Renews "The BMF Documentary: Blowing Money Fast" for Season Two The docuseries, which dives deeper into the real stories of the Black Mafia Family figures who inspired the "BMF" scripted series, will also serve as a complement to the fourth season of "BMF," premiering Friday, June 6.
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