PRODUCTION BEGINS IN NEW YORK ON NEW HBO COMEDY SERIES HOW TO MAKE IT IN AMERICA, STARRING BRYAN GREENBERG, VICTOR RASUK, LUIS GUZMAN, LAKE BELL AND SCOTT "KID CUDI" MESCUDI

Stephen Levinson, Rob Weiss, Ian Edelman, Julian Farino, Jada Miranda And Mark Wahlberg Executive Produce

NEW YORK, Oct. 28, 2009 Production has begun in New York on HOW TO MAKE IT IN AMERICA, starring Bryan Greenberg ("Prime," HBO's "Unscripted"), Victor Rasuk ("Lords of Dogtown," "Raising Victor Vargas"), Luis Guzman ("Anger Management," HBO's "OZ"), Lake Bell ("Boston Legal," "What Happens in Vegas") and hit recording artist Scott "Kid Cudi" Mescudi ("Day and Night," "Poke Her Face"). Executive produced by Emmy and Golden Globe nominee Stephen Levinson, Rob Weiss, series creator Ian Edelman, Emmy-nominated director Julian Farino, Jada Miranda and Mark Wahlberg, the comedy series will kick off its eight-episode season in February 2010.

HOW TO MAKE IT IN AMERICA follows two enterprising Brooklyn twentysomethings as they hustle their way through New York City, determined to achieve the American Dream. Trying to make a name for themselves in New York's competitive fashion scene, Ben Epstein (Greenberg) and his friend and business partner Cam Calderon (Rasuk) use their street knowledge and connections to bring their ambitions to fruition. With the help of Cam's cousin Rene (Guzman), who is trying to market his own high-energy drink, and their well-connected friend Domingo ("Kid Cudi"), the burgeoning entrepreneurs set out to make it big, encountering obstacles along the way that will require all their ingenuity to overcome.

HOW TO MAKE IT IN AMERICA also stars Lake Bell as Ben's ex-girlfriend Rachel, who is concentrating on her own career and a new relationship; Martha Plimpton ("Beautiful Girls," "200 Cigarettes") as Rachel's boss Edie, an eccentric interior designer; Shannyn Sossamon ("40 Days and 40 Nights," "The Holiday") as Gingy, Ben and Cam's artsy friend; and Eddie Kaye Thomas ("Nick and Norah's Infinite Playlist," "American Pie") as David Kaplan, a successful hedge fund manager and high school friend of Ben's.

Creator and first-time writer Ian Edelman is collaborating with Emmy nominee Rob Weiss ("Entourage") on many of the show's scripts. The pilot and other episodes of the show are being directed by Julian Farino. Additional writers and directors will be announced as they are confirmed.

HOW TO MAKE IT IN AMERICA is produced by HBO Entertainment; executive producers, Stephen Levinson, Rob Weiss, Ian Edelman, Julian Farino, Jada Miranda and Mark Wahlberg; producer, Jane Raab.