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[10.30.09 - 10:03 AM]
THE CW'S "THE VAMPIRE DIARIES" SOARS TO SERIES HIGH
Released by The CW
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

LIKE A BAT OUTTA ... !

THE CW'S "THE VAMPIRE DIARIES" SOARS TO SERIES HIGH

VAMPIRE DIARIES Scores its Best Adults 18-34 Ratings EVER and Matches Series High in Women 18-34

VAMPIRE Lands its Best Adults 18-49, Women 18-49 and Total Audience Since Debut

SUPERNATURAL Ties Season High in Adults 18-34 and Posts Second Largest Audience of the Season

Facing the World Series, The CW Delivers Its Best Thursday in 2 Years With Adults 18-34

The CW's Thursday Continues to Build Year-to-Year

October 30, 2009 (Burbank, CA) The CW's freshman smash THE VAMPIRE DIARIES shattered its previous record, delivering its best adults 18-34 (2.3/7) EVER, and matching its series high among women 18-34 (3.1/9), according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also matched The CW's all-time high in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period since October 2007.

The ever-so-timely Halloween-themed episode of THE VAMPIRE DIARIES, titled "Haunted," also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.6/7) and total viewers (4.2mil) ratings ever, behind only its series debut.

VAMPIRE DIARIES ranked second in the hour among women 18-34, females 12-34 (3.0/9) and female teens (2.6/9).

At 9:00p.m., The CW's SUPERNATURAL scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.4/4) and delivering its second largest audience of the season (2.9 million).

Squaring off against the "World Series" on Fox, The CW scored its best Thursday in more than 2 years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW's second best performance of the season in women 18-34 (2.2/6), adults 18-49 (1.7/4) and total viewers (3.5mil).

Versus the same night a year ago, The CW's Thursday is up 69% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 21% in female teens (1.7/6).

NOTE: The final ratings for The CW's Thursday dramas improved from this morning's preliminary ratings, particularly in the adult, women and teen demos, as The Vampire Diaries set new records for the show and The CW's Thursday 8-9:00p.m. time period. This revised release reflects those changes

LIKE A BAT OUTTA ... !

THE CW'S THE VAMPIRE DIARIES SOARS TO SERIES HIGH

VAMPIRE DIARIES Reaches Series Best in Adults 18-34 and Women 18-34; VAMPIRE Scores The CW's Highest Ratings EVER in Time Period with Women 18-34

VAMPIRE Posts its Best Adults 18-49, Women 18-49 and Total Audience Since Debut

VAMPIRE DIARIES Again Takes The Crown As Thursday's #1 Show in Female Teens

SUPERNATURAL Hits Season High in Adults 18-34 and Adults 18-49; Delivers Second Largest Audience of the Season

Facing the World Series, The CW Delivers Its Best Thursday in 2 Years With Adults 18-34

The CW's Thursday Continues to Build Year-to-Year

October 30, 2009 (Burbank, CA) The CW's freshman smash THE VAMPIRE DIARIES shattered its previous record, delivering its best women 18-34 (3.2/9) and adults 18-34 (2.4/7) performance EVER, according to Live Plus Same Day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also set a new all-time high for The CW in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period in almost 3 years (since January 2007).

The ever-so-timely Halloween-themed episode of THE VAMPIRE DIARIES, titled Haunted, also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.7/7) and total viewers (4.2mil), behind only its series debut.

VAMPIRE DIARIES once again ranked as Thursday night's #1 show among female teens (2.9/10).

VAMPIRE DIARIES ranked first in the hour among women 18-34 (tie), females 12-34 (3.1/9) and female teens (2.9/10).

At 9:00p.m., The CW's SUPERNATURAL scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.5/4) and adults 18-49 (1.4/3-tie) and delivering its second largest audience of the season (2.9 million).

Squaring off against the World Series on Fox, The CW scored its best Thursday in more than 2 years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW's second best performance of the season in women 18-34 (2.3/6), adults 18-49 (1.7/4) and total viewers (3.6mil).

Versus the same night a year ago, The CW's Thursday is up 77% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 36% in female teens (1.9/6).





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· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





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