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[01/12/10 - 02:39 PM]
Record-Setting TruTV Joins Super Bowl Lineup with Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers
The spot will highlight the network's upcoming series "NFL Full Contact," due on Monday, February 8 at 10:00/9:00c.

[via press release from truTV]

Record-Setting truTV Joins Super Bowl Lineup With Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers

NEW YORK, Jan. 12 -- truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBS's broadcast of the Super Bowl. truTV's first Super Bowl ad will feature one of the NFL's most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they can't normally experience. The network's Super Bowl spot will highlight an addition to truTV's lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the network's 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

"Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience," said Marc Juris, executive vice president and general manager of truTV/In Session. "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television."

truTV's Super Bowl spot is being created by Grey, a renowned New York agency. Grey's recent Super Bowl work includes iconic spots for ETrade. truTV's ad will focus on Polamalu, one of the NFL's top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· NFL FULL CONTACT (TRUTV)









[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.

[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.

[04/24/15 - 10:07 AM]
FYI(TM) Greenlights New Original Series "The Seven Year Switch"
In the series, four couples at a crossroads in their relationship will get the chance to live with a stranger for two weeks, in an experimental marriage, to help determine what traits and characteristics in a mate could make their marriage stronger.

[04/24/15 - 09:22 AM]
"Steve Harvey" Celebrates 500th Episode, Monday, April 27
Members of the studio audience will get the opportunity of a lifetime, as each day April 27 - May 1, one lucky person will be chosen to step into the "Steve Harvey Money Booth" and will be given 20 seconds to collect as much cash as they can.

[04/24/15 - 09:08 AM]
Hulu Original "Moone Boy" to Return for A Sidesplitting Third Season
The Chris O'Dowd-led series returns to Hulu for a third and final season with six all-new episodes on Wednesday, May 13.

[04/24/15 - 08:53 AM]
"AirAsia 8501: Anatomy of a Crash," Premieres on Science Channel Tuesday, April 28th at 10PM ET/PT
This fateful event culminated on December 28, 2014 when AirAsia flight 8501 and its 155 passengers and seven crew members were lost in a storm, 40 minutes into its journey from Indonesia to Singapore.