or


[01/12/10 - 02:39 PM]
Record-Setting TruTV Joins Super Bowl Lineup with Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers
The spot will highlight the network's upcoming series "NFL Full Contact," due on Monday, February 8 at 10:00/9:00c.

[via press release from truTV]

Record-Setting truTV Joins Super Bowl Lineup With Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers

NEW YORK, Jan. 12 -- truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBS's broadcast of the Super Bowl. truTV's first Super Bowl ad will feature one of the NFL's most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they can't normally experience. The network's Super Bowl spot will highlight an addition to truTV's lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the network's 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

"Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience," said Marc Juris, executive vice president and general manager of truTV/In Session. "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television."

truTV's Super Bowl spot is being created by Grey, a renowned New York agency. Grey's recent Super Bowl work includes iconic spots for ETrade. truTV's ad will focus on Polamalu, one of the NFL's top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents´┐Ż and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [february 2017]  
S
M
T
W
T
F
S
   


· NFL FULL CONTACT (TRUTV)





[02/28/17 - 09:00 AM]
FX Orders the Second Installment of Ryan Murphy's Anthology Limited Series Franchise "FEUD"
Murphy and Jon Robin Baitz will write "FEUD: Charles and Diana" and serve as Executive Producers.

[02/28/17 - 08:38 AM]
Comedy Central & Superfly Announce the Launch of Colossal Clusterfest Festival June 2-4 in San Francisco Featuring Jerry Seinfeld, Kevin Hart, Bill Burr + More
Tickets go on sale Thursday, March 2 at 10:00 a.m. PT exclusively via www.clusterfest.com.

[02/28/17 - 08:27 AM]
"Collision Course" Original Series Returns Saturday, March 18 at 9PM ET/6PM PT
The series unravels the speculation surrounding car and airplane crashes involving celebrities relying on footage from the scene, police records, CGI reenactments and interviews with eyewitnesses to provide a detailed look at what put these celebrities on a collision course.

[02/28/17 - 08:02 AM]
Netflix Announces New Documentary Series "Five Came Back"
Three-time Oscar-winner Meryl Streep provides the narration for the project, which also features Steven Spielberg, Francis Ford Coppola, Guillermo Del Toro, Paul Greengrass and Lawrence Kasdan.

[02/28/17 - 07:45 AM]
Animal Planet Partners with 18 Zoos and Aquariums for 10-Hour Facebook Live Marathon
The swarm of live streaming begins Thursday, March 2 at 9 AM ET and will run for 10 hours of content.

[02/28/17 - 06:05 AM]
Academy Award(R)-Winner John Ridley in Partnership With ABC's Lincoln Square Productions Present "Let It Fall: Los Angeles 1982-1992," Airing Friday, April 28
As previously announced, the two-hour documentary takes a unique look at the city-wide violence that began April 29, 1992, when the verdict was announced in the Rodney King case.

[02/28/17 - 06:03 AM]
2017 Radio Disney Music Awards to Be Sponsored by American Girl(R), Aquabeads(R), Chrysler, Comcast's Xfinity, Flavor Blasted(R) Goldfish(R) Crackers, Kraft(R) Macaroni and Cheese Shapes and The Walt Disney Studios
The 2016 RDMA telecast reached over 11.4 million Total Viewers and billions of social media impressions, with nearly one-third of Kids 2-17 co-viewing with an adult.

[02/28/17 - 05:05 AM]
Academy Award(R) Nominee Benedict Cumberbatch to Star and Executive Produce New Showtime(R) Limited Series "Melrose"
"Melrose" hilariously skewers the upper class as it tracks the protagonist's harrowing odyssey from a deeply traumatic childhood through adult substance abuse and, ultimately, toward recovery.

[02/27/17 - 02:39 PM]
Daytona 500 on FOX Scores More Than 23 Million Total Viewers
FOX Sports spins the numbers for Sunday, February 26.

[02/27/17 - 01:30 PM]
Video: VH1's Hit Series "Love & Hip Hop: Atlanta" Supertrailer
The new season premieres Monday, March 6 at 8:00/7:00c on the cable channel.

[02/27/17 - 12:19 PM]
Hallmark Channel Announces World Premiere of "Like Cats and Dogs," Starring Cassidy Gifford and Wyatt Nash, Premiering Exclusively on Network April 15
In "Like Cats And Dogs," Lara (Gifford) is a dog lover, while Spencer (Nash) is a cat lover. Spencer and Lara could not be more different.

[02/27/17 - 11:45 AM]
2017 Oscars Average 32.9 Million Viewers with 96% Retention Year to Year - TV's Top Entertainment Telecast in 1 Year
ABC spins the numbers for Sunday, February 26.

[02/27/17 - 11:04 AM]
Showtime(R) Orders a New Season of "The Circus" Offering an In-Depth Look at the First 100 Days of the Trump Administration
Returning Sunday, March 19, the show will examine the riveting and unprecedented events unfolding - both inside and outside the Beltway - in President Donald Trump's first 100 days in office.

[02/27/17 - 10:23 AM]
Phil Mickelson Kicks off Season 7 Premiere of "Feherty," Monday, March 6 at 9 p.m. ET
Part II of Feherty's interview with Mickelson will premiere the following Monday, March 13 at 9 p.m. ET on Golf Channel.

[02/27/17 - 10:09 AM]
Oscar(R)-Winner J.K. Simmons Guest Stars in Brand-New "SpongeBob SquarePants" Episode Premiering Saturday, March 4, at 10:00 a.m. (ET/PT) on Nickelodeon
Immediately following is a special half-hour episode of "Bunsen is a Beast" at 10:30 a.m. (ET/PT), featuring a crossover with longstanding series "The Fairly OddParents."