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[01/12/10 - 02:39 PM]
Record-Setting TruTV Joins Super Bowl Lineup with Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers
The spot will highlight the network's upcoming series "NFL Full Contact," due on Monday, February 8 at 10:00/9:00c.

[via press release from truTV]

Record-Setting truTV Joins Super Bowl Lineup With Ad Featuring NFL Superstar Troy Polamalu of the Pittsburgh Steelers

NEW YORK, Jan. 12 -- truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBS's broadcast of the Super Bowl. truTV's first Super Bowl ad will feature one of the NFL's most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they can't normally experience. The network's Super Bowl spot will highlight an addition to truTV's lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the network's 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

"Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience," said Marc Juris, executive vice president and general manager of truTV/In Session. "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television."

truTV's Super Bowl spot is being created by Grey, a renowned New York agency. Grey's recent Super Bowl work includes iconic spots for ETrade. truTV's ad will focus on Polamalu, one of the NFL's top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents´┐Ż and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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· NFL FULL CONTACT (TRUTV)





[10/18/17 - 02:00 PM]
"Springfield of Dreams: The Legend of Homer Simpson" Airs Sunday, October 22, on FOX
The one-hour special celebrates the legendary episode "Homer at the Bat," in addition to Homer Simpson's induction into The National Baseball Hall of Fame earlier this year.

[10/18/17 - 12:19 PM]
Nat Geo WILD's "Savage Kingdom: Uprising" Continues to Push the Boundaries of Wildlife Storytelling
Emmy-nominated actor Charles Dance returns to narrate Savage Kingdom: Uprising, a rare look at warring animal clans battling for survival in a remote region of Africa that is drying up after years of flood-soaked abundance.

[10/18/17 - 11:57 AM]
Video: Josie and the Pussycats Make a Fur-ocious Return to Season Two of "Riverdale" with a New Rendition of "Milkshake" by Kelis
As the gang gathers for "Retro Night," the Pussycats perform a rendition of the song "Milkshake" by Kelis while a packed crowd looks on.

[10/18/17 - 11:44 AM]
Lifetime and NeueHouse Madison Square Women's Forum Partner on Luminaries Screening and Conversation Series
The "Luminaries" screening series will be made available to NeueHouse members, followed by a moderated conversation featuring some of the film's stars and creative teams.

[10/18/17 - 11:01 AM]
OWN: Oprah Winfrey Network to Air "Queen Sugar" Finale After-Show Special Hosted by Oprah Winfrey Wednesday, November 15
Hosted by Oprah Winfrey, who is also an executive producer on the popular drama, the after-show special will feature exclusive interviews with DuVernay, the ensemble cast and an audience of fans.

[10/18/17 - 10:50 AM]
Velocity Partners with The National Compassion Fund Las Vegas to Support Las Vegas Victims at Velocity's "Barrett-Jackson Live"
Throughout the 21 hours of live coverage, Velocity will offer a Text-To-Donate initiative inviting viewers to text VEGAS to 707070 to support The National Compassion Fund Las Vegas.

[10/18/17 - 10:30 AM]
Tony Award Winner Jane Krakowski and Emmy Award Nominee Chris Diamantopoulos Join Cast of FOX's Live Musical Event, "A Christmas Story Live!," Airing Sunday, December 17, on FOX
Krakowski will play "Miss Shields," the teacher of nine-year-old "Ralphie Parker"; and Diamantopoulos will portray "Ralphie's" dad.

[10/18/17 - 10:21 AM]
Showtime(R) to Premiere New Drama Series "The Chi" on Sunday, January 7 at 10 PM ET/PT
The series explores the humanity behind the headlines sensationalizing the South Side of Chicago.

[10/18/17 - 10:03 AM]
Alicia Keys Makes Her Triumphant Return as 15-Time Grammy Award Winner Reclaims a Red Chair on Season 14 of "The Voice"
Keys will be joined by Adam Levine, Blake Shelton and Kelly Clarkson, who will be making her coaching debut on "The Voice."

[10/18/17 - 09:38 AM]
E!'s Long-Running Comedy Franchise "Fashion Police" Hands Out Its Last Violation as Series Finale Special Airs Monday, November 27 at 8:00PM ET/PT
Over the past 20 years, the show has welcomed some of the most notable celebrities from the worlds of fashion, entertainment and sports.

[10/18/17 - 09:32 AM]
Video: Andy Samberg, Judy Greer and More Join "Lady Dynamite" - See the All-New Trailer for Season 2!
This season finds our precious Maria embarking on her greatest adventure ever - love.

[10/18/17 - 08:45 AM]
Freeform Commits to "Alone Together," Greenlights Second Season Ahead of January 10 Series Premiere
"'Alone Together' is easily the best show ever made," said The Lonely Island's Andy Samberg, Akiva Schaffer and Jorma Taccone. "If you don't watch it, you're a fool. There are 4 million shows on TV, but this is the only one worth watching."

[10/18/17 - 08:13 AM]
First Performers Announced for "The 51st Annual CMA Awards," Airing Wednesday, November 8, on the ABC Television Network
Fans will enjoy special performances by CMA Awards nominees Garth Brooks, Brothers Osborne, Luke Bryan, Eric Church, Miranda Lambert, Little Big Town, Old Dominion, Jon Pardi, Chris Stapleton, Thomas Rhett and Underwood.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.

[10/18/17 - 07:49 AM]
Freeform Doubles Down on the Laughs with Brand-New Wednesday Night Comedy Block
Look for newcomers "grown-ish" and "Alone Together" on said night as Freeform further reveals its 2018 plans.