or


[01/19/10 - 07:26 AM]
Syfy's Innovative Caprica Distribution and Marketing Campaign Generates 1.5 Million Pre-Premiere Viewing Audience for Pilot Episode
Hulu, Syfy.com, DVD, FOD (Free on Demand), Apple and Amazon were among the distributed platforms.

[via press release from Syfy]

SYFY'S INNOVATIVE CAPRICA DISTRIBUTION AND MARKETING CAMPAIGN GENERATES 1.5 MILLION PRE-PREMIERE VIEWING AUDIENCE FOR PILOT EPISODE

PLATFORMS INCLUDED HULU, SYFY.COM, DVD, FREE ON DEMAND, APPLE AND AMAZON ALONG WITH PRESTIGIOUS FILM FESTIVALS

Caprica Premieres on Syfy Friday, January 22, at 9PM (ET/PT)

New York, NY -- January 19, 2010 -- Prior to the highly anticipated January 22 premiere of Caprica, Syfy's innovative distribution and marketing campaign has generated a viewing audience of 1.5 million viewers for the two-hour pilot episode across a wide range of platforms from Hulu, Syfy.com, DVD, FOD (Free on Demand), Apple and Amazon to featured screenings at prestigious film festivals.

Starring Eric Stolz and Esai Morales as patriarchs of two rival families, Caprica premieres on Syfy Friday, January 22, at 9PM (ET/PT). The on-air episode goes beyond the DVD version with never-before-seen shots that further illustrate the rich, vibrant world of Caprica.

The campaign kicked off in March 2009, shortly after the series finale of Battlestar Galactica, with the DVD release of the premiere.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "Marketing a high profile series like Caprica to garner maximum pre-premiere sampling was a risky strategy which has surpassed our expectations � 1.5 million viewers and still counting! As consumer media habits evolve, we wanted to generate awareness by providing easy access to the entire first episode and actively drive consumers to see the pilot. Since the powerful content speaks for itself, there is no better way to generate excitement for the next 18 episodes than by letting viewers get involved early and help us spread the word."

The Caprica Marketing Campaign Included:

The Caprica Open Mic Facebook application is a weekly interactive dialogue between fans and the Caprica cast/producers, beginning with Alessandra Torresani (Zoe Graystone) on the subject of "favorite badass female robots." Users download the application, listen to each week's question and post their video responses. Each week Syfy will post a top 10 reel highlighting the most provocative answers. http://apps.facebook.com/capricaopenmic/

For the national print ad campaign, broad mix of entertainment and digital outlets such as Vanity Fair, Interview, GQ, Daily Beast, Vice, Dwell, Not Cot, OUT and Wired.

Partnerships with MUN2 and Telemundo to target the Hispanic audience, America's fastest growing and youngest demographic.

This partnership includes MUN2 broadcasting the Caprica premiere between January 22-29 in addition to being available at holamun2.com since December 15.

Screenings at the Woodstock, Austin and San Diego Film Festivals as well as a screening series in New York City in partnership with Vice magazine.

The fate of humanity takes a sudden twist when tragedy upsets the lives of the citizens of Caprica, a vibrant world recognizably close to our own. This original series will feature the passion, intrigue, political backbiting, and family conflict in an omnipotent society that is at the height of its blind power and glory�and, unknowingly, on the brink of its fall.

Caprica stars Eric Stoltz (Daniel Graystone), Paula Malcomson (Amanda Graystone), Esai Morales (Joseph Adama), Polly Walker (Sister Clarice Willow), Alessandra Torresani (Zoe Graystone), Magda Apanowicz (Lacy) and Sasha Roiz (Sam Adama).

The series is from Universal Cable Productions, and the first half of season one is executive produced by Ronald D. Moore, David Eick and Jane Espenson. Jonas Pate serves as co-executive producer and director. Jeffrey Reiner (Friday Night Lights) directed the pilot. Caprica premieres January 22, 2010 @ 9pm and will air subsequent Fridays @ 9pm on Syfy.

UNIVERSAL CABLE PRODUCTIONS was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms. The studio will be an industry leader in unique and innovative programming for USA and Syfy, and all cable networks.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imaginegreater.)





  [july 2018]  
S
M
T
W
T
F
S


· BATTLESTAR GALACTICA (SCI FI)
· CAPRICA (SYFY)





[07/18/18 - 01:17 PM]
Showtime(R) Documentary Films to Premiere "Lynyrd Skynyrd: If I Leave Here Tomorrow" on Saturday, August 18 at 9 PM ET/PT
Directed by Stephen Kijak and featuring rare interviews and never-before-seen archival footage, the film takes viewers on a trip through the history, myth and legend of one of the most iconic American rock bands.

[07/18/18 - 11:32 AM]
"Fancy Nancy" Is Disney Junior's #1 Debut in Two Years with Girls 2-5
Disney Channel further spins the numbers for Friday, July 13.

[07/18/18 - 11:01 AM]
Emmy(R) Nominee Jillian Bell to Star in Showtime(R) Comedy "The Wrong Mans"
The action-comedy is about two ordinary office workers who have their menial existence turned upside-down by a chance phone call and a case of mistaken identity.

[07/18/18 - 11:00 AM]
Khalid to Perform Special Medley of Hit Songs at "Teen Choice 2018"
He is also nominated for Choice R&B/Hip-Hop Song, Choice Breakout Artist and Choice R&B/Hip-Hop Artist.

[07/18/18 - 10:01 AM]
Tony Winner Bruce Springsteen Coming to Netflix
"Springsteen on Broadway" will launch globally on Netflix on December 15, which is also the final night of Springsteen's completely sold out 236-show run at Jujamcyn's Walter Kerr Theatre on Broadway.

[07/18/18 - 09:13 AM]
Video: Trailer Debut - Rev Run's Scripted Netflix's Comedy - "All About the Washingtons"
The series is an autobiographical family sitcom that follows Joey Washington (Joey Simmons/Rev Run) and his wife Justine Washington (Justine Simmons), playing fictionalized versions of themselves raising a family of four kids.

[07/18/18 - 08:41 AM]
HGTV Orders 28 New Episodes of "My Lottery Dream Home" Starring David Bromstad
The next season is scheduled to hit the air on Friday, September 21 at 9:00/8:00c.

[07/18/18 - 08:30 AM]
Shudder Greenlights "Creepshow" TV Series with "The Walking Dead's" Greg Nicotero at the Helm
The new series, scheduled to debut on Shudder in 2019, will fulfill the promise of the original film's tagline "The Most Fun You'll Ever Have Being Scared."

[07/18/18 - 08:19 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Top Demos
The network ends NBC's summer-long streak for the night among adults 18-49.

[07/18/18 - 06:01 AM]
First Look at "Narcos: Mexico," Starring Michael Pena and Diego Luna
Shifting away from Colombia, "Narcos: Mexico" will explore the origins of the modern drug war by going back to its roots, beginning at a time when the Mexican trafficking world was a loose and disorganized confederation of independent growers and dealers.

[07/18/18 - 05:01 AM]
"Mega Man: Fully Charged" Blasting Onto Screens This Summer
Starting Sunday, August 5, fans can tune in every Sunday to see "Mega Man: Fully Charged" on Cartoon Network in the U.S.

[07/17/18 - 11:33 PM]
Development Update: Tuesday, July 17
Updates include: Hulu lands Anne Rice's "The Vampire Chronicles"; Charter Communications in talks to take over Discovery's "Manhunt"; and Caroline Dries to spearhead The CW's "Batwoman."

[07/17/18 - 03:10 PM]
"New York's Funniest" Comedy Winner Julian McCullough to Host "Shark Week's" Live Late-Night Talk Show "Shark After Dark" with Appearances by "Bob the Shark"
Each night, McCullough will be joined by celebrity guests and shark experts alike to look back at some of the most fintastic highlights.

[07/17/18 - 10:01 AM]
Science Channel to Air "Robot Wars" - Robot Fighting Series Premieres August 8
The series aired for nine seasons from 1998-2004 before returning to BBC2 in 2016.

[07/17/18 - 10:00 AM]
OWN Expands the Network's Podcast Slate with "Oprah's Master Class"
A sneak preview of the podcast featuring actor and producer Dwayne Johnson is available today, July 17.