Miss America takes the crown on TLC

Miss America takes the crown on TLC, attracting 4.5M P2+, experiencing the highest delivery of any Miss America telecast on ad supported cable ever in all key demos.

Miss America, which aired on Jan 30 at 8 pm ET/PT, bested delivery performance of any Miss USA in the last two years in W18-34, and was the #1 ranked telecast of the night among all ad supported cable (excluding movies) in HH, P2+, P25-54/18-49/18-34 and W25-54/18-49/18-34; TLC ranked #1 in P18-49/18-34 and W25-54/18-49/18-34.

In addition, Miss America posted triple digit gains vs the 1Q10 to-date prime premiere average in all key demos.

19 Kids and Counting Baby Special on Sunday, 1/31/10, was the #1 ranked telecast of the night among all ad supported cable telecasts, excluding sports related programming, among HH, P2+, P25-54, W25-54, W35-54 and P2+.

Details:

Miss America 2010:

Miss America 2010 on Saturday, 1/30/10 at 8p achieved an average HH rating of 3.1 (2.5 W18-34, 2.2 W18-49, 2.1 W25-54) and an average number of 4.5 million P2+ viewers.

Miss America 2010 had the highest ratings and delivery of any Miss America telecast on ad supported cable ever among all key demos (HH, P2+, P25-54, P35-54, W25-54, W35-54, M25-54, M35-54 and P2+).

Miss America 2010 on Saturday, 1/30/10 bested ratings and delivery performance of any Miss USA in the last 2 years (both 2008 and 2009) among W18-34.

Miss America 2010 on Saturday, 1/30/10 was the #1 ranked telecast of the night among all ad supported cable telecasts, excluding movies, among HH, P2+, P25-54, P18-49, P18-34, W25-54, W18-49, W18-34 and W35-54.

TLC Prime on Saturday 1/30/10 ranked #1 among all ad supported cable for ratings and delivery among P18-49, P18-34, W25-54, W18-49, W18-34 and W35-54.

TLC Prime on Saturday 1/30/10 ranked in the top 5 among all ad supported cable for ratings and delivery among HH, P25-54, P2+, P18-49, P18-34, P35-54, M25-54, W25-54, W18-49, , W18-34 and W35-54.

Miss America 2010 on Saturday, 1/30/10 posted triple digit gains over the TLC 1Q10TD Prime premiere average among all key demos.

19 Kids and Counting Baby Special

19 Kids and Counting Baby Special on Sunday, 1/31/10 at 8p achieved an average HH rating of 2.3 (2.6 W18-34, 2.3 W18-49, 2.2 W25-54) and an average number of 3.2 million P2+ viewers.

19 Kids and Counting Baby Special on Sunday, 1/31/10, was the #1 ranked telecast of the night among all ad supported cable telecasts, excluding sports related programming, among HH, P2+, P25-54, W25-54, W35-54 and P2+.

TLC Prime on Sunday 1/31/10 ranked in the top 5 among all ad supported cable for ratings and delivery among HH, P2+, P25-54, P18-49, P18-34, W18-49, W25-54, W18-34 and W35-54, and ranked in the top 10 among M25-54, M18-34, M18-49 and P35-54.

19 Kids and Counting Baby Special on Sunday, 1/31/10 posted triple digit gains over the TLC 1Q10TD Prime premiere average among HH, P2+, P25-54, P18-49, P18-34, P35-54, W25-54, W18-49, W18-34, W35-54, M18-34, and double digit gains among all other demos