or


[02/04/10 - 10:13 AM]
Modern Family Builds Sharply on Its Previous Airing Against "Idol"
ABC spins the numbers for Wednesday, February 3.

[via press release from ABC]

Quick Take for Wednesday, February 3, 2010 (Fast Affiliate Live + Same Day Ratings)

Posting its Best-Ever Repeat Numbers, ABC's Replay "Modern Family" Ties Fox's Original "Human Target" and Dominates NBC's "Mercy" at 8pm

Achieving a Series High in Adults 18-49, at 8:30pm "The Middle" Beats Fox's "Human Target" Slot Premiere by 8% and NBC's "Mercy" by 69%

Wednesday's No. 1 Scripted TV Show in Adults 18-49 for its 2nd Straight Telecast, "Modern Family" Builds Sharply on its Previous Airing Against "Idol"

Facing "Idol" for the First Time, "Cougar Town" is the No. 2 Scripted Show at 9:30pm and Grows from its Season Averages Despite the Increased Competition

"Modern Family � R" (8:00-8:30 p.m.)

ABC's repeat airing of "Modern Family" placed as the No. 1 series telecast at 8:00 p.m. in Adults 18-49 (2.4/7), tying Fox's original time-period premiere of "Human Target" (2.4/7) and beating NBC's original "Mercy" by 50% (1.6/5).

� In Total Viewers (6.8 million) and Adults 18-49 (2.4/7), "Modern Family" posted its best-ever repeat numbers.

"The Middle" (8:30-9:00 p.m.)

Building on its lead-in at 8:30 p.m. (+13%), ABC's "The Middle" (2.7/8) finished as the No. 1 regular program in its half-hour among Adults 18-49, beating the second half-hour of Fox's "Human Target" premiere by 8% (2.5/7) and NBC's "Mercy" by 69% (1.6/5).

� "The Middle" achieved series-high numbers among Adults 18-49 and across each of the key Women demos (W18-34/W18-49/W25-54).

"Modern Family" (9:00-9:30 p.m.)

Surging from its lead-in by 44% at 9:00 p.m. against "American Idol," ABC's "Modern Family" (3.9/10) ranked as the No. 1 scripted show in its half-hour among Adults 18-49 and as Wednesday's No. 1 scripted TV program for the 2nd telecast in a row, ahead of CBS' "Criminal Minds" (3.8/10).

� "Modern Family" was up nicely from its previous airing against "American Idol" (on 1/13/10), growing by 1.3 million viewers (9.1 million vs. 7.8 million) and by 18% in Adults 18-49 (3.9/10 vs. 3.3/8). In addition, although airing against "Idol," the ABC comedy marked a series high with Women 18-34 (4.4/12) for the 2nd consecutive telecast.

"Cougar Town" (9:30-10:00 p.m.)

Airing for the first time against "American Idol," ABC freshman "Cougar Town" finished as the No. 2 scripted show in its half-hour among Viewers (6.2 million) and Adults 18-49 (2.9/7) to CBS' veteran "Criminal Minds," while placing as the No. 1 scripted show in its slot with Women 18-34 (3.3/9).

� Despite facing the second-half of "American Idol," "Cougar Town" improved on its overnight season averages among young Adults: AD18-49 (+4% - 2.9/7 vs. 2.8/7) and AD18-34 (+4% - 2.5/7 vs. 2.4/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/3/10.





  [march 2024]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· HUMAN TARGET (FOX)
· MERCY (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)





[03/27/24 - 01:43 PM]
FOX Entertainment Unveils New Structure with Three-Pillar Focus on Global Studio Operations, Linear & Streaming Platforms and Worldwide Sales & Licensing
The new FOX Entertainment will consist of three primary business segments, including FOX Entertainment Studios, the FOX Television Network and FOX Entertainment Global.

[03/27/24 - 01:03 PM]
Video: "Big Mood" - Official Trailer - A Tubi Original
Best friends Maggie and Eddie have lived in each other's pockets for ten years. But with the future looming, can their relationship survive?

[03/27/24 - 12:32 PM]
This April, Series "Mud Madness" Debuts on Discovery Channel, Alongside All-New Seasons of "Ghost Adventures: House Calls" and "Contraband: Seized at the Border"
"Mud Madness" is a brand-new series that follows the off-road subculture of extreme Big-Tire UTV mud racing and the passionate characters that drive the sport.

[03/27/24 - 12:25 PM]
Ten American Bakers Travel to Paris for Food Network's Ultimate Pastry Competition "Next Baking Master: Paris"
Premiering Monday, May 6, the series demands that competitors prove their mettle in the pillars of great baking and pastry: technique, artistry, flavor, innovation, and inspiration.

[03/27/24 - 12:00 PM]
Video: HBO Releases Official Teaser for "The Jinx - Part Two," Debuting April 21
In Part Two, the filmmakers continue their investigation for the next eight years, uncovering hidden material, Robert Durst's prison calls, and interviews with witnesses who had not come forward until now.

[03/27/24 - 12:00 PM]
Backstabbery Is Back as E! Announces Conniving New Cast of "House of Villains" Season Two, Premiering This Fall
Season one cast member Tiffany "New York" Pollard returns for a chance at redemption.

[03/27/24 - 10:02 AM]
Lifetime Greenlights "Gaslit By My Husband: The Morgan Metzer Story" Starring Jana Kramer and Austin Nichols
Kramer, who has openly spoken about domestic abuse, will film a new a PSA for Lifetime's Stop Violence Against Women initiative to align with the subject matter of this movie.

[03/27/24 - 10:00 AM]
"The Steve Wilkos Show" Renewed for 18th Season in National Syndication
The show is hosted by Steve Wilkos, the straightforward, tough-talking former Chicago police officer and United States Marine.

[03/27/24 - 09:59 AM]
Starz's Hit Drama Series "Power Book III: Raising Kanan" Scores Early Season Five Renewal
The third installment in the "Power" franchise, "Raising Kanan" recently concluded its explosive third season and is currently filming season four in New York.

[03/27/24 - 09:30 AM]
Anna Kendrick and Blake Lively Officially Reuniting for Paul Feig-Helmed Sequel, "A Simple Favor 2"
The highly anticipated sequel is a co-production with Lionsgate and follows the studio's 2018 release of "A Simple Favor," which was a critical and commercial success, earning more than $97 million at the worldwide box office and achieving Certified Fresh status on Rotten Tomatoes.

[03/27/24 - 09:17 AM]
FOX Nation Partners with Martin Scorsese for New Docudrama "Martin Scorsese Presents: THE SAINTS"
Slated for November, the series will encompass eight one-hour episodes exploring the remarkable stories of eight men and women who risked everything to embody humanity's most noble and complex trait - faith.

[03/27/24 - 09:00 AM]
Academy Award Winner and Tony Award Nominee Ariana DeBose Returns to Host "The 77th Annual Tony Awards," Airing Live Sunday, June 16, on CBS and Paramount+
DeBose will also serve as producer and choreograph the opening number for this year's show.

[03/27/24 - 08:58 AM]
"NKOTB" Bandmate Jonathan Knight Returns for Season Three of Hit HGTV Series "Farmhouse Fixer" on Tuesday, April 23, at 9 p.m. ET/PT
The series, which attracted more than 15 million viewers to its previous season, will follow Jon, best known as a member of the Grammy-nominated band New Kids on the Block, and his go-to designer Kristina Crestin, as they take on a slew of risky renovations.

[03/27/24 - 07:01 AM]
Video: "Good Times" - Official Trailer - Netflix
In this edgy, irreverent reimagining of the TV classic, a new generation of the Evans family keeps their heads above water in a Chicago housing project.

[03/27/24 - 06:01 AM]
Hulu on Disney+ Launches Today in the U.S. for Disney Bundle Subscribers
Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.