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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[03/09/26 - 12:15 PM] ABC and Hulu Are Rolling Out the Red Carpet for the Biggest Night in Hollywood! Tamron Hall and Jesse Palmer will host "The Oscars Red Carpet Show," the official lead-in to the 98th Oscars on Sunday, March 15, airing at 6:30 p.m. EDT/3:30 p.m. PDT on ABC and Hulu.
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[03/09/26 - 10:01 AM] Video: Trailer and Key Art Debut - Hulu Original "Dear Killer Nannies" The new Latin American drama series is inspired by the childhood and adolescence of Juan Pablo Escobar.
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[03/09/26 - 10:01 AM] "The Drew Barrymore Show" Renewed for Two Seasons The two-season renewal will take the daytime show through 2028.
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[03/09/26 - 09:37 AM] Peacock Lands Exclusive Next-Day Streaming Rights in the US for "Saturday Night Live UK" Premiering Saturday, March 21 on SKY One and NOW in the UK, the series will stream next day on Peacock in the US, with new episodes available weekly beginning March 22.
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[03/09/26 - 09:00 AM] "Philly Homicide" Returns to Oxygen for Season Two The 10-episode season of its gripping original series premiering Saturday, April 11 at 8:00/7:00c.
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[03/09/26 - 08:31 AM] Video: "XO, Kitty" Season 3 - Official Trailer - Netflix This season, Lana Condor will reprise her role as Lara Jean, making it her first time appearing in the series and officially returning to the franchise.
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[03/09/26 - 08:09 AM] AMC Networks Orders Second Season of "The Audacity" from Jonathan Glatzer Days Before World Premiere at South by Southwest The first season of eight episodes comes to AMC and AMC+ on Sunday, April 12.
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[03/09/26 - 07:01 AM] "The Predator of Seville" Premieres on Netflix on March 27 The new docuseries reconstructs the case of a tour guide accused of assaulting several foreign students in Spain.
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[03/09/26 - 07:01 AM] Video: Apple TV Unveils Trailer for "Margo's Got Money Troubles" The eight-episode series will premiere globally on Wednesday, April 15, 2026 with three episodes, followed by new episodes every Wednesday through May 20, 2026.
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[03/09/26 - 07:00 AM] ESPN and the Southern Conference Announce Multi-Year Media Rights Extension The extended agreement represents an expanded commitment by ESPN, anchored by a robust slate of regular-season and championship broadcasts across ESPN, ESPN2, and ESPNU, along with comprehensive digital distribution through ESPN's direct-to-consumer services.
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[03/09/26 - 06:01 AM] Francis Ngannou Makes Highly Anticipated Return to MMA vs. Philipe Lins on MVP's Rousey vs. Carano, Ngannou vs. Lins on Saturday, May 16, 2026, from Intuit Dome in Los Angeles, California, Live Globally Only on Netflix The bout marks Ngannou's highly anticipated return to professional MMA competition following his crossover into global boxing events and his dominant PFL Championship victory in 2024.
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[03/09/26 - 03:01 AM] Video: "Inside" Season 3 - Official Trailer - Netflix Content creators take on a series of jaw-dropping challenges for the potential to win a huge prize fund in this reality series from viral YouTubers, the Sidemen.
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[03/09/26 - 01:01 AM] Video: "Love Is Blind: Sweden" - Season 3 - Official Trailer - Netflix New season. New singles. New drama. As they date and get engaged sight unseen, which of these Swedish couples will discover that love is truly blind?
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[03/06/26 - 12:24 PM] FOX Entertainment Studios Signs First-Look Deal with Writer, Actor, and Creator River Gallo Gallo is the star, writer and creator of "Ponyboi," the inaugural feature film produced under FOX Entertainment Studios' new independent film label, Tideline.
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[03/06/26 - 10:51 AM] Shudder Announces Four All-New Specials of the Cult Favorite "The Last Drive-In with Joe Bob Briggs" in 2026 The announcement comes ahead of the Shudder original's celebratory series finale, airing live tonight, Friday, March 6 at 9pm ET on Shudder and AMC+.
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