or


[03/11/03 - 12:00 AM]
UPN Renews 'Smackdown!'
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.

Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.

The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.

Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.

Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.

This article was updated on March 12.





  [march 2003]  
S
M
T
W
T
F
S
      


· WWE SMACKDOWN (USA)





[03/20/26 - 02:01 PM]
CBS Has Top 2 and 11 of Top 20 Series in Live + 7-Day Multiplatform Viewership Among All Broadcast and Streaming Competition in the First Week of March
CBS has #1 series/drama ("Marshals"), #1 comedy ("Georgie and Mandy's First Marriage"), #1 primetime news program ("60 Minutes") and #1 unscripted series ("Survivor") of the week.

[03/20/26 - 01:01 PM]
"Jimmy Kimmel Live" Tops Late-Night for Third Week in a Row Among Adults 18-49
The Thursday, March 5, episode scored the show's top telecast across all three weeks among Adults 18-49 (0.21 rating), with the show's best rating in the key adult demo in four weeks.

[03/20/26 - 10:40 AM]
Discovery Channel Greenlights Seven New Series to Premiere in 2026
Highlights include new spin-offs of "Naked and Afraid" and "In the Eye of the Storm."

[03/20/26 - 10:09 AM]
"Saturday Night Live UK" Begins Historic Run on March 21
Ahead of "SNL UK's" launch tomorrow (March 21), Sky has confirmed an additional two episodes, extending the run to eight 75 minute shows.

[03/20/26 - 09:32 AM]
The Clock Never Stops in Return of Groundbreaking Culinary Competition Series "24 in 24: Last Chef Standing"
The new season premieres Sunday, April 26 at 8pm ET/PT on Food Network and streams the next day on HBO Max and discovery+.

[03/20/26 - 09:13 AM]
"Betrayal," The Hit Docuseries Based on the No. 1 True Crime Podcast, Is Coming to Primetime with All-New Stories Premiering Sunday, March 29, on ABC, and Streams Next Day on Disney+ and Hulu
Following three seasons of "Betrayal," the popular docuseries streaming on Hulu, the podcast-turned-docuseries is making the leap to primetime television, featuring a new story each week.

[03/20/26 - 09:00 AM]
A24's Oscar Nominated and Golden Globe Winning Film "Marty Supreme" Begins Streaming Exclusively on HBO Max April 24
The film stars Timothée Chalamet, Gwyneth Paltrow, Odessa A'zion, Kevin O'Leary, Tyler Okonma, Abel Ferrara, Fran Drescher, Luke Manley, and Koto Kawaguchi.

[03/20/26 - 08:31 AM]
Kevin Hart to Be Roasted Live on Netflix from the Epic Final Night of Netflix Is a Joke Fest, Hosted by Shane Gillis
The special will stream live on Netflix Sunday, May 10, 2026.

[03/20/26 - 07:13 AM]
Tubi Greenlights Sequel to Hit Original Film "R.L. Stine's Pumpkinhead"
Inspired by R.L. Stine's beloved "The Haunting Hour," the young-adult horror movies blend just the right mix of chills and thrills, delivering a frightfully fun experience.

[03/20/26 - 07:01 AM]
Video: "Jeff Ross: Take a Banana for the Ride" - Official Trailer - Netflix
Making his Broadway debut, legendary comic Jeff Ross turns the spotlight on himself in a one-man show that is as heartfelt as it is hilarious.

[03/20/26 - 05:31 AM]
Netflix's "Assassin's Creed" Begins Production in Rome, Italy
The original story will be set in Rome 64 AD.

[03/19/26 - 06:01 PM]
Awkward Teen Moments and Heartfelt Laughs Drive Prime Video's Korean Coming-of-Age Series "Absolute Value of Romance"
The youthful Korean coming-of-age series arrives exclusively on Prime Video April 17.

[03/19/26 - 02:34 PM]
10,784,000 Viewers: World Baseball Classic Final on FOX and FOX Deportes Delivers Most-Watched WBC Telecast Ever
Viewership peaked with 12,148,000 from 10:30-10:45 PM ET on FOX.

[03/19/26 - 01:17 PM]
Maya Hawke to Star in Netflix's Series Adaptation of "The God of the Woods"
The multi-generational drama series is set in the Adirondacks, exploring the Van Laar family's dark secrets, class tensions, and the mysteries surrounding the disappearance of 13 year old Barbara Van Laar from her family's summer camp - in the wake of an earlier family tragedy that may be related.

[03/19/26 - 01:16 PM]
Renee Rapp Joins "The Morning Show" for Season 5
New network talent.