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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[03/04/26 - 11:31 AM] "Disney Animation's Songs in Sign Language" to Debut on Disney+ April 27 Directed by veteran Disney animator/director Hyrum Osmond, the featured songs are "The Next Right Thing" (from Frozen 2), "We Don't Talk About Bruno" (from Encanto) and "Beyond" (from Moana 2).
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[03/04/26 - 11:03 AM] Video: HBO Max Releases First Teaser from the DC Studios Series "Lanterns," Starring Kyle Chandler, Aaron Pierre, and Kelly Macdonald The series is slated to debut later this August on HBO and available to stream on HBO Max.
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[03/04/26 - 10:01 AM] Netflix's "Untamed" Season 2 Production Kicks Off in Hawaii The series will film on location on O'ahu and the island of Hawaii.
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[03/04/26 - 10:01 AM] MTV Announces the Final 18 Episodes of "Jersey Shore Family Vacation," One of TV's Most Influential Reality Franchises, Premiering on Thursday, May 7 at 8PM ET/PT This farewell season marks the culmination of a franchise that entertained millions with major life milestones, laugh-out-loud chaos, and the unfiltered chemistry that defined an era of reality television.
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[03/04/26 - 09:46 AM] "The Verdict," Hosted by Christopher "Mad Dog" Russo, Returns to Vice TV For Season Two, Taking on the Biggest Debates in Sports In each episode, Russo and a lineup of sports insiders, journalists, and analysts get to the bottom of the hottest debates in sports history, presenting both sides through a fast-paced documentary debate format.
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[03/04/26 - 09:45 AM] Lifetime Raises the Bar by Expanding Into Premium Vertical Storytelling with "Tides of Temptation," A Micro Drama Feature Executive Produced by Taye Diggs Serving as a digital offshoot of the just announced upcoming original movie "Terry McMillan Presents: Paradise with You," the project expands the film's universe through a cinematic, mobile-first format designed with feature-level production value.
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[03/04/26 - 09:44 AM] Lifetime Greenlights Three New Original Movies for 2026 Love of a Lifetime Slates Featuring All-Star Casts Valerie Bertinelli, Henry Czerny, Eric McCormack, Taye Diggs, Heather Hemmens, and Cynthia Bailey are among the featured talent.
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[03/04/26 - 09:43 AM] Lifetime Reteams with Robin Roberts for "Angel in the Rubble" Starring Sherri Shepherd in Remembrance of the 25th Anniversary of 9/11 Slated to premiere in September in remembrance of the 25th anniversary of the September 11 attacks, the movie is based on Genelle Guzman-McMillan's memoir "Angel in the Rubble: The Miraculous Rescue of 9/11's Last Survivor."
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[03/04/26 - 09:42 AM] Lifetime Expands Roster of Powerhouse Creatives with New Movie Projects Helmed By Queen Latifah and Taraji P. Henson "Queen Latifah and Taraji P. Henson are extraordinary talents and dynamic producers who share Lifetime's passion for telling powerful stories about women," said Elaine Frontain Bryant, Executive Vice President and Head of Programming, A&E, Lifetime and LMN.
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[03/04/26 - 09:41 AM] A+E Global Media Greenlights Two New Digital-First Series Under the History Brand "Mistakes That Made America" and "Cracking Up" are both due later this year.
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[03/04/26 - 09:40 AM] The History Channel Marks the 25th Anniversary of September 11 with New Two-Hour Special "102 Minutes Inside the Towers" The documentary offers a deeply immersive and unique perspective through firsthand accounts from those who were inside the Twin Towers.
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[03/04/26 - 09:39 AM] The History Channel Taps Internationally Acclaimed Action Icon Dolph Lundgren to Executive Produce and Host New Series "History's Greatest Machines with Dolph Lundgren" Produced by Superluna Studios in association with 3BMG, the eight-episode series takes viewers on a thrilling journey through the gears, guts, and genius behind the machines that reshaped our world.
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[03/04/26 - 09:38 AM] The History Channel Greenlights New Nonfiction Series "Crime and Justice with Tom Selleck" (w.t.) The 10-episode, one-hour series examines the true stories behind some of the most consequential crimes and investigations in American history.
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[03/04/26 - 09:37 AM] The History Channel Orders "Extraordinary Origins with Ted Danson" (w.t.) A New Series Hosted and Executive Produced by the Multi-Award-Winning Actor The 10-episode series examines the stories behind some of history's most significant innovations, inventions, and discoveries that helped shape the modern world.
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[03/04/26 - 09:36 AM] The History Channel Greenlights New Nonfiction Series "History's Strange Fortunes with Kevin Bacon" (w.t.) Stories about money - money made, money lost, and money spent - are woven into the fabric of our nation's history.
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