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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[02/18/26 - 04:01 PM] Video: "Boyfriend on Demand" - Official Trailer - Netflix Seo Mi-rae is worn out by work. Love? It's the last thing on her mind. But a virtual dating service sparks feelings - and maybe a real shot at romance.
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[02/18/26 - 02:34 PM] TLC Announces the Return of "7 Little Johnstons" on Tuesday, March 17 The Johnston family is back, and this season is all about love, laughter, and one unforgettable trip down the aisle.
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[02/18/26 - 12:28 PM] Next on Disney+, Hulu, and ESPN - March 2026 Highlights include the return of "Daredevil: Born Again" plus the streaming premieres of "The Secret Agent," "It Was Just an Accident," "Dangerous Animals," and "Sentimental Value."
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[02/18/26 - 11:02 AM] AMC Networks' March Streaming Highlights Include "Dark Winds," "The City Is Ours: A Crime Family Saga," "100 Nights of Hero" and More Other offerings include the return of "Mystery Road: Origin" and the debut of "The Feud on Shelbury Drive."
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[02/18/26 - 11:01 AM] New Babies, New Beginning. New Season of Bravo's "The Valley" Premieres on Wednesday, April 1 at 8 P.M. ET/PT The season three cast includes Danny Booko & Nia Sanchez Booko, Luke Broderick & Kristen Doute, Jason & Janet Caperna, Brittany Cartwright, Jasmine Goode, Jesse Lally, Michelle Saniei and Zack Wickham.
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[02/18/26 - 10:10 AM] Video: Official Trailer for "The Faithful: Women of the Bible" Premiering March 22 on FOX The highly anticipated biblical event series stars Minnie Driver, Natacha Karam, and Jeffrey Donovan.
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[02/18/26 - 10:01 AM] HBO Original Documentary "Fukushima: A Nuclear Nightmare" Debuts March 10 The film reconstructs the nine harrowing days following the disaster in forensic, real-time detail, from the control-room engineers fighting to prevent a total meltdown, to the political leaders confronting the unthinkable, to ordinary citizens caught in the fallout.
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[02/18/26 - 09:17 AM] Great American Media Launches, "40 Days of Scripture & Film," A Lenten Journey Featuring Acclaimed Faith-Based Films, Including "God's Not Dead," "The Blind," "Someone Like You," and "Just in Time" Other highlights include the mid-winter finale of "Crossroad Springs"; the original movie "Blessings in Disguise"; and an all new season of "When Hope Calls: Brookfield."
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[02/18/26 - 09:01 AM] Video: "Unicorn Academy: Secrets Revealed" Teaser - Netflix Family Follow Sophia and her friends as they embark on a glimmering quest to unlock Unicorn Island's mysteries and banish Grimoria - and Ravenzella - for good!
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[02/18/26 - 09:01 AM] Video: Hulu Debuts Official Key Art and Trailer for Season Four of "The Secret Lives of Mormon Wives" The series returns with all 10 episodes on Thursday, March 12 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ in select international markets.
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[02/18/26 - 09:00 AM] Adult Swim Gives Green Light to Animated Comedy from Dan Licata and Joe Pera, "My Two Cars" The animated quarter-hour comedy is the only show brave enough to explore what happens when a man owns two cars and all the joy and frustration that comes with it.
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[02/18/26 - 08:31 AM] BET Honors the Enduring Legacy of Civil Rights Trailblazer Rev. Jesse Jackson with Special Tribute, "Jesse Jackson: In His Own Words," Airing February 18 and 19 on BET Narrated by CBS News National Correspondent Michelle Miller, this BET News special offers a rare and powerful look at Rev. Jackson's life through archival interviews and historic speeches that capture his profound national and global impact.
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[02/18/26 - 08:06 AM] Dawn French Sitcom "Can You Keep a Secret?" Recommissioned for a Second Series After Launch Episode Racks Up 5.3 Million Viewers The series landed as the third biggest comedy launch on BBC iPlayer since 2024 with an audience of 3.3 million (62% of the audience) across 28-days.
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[02/18/26 - 08:01 AM] Video: Apple TV Debuts Trailer for "Imperfect Women," Premiering Globally March 18 The eight-episode series will make its global debut on Apple TV with the first two episodes on Wednesday, March 18, followed by new episodes every Wednesday through April 29.
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[02/18/26 - 06:31 AM] "Lucy Worsley Investigates: The American Revolution" - Historian Lucy Worsley Explores One of History's Most Explosive Breakups and How the British Empire Lost the War for America's Independence Against a Ragtag Band of Rebels The new two-part series, filmed on both sides of the Atlantic, premieres Tuesday, April 7.
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