or


[03/11/03 - 12:00 AM]
UPN Renews 'Smackdown!'
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.

Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.

The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.

Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.

Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.

This article was updated on March 12.





  [march 2003]  
S
M
T
W
T
F
S
      


· WWE SMACKDOWN (USA)





[05/05/26 - 04:00 PM]
"The Fall and Rise of Reggie Dinkins" Renewed for Season Two
The series is the #1 new comedy of the 2025-26 season in the 18-49 demo.

[05/05/26 - 03:52 PM]
ESPN Networks Aired Its Most Viewed First Round of the Current Rights Deal of the 2026 Stanley Cup Playoffs
ESPN also delivered three of the top five matchups in the First Round including the Philadelphia Flyers-Pittsburgh Penguins Game 1 (2.1 million viewers).

[05/05/26 - 03:36 PM]
NBC and Peacock Deliver the Most-Watched First Round Game 7 in NBA History for Saturday Night's 76ers-Celtics
Saturday night's matchup between the Philadelphia 76ers and Boston Celtics averaged a Total Audience Delivery (TAD) of 11.0 million viewers on NBC and Peacock.

[05/05/26 - 02:24 PM]
FOX Saturday Baseball Flexes Double-Digit Season-to-Date Viewership Increase
2,130,000 viewers tuned-in to FOX on Saturday, May 2, for a two-game slate highlighted by the Cardinals' 3-2 Victory over the Dodgers in most of the country.

[05/05/26 - 02:01 PM]
MGM+ Releases First Look at "American Hostage" Starring Emmy Award Winner Jon Hamm
The psychological thriller tells the harrowing true story of Fred Heckman, a beloved Indianapolis radio reporter who is thrust into the middle of a life-or-death crisis when hostage-taker Tony Kiritsis demands to be interviewed on his popular radio news program.

[05/05/26 - 12:01 PM]
Netflix Top 10: Week of April 27 - The Hunt Continues as "Apex" Takes No. 1 for a Second Week
Plus: Revenge might be a dish best served cold, but "Man on Fire" served it up hot, reaching No. 1 on the English TV list with 11 million views.

[05/05/26 - 11:46 AM]
The Rolling Stones Bring Three Nights of Satisfaction to "The Tonight Show Starring Jimmy Fallon" This Month
Mick Jagger, Keith Richards and Ronnie Wood are each set to appear across three separate episodes.

[05/05/26 - 11:31 AM]
OWN's "Heart & Hustle: Houston" Returns May 30 for a High-Stakes Second Season Filled with Fractured Friendships, Bold New Beginnings and Unstoppable Ambition
This season, the bonds that once united the group are tested like never before.

[05/05/26 - 11:00 AM]
Video: Sofia Receives a Visit From Rapunzel in Official Trailer for New Series "Sofia the First: Royal Magic," Debuting May 25 on Disney Jr. and Next Day on Disney+
Additionally, a new short-form series, "Sofia the First: Magical Friends," is also available now on the Disney Jr. channel, Disney+, and Disney Jr. YouTube.

[05/05/26 - 10:31 AM]
Starz's Adrenaline-Fueled New Drama "Fightland" Set to Premiere July 31
The network also released first-look images introducing viewers to the gritty world and the dangerous characters at the heart of the newest family crime drama.

[05/05/26 - 09:55 AM]
Comedian Larry the Cable Guy to Host New Series "American Mayhem"
The high-energy clip show celebrates the wildest, funniest, and most outrageous moments caught on camera across the U.S., all brought to life by the beloved funnyman whose unmistakable voice and humor have made him a household name.

[05/05/26 - 09:31 AM]
New Doc "The American Experiment" Marks The Nation's 250th Anniversary
Streaming this June 24 on Netflix, the five-part historical documentary reexamines the improbable achievement that was the nation's founding, and the radical question at the center of the American Revolution: Can a people govern themselves?

[05/05/26 - 09:01 AM]
Yep! Hulu's "King of the Hill" Season 15 Premieres July 20
Hank and Peggy settle into retirement life on Rainey Street while attempting to keep their neighbors from going off the rails.

[05/05/26 - 09:00 AM]
The History Channel to Premiere New Documentary "The Clash of Nations: Joe Louis vs. Max Schmeling" on June 19
This powerful documentary explores one of the most iconic rivalries in sports history between heavyweight champions Joe Louis and Max Schmeling.

[05/05/26 - 08:01 AM]
Video: Peace Will Have to Wait... "Dutton Ranch" Official Trailer Is Out Now
Cole Hauser and Kelly Reilly are joined in the new series by Academy Award nominees Ed Harris and Annette Bening.