[03/18/03 - 12:00 AM]
WB Shelves 'Live,' Sets 'Shore' Start Date
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- The WB has placed its ad-free summer project "Live From Tomorrow" on hold due to lack of advertising support. The hour-long talk/variety show from Diplomatic Prods was designed to incorporate products into all of its segments in lieu of 30-second spots.

Pepsi, Sony PlayStation and Reebok had all signed on as premiere sponsors for the series but Diplomatic wasn't able to find a fourth major advertiser to underwrite the show in time for a summer start date. The news will bump the project to next season or possibly even next summer. "WB is committed to the concept, but we have decided to postpone it," Diplomatic exec VP Matti Leshem told Daily Variety. "I want to get this thing right. Rushing it would be the worst thing to do."

The series is designed as an experiment to combat the growing fears of ad-skipping features provided by such products as TiVo and Replay TV. With ads as part of the programming itself, there would no way to skip them.

The Frog network still remains on track with Pepsi however for its two-hour "Play for a Billion" contest special, set to air in September. Various industry insiders are reporting Pepsi is already shooting ad spots that will run this summer, touting the special and its $1 billion prize.

Lastly, the WB has announced it will premiere its summer reality series "Boarding House: North Shore" on Tuesday, June 3 at 8:00/7:00c. The six-week series revolves around seven pro surfers living in an Oahu beach house.

  [march 2003]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.