or


[06/16/03 - 12:00 AM]
Spike Puts Spike on New TNN Name
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Today, Monday, June 16 was scheduled to be the date TNN officially changed its name to Spike TV. That's not the case after a ruling last week by the Supreme Court in Manhattan. The ruling was the result of a lawsuit brought against the Viacom-owned channel by filmmaker Spike Lee over the use of the name "Spike."

Lee alleged the network was using his name as a means to draw viewers to the channel without his consent. While normally such a suit would seem frivolous (and hence why it was not originally reported about here), the lawyers for Lee, including Johnnie Cochran Jr., have revealed some devastating evidence to back up their claims.

His team produced an interview with TNN's president Albie Hecht in the April 16 edition of the Philadelphia Inquirer which saw the network head giving Lee's claims some merit:

As for the Spike TV handle: "We were looking for a name that would reflect the attitude we wanted - smart, sexy, active, irreverent, slightly aggressive and unapologetically male," says Hecht. (We've got goosebumps!)

His role models: Spike the macho vamp in Buffy the Vampire Slayer; directors Spike Lee and Spike Jonze. As a verb, think spike a volleyball. "It's a cool spike. An aggressive spike," Hecht says.

Such revelations gave State Supreme Court Justice Walter Tolub reason enough to put an injunction on the channel from using the "Spike TV" name. He also ordered Lee to post a $500,000 bond to cover Viacom's costs in case the company prevails.

As of today all references of Spike TV have been removed from the network's official web site, leaving just a note about the change:

We told you we would be changing our name. Due to a New York State ruling we can't do that at this time. We are still going to be the First Network for Men. Stay tuned as we build and change.

TNN will simply revert to the "New TNN" tagline it had used previously for the time being. The channel has no plans to reschedule any of its programming, including "The Strip," a series of adult-oriented cartoons seen as the linchpin to the network's rebranding. The two-hour block bows on June 26.

The Supreme Court in Manhattan is currently scheduled to resume arguments from both parties on June 23.

For the complete article in the Philadelphia Inquirer, click here.

For more information on the legal merits of Spike Lee's allegations, visit Findlaw.com's article on this subject.





  [june 2003]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/09/26 - 11:01 AM]
"Celebrity Jeopardy! All Stars" Programming Update
The previously announced premiere date will be shifting two weeks and now premieres Friday, March 13 on ABC, streaming next day on Hulu.

[02/09/26 - 09:32 AM]
Video: Oxygen Unveils Premiere Date and Official Trailer for "A Plan to Kill" Season Two
Season two is set to premiere Sunday, March 8 at 7pm ET/PT.

[02/09/26 - 09:04 AM]
A Tradition Reimagined: ESPN and Disney Launch "We're Going," The First Marketing Campaign for ESPN's Inaugural Super Bowl
Following Sunday's Super Bowl LX, ESPN and Disney unveiled "We're Going," a high-energy, fast-paced, cameo-filled marketing campaign for ESPN's inaugural Super Bowl, set for February 2027.

[02/09/26 - 09:01 AM]
CNN and Variety Announce Special Town Hall Conversation Event with Timothee Chalamet and Matthew McConaughey
The special will air Saturday, February 21 at 7pm ET/PT on CNN and stream live for subscribers of CNN's streaming offering.

[02/09/26 - 09:00 AM]
UPtv to Debut the U.S. Cable Television Premiere of "Heartland" Season 19 on March 19
In season 19, the Bartlett-Fleming family must risk everything to keep Heartland and those they love out of harm's way.

[02/09/26 - 08:52 AM]
Colin Firth Joins Cast of "Berlin Noir" Adaptation
Based on Philip Kerr's bestselling novels and executive-produced by Tom Hanks, Firth joins Jack Lowden in the upcoming series.

[02/09/26 - 08:31 AM]
Peacock to Exclusively Stream Focus Features' "Song Sung Blue" Beginning February 13
Hugh Jackman and Kate Hudson, in her Academy Award, Golden Globe and Actor Award-nominated role, star in Focus Features' unforgettable romance alongside Michael Imperioli, Ella Anderson, Mustafa Shakir and more.

[02/09/26 - 08:00 AM]
Callum Vinson Signs on to Play Atreus in Prime Video's "God of War" from Sony Pictures Television and Amazon MGM Studios
Atreus, the ten-year old son of Kratos, grew up in a remote forest cabin, isolated from the rest of the world and raised almost entirely by his mother Faye.

[02/09/26 - 07:31 AM]
Video: "Virgin River" Season 7 - Official Trailer - Netflix
Newly married, Mel and Jack pursue their dream of adopting a baby, while old loves smolder and new threats challenge Virgin River.

[02/09/26 - 06:01 AM]
Video: More "Sesame Street" Coming to Netflix - Vol. 2 Official Trailer - Netflix Jr
Miley Cyrus brings us a new song and EVEN MORE fun with Sesame Street, dropping on Netflix, March 9.

[02/09/26 - 04:00 AM]
HBO Max to Launch in the UK & Ireland on Thursday, March 26
Already available in over 110 territories worldwide, HBO Max offers the ultimate mix of best-in-class series, movies, extraordinary real-life stories and, via TNT Sports in the UK, live sport.

[02/08/26 - 11:23 PM]
A Home for World-Class Filipino Entertainment: The Journey and What's Next on Netflix Philippines in 2026
After 10 years of being part of Filipino entertainment culture, Netflix Philippines enters 2026 with a slate that marks a striking new chapter - bigger in ambition, deeper in creative partnerships, and unmistakably Filipino at its core.

[02/06/26 - 11:39 PM]
Development Update: Week of February 2-6
Updates include: Joshua Jackson, Ray Romano to lead HBO Max's "How to Survive Without Me"; FOX extends "The Floor" through season seven; and Craig Mazin to bring "Baldur's Gate" to HBO.

[02/06/26 - 12:49 PM]
TBS Unveils First Superstar Guests for "Foul Play with Anthony Davis" with More A List Names to Come
LeBron James, Draymond Green, Jordan Chiles, and Rickea Jackson will kick off series premiere on Monday, April 6.

[02/06/26 - 09:16 AM]
Netflix's "Untamed" Heads to Hawaii for Season 2
Season two of the hit mystery thriller series will take place in Hawaii, as a new case brings Eric Bana's Kyle Turner to Hawai'i Volcanoes National Park.