or


[06/16/03 - 12:00 AM]
Spike Puts Spike on New TNN Name
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Today, Monday, June 16 was scheduled to be the date TNN officially changed its name to Spike TV. That's not the case after a ruling last week by the Supreme Court in Manhattan. The ruling was the result of a lawsuit brought against the Viacom-owned channel by filmmaker Spike Lee over the use of the name "Spike."

Lee alleged the network was using his name as a means to draw viewers to the channel without his consent. While normally such a suit would seem frivolous (and hence why it was not originally reported about here), the lawyers for Lee, including Johnnie Cochran Jr., have revealed some devastating evidence to back up their claims.

His team produced an interview with TNN's president Albie Hecht in the April 16 edition of the Philadelphia Inquirer which saw the network head giving Lee's claims some merit:

As for the Spike TV handle: "We were looking for a name that would reflect the attitude we wanted - smart, sexy, active, irreverent, slightly aggressive and unapologetically male," says Hecht. (We've got goosebumps!)

His role models: Spike the macho vamp in Buffy the Vampire Slayer; directors Spike Lee and Spike Jonze. As a verb, think spike a volleyball. "It's a cool spike. An aggressive spike," Hecht says.

Such revelations gave State Supreme Court Justice Walter Tolub reason enough to put an injunction on the channel from using the "Spike TV" name. He also ordered Lee to post a $500,000 bond to cover Viacom's costs in case the company prevails.

As of today all references of Spike TV have been removed from the network's official web site, leaving just a note about the change:

We told you we would be changing our name. Due to a New York State ruling we can't do that at this time. We are still going to be the First Network for Men. Stay tuned as we build and change.

TNN will simply revert to the "New TNN" tagline it had used previously for the time being. The channel has no plans to reschedule any of its programming, including "The Strip," a series of adult-oriented cartoons seen as the linchpin to the network's rebranding. The two-hour block bows on June 26.

The Supreme Court in Manhattan is currently scheduled to resume arguments from both parties on June 23.

For the complete article in the Philadelphia Inquirer, click here.

For more information on the legal merits of Spike Lee's allegations, visit Findlaw.com's article on this subject.





  [june 2003]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/25/26 - 03:03 PM]
ABC Programming Update: Tuesday Night Dramas
Following the Season 2 finale of "High Potential" on April 7, "R.J. Decker" will move to the Tuesday 9 p.m. time slot beginning April 14.

[03/25/26 - 02:33 PM]
ESPN Scores Second Most-Watched NCAA Women's Second Round Ever
Through two rounds (First and Second), the 2026 Women's NCAA Tournament is averaging 628,000 viewers.

[03/25/26 - 12:01 PM]
Video: HBO Original Harry Potter Series Releases First Official Teaser and Announces Christmas 2026 Debut
"Harry Potter and the Philosopher's Stone" will debut Christmas 2026 on HBO and will be available to stream exclusively on HBO Max where it's available, including recent launch markets Germany, Italy, and the UK & Ireland.

[03/25/26 - 11:00 AM]
CBS Media Ventures Announces Programming Slate for the 2026-2027 Broadcast Season
Said offerings include eight fan-favorite and award-winning shows and three exciting new titles.

[03/25/26 - 10:21 AM]
BET's "Love & Hip Hop: Miami" Returns for Its Explosive Midseason Premiere on Wednesday, April 8 at 8 PM ET/PT
Welcome back to the 305 - where the sun is hot, the tea is hotter, and everybody's business is everybody's business.

[03/25/26 - 10:10 AM]
Zac Brown Band to Star in "Sunday Night Baseball" Open on NBC and Peacock
The show open debuts Sunday, April 12, leading into the Cleveland Guardians-Atlanta Braves game on NBC and Peacock (7 p.m. ET) and will open "Sunday Night Baseball" each weekend for the rest of the season.

[03/25/26 - 10:01 AM]
Netflix's "A Different World" Sequel Series Adds Additional Guest Stars
The latest additions include Dawnn Lewis and Glynn Turman, who will be reprising their roles from the original series.

[03/25/26 - 09:16 AM]
Video: "The Old Stories: Moses" - Official Trailer - Wonder Project
From the creators of "House of David" - a three part companion special.

[03/25/26 - 09:05 AM]
German Political Thriller "Dangerous Truth" Debuts in U.S. Thursday, April 9 on European Streamer Viaplay
Inspired by real events surrounding the faulty intelligence that helped justify the 2003 invasion of Iraq, the six-part German thriller explores a deadly conspiracy buried within European intelligence services.

[03/25/26 - 09:04 AM]
Video: "Star City" - Official Teaser - Apple TV
Star City. Where reaching for space meant risking everything on Earth.

[03/25/26 - 07:01 AM]
Video: "Apex" - Official Trailer - Netflix
A grieving woman pushing her limits on a solo adventure in the Australian wild is ensnared in a twisted game with a cunning killer who thinks she's prey.

[03/25/26 - 05:01 AM]
Duffy to Share Her Story as She Steps Back Into the Light in New Documentary Film for Disney+
The feature length documentary film that will follow Grammy, Brit, and Ivor Novello award-winning singer, Duffy.

[03/25/26 - 04:17 AM]
Netflix Announces the Start of Production for "Reasonable Doubts"
The limited series centers on the Sellés family, who belong to the well-off bourgeoisie, are well integrated into their city, and enjoy the esteem and respect of high society.

[03/25/26 - 03:01 AM]
Video: "Flunked" - Official Trailer - Netflix
Eddy, a math genius and small-time crook, avoids jail-time by going undercover as a teacher. His mission: to identify the kid of a major criminal.

[03/25/26 - 01:01 AM]
Video: "Should I Marry a Murderer?" - Official Trailer - Netflix
A fiancée turned key witness reveals how she stayed engaged to a man accused of murder while gathering evidence against him in this documentary series.