or


[06/16/03 - 12:00 AM]
Spike Puts Spike on New TNN Name
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Today, Monday, June 16 was scheduled to be the date TNN officially changed its name to Spike TV. That's not the case after a ruling last week by the Supreme Court in Manhattan. The ruling was the result of a lawsuit brought against the Viacom-owned channel by filmmaker Spike Lee over the use of the name "Spike."

Lee alleged the network was using his name as a means to draw viewers to the channel without his consent. While normally such a suit would seem frivolous (and hence why it was not originally reported about here), the lawyers for Lee, including Johnnie Cochran Jr., have revealed some devastating evidence to back up their claims.

His team produced an interview with TNN's president Albie Hecht in the April 16 edition of the Philadelphia Inquirer which saw the network head giving Lee's claims some merit:

As for the Spike TV handle: "We were looking for a name that would reflect the attitude we wanted - smart, sexy, active, irreverent, slightly aggressive and unapologetically male," says Hecht. (We've got goosebumps!)

His role models: Spike the macho vamp in Buffy the Vampire Slayer; directors Spike Lee and Spike Jonze. As a verb, think spike a volleyball. "It's a cool spike. An aggressive spike," Hecht says.

Such revelations gave State Supreme Court Justice Walter Tolub reason enough to put an injunction on the channel from using the "Spike TV" name. He also ordered Lee to post a $500,000 bond to cover Viacom's costs in case the company prevails.

As of today all references of Spike TV have been removed from the network's official web site, leaving just a note about the change:

We told you we would be changing our name. Due to a New York State ruling we can't do that at this time. We are still going to be the First Network for Men. Stay tuned as we build and change.

TNN will simply revert to the "New TNN" tagline it had used previously for the time being. The channel has no plans to reschedule any of its programming, including "The Strip," a series of adult-oriented cartoons seen as the linchpin to the network's rebranding. The two-hour block bows on June 26.

The Supreme Court in Manhattan is currently scheduled to resume arguments from both parties on June 23.

For the complete article in the Philadelphia Inquirer, click here.

For more information on the legal merits of Spike Lee's allegations, visit Findlaw.com's article on this subject.





  [june 2003]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/10/25 - 04:01 PM]
Video: "Cashero" - Official Trailer - Netflix
An ordinary man who inherits super strength discovers a greater evil out to steal his power. The one catch? Every use drains money from his wallet.

[12/10/25 - 03:16 PM]
Peacock to Exclusively Stream National Coverage of Baltimore Ravens at Green Bay Packers on Saturday, Dec. 27, at 8 P.M. ET
Ravens-Packers marks the fourth Peacock exclusive NFL game.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 01:06 PM]
Paramount Sends Letter to Warner Bros. Discovery Shareholders
The letter "reiterates why Paramount's offer will deliver WBD shareholders with superior value and a faster, more certain path to completion than the Netflix transaction."

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 11:06 AM]
"LA Firestorm" Presents the Harrowing Heartbreaks and Heroics From Battles Against the Blazes that Burned Through Los Angeles Like a Blowtorch
The series premieres Sunday, February 1, 2026 at 8pm ET/5pm PT with all three parts airing back-to-back.

[12/10/25 - 11:01 AM]
Introducing - For the First Time in "The Masked Singer" History - America's Insider!
Singer, actress, dancer and social media personality Kylie Cantrall is unmasking pre-premiere and bringing fans along for the insane ride behind-the-scenes on the all-new season.

[12/10/25 - 10:03 AM]
All-New Season of "Moonshiners" Premieres Tuesday, January 6, 2026 at 8PM ET/PT on Discovery Channel
This season, history repeats itself as liquor prices skyrocket and trade wars cripple the legal market.

[12/10/25 - 10:01 AM]
"The Lincoln Lawyer" Season 4 - First Look & Date Announcement
Netflix's hit drama series returns for its fourth season on Thursday, February 5, 2026.

[12/10/25 - 10:01 AM]
Revisit the Beloved Classic Films from Academy Award-Winning Writer/Director/Producer James L. Brooks, Ahead of 20th Century Studios' Release of "Ella McCay," Coming to Theaters Friday
"Broadcast News," "Big," "Say Anything," "The War of the Roses," and "How Do You Know" are all available on Hulu.

[12/10/25 - 10:00 AM]
HBO Original Documentary "Music Box: Happy and You Know It" Debuts December 25
The film explores the underestimated and wildly popular genre, delving behind the scenes to tell the origin stories of some of the top names in the field.

[12/10/25 - 10:00 AM]
Celebrate Christmas Morning with "Disney Parks Magical Christmas Day Parade," Thursday, Dec. 25, on ABC, Disney+ and Hulu
This year's special features performances by Gwen Stefani, Lady A, Bebe Rexha, Nicole Scherzinger, and more.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/10/25 - 09:07 AM]
Candace Cameron Bure, Aaron Ashmore, and Robin Dunne Star in, "Ainsley McGregor Mysteries: A Case for the Watchmaker," Streaming Exclusively on Great American Pure Flix, January 1
In the latest installment, Ainsley McGregor thought craft markets and book clubs, not corpses, would define her new life back home in Sweet River.

[12/10/25 - 09:02 AM]
Video: "Jake Paul vs. Anthony Joshua" - Official Trailer - Netflix
Boxing disruptor Jake Paul challenges heavyweight powerhouse Anthony Joshua live in a career-defining super fight from Most Valuable Promotions.