or


[09/15/03 - 12:00 AM]
Upn, WB Tout Early Premieres
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Netlets UPN and the WB both launched new comedies last Thursday and surprisingly both couldn't be happier with the results. In a pair of press releases, each touted their respective victories in target demographics:

UPN's "The Mullets" brought in the male audience:

The special sneak preview of UPN's new comedy THE MULLETS laid a big-time smackdown in the time period on original episodes of ABC's "Extreme Makeover," FOX's "Temptation Island 3" and the premiere of The WB's sitcom "Run of the House" in all key male demographics, including men 12-34 (2.3/8), men 18-34 (2.3/8) and men 18-49 (2.1/6), as well as teens (1.9/7). THE MULLETS ranked second in the time period among male teens (2.3/8), behind only NBC.

THE MULLETS put a super-sized hurt on the premiere of the WB's sitcom "Run of the House," beating it in all key adult demos by +73% among adults 18-34 (1.9/6 vs. 1.1/3), +60% among adults 18-49 (1.6/4 vs. 1.0/3), +36% among persons 12-34 (1.9/6 vs. 1.4/5) and +40% among total viewers (3.5mil vs. 2.5mil).

THE MULLETS extended its lead over the WB's new show in the male demos, including +109% among males 12-34 (2.3/8 vs. 1.1/4), +188% among men 18-34 (2.3/8 vs. 0.8/3), +200% among men 18-49 (2.1/6 vs. 0.6/2) and +44% among male teens (2.3/8 vs. 1.6/5).

While the WB's "Run of the House" skewed female:

At 9:30pm, Run of the House was up sharply over last year's premiere in the time period (Off Centre 9/19/02). The new family comedy built +80% among females 12-34 (1.8/6), +40% among women 18-34 (1.4/4), +86% among women 18-49 (1.3/3), +25% among adults 18-49 (1.0/3) and +8% among persons 12-34 (1.4/5). The show scored particularly well among teens (2.2/9, up +38%) and female teens (2.8/14, up +115%). Run of the House also ranked #1 in its time period among female teens and #2 among teens.

The Frog was also especially proud of new entry "Steve Harvey's Big Time" and the season premiere of "What I Like About You":

The debut of Steve Harvey's Big Time at 8:00pm on Thursday, September 11, delivered growth versus last year's time period premiere (Family Affair 9/12/02) in persons 12-34 (1.6/6, up +7%), males 12-34 (1.3/5, up +8%), adults 18-34 (1.5/5, up +15%), men 18-34 (1.4/6, up +56%), men 18-49 (1.1/4, up +22%) and female teens (2.4/12, up +14%). Steve Harvey's Big Time ranked #1 in its time slot in female teens (2.4/12). Compared to the season time period average, Big Time was up across nearly every key demo, including +33% in persons 12-34, +36% in adults 18-34 and +40% in adults 18-49.

Steve Harvey's Big Time grew from the first half-hour to the second half-hour across the board in the key demos of 12-34, 18-34, 18-49 and teens.

At 9:00pm, the season premiere of What I Like About You improved significantly over last year's premiere of Jamie Kennedy Experiment in the time period (9/19/02) across all female demos, with a +33% gain in both females 12-34 (2.0/7) and women 18-34 (1.6/5), and a +18% increase in women 18-49 (1.3/3). Female teens (3.0/14) found the show in its new Thursday time slot, building +30% over both the JKX premiere and the series' year-ago premiere in that key target demo. What I Like About You ranked #1 in its time period in female teens (3.0/14) and #2 in teens (2.4/10).





  [september 2003]  
S
M
T
W
T
F
S
 


· EXTREME MAKEOVER (ABC)
· FAMILY AFFAIR (WB)
· JAMIE KENNEDY EXPERIMENT, THE (WB)
· MULLETS, THE (UPN)
· OFF CENTRE (WB)
· RUN OF THE HOUSE (WB)
· STEVE HARVEY'S BIG TIME CHALLENGE (WB)
· TEMPTATION ISLAND (FOX)
· WHAT I LIKE ABOUT YOU (WB)









[04/26/15 - 02:01 PM]
HBO Sports Is the Fight Fan's Destination for Mayweather-Pacquiao
The blockbuster welterweight unification title showdown is set for Saturday, May 2 from the MGM Grand Garden Arena in Las Vegas.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 06:00 PM]
Ariana Grande, Fifth Harmony and Becky G Among Top Winners at the 2015 Radio Disney Music Awards
"Disney Channel Presents the Radio Disney Music Awards" airs tomorrow night, Sunday, April 26 at 8:00/7:00c on Disney Channel.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.