or


[09/18/03 - 12:00 AM]
Women High on the WB's 'Heaven,' Friday Comedies
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- The WB knows its demographic: women and more specifically, female teens. That's the concensus after the openers of "7th Heaven," "Everwood" and its new Friday comedy lineup this week. In a trio of press releases, the Frog touted its growth in said demographics. Here's a breakdown of the news:

Monday's season premieres of "7th Heaven" and "Everwood" saw the network win the night in several key demographics:

7TH HEAVEN shot out of the gate with its eighth season premiere, scoring its highest premiere deliveries ever in women 18-34 (5.0/16), women 12-34 (6.0/20) and women 18-49 (4.9/14). The veteran family drama notched its second highest premiere numbers ever in adults 18-34 (3.4/12) and adults 18-49 (3.3/10) and equaled its second highest among persons 12-34 (4.0/14).

7TH HEAVEN's premiere ratings in the key demos of women 12-34 (6.0/20) and women 18-34 (5.0/16) were the fourth highest premieres ever on The WB.

7TH HEAVEN ranked #1 in its time period in women 18-34 (5.0/16), adults 18-34 (3.4/12), women 12-34 (6.0/20), persons 12-34 (4.0/14) and women 18-49 (4.9/14). The series also ranked #1 for the night in female teens, with a whopping 8.8/30, and teens 12-17 (5.4/19).

The premiere of EVERWOOD achieved the third-highest premiere ratings ever for The WB in the Monday 9:00-10:00 p.m. time period in women 12-34 (3.6/11) and women 18-49 (3.1/8), and the fourth highest ever in persons 12-34 (2.6/8), adults 18-34 (2.1/6) and women 18-34 (3.0/8). The drama ranked #1 in its time period in female teens (5.3/19), #2 in women 12-34 (3.6/11), and #3 in persons 12-34 (2.6/8) and men 18-34 (1.3/4).

On its premiere Monday, The WB ranked #1 for the night in women 18-34 (4.0/12), women 12-34 (4.8/15), teens 12-17 (4.6/15) and female teens (7.0/24). The night of premieres also ranked #2 on the night, behind Monday Night Football, among persons 12-34 (3.3/10) and ranked #3 among women 18-49 (4.0/11), men 12-34, men 18-34, adults 18-49 and male teens.

The network's "Play for a Billion" special on Sunday also fared well, making it one of the most watched specials in the network's history:

PEPSI PLAY FOR A BILLION scored for The WB in many key demos as an average of 4.3 million people watched Rick Bay, a teacher from Princeton, West Virginia become an instant millionaire, as he was just two digits away from becoming television's first-ever billionaire.

PEPSI PLAY FOR A BILLION ranked #2 in its 8-10 p.m. Sunday time period in the vital demos of adults 18-34 (2.1/6) and persons 12-34 (2.0/6) as well as in men 18-34 (1.8/6) and men 12-34 (1.7/5). The special also scored a #1 rank in women 12-34 (2.3/7) and #3 in women 18-34 (2.4/7). Among teens, BILLION was #2 (1.7/7) as well as #1 in female teens (2.0/8).

Historically, BILLION was one of the strongest specials in the history of The WB. With 4.3 million average viewers throughout the broadcast, BILLION is the sixth-most-watched special in the nine-season history of The WB. Only three other specials outranked it in adults 18-34 (3.3/4) and four others in women 18-34 (2.4/7) and men 18-34 (1.8/6).

PEPSI PLAY FOR A BILLION also delivered triple-digit percentage gains across the 18-34 and 12-34 demos, plus adults 18-49, total viewers compared to the parallel night last season. The special broadcast, which also saw two women win a trip around the world and three people win new cars, improved the time period year-to-year +163% in adults 18-34 (2.1/6), +200% in women 18-34 (2.4/7), +157% in men 18-34 (1.8/6), +122% in persons 12-34 (2.0/6), +130% in women 12-34 (2.3/7), +113% in men 12-34 (1.7/5), +150% in adults 18-49 (2.0/5), +280% in men 18-34 (1.9/5) and +75% in women 18-49 (2.1/5).

While Friday's comedy lineup saw the network win the night in teens and lead all networks in female teens:

The WB's hit comedy REBA and the new series ALL ABOUT THE ANDERSONS propelled the network to a night of strong ratings growth from time period premieres a year ago, with double-digit growth in the key 18-34 demographic, building 13% in adults 18-34 (1.7/7 vs. 1.5/6) and 14% in women 18-34 (2.4/9 vs. 2.1/8), as well as 5% in women 12-34 (2.3/9). For the night The WB tied for first in teens (1.4/7), led all networks in female teens (1.7/9) and ranked third among six broadcast networks in persons 12-34 (1.6/7), women 12-34 (2.3/9), adults 18-34 (1.7/7) and women 18-34 (2.4/9).

The hour-long season premiere of REBA delivered solid growth versus last year's premieres in the time period (What I Like About You & Sabrina the Teenage Witch, 9/20/02), building +25% in households (3.0/6), +18% in total viewers (4.3 million), +6% in persons 12-34 (1.7/8), +6% in adults 18-34 (1.8/8), +13% in women 18-34 (2.7/10), +20% in adults 18-49 (1.8/7), +4% in women 18-49 (2.4/8), +11% in males 12-34 (1.0/5), +38% in men 18-49 (1.1/5) and +63% in male teens (1.3/8).

The hour premiere was also right on par with last year's half-hour season premiere of REBA at 9:00pm in persons 12-34, males 12-34, adults 18-34 and adults 18-49, and improved on last year's series premiere in women 18-34 (+8%), men 18-49 (+22%) and male teens (+86%). It was the best premiere ever of a WB Friday 8:00pm program in adults 18-49 and women 18-49, and equaled the highest in women 18-34 and men 18-49. It also scored the best numbers for a WB Friday 8:00pm premiere in households (3.0/6) and total viewers (4.3 million.) REBA ranked #3 in the 8-9pm time period in persons 12-34 (1.7/8), females 12-34 (2.3/9), adults 18-34 (1.8/8), women 18-34 (2.7/10) and women 18-49 (2.4/8). The comedy also ranked #1 among teens (1.4/8) and #2 in female teens (1.5/8).

At 9:30pm, the debut of ALL ABOUT THE ANDERSONS delivered significant growth over last year's premiere in the time slot (Greetings from Tucson, 9/20/02), and was the top-rated show on broadcast television among female teens (2.2/11). The new comedy was up +15% over last year in persons 12-34 (1.5/6), up +24% in females 12-34 (2.1/7), +27% in adults 18-34 (1.4/5), up +54% in women 18-34 (2.0/7), up +17% in adults 18-49 (1.4/5), up +12% in women 18-49 (1.9/6), up +43% in men 18-49 (1.0/3) and +10% in male teens (1.1/5). ALL ABOUT THE ANDERSONS ranked #1 in the time period among female teens, #2 in females 12-34 and teens and #3 in persons 12-34 and women 18-49.

GROUNDED FOR LIFE ranked #1 in its new time period among female teens (1.8/10), #2 in women 12-34 (2.3/8) and men 18-34 (1.4/6), and tied for second in teens (1.2/6).





  [september 2003]  
S
M
T
W
T
F
S
 


· ALL ABOUT THE ANDERSONS (WB)
· EVERWOOD (WB)
· GREETINGS FROM TUCSON (WB)
· GROUNDED FOR LIFE (WB)
· MONDAY NIGHT FOOTBALL (ESPN)
· REBA (CW)
· SABRINA, THE TEENAGE WITCH (WB)
· SEVENTH HEAVEN (CW)
· WHAT I LIKE ABOUT YOU (WB)





[09/01/15 - 01:51 PM]
David Hill and Reginald Hudlin to Produce 88th Oscars(R) Telecast
"What a great and exciting honor! The quest is to honor the year in film, honor the art, and above all, make it fun," said Hill.

[09/01/15 - 01:12 PM]
Vice President Joe Biden to Visit CBS's "The Late Show with Stephen Colbert," Thursday, Sept. 10
Biden will join the previously announced guests Uber CEO Travis Kalanick and country singer Toby Keith.

[09/01/15 - 12:59 PM]
SundanceTV Celebrates the 30th Anniversary of the Iconic "Ghostbusters" Films with the "Slimer Saturday" Marathon, Kicking Off Saturday, September 5th at 1:00 PM ET/PT
Viewers can settle in to watch their favorite team of paranormal experts take on ghosts, ghouls and Marshmallow Men alike in these classic comedies.

[09/01/15 - 12:50 PM]
"Little People Big World: A Bigger Conversation" 2-Hour Special Airs Tonight at 8/7c on TLC
For the first time ever, this beloved family sits down for an exclusive, 2-hour candid interview with NBC News correspondent Andrea Canning.

[09/01/15 - 12:19 PM]
This Labor Day Weekend, Grab a Ringside Seat to the Greatest Boxing Movie Saga of All Time with El Rey Network's "Rocky" Movie Marathon
The "Rocky" Movie Marathon includes the first five films in the series, aired back-to-back with introductions by Stallone.

[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 12:06 PM]
Starz Play Launches on the Roku Platform
Roku customers can find Starz Play in the Movies & TV category within the Roku Channel Store.

[09/01/15 - 11:41 AM]
Catch Up on "Empire" with a Season One Marathon This Labor Day on FX
Said stunt is time for the show's second season launch on Wednesday, September 23.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 11:11 AM]
Food Network Is Full of Tricks and Treats with "Halloween Baking Championship" Hosted by Richard Blais
The four-part series launches Monday, October 5 at 9:00/8:00c on the cable channel.

[09/01/15 - 11:10 AM]
"Honor Thy Saturday" by Watching College Football on FOX & FOX Sports 1
Gridiron legends Brian "The Boz" Bosworth, Eric Dickerson and William "Refrigerator" Perry star as college football gods in FOX Sports' new ad campaign launching this week.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.