or


[09/18/03 - 12:00 AM]
Women High on the WB's 'Heaven,' Friday Comedies
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- The WB knows its demographic: women and more specifically, female teens. That's the concensus after the openers of "7th Heaven," "Everwood" and its new Friday comedy lineup this week. In a trio of press releases, the Frog touted its growth in said demographics. Here's a breakdown of the news:

Monday's season premieres of "7th Heaven" and "Everwood" saw the network win the night in several key demographics:

7TH HEAVEN shot out of the gate with its eighth season premiere, scoring its highest premiere deliveries ever in women 18-34 (5.0/16), women 12-34 (6.0/20) and women 18-49 (4.9/14). The veteran family drama notched its second highest premiere numbers ever in adults 18-34 (3.4/12) and adults 18-49 (3.3/10) and equaled its second highest among persons 12-34 (4.0/14).

7TH HEAVEN's premiere ratings in the key demos of women 12-34 (6.0/20) and women 18-34 (5.0/16) were the fourth highest premieres ever on The WB.

7TH HEAVEN ranked #1 in its time period in women 18-34 (5.0/16), adults 18-34 (3.4/12), women 12-34 (6.0/20), persons 12-34 (4.0/14) and women 18-49 (4.9/14). The series also ranked #1 for the night in female teens, with a whopping 8.8/30, and teens 12-17 (5.4/19).

The premiere of EVERWOOD achieved the third-highest premiere ratings ever for The WB in the Monday 9:00-10:00 p.m. time period in women 12-34 (3.6/11) and women 18-49 (3.1/8), and the fourth highest ever in persons 12-34 (2.6/8), adults 18-34 (2.1/6) and women 18-34 (3.0/8). The drama ranked #1 in its time period in female teens (5.3/19), #2 in women 12-34 (3.6/11), and #3 in persons 12-34 (2.6/8) and men 18-34 (1.3/4).

On its premiere Monday, The WB ranked #1 for the night in women 18-34 (4.0/12), women 12-34 (4.8/15), teens 12-17 (4.6/15) and female teens (7.0/24). The night of premieres also ranked #2 on the night, behind Monday Night Football, among persons 12-34 (3.3/10) and ranked #3 among women 18-49 (4.0/11), men 12-34, men 18-34, adults 18-49 and male teens.

The network's "Play for a Billion" special on Sunday also fared well, making it one of the most watched specials in the network's history:

PEPSI PLAY FOR A BILLION scored for The WB in many key demos as an average of 4.3 million people watched Rick Bay, a teacher from Princeton, West Virginia become an instant millionaire, as he was just two digits away from becoming television's first-ever billionaire.

PEPSI PLAY FOR A BILLION ranked #2 in its 8-10 p.m. Sunday time period in the vital demos of adults 18-34 (2.1/6) and persons 12-34 (2.0/6) as well as in men 18-34 (1.8/6) and men 12-34 (1.7/5). The special also scored a #1 rank in women 12-34 (2.3/7) and #3 in women 18-34 (2.4/7). Among teens, BILLION was #2 (1.7/7) as well as #1 in female teens (2.0/8).

Historically, BILLION was one of the strongest specials in the history of The WB. With 4.3 million average viewers throughout the broadcast, BILLION is the sixth-most-watched special in the nine-season history of The WB. Only three other specials outranked it in adults 18-34 (3.3/4) and four others in women 18-34 (2.4/7) and men 18-34 (1.8/6).

PEPSI PLAY FOR A BILLION also delivered triple-digit percentage gains across the 18-34 and 12-34 demos, plus adults 18-49, total viewers compared to the parallel night last season. The special broadcast, which also saw two women win a trip around the world and three people win new cars, improved the time period year-to-year +163% in adults 18-34 (2.1/6), +200% in women 18-34 (2.4/7), +157% in men 18-34 (1.8/6), +122% in persons 12-34 (2.0/6), +130% in women 12-34 (2.3/7), +113% in men 12-34 (1.7/5), +150% in adults 18-49 (2.0/5), +280% in men 18-34 (1.9/5) and +75% in women 18-49 (2.1/5).

While Friday's comedy lineup saw the network win the night in teens and lead all networks in female teens:

The WB's hit comedy REBA and the new series ALL ABOUT THE ANDERSONS propelled the network to a night of strong ratings growth from time period premieres a year ago, with double-digit growth in the key 18-34 demographic, building 13% in adults 18-34 (1.7/7 vs. 1.5/6) and 14% in women 18-34 (2.4/9 vs. 2.1/8), as well as 5% in women 12-34 (2.3/9). For the night The WB tied for first in teens (1.4/7), led all networks in female teens (1.7/9) and ranked third among six broadcast networks in persons 12-34 (1.6/7), women 12-34 (2.3/9), adults 18-34 (1.7/7) and women 18-34 (2.4/9).

The hour-long season premiere of REBA delivered solid growth versus last year's premieres in the time period (What I Like About You & Sabrina the Teenage Witch, 9/20/02), building +25% in households (3.0/6), +18% in total viewers (4.3 million), +6% in persons 12-34 (1.7/8), +6% in adults 18-34 (1.8/8), +13% in women 18-34 (2.7/10), +20% in adults 18-49 (1.8/7), +4% in women 18-49 (2.4/8), +11% in males 12-34 (1.0/5), +38% in men 18-49 (1.1/5) and +63% in male teens (1.3/8).

The hour premiere was also right on par with last year's half-hour season premiere of REBA at 9:00pm in persons 12-34, males 12-34, adults 18-34 and adults 18-49, and improved on last year's series premiere in women 18-34 (+8%), men 18-49 (+22%) and male teens (+86%). It was the best premiere ever of a WB Friday 8:00pm program in adults 18-49 and women 18-49, and equaled the highest in women 18-34 and men 18-49. It also scored the best numbers for a WB Friday 8:00pm premiere in households (3.0/6) and total viewers (4.3 million.) REBA ranked #3 in the 8-9pm time period in persons 12-34 (1.7/8), females 12-34 (2.3/9), adults 18-34 (1.8/8), women 18-34 (2.7/10) and women 18-49 (2.4/8). The comedy also ranked #1 among teens (1.4/8) and #2 in female teens (1.5/8).

At 9:30pm, the debut of ALL ABOUT THE ANDERSONS delivered significant growth over last year's premiere in the time slot (Greetings from Tucson, 9/20/02), and was the top-rated show on broadcast television among female teens (2.2/11). The new comedy was up +15% over last year in persons 12-34 (1.5/6), up +24% in females 12-34 (2.1/7), +27% in adults 18-34 (1.4/5), up +54% in women 18-34 (2.0/7), up +17% in adults 18-49 (1.4/5), up +12% in women 18-49 (1.9/6), up +43% in men 18-49 (1.0/3) and +10% in male teens (1.1/5). ALL ABOUT THE ANDERSONS ranked #1 in the time period among female teens, #2 in females 12-34 and teens and #3 in persons 12-34 and women 18-49.

GROUNDED FOR LIFE ranked #1 in its new time period among female teens (1.8/10), #2 in women 12-34 (2.3/8) and men 18-34 (1.4/6), and tied for second in teens (1.2/6).





  [september 2003]  
S
M
T
W
T
F
S
 


· ALL ABOUT THE ANDERSONS (WB)
· EVERWOOD (WB)
· GREETINGS FROM TUCSON (WB)
· GROUNDED FOR LIFE (WB)
· MONDAY NIGHT FOOTBALL (ESPN)
· REBA (CW)
· SABRINA, THE TEENAGE WITCH (WB)
· SEVENTH HEAVEN (CW)
· WHAT I LIKE ABOUT YOU (WB)





[06/25/19 - 02:03 PM]
WarnerMedia Orders Patrick Somerville's "Made for Love" and "Station Eleven" for Streaming Service
The projects are based on the novels by Alissa Nutting and Emily St. John Mandel, respectively.

[06/25/19 - 01:16 PM]
Investigation Discovery Premieres All-New Original Series "Til Death Do Us Part"
The eight-episode series premieres Tuesday, July 9 at 10:00/9:00c on the cable channel.

[06/25/19 - 01:01 PM]
HBO Celebrates 50th Anniversary of Apollo Moon Landing with Special Encore of Emmy(R)-Winning Miniseries "From the Earth to the Moon"
On Monday, July 15, all 12 digitally remastered episodes will launch on HBO GO, HBO NOW and HBO On Demand.

[06/25/19 - 12:24 PM]
Rob Riggle Dives Into the Ultimate "Shark Trip" for Discovery Channel's Shark Week 2019
In addition, Riggle will do double duty as host of Shark Week's late-night talk show "Shark After Dark."

[06/25/19 - 12:01 PM]
Two-Part Documentary "I Love You, Now Die," A Deeper Look at the Texting Suicide Case That Made National Headlines, Debuts July 9 and 10, Exclusively on HBO
This discovery sparked sensational headlines nationwide, leading to a trial that raised difficult questions about technology, social media and mental health, while asking if one person can be held responsible for the suicide of another.

[06/25/19 - 11:02 AM]
Michael Gladis and Lorenza Izzo Join "Penny Dreadful: City of Angels" as Upcoming Showtime(R) Drama Series Rounds Out Cast
The series stars Natalie Dormer, Daniel Zovatto, Kerry Bishé, Adriana Barraza, Rory Kinnear, Jessica Garza, Johnathan Nieves and Nathan Lane.

[06/25/19 - 10:48 AM]
OWN: Oprah Winfrey Network and OZY Media Announce New Four-Part Series "OWN Spotlight: Black Women OWN the Conversation"
Carlos Watson hosts four one-hour episodes featuring a panel of celebrity guests and 100 Black women with a focus on key issues including love and relationships, motherhood, beauty, and mind, body and soul.

[06/25/19 - 10:15 AM]
TLC Will Air "JFK Jr. and Carolyn's Wedding: The Lost Tapes" July 13 at 8PM ET/PT
"As the leading destination for weddings, TLC is immensely proud to air this intimate look into the exclusive and historic wedding of 'American royalty,' which captivated and delighted the world," said Howard Lee.

[06/25/19 - 09:03 AM]
"Good Talk with Anthony Jeslenik" Premieres September 6 on Comedy Central
Over the course of six episodes, Jeselnik will sit down with David Spade, Kristen Schaal, Kumail Nanjiani, Natasha Leggero, Nick Kroll, and Tig Notaro.

[06/25/19 - 09:01 AM]
Smithsonian Channel(TM) Welcomes a New Class of Wildlife Stars in "Orangutan Jungle School"
All episodes will be available to stream Friday, August 2 on Smithsonian Channel Plus, with the first two episodes free for those without a subscription.

[06/25/19 - 08:33 AM]
Bobby Flay Heats Things Up on Food Network This Summer with New Series "BBQ Brawl: Flay v. Symon" and "The Flay List"
Look for both series on Thursday nights in August on the cable channel.

[06/25/19 - 08:09 AM]
Monday's Broadcast Ratings: ABC Keeps Top Spot with "The Bachelorette"
The Alphabet again takes home a victory in total viewers and adults 18-49.

[06/24/19 - 12:00 PM]
George Clooney to Direct and Star in Untitled Mark L. Smith Project for Netflix
This post-apocalyptic tale follows the parallel stories of Augustine (Clooney), a lonely scientist in the Arctic, as he races to make contact with the crew of the Aether spacecraft as they try to return home to Earth.

[06/24/19 - 11:31 AM]
TLC's Sizzling Summer Lineup Brings the Heat with Series Premiere of "The Family Chantel" and Return of "Before the 90 Days"
Fans will get an extra special dose of Pedro and Chantel in the first ever spinoff of the "90 Day" franchise following an individual couple, "The Family Chantel," premiering Monday, July 22.

[06/24/19 - 11:25 AM]
"Yellowstone" Season Two Premiere Draws 5 Million Total Viewers, Making It Cable's Most-Watched Original Telecast This Summer
Paramount Network further spins the numbers for Wednesday, June 19.