or


[09/18/03 - 12:00 AM]
Women High on the WB's 'Heaven,' Friday Comedies
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- The WB knows its demographic: women and more specifically, female teens. That's the concensus after the openers of "7th Heaven," "Everwood" and its new Friday comedy lineup this week. In a trio of press releases, the Frog touted its growth in said demographics. Here's a breakdown of the news:

Monday's season premieres of "7th Heaven" and "Everwood" saw the network win the night in several key demographics:

7TH HEAVEN shot out of the gate with its eighth season premiere, scoring its highest premiere deliveries ever in women 18-34 (5.0/16), women 12-34 (6.0/20) and women 18-49 (4.9/14). The veteran family drama notched its second highest premiere numbers ever in adults 18-34 (3.4/12) and adults 18-49 (3.3/10) and equaled its second highest among persons 12-34 (4.0/14).

7TH HEAVEN's premiere ratings in the key demos of women 12-34 (6.0/20) and women 18-34 (5.0/16) were the fourth highest premieres ever on The WB.

7TH HEAVEN ranked #1 in its time period in women 18-34 (5.0/16), adults 18-34 (3.4/12), women 12-34 (6.0/20), persons 12-34 (4.0/14) and women 18-49 (4.9/14). The series also ranked #1 for the night in female teens, with a whopping 8.8/30, and teens 12-17 (5.4/19).

The premiere of EVERWOOD achieved the third-highest premiere ratings ever for The WB in the Monday 9:00-10:00 p.m. time period in women 12-34 (3.6/11) and women 18-49 (3.1/8), and the fourth highest ever in persons 12-34 (2.6/8), adults 18-34 (2.1/6) and women 18-34 (3.0/8). The drama ranked #1 in its time period in female teens (5.3/19), #2 in women 12-34 (3.6/11), and #3 in persons 12-34 (2.6/8) and men 18-34 (1.3/4).

On its premiere Monday, The WB ranked #1 for the night in women 18-34 (4.0/12), women 12-34 (4.8/15), teens 12-17 (4.6/15) and female teens (7.0/24). The night of premieres also ranked #2 on the night, behind Monday Night Football, among persons 12-34 (3.3/10) and ranked #3 among women 18-49 (4.0/11), men 12-34, men 18-34, adults 18-49 and male teens.

The network's "Play for a Billion" special on Sunday also fared well, making it one of the most watched specials in the network's history:

PEPSI PLAY FOR A BILLION scored for The WB in many key demos as an average of 4.3 million people watched Rick Bay, a teacher from Princeton, West Virginia become an instant millionaire, as he was just two digits away from becoming television's first-ever billionaire.

PEPSI PLAY FOR A BILLION ranked #2 in its 8-10 p.m. Sunday time period in the vital demos of adults 18-34 (2.1/6) and persons 12-34 (2.0/6) as well as in men 18-34 (1.8/6) and men 12-34 (1.7/5). The special also scored a #1 rank in women 12-34 (2.3/7) and #3 in women 18-34 (2.4/7). Among teens, BILLION was #2 (1.7/7) as well as #1 in female teens (2.0/8).

Historically, BILLION was one of the strongest specials in the history of The WB. With 4.3 million average viewers throughout the broadcast, BILLION is the sixth-most-watched special in the nine-season history of The WB. Only three other specials outranked it in adults 18-34 (3.3/4) and four others in women 18-34 (2.4/7) and men 18-34 (1.8/6).

PEPSI PLAY FOR A BILLION also delivered triple-digit percentage gains across the 18-34 and 12-34 demos, plus adults 18-49, total viewers compared to the parallel night last season. The special broadcast, which also saw two women win a trip around the world and three people win new cars, improved the time period year-to-year +163% in adults 18-34 (2.1/6), +200% in women 18-34 (2.4/7), +157% in men 18-34 (1.8/6), +122% in persons 12-34 (2.0/6), +130% in women 12-34 (2.3/7), +113% in men 12-34 (1.7/5), +150% in adults 18-49 (2.0/5), +280% in men 18-34 (1.9/5) and +75% in women 18-49 (2.1/5).

While Friday's comedy lineup saw the network win the night in teens and lead all networks in female teens:

The WB's hit comedy REBA and the new series ALL ABOUT THE ANDERSONS propelled the network to a night of strong ratings growth from time period premieres a year ago, with double-digit growth in the key 18-34 demographic, building 13% in adults 18-34 (1.7/7 vs. 1.5/6) and 14% in women 18-34 (2.4/9 vs. 2.1/8), as well as 5% in women 12-34 (2.3/9). For the night The WB tied for first in teens (1.4/7), led all networks in female teens (1.7/9) and ranked third among six broadcast networks in persons 12-34 (1.6/7), women 12-34 (2.3/9), adults 18-34 (1.7/7) and women 18-34 (2.4/9).

The hour-long season premiere of REBA delivered solid growth versus last year's premieres in the time period (What I Like About You & Sabrina the Teenage Witch, 9/20/02), building +25% in households (3.0/6), +18% in total viewers (4.3 million), +6% in persons 12-34 (1.7/8), +6% in adults 18-34 (1.8/8), +13% in women 18-34 (2.7/10), +20% in adults 18-49 (1.8/7), +4% in women 18-49 (2.4/8), +11% in males 12-34 (1.0/5), +38% in men 18-49 (1.1/5) and +63% in male teens (1.3/8).

The hour premiere was also right on par with last year's half-hour season premiere of REBA at 9:00pm in persons 12-34, males 12-34, adults 18-34 and adults 18-49, and improved on last year's series premiere in women 18-34 (+8%), men 18-49 (+22%) and male teens (+86%). It was the best premiere ever of a WB Friday 8:00pm program in adults 18-49 and women 18-49, and equaled the highest in women 18-34 and men 18-49. It also scored the best numbers for a WB Friday 8:00pm premiere in households (3.0/6) and total viewers (4.3 million.) REBA ranked #3 in the 8-9pm time period in persons 12-34 (1.7/8), females 12-34 (2.3/9), adults 18-34 (1.8/8), women 18-34 (2.7/10) and women 18-49 (2.4/8). The comedy also ranked #1 among teens (1.4/8) and #2 in female teens (1.5/8).

At 9:30pm, the debut of ALL ABOUT THE ANDERSONS delivered significant growth over last year's premiere in the time slot (Greetings from Tucson, 9/20/02), and was the top-rated show on broadcast television among female teens (2.2/11). The new comedy was up +15% over last year in persons 12-34 (1.5/6), up +24% in females 12-34 (2.1/7), +27% in adults 18-34 (1.4/5), up +54% in women 18-34 (2.0/7), up +17% in adults 18-49 (1.4/5), up +12% in women 18-49 (1.9/6), up +43% in men 18-49 (1.0/3) and +10% in male teens (1.1/5). ALL ABOUT THE ANDERSONS ranked #1 in the time period among female teens, #2 in females 12-34 and teens and #3 in persons 12-34 and women 18-49.

GROUNDED FOR LIFE ranked #1 in its new time period among female teens (1.8/10), #2 in women 12-34 (2.3/8) and men 18-34 (1.4/6), and tied for second in teens (1.2/6).





  [september 2003]  
S
M
T
W
T
F
S
 


· ALL ABOUT THE ANDERSONS (WB)
· EVERWOOD (WB)
· GREETINGS FROM TUCSON (WB)
· GROUNDED FOR LIFE (WB)
· MONDAY NIGHT FOOTBALL (ESPN)
· REBA (CW)
· SABRINA, THE TEENAGE WITCH (WB)
· SEVENTH HEAVEN (CW)
· WHAT I LIKE ABOUT YOU (WB)





[08/25/16 - 11:50 AM]
Ann Coulter, Jewel, Ralph Macchio, Nikki Glaser Added to #LoweRoast Roster
They'll join Jimmy Carr, Pete Davidson, Peyton Manning, Rob Riggle, Jeff Ross and Roast Master David Spade.

[08/25/16 - 11:38 AM]
Real Estate/Renovation Stars Dave and Kortney Wilson Prep for Season Two of HGTV's "Masters of Flip"
Look for the first of 14 new episodes on Monday, October 3, at 9:00/8:00c.

[08/25/16 - 11:01 AM]
Video: IFC Releases First Full Trailer for the "Season 51" Return of Emmy-Nominated "Documentary Now!"
As previously announced, the series returns Wednesday September 14 at 10:00/9:00c.

[08/25/16 - 11:00 AM]
"CBS All Access" Subscription Service Now Available on Xbox One
For $5.99 a month, CBS All Access offers more than 7,500 on-demand episodes from the current season and previous seasons of classic shows, as well as the ability to stream local CBS stations live in more than 150 markets across the U.S.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 10:02 AM]
FYI Greenlights New Original Series "Stove Tots"
Production begins immediately on 13 one-hour episodes with the series slated to premiere in 2017.

[08/25/16 - 10:01 AM]
IFC's Comedy Crib Partners with the New York Television Festival
The exclusive Comedy Crib collaboration will highlight the selected projects through the end of the year.

[08/25/16 - 10:00 AM]
HBO Confirms Lineup of Comedy Programming for Upcoming Months
Highlights include new specials from Jerrod Carmichael, Pete Holmes and T.J. Miller.

[08/25/16 - 09:34 AM]
Showtime(R) Sets Premiere Date for "Gringo: The Dangerous Life of John McAfee"
Oscar nominee and two-time Sundance Film Festival winner Nanette Burstein delivers a deep investigation into the mysterious life of visionary anti-virus entrepreneur John McAfee.

[08/25/16 - 09:33 AM]
History(R) Commemorates the 15th Anniversary of the September 11th Terrorist Attacks with a Week of Original Primetime Specials
A new special, "15 Septembers Later," will premiere on Labor Day, Monday, September 5 at 9:00/8:00c.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/25/16 - 09:00 AM]
"ACM Honors" Performers Added - Alicia Keys, Miranda Lambert and More!
Plus: Mike Fisher, Emmylou Harris, Martina McBride and Thomas Rhett will present at the ceremony taking place Tuesday, August 30, at Nashville's historic Ryman Auditorium.

[08/25/16 - 08:43 AM]
Adventurer Josh Gates Embarks on an Epic Mission to Tackle the Age-Old Question: Is the Yeti Real?
In Travel Channel's four-week special event, adventurer and explorer Josh Gates embarks on an epic and enthralling journey through Nepal and Bhutan, in search of the truth behind the legend.

[08/25/16 - 08:03 AM]
Bravo Media's New Real Estate Series "Yours, Mine or Ours" Premieres Monday, October 3 at 10 PM ET/PT
Bravo Media enlists boisterous real estate agent Reza Farahan and interior designer and decorator Taylor Spellman to help couples, living under separate roofs, figure out which residence they should call home.

[08/25/16 - 08:01 AM]
Amazon Original Live-Action American Girl Special "Melody" Casts Marsai Martin in Lead Role
Executive produced by Common, Melody will also star Frances Fisher as Miss Abbot, Frankie Faison as Melody's grandfather Frank Ellison, and Idara Victor as Melody's mother Frances Ellison.