[10/06/03 - 12:00 AM]
'Keen Eddie' Gets Second Life on Bravo, Dvd
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- Bravo has picked up the broadcast rights to FOX's short-lived dramedy "Keen Eddie." The cable network will air all 13 episodes of the series, six of which never aired on FOX, beginning in January at the earliest. In addition, the Paramount-distributed series has been slated for a DVD release however no street date has been set.

The NBC-owned cable channel reportedly paid just $50,000 per episode for the one-year window, which includes the right to repeat each episode several times a week. Insiders expect Bravo to pair "Eddie" with smash hit "Queer Eye for the Straight Guy" on Tuesday nights however no time slot has been officially announced.

The sale to Bravo and the DVD release are both seen as efforts by Paramount to recoup the production costs of the series as most shows don't become profitable until after several years on the air. Don't expect Bravo to order episodes beyond the 13 produced for FOX however, as fresh installments would run 15-20 times the cost of the repeat rights.

Overall for its seven week run this summer on FOX, the series averaged just 4.9 million viewers and a 2.2 rating and 6 share among adults 18-49. Nevertheless, should even half that number tune into the Bravo run it would be a major success.

  [october 2003]  


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