or


[03/15/04 - 12:00 AM]
The WB Gives 'Pepsi Smash' Second Season
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- The WB is getting a jump on its summer schedule, announcing today it has picked up "Pepsi Smash" for a second season on eight episodes. The new season, which will add Clear Channel Entertainment as a producer, is set to unspool Thursday, May 27 at 8:00/7:00c.

The renewal comes as a slight surprise as a paltry 1.82 million viewers on average tuned into the show's inaugural season last summer. Nevertheless, the series saw its audience grow from 1.7 million to 2.2 million over the course of its six-week run.

The news was announced via press release this morning:

"THE WB PRESENTS PEPSI SMASH" RETURNS FOR A SECOND SEASON OF HOT SUMMER PERFORMANCES

THE COMBINED POWER OF THE WB NETWORK, PEPSI-COLA NORTH AMERICA AND CLEAR CHANNEL ENTERTAINMENT WILL CREATE AN EIGHT-WEEK SERIES INCORPORATING LIVE IN-STUDIO PERFORMANCES AS WELL AS REMOTES FROM THE TOP ACTS ON THE ROAD PERFORMING AT CLEAR CHANNEL PEPSI VENUES

WEEKLY BATTLE-OF-THE-BANDS "SMASH OFF" WILL LET VIEWERS VOTE FOR A WINNER TO CLOSE THE SHOW

The WB Network, Pepsi-Cola North America, Clear Channel Entertainment and Joel Gallen are teaming up for a summer smash, bringing primetime television's first music series in decades back for a second season. In addition to live performances from the hottest musical acts in all popular genres from a Hollywood studio, the second season of THE WB PRESENTS PEPSI SMASH will include remote performances from bands performing at Clear Channel Pepsi venues across the nation.

A new battle-of-the-bands interactive component, "Smash Off," will expose viewers to new acts, with viewers voting on which artist they would like to see close the broadcast with a second song. There will be separate votes on both the East and West Coasts, creating the possibility for different content tailored to the taste of the viewers in that time zone. The show will again be executive produced by Gallen of Tenth Planet Productions.

The eight-week summer series will premiere Thursday, May 27 (8:00-9:00 p.m. ET) and will feature an in-studio host and a field correspondent. All performances will be in front of a live audience. The field correspondent will travel with the Pepsi Smash-Mobile, a tour bus that doubles as a remote set, and will provide updates from the summer's hottest tours.

More than 18 million people tuned in during last year's six-week run of the series, which included performances by platinum acts such as Beyonc�, Dido, Evanescence and Fabolous, and helped raise the profile of artists such as Black Eyed Peas, Chingy, Maroon 5 and Trapt.

"Renewing 'Smash' for a second season is a reflection of music's importance as a foundation to The WB," said Jordan Levin, Co-CEO of The WB. "'Smash' was eagerly embraced by the music industry last year as a unique new way to build immediate, widespread exposure and momentum for acts like Beyonc�, The Ataris and Black Eyed Peas. This year we're improving the show in a number of ways to make it broader in scope and even more relevant to our audience, with both the concert and battle-of-the-bands elements in the hands of music television's best producer, Joel Gallen."

"Pepsi Smash brings some of the best acts in all genres of music to one stage - you can't find that anywhere else on primetime television," said Dave Burwick, SVP and Chief Marketing Officer of Pepsi-Cola North America. "The energy of the studio audience and the quality of production are unparalleled. And this year, we're thrilled to go the extra mile with Clear Channel to bring the summer's biggest tours and festivals to living rooms everywhere."

"Pepsi Smash is one of the few true music performance shows on television," said Bruce Eskowitz, President, National Sales and Marketing at Clear Channel Entertainment. "To shoot in the live concert forum will truly showcase artists' ability to perform live on stage. As the leading producer of live entertainment we are excited to be working with Pepsi and The WB to set a new standard for live music on television."

Said Bill Morningstar, The WB's Executive Vice President, Media Sales: "The Pepsi brand connects with teens and young adults all over the world through music. Our brands are a perfect fit with a history of defining pop culture and a generation. Adding Clear Channel as a partner is a tremendous coup, as they are the premier force on the American music landscape."





  [march 2004]  
S
M
T
W
T
F
S
 


· PEPSI SMASH (WB)





[07/23/16 - 07:19 PM]
Video: "Vixen" Season 2 Sneak Peek Highlight Reel Comic-Con(R) 2016
The sizzle is highlighted by guest appearances from The Flash, Firestorm and Weather Wizard.

[07/23/16 - 07:18 PM]
Video: "The Flash" Comic-Con(R) 2016 Highlight Reel & Season 3 First Look
The exclusive highlight reel offered attendees a first look at footage from the show's fast-approaching third season.

[07/23/16 - 07:17 PM]
Video: "Arrow" Comic-Con(R) 2016 Highlight Reel
The annual, and always on point, SDCC highlight reel featured first looks at Team Arrow 2.0 recruits Evelyn Sharp and Wild Dog.

[07/23/16 - 05:13 PM]
Video: "Scream Queens" - Panel Highlights
Check out some hilarious highlights from the show's panel at San Diego Comic-Con.

[07/23/16 - 05:12 PM]
Video: "The Exorcist" - Panel Highlights & Fan Reactions
The cast the creators discuss the all-new FOX show at San Diego Comic-Con.

[07/23/16 - 05:11 PM]
Video: "Bob's Burgers" - Panel Highlights & Cast Impressions
Take a look at some of the questions the creators and cast answered during the show's panel at San Diego Comic-Con.

[07/23/16 - 05:10 PM]
Video: "Bones" - Panel Highlights
The cast and creators talk about the past and the future of the show at San Diego Comic-Con.

[07/23/16 - 05:02 PM]
New Heroes and Villains on Board for Season Two of "DC's Legends of Tomorrow"
Plus: watch the panel's highlight reel that recapped all the exciting Season 1 action.

[07/23/16 - 04:30 PM]
Video: BBC America Releases First Look at Original Series "Dirk Gently's Holistic Detective Agency"
The series is now in production and will premiere October 22.

[07/23/16 - 04:18 PM]
Wayne Enterprises Gifted One Lucky Fan the Chance to Win $1 Million Dollars Today at the "Gotham" Comic-Con Panel
Plus: check out a sneak peek at new footage from the Season 3 premiere episode.

[07/23/16 - 03:59 PM]
Video: "Legion" Official Trailer - An Original Series from FX and Marvel
The series stars Dan Stevens, Rachel Keller, Jean Smart, Katie Aselton, Jeremie Harris, Amber Midthunder - with Bill Irwin and Aubrey Plaza.

[07/23/16 - 03:20 PM]
The Newest Starfleet Ship in the "Star Trek" Television Franchise, The U.S.S. Discovery, Unveiled Today at Comic-Con International
The ship name will also serve as the official title for the highly anticipated new series, "Star Trek: Discovery," coming to CBS All Access in January 2017, following the premiere on the CBS Television Network.

[07/23/16 - 02:59 PM]
Syfy Renews "Wynonna Earp" from SEVEN24 Films and IDW Entertainment
The announcement came during the "Wynonna Earp" panel at Comic Con International in San Diego where the full cast appeared as guests.

[07/23/16 - 02:36 PM]
Video: "We Bare Bears" and "The Powerpuff Girls" Team Up at San Diego Comic-Con with Cartoon Network's Back-to-Back Panel Extravaganza
Never-before-seen clips from the hit shows were unveiled at the Indigo Ballroom in the Hilton Bayfront for all fans to enjoy.

[07/23/16 - 02:16 PM]
Video: Watch Two All-New "The Simpsons" Promos
Season 28 premieres Sunday, September 25 at 8:00/7:00c on FOX.