or


[08/17/04 - 12:00 AM]
Five Advertisers Enroll in Hallmark Channel's Back-To-School Vignette Campaign

[via press release from The Hallmark Channel]

FIVE ADVERTISERS ENROLL IN HALLMARK CHANNEL�S BACK-TO-SCHOOL VIGNETTE CAMPAIGN

Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands (Wonderbread) Participate in Seasonal Vignettes for Kids and Kids at Heart

Hallmark Channel announced today that five advertisers have signed on to sponsor themed vignettes to run on the family-friendly network during the back-toschool season. Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands� Wonderbread will sponsor the vignettes, which take on a 1970s feel with a series of classic first-day-of-school photographs set to music. The promotion marks Hallmark Channel�s first back-to-school seasonal campaign.

The funny, and often �frightening,� set of images remind viewers of their backto- school days and what it was like trying just a little too hard to be hip on that first day back from summer vacation. Images include a teen with a mullet, butterfly collar and white polyester bellbottom pants, and a young boy in tube socks, bowl cut and Starsky & Hutch lunch box. A voice-over explains that the images are being presented as a friendly reminder for parents to dress their kids �responsibly� and to shop �responsibly� during the back-to-school season. Each spot is �brought to you by� one of the five sponsors.

�This campaign is in keeping with the mission of our Sponsorship Solutions Unit to create unique and tailored environments for our advertisers,� said Bill Abbott, Hallmark Channel�s executive vice president, national ad sales. �Our goal is to help advertisers break through commercial clutter to allow their messages to stand out and back-to-school makes complete sense for us since Hallmark Channel reaches such a loyal audience.�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of 62 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [august 2004]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/05/19 - 10:02 AM]
HBO Max Greenlights "Generation" to Series
"Generation" is a dark yet playful half-hour following a group of high school students whose exploration of modern sexuality (devices and all) tests deeply entrenched beliefs about life, love and the nature of family in their conservative community.

[12/05/19 - 09:46 AM]
"Married at First Sight" Premieres New Year's Night January 1st on Lifetime for Its Milestone Tenth Season
Starting at 7:00/6:00c on New Year's night, fans will be treated to the Season 10 Matchmaking Special where the three experts will come together to match up the five couples.

[12/05/19 - 09:15 AM]
Paranormal Professionals Amy Bruni and Adam Berry - Along with Medium Chip Coffey - Kick Off New Year with Old Haunts in Fourth Season of Travel Channel's "Kindred Spirits" on January 3 At 9 P.M. ET/PT
Paranormal investigators Bruni and Berry, along with psychic medium Coffey, enter America's darkest locations, demanding answers to the most chilling haunted mysteries.

[12/05/19 - 09:02 AM]
Lilliana Vazquez and Scott Tweedie Join E! News as Co-Hosts of Two New York-Based Morning Shows Launching on Monday, January 6, 2020
Viewers will wake up with "E! News" coast-to-coast as Lilliana and Scott bring them the biggest pop culture, lifestyle and entertainment stories in a fun, lighthearted and engaging way.

[12/05/19 - 09:01 AM]
AMC's "Dispatches from Elsewhere" to Debut with Two-Night Premiere Event
The premiere episode will air Sunday, March 1 with the second episode airing the next night in the series' regular time slot on Monday, March 2 at 10:00/9:00c.

[12/05/19 - 08:59 AM]
Starz Announces Exclusive "Outlander" Season Five Clip Reveal During "Page to Screen" Weekend December 14-15
The new fifth season of "Outlander" premieres on Starz on Sunday, February 16.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/05/19 - 08:04 AM]
Video: "You" Season 2 - Official Teaser - Netflix
A new city, a new identity. What could go wrong?

[12/05/19 - 07:32 AM]
MTV's "Siesta Key" Is Back to Heat Up the Winter on Tuesday, January 7th at 8PM ET/PT
Following its U.S. premiere, the show will roll out globally across MTV's international networks in nearly 180 countries.

[12/05/19 - 07:02 AM]
Video: "Lost in Space" Season 2 - Final Official Trailer - Netflix
The Robinsons are back... but have you seen our Robot?

[12/04/19 - 08:04 PM]
Amazon Prime Video to Take Fans "Back to the Rafters" with First Amazon Original Scripted Drama in Australia
"Back to the Rafters" offers the next chapter in the story of the Rafter family, who charmed Australian audiences for six years in one of Australia's most popular drama series, "Packed to the Rafters."

[12/04/19 - 03:23 PM]
"Followers," Japanese Original Series Launches Globally on Netflix on February 27, 2020
It is an original story that depicts Tokyo with the authentic fashion and lifestyles of women living there, starring Miki Nakatani, Elaiza Ikeda and more talented casts.

[12/04/19 - 10:46 AM]
The "Ghost Adventures" Crew Gets Candid as They Revisit Their Most Intense Investigations in "Ghost Adventures: Screaming Room"
Paranormal investigators Zak Bagans, Aaron Goodwin, Jay Wasley and Billy Tolley are opening up to viewers as they've never done before.

[12/04/19 - 10:35 AM]
Video: "AJ and the Queen" - Official Trailer - Netflix
RuPaul stars in this outrageous series as a down-on-her-luck drag queen traveling across America in a RV with a tough-talking 10-year-old stowaway.

[12/04/19 - 10:05 AM]
Florida's Python Problem Threatens to Sweep America - "Guardians of the Glades" Returns January 7 on Discovery
Florida's python problem is threatening to sweep north into the rest of America; but snake hunter Dusty Crum and his crew are ready to take on some of the biggest, deadliest snakes in the Everglades.