or


[08/17/04 - 12:00 AM]
Five Advertisers Enroll in Hallmark Channel's Back-To-School Vignette Campaign

[via press release from The Hallmark Channel]

FIVE ADVERTISERS ENROLL IN HALLMARK CHANNEL�S BACK-TO-SCHOOL VIGNETTE CAMPAIGN

Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands (Wonderbread) Participate in Seasonal Vignettes for Kids and Kids at Heart

Hallmark Channel announced today that five advertisers have signed on to sponsor themed vignettes to run on the family-friendly network during the back-toschool season. Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands� Wonderbread will sponsor the vignettes, which take on a 1970s feel with a series of classic first-day-of-school photographs set to music. The promotion marks Hallmark Channel�s first back-to-school seasonal campaign.

The funny, and often �frightening,� set of images remind viewers of their backto- school days and what it was like trying just a little too hard to be hip on that first day back from summer vacation. Images include a teen with a mullet, butterfly collar and white polyester bellbottom pants, and a young boy in tube socks, bowl cut and Starsky & Hutch lunch box. A voice-over explains that the images are being presented as a friendly reminder for parents to dress their kids �responsibly� and to shop �responsibly� during the back-to-school season. Each spot is �brought to you by� one of the five sponsors.

�This campaign is in keeping with the mission of our Sponsorship Solutions Unit to create unique and tailored environments for our advertisers,� said Bill Abbott, Hallmark Channel�s executive vice president, national ad sales. �Our goal is to help advertisers break through commercial clutter to allow their messages to stand out and back-to-school makes complete sense for us since Hallmark Channel reaches such a loyal audience.�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of 62 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [august 2004]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/26/16 - 11:04 AM]
AMC's Revolutionary War Drama "Turn: Washington's Spies" to Conclude with Fourth and Final Season
The network also announced executive producer and showrunner, Craig Silverstein, has renewed his overall development deal.

[07/26/16 - 10:37 AM]
"Girl in the Box," The Disturbing True Story of a Woman Held Captive for Seven Years, Premieres September 10 on Lifetime, Starring Addison Timlin, Zane Holtz and Zelda Williams
Immediately following the premiere of the film, the two-part special "Colleen Stan: The Girl in the Box," which documents the real-life story of Colleen Stan, will air at 10:00/9:00c.

[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.

[07/25/16 - 01:42 PM]
E!'s Scripted Series "The Arrangement" Begins Production in Vancouver
The 10-episode one-hour series is a multi-layered, Hollywood love story about the darker side of celebrity where nobody is what they seem.

[07/25/16 - 01:38 PM]
Digital Star Hannah Hart Joins Food Network Lineup
Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 12:53 PM]
National Geographic Channel Greenlights Second Season of Critically Acclaimed Series "Breakthrough"
Production has begun on the new season, which is slated to air in spring 2017 in 440 million homes in 171 countries and in 45 languages, as well as on the Spanish language network Nat Geo Mundo.

[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:30 AM]
Michelle Dockery Joins Cast of "Godless" for Netflix
Dockery joins previously announced cast members, including: Jeff Daniels and Jack O'Connell, in the period drama, that is set to premiere worldwide on Netflix in 2017.