[08/31/04 - 12:00 AM]
TNT Scores Ad-Supported Cable's Best Summer Ever with Key Demos; TBS Triumphs as Summer Champ with Young Adults

[via press release from Turner]

TNT Scores Ad-Supported Cable�s Best Summer Ever with Key Demos; TBS Triumphs as Summer Champ with Young Adults

TNT sizzled this summer by ranking as ad-supported cable�s #1 nework in prime and total day delivery of adults 18-49 and adults 25-54, while also setting ad-supported cable records for best summer delivery of adults 18-49 in total day and adults 25-54 in prime and total day, according to data from Nielsen Media Research. TBS also burned up the airwaves by ranking #1 in prime delivery of adults 18-34 for the summer. Contributing to the success of the networks were such programs as the TNT Original limited series The Grid and the TNT Original movie Salem�s Lot, as well as Sex and the City and the original reality series Outback Jack on TBS. For the year to date, TNT ranks as ad-supported cable�s #1 network among adults 18-49, adults 25-54, persons 2+ and households in prime time, as well as among adults 18-49 and adults 25-54 in total day. TNT is also showing solid growth across the board when compared to same period last year.

TNT and TBS ratings highlights for summer:

� In prime time, TNT ranked as ad-supported cable�s #1 network among adults 18-49 (1,131,000) for the second consecutive summer, as well as among adults 25-54 (1,235,000) for the fourth consecutive summer, setting an ad-supported cable record in the latter category.

� Also in prime time, TBS ranked #1 among adults 18-34 (516,000), marking the network�s best summer ever in that category.

� In total day, TNT ranked as ad-supported cable�s #1 network among adults 18-49 (637,000) and adults 25-54 (670,000) for the second consecutive summer, setting ad-supported cable records in both demos.

� TBS exhibited double-digit growth in prime time vs. last summer with adults 18-34, adults 18-49 and adults 25-54, driven by the success of Sex and the City and TBS�s original reality series Outback Jack.

� TNT showed growth in both prime and total day on the strength of such programming as the TNT Original limited series The Grid; the TNT Original movie Salem�s Lot, currently ad-supported cable�s #1 movie for the year to date; and TNT�s NASCAR Nextel Cup coverage.

TNT and TBS ratings highlights for August:

� TNT ranked as ad-supported cable�s #1 network in total day delivery of adults 25-54 (655,000), setting an ad-supported cable record for August delivery of that key demo.

� TNT�s Sunday, Aug. 1, telecast of the movie Rush Hour ranked as ad-supported cable�s top movie for the month among adults 18-49 (1,981,000) and adults 25-54 (1,790,00), while TBS�s Sunday, Aug. 15, telecast of A Night at the Roxbury ranked as the #1 movie among adults 18-34 (1,173,000).

For the final week of August, TNT ranked #1 in prime time among adults 25-54 (1,468,000), persons 2+ (2,763,000) and households (2,021,000), as well as #1 in total day among adults 18-49 (662,000) and adults 25-54 (715,000).

Wrapping up a red-hot summer, ad-supported cable garnered an all-time-high 57.0 household share, up 4 percent vs. the same period in 2003. Even with the Olympics, the combined seven broadcast networks didn�t enjoy as much summer fun, posting an all-time-low 36.3 household share for the summer, down 2 percent vs. last year.

For the quarter to date, ad-supported cable is tracking an all-time high 56.7 household share, up 6 percent vs. the same period last year and well ahead of the seven broadcast networks� 37.0 household share, down 2 percent vs. last year.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original reality series, such as the upcoming The Real Gilligan�s Island and The Mansion; blockbuster movies; and hosted movie showcases. TBS also offers action-packed sports from the worlds of Major League Baseball and Pac 10 and Big 12 college football.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers award-caliber original films, such as the Johnson & Johnson Spotlight Presentation The Wool Cap and the adventure drama The Librarian; highly anticipated original series, including the Steven Spielberg 12-hour series, Into the West; powerful one-hour dramas, such as Law & Order, ER, NYPD Blue, Charmed, Judging Amy and Angel, with Without a Trace joining in Fall 2004; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Ratings data based on Total U.S. Household Ratings/Delivery.

Summer ratings period: 5/31/04-8/29/04.

August ratings period: 7/26/04-8/29/04.

Weekly ratings period: 8/23/04-8/29/04.

Source: Turner Research from Nielsen Media Research data. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen (excludes Sunday 3A-6A, data not yet available). The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC,TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 108,400,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems.

  [august 2004]  

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