or


[08/31/04 - 12:00 AM]
VH1 Says Cowabunga to Its Most Watched Summer Ever

[via press release from VH1]

VH1 Says Cowabunga To Its Most Watched Summer Ever

Primetime Rating Average in VH1�s 18-49 Demo Increases 33%

NEW YORK, August 31, 2004 � Summer 2004 will go down as the �Big Kahuna� in VH1�s record books.

The network surfed to its MOST WATCHED SUMMER ever in its 19-year history thanks to wave after wave of original programming that loved the 90s, ruled the world, peeked at the �Man In The Mirror� and ran the gamut from �A 2 Z.� *

An average 380,000 viewers in the 18-49 demo tuned into VH1 this summer during primetime, a new record and an 8% increase compared to last summer � the previous record-holder. In total day, an average 212,000 viewers in the 18-49 category tuned in, up 10% from Summer 2003.

VH1 also averaged a .4 in primetime among viewers 18-49 � a 33% increase compared to last summer�s average of .3.

Some of the tiki-rific programs for our hotdogger summer covering 5/31/04 through 8/29/04 included:

� The week-long �I Love The 90s� premier-a-thon fueled VH1�s highest rated week in primetime in five years among its key 18-49 viewers. From Monday, July 12 through Sunday, July 18, VH1�s primetime average was a .8, a +167% increase compared to the same week in 2003. This equaled the same average for VH1 �Divas Week� in 1999.

� �I Love The 90s� also helped VH1 score its most watched week ever in that key demo and among viewers 2+ in primetime and total day. An average 845,000 viewers in the 18-49 demo tuned into primetime throughout the week � that�s a 156% increase compared to the same week in 2003. An average 1.2 million viewers 2+ watched VH1 during primetime, a 125% increase over the same time last year.

� More than 1 million total viewers tuned into the premiere of the VH1 Original Movie �Man In The Mirror� Friday, August 6. The premiere averaged a .6 in the 18-49 demo � a 100% increase compared to the same day in 2003.

� The July 12 premiere of the VH1�s new series �A 2 Z� was the third highest rated series premiere in VH1 history. The 18-49 average of .8 was 54% above the prior four-week time period.

� 100 Most Metal Moments averaged a .5 in the 18-49 demo during its May 31 premiere week � a 69% increase over the prior four-week average.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.





  [august 2004]  
S
M
T
W
T
F
S


· MAN IN THE MIRROR: THE MICHAEL JACKSON STORY (VH1)





[12/05/19 - 11:32 AM]
"Girl Scout Cookie Championship" Celebrates Nation's Girl Scout Cookie Obsession by Transforming Iconic Treats Into Spectacular Dessert Creations
Alyson Hannigan hosts the Food Network series, premiering Monday, February 3 at 8:00/7:00c.

[12/05/19 - 10:22 AM]
Video: "Ronny Chieng: Asian Comedian Destroys America!" Trailer Debut
The stand-up special drops Tuesday, December 17 on Netflix.

[12/05/19 - 10:20 AM]
Hoda Kotb and Jenna Bush Hager Ring in the New Year with NBC Primetime Special
Kristen Bell, Martin Short, Maya Rudolph, Tony Hale, Terry Crews, Nikki Glaser and more will join Kotb and Hager as they break down the biggest pop culture moments and trends of the year.

[12/05/19 - 10:02 AM]
HBO Max Greenlights "Generation" to Series
"Generation" is a dark yet playful half-hour following a group of high school students whose exploration of modern sexuality (devices and all) tests deeply entrenched beliefs about life, love and the nature of family in their conservative community.

[12/05/19 - 09:46 AM]
"Married at First Sight" Premieres New Year's Night January 1st on Lifetime for Its Milestone Tenth Season
Starting at 7:00/6:00c on New Year's night, fans will be treated to the Season 10 Matchmaking Special where the three experts will come together to match up the five couples.

[12/05/19 - 09:15 AM]
Paranormal Professionals Amy Bruni and Adam Berry - Along with Medium Chip Coffey - Kick Off New Year with Old Haunts in Fourth Season of Travel Channel's "Kindred Spirits" on January 3 At 9 P.M. ET/PT
Paranormal investigators Bruni and Berry, along with psychic medium Coffey, enter America's darkest locations, demanding answers to the most chilling haunted mysteries.

[12/05/19 - 09:02 AM]
Lilliana Vazquez and Scott Tweedie Join E! News as Co-Hosts of Two New York-Based Morning Shows Launching on Monday, January 6, 2020
Viewers will wake up with "E! News" coast-to-coast as Lilliana and Scott bring them the biggest pop culture, lifestyle and entertainment stories in a fun, lighthearted and engaging way.

[12/05/19 - 09:01 AM]
AMC's "Dispatches from Elsewhere" to Debut with Two-Night Premiere Event
The premiere episode will air Sunday, March 1 with the second episode airing the next night in the series' regular time slot on Monday, March 2 at 10:00/9:00c.

[12/05/19 - 09:01 AM]
Video: "Troop Zero" - Official Trailer - Prime Video
Mckenna Grace, Allison Janney and Viola Davis star in the film, debuting Friday, January 17.

[12/05/19 - 08:59 AM]
Starz Announces Exclusive "Outlander" Season Five Clip Reveal During "Page to Screen" Weekend December 14-15
The new fifth season of "Outlander" premieres on Starz on Sunday, February 16.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/05/19 - 08:04 AM]
Video: "You" Season 2 - Official Teaser - Netflix
A new city, a new identity. What could go wrong?

[12/05/19 - 07:32 AM]
MTV's "Siesta Key" Is Back to Heat Up the Winter on Tuesday, January 7th at 8PM ET/PT
Following its U.S. premiere, the show will roll out globally across MTV's international networks in nearly 180 countries.

[12/05/19 - 07:02 AM]
Video: "Lost in Space" Season 2 - Final Official Trailer - Netflix
The Robinsons are back... but have you seen our Robot?

[12/04/19 - 08:04 PM]
Amazon Prime Video to Take Fans "Back to the Rafters" with First Amazon Original Scripted Drama in Australia
"Back to the Rafters" offers the next chapter in the story of the Rafter family, who charmed Australian audiences for six years in one of Australia's most popular drama series, "Packed to the Rafters."