[08/31/04 - 12:00 AM]
VH1 Says Cowabunga to Its Most Watched Summer Ever

[via press release from VH1]

VH1 Says Cowabunga To Its Most Watched Summer Ever

Primetime Rating Average in VH1�s 18-49 Demo Increases 33%

NEW YORK, August 31, 2004 � Summer 2004 will go down as the �Big Kahuna� in VH1�s record books.

The network surfed to its MOST WATCHED SUMMER ever in its 19-year history thanks to wave after wave of original programming that loved the 90s, ruled the world, peeked at the �Man In The Mirror� and ran the gamut from �A 2 Z.� *

An average 380,000 viewers in the 18-49 demo tuned into VH1 this summer during primetime, a new record and an 8% increase compared to last summer � the previous record-holder. In total day, an average 212,000 viewers in the 18-49 category tuned in, up 10% from Summer 2003.

VH1 also averaged a .4 in primetime among viewers 18-49 � a 33% increase compared to last summer�s average of .3.

Some of the tiki-rific programs for our hotdogger summer covering 5/31/04 through 8/29/04 included:

� The week-long �I Love The 90s� premier-a-thon fueled VH1�s highest rated week in primetime in five years among its key 18-49 viewers. From Monday, July 12 through Sunday, July 18, VH1�s primetime average was a .8, a +167% increase compared to the same week in 2003. This equaled the same average for VH1 �Divas Week� in 1999.

� �I Love The 90s� also helped VH1 score its most watched week ever in that key demo and among viewers 2+ in primetime and total day. An average 845,000 viewers in the 18-49 demo tuned into primetime throughout the week � that�s a 156% increase compared to the same week in 2003. An average 1.2 million viewers 2+ watched VH1 during primetime, a 125% increase over the same time last year.

� More than 1 million total viewers tuned into the premiere of the VH1 Original Movie �Man In The Mirror� Friday, August 6. The premiere averaged a .6 in the 18-49 demo � a 100% increase compared to the same day in 2003.

� The July 12 premiere of the VH1�s new series �A 2 Z� was the third highest rated series premiere in VH1 history. The 18-49 average of .8 was 54% above the prior four-week time period.

� 100 Most Metal Moments averaged a .5 in the 18-49 demo during its May 31 premiere week � a 69% increase over the prior four-week average.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

  [august 2004]  


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