VH1 Says Cowabunga To Its Most Watched Summer Ever
Primetime Rating Average in VH1�s 18-49 Demo Increases 33%
NEW YORK, August 31, 2004 � Summer 2004 will go down as the �Big Kahuna� in VH1�s record books.
The network surfed to its MOST WATCHED SUMMER ever in its 19-year history thanks to wave after wave of original programming that loved the 90s, ruled the world, peeked at the �Man In The Mirror� and ran the gamut from �A 2 Z.� *
An average 380,000 viewers in the 18-49 demo tuned into VH1 this summer during primetime, a new record and an 8% increase compared to last summer � the previous record-holder. In total day, an average 212,000 viewers in the 18-49 category tuned in, up 10% from Summer 2003.
VH1 also averaged a .4 in primetime among viewers 18-49 � a 33% increase compared to last summer�s average of .3.
Some of the tiki-rific programs for our hotdogger summer covering 5/31/04 through 8/29/04 included:
� The week-long �I Love The 90s� premier-a-thon fueled VH1�s highest rated week in primetime in five years among its key 18-49 viewers. From Monday, July 12 through Sunday, July 18, VH1�s primetime average was a .8, a +167% increase compared to the same week in 2003. This equaled the same average for VH1 �Divas Week� in 1999.
� �I Love The 90s� also helped VH1 score its most watched week ever in that key demo and among viewers 2+ in primetime and total day. An average 845,000 viewers in the 18-49 demo tuned into primetime throughout the week � that�s a 156% increase compared to the same week in 2003. An average 1.2 million viewers 2+ watched VH1 during primetime, a 125% increase over the same time last year.
� More than 1 million total viewers tuned into the premiere of the VH1 Original Movie �Man In The Mirror� Friday, August 6. The premiere averaged a .6 in the 18-49 demo � a 100% increase compared to the same day in 2003.
� The July 12 premiere of the VH1�s new series �A 2 Z� was the third highest rated series premiere in VH1 history. The 18-49 average of .8 was 54% above the prior four-week time period.
� 100 Most Metal Moments averaged a .5 in the 18-49 demo during its May 31 premiere week � a 69% increase over the prior four-week average.
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