[09/07/04 - 12:00 AM]
Showtime and Mgm Create Unique Multi-Tiered Promotion for Gavin Degraw's Appearance on 'Dead Like Me'

[via press release from Showtime]

Showtime and MGM Create Unique Multi-Tiered Promotion For Gavin Degraw's Appearance on 'Dead Like Me'

NEW YORK, Sept. 7 -- Showtime Networks and MGM Television Entertainment have joined forces in a promotional campaign introducing Emmy Award-nominated TV series "Dead Like Me" to fans of breakout New York club musician Gavin DeGraw. DeGraw has developed a burgeoning national following, with his music videos currently in rotation on MTV. Described by Time Out NY as "destined for stardom," DeGraw will appear as a street musician on the Oct. 24 episode of "Dead Like Me," performing the title track from his debut album, "Chariot."

The DeGraw promotion runs from Sept. 7 through Oct. 1, coinciding with the release of DeGraw's "Chariot Stripped," a limited-edition double-disc re-packaging that includes an acoustic re-recording of "Chariot." Consumers can win a trip to see DeGraw perform live in a private concert, hosted by MGM, at Culver City Studios in Los Angeles. The contest winner will receive hotel and ground transportation from MGM with airfare from Orbitz, a leading online travel site.

The sweepstakes will be supported with 30-second spots on MTV and MTV 2 from Sept. 13 to Sept. 25, and on SHOWTIME and its multiplex services from Sept. 7 to Oct. 1. Consumers can register for the sweepstakes on Showtime Networks' website http://www.sho.com.

Additionally, Showtime Networks and MGM have forged an alliance with DeGraw's label, J Records, and with Sam Goody, a leading national retailer of music, movies, video games, books and other entertainment-related products. Approximately 700 Sam Goody stores nationwide will promote "Dead Like Me," DeGraw's CD and guest appearance on the show, and the SHOWTIME/MGM consumer sweepstakes.

DeGraw's smart pop sound is a natural fit for "Dead Like Me," which features composer Stewart Copeland, a former member of The Police whose work has been nominated for an Emmy(R) Award in the category of Outstanding Music Composition for a Series - Dramatic Underscore.

DeGraw's "Chariot" has just been certified as a "Gold" record. Gavin DeGraw's current single "I Don't Want To Be" is currently enjoying success at radio holding positions in the top ten at three radio formats: Hot AC, Adult Top 40 and Modern AC. He is currently on a sold-out national US tour, and has appeared on "The Late Show" with David Letterman, "The Tonight Show" with Jay Leno, "Regis & Kelly," "Last Call" with Carson Daly, "The Late Late Show" with Craig Kilborn, "Good Morning America" and "The Ellen DeGeneres Show," among other national TV shows.

About MGM Worldwide Television Distribution
MGM Worldwide Television Distribution handles global distribution of film and television product as well as co-productions for Metro-Goldwyn-Mayer Studios Inc. Through this distribution unit, approximately 4,000 feature films and 10,100 television episodes are available to the global television market. Its series lineup includes the hit series "Stargate Atlantis," the animated children's series "Stargate Infinity," the post-apocalyptic drama "Jeremiah," the action-adventure series "She Spies," and the long-running critically acclaimed series "Stargate SG-1" and "The Outer Limits." MGM Worldwide Television Distribution also produces such original made-for-television movies and miniseries as the contemporary thriller "Carrie" and the groundbreaking drama "The L Word." The company also distributes NBC Enterprises-produced programming in all territories outside of North America, including "Las Vegas," "American Dreams" and "Hidden Hills," as well as the runaway hits "Will & Grace," "Crossing Jordan," "Providence" and "Profiler." For more information, visit http://www.mgm.com.

About Showtime Networks
Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is owned by SNI, Robert Redford and Universal Studios. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

About RCA Music Group
The RCA Music Group, which includes J Records, RCA Records and Arista Records, is a BMG-owned label group. The J Records roster is home to platinum superstars Alicia Keys, Rod Stewart, Annie Lennox, Luther Vandross, Ruben Studdard, Maroon5, Cassidy and Monica among others. RCA Records is home to superstar artists Christina Aguilera, Dave Matthews Band, Foo Fighters, The Strokes, Velvet Revolver, Clay Aiken, Kelly Clarkson, Heather Headley and more. The Arista Records family includes all-time superstars Sarah McLachlan, Santana, Dido, Aretha Franklin, Whitney Houston, Babyface and Kenny G.

SOURCE Showtime
Web Site: http://www.SHO.com http://www.mgm.com

  [september 2004]  


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