or


[09/20/04 - 12:00 AM]
Unicef and Cartoon Network 'Three-Peat' Partnership for Third Annual 'Trick-Or-Treat for Unicef'

[via press release from Cartoon Network]

UNICEF and Cartoon Network �Three-peat� Partnership for Third Annual Trick-or-Treat for UNICEF

Network to Enlist Local Cable Operators in Community Outreach Programs to Benefit Kids Around the World; Commitment Includes On-Air Cross-Channel Spots, Online Games, Cartoon Orbit C-Toons, Educational Materials, Local UNICEF Event Support

For a third year, Cartoon Network will join UNICEF (United Nations Children�s Fund) this fall as the official television network partner for the global organization�s renowned annual Trick-or-Treat for UNICEF fundraising campaign. Capitalizing on its valuable brand strength and animation resources, Cartoon Network will serve primarily as UNICEF�s ambassador to cable affiliates around the country, offering on-air and off-channel media support along with special tools designed to create customized UNICEF programs for Halloween celebrations in local markets. Participating cable operators will be able to select from a variety of materials to help encourage children and parents within any community to participate in this time-honored family tradition of giving. Additionally, Cartoon Network will provide on-air and online media support for the national campaign, as well as sponsorship of select affiliate market events.

�Cartoon Network is very honored to join UNICEF again this year in its mission to empower kids to help other kids around the world,� said Jim Samples, president of Cartoon Network International. �The characters from Codename: Kids Next Door are just some of the Cartoon Network stars who will encourage kids and their parents to join in the cause�and the fun�of making Halloween both enjoyable and worthwhile.�

�By providing operators a unique opportunity to participate at the local level, a record number of participants have signed up this year,� said Heather Baldino, vice president, network marketing and operations, Turner Network Sales (TNS). �It's proof that, together, programmers and operators can produce meaningful benefits for children in need overseas.�

Detailed components of Cartoon Network�s outreach as the Official Television Network for Trick-or-Treat for UNICEF include:

CABLE AFFILIATE PARTNERSHIPS

Cartoon Network and its participating cable affiliates will pool resources to ensure that Trick-or-Treat for UNICEF�s message is delivered on a local level. The network is providing two customizable image PSA spots, along with customizable ad slicks, a customizable press release, On-Hold message scripts, customer service rep one-sheets, community outreach ideas, information about how to order orange donation boxes and a list of USA Fund for UNICEF regional offices. As an incentive, the first 100 systems that sign up with the program and agree to run a minimum of 200 PSA spots during the October 1-31 promotional window will receive Cartoon Network premiums, including 250 frisbees, 250 stickers, 250 tattoos, 250 trick-or-treat bags and 250 orange collection boxes, to �cartoonize� their Halloween events.

ON-AIR SPOTS (PSAs)

Cartoon Network launches its inaugural campaign effort with custom interstitials integrating Cartoon Network�s original characters in support of Trick-or-Treat for UNICEF. Telecast from Sept. 27�Nov. 7, these generic spots will run repeatedly in cross-channel inventory on Cartoon Network as well as the Turner family of networks including TBS, TNT, CNN and Turner South. Additional :30 and :23/:07 spots, scheduled to run Oct. 1�31, will be offered in customized versions to participating cable affiliates. Mention of local sponsors (such as national sponsor Pier 1 Imports) and/or taggable endings noting where to make donations or pick up orange collection boxes will be included in the spots. Final spots running Nov. 1-7 will alert viewers where/how to drop off their donations at Coinstar machines located at participating supermarkets.

ONLINE GAMES

CartoonNetwork.com, one of the Internet�s most popular family Web sites, will create a unique Web page that will educate users about the Trick-or-Treat for UNICEF program, encourage participation and provide a direct link to the UNICEF homepage. In addition, CartoonNetwork.com will offer an exclusive Shockwave� interactive game themed around Halloween and Trick-or-Treat for UNICEF that incorporates multiple Cartoon Network characters. Finally, Cartoon Orbit, the network�s acclaimed online digital trading community, will present original C-Toons (digital trading cards) each week of the UNICEF campaign Oct. 1-31 for Orbiters to collect and earn additional points. All online elements serve to drive participation with the Trick-or-Treat for UNICEF campaign.

UNICEF LOCAL EVENTS AND PUBLIC RELATIONS

Cartoon Network also will work hand in hand with Trick-or-Treat for UNICEF to enhance its own scheduled �kick-off� and �wrap-up� events in select markets around the country. The network will provide trade media merchandising, sponsor costume character appearances and donate an assortment of Cartoon Network premiums.

EDUCATIONAL CURRICULUM

UNICEF will distribute in-school educational materials for grades K-12 that feature Cartoon Network branding. These studied resources serve to challenge students to participate in Trick-or-Treat for UNICEF and solicit their friends to join in the fundraising effort within their school district.

TIME WARNER OFFICE SUPPORT

Not to neglect the homefront, each of Time Warner�s corporate offices�various sites located in Atlanta, Burbank, Dulles and New York�will be contacted to create Trick-or-Treat for UNICEF awareness among employees and to encourage donations. Employee kick-off events will be held in early October that will feature costume characters to distribute donation boxes, informational one-sheets and pre-Halloween candy. Trick-or-Treat for UNICEF information will be posted on the Time Warner Intranet Homepage and the ECHO (Employees Caring and Helping Others) Foundation Web page on Orbit, Turner Broadcasting�s intranet.

Cartoon Network�s spots will reinforce the ease with which the recognizable orange collection boxes can be obtained and, ultimately, how change can be redeemed at Coinstar coin processing machines located in more than 9,000 grocery stores throughout the United States. Donation boxes can be picked up through participating retailers, including Pier 1 Imports, IKEA and numerous grocery stores. Trick-or-Treat for UNICEF materials will be available starting in September and can be acquired by calling 1-800-4-UNICEF, accessing the UNICEF homepage at http://www.unicefusa.org or by writing the U.S. Committee for UNICEF at 333 East 38th Street, New York, NY, 10016.

The U.S. Committee for UNICEF works for the survival, protection and development of children worldwide through education, advocacy and fundraising. It is the oldest of 37 national committees around the world that support UNICEF�s mission. Funds generated�including the more than $123 million to date from Trick-or-Treat for UNICEF programs�help support UNICEF�s efforts to provide medicines, vaccines, clean water and sanitation, nutritious foods and basic education to millions of children in more than 160 countries and territories.

Cartoon Network, currently seen in 87.1 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world�s largest cartoon library, Cartoon Network showcases unique original ventures such as Codename: Kids Next Door, Duck Dodgers, Teen Titans, The Powerpuff Girls, Dexter�s Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Cartoon Network also features Adult Swim, its signature late night block of animation for grownups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable�s highest-rated networks. Cartoon Network�s Web site is located at http://www.CartoonNetwork.com (AOL Keyword: Cartoon Network).

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [september 2004]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/23/16 - 01:17 PM]
Showtime(R) Presents "Martin Lawrence Doin' Time: Uncut"
Filmed live at the Orpheum Theatre in Los Angeles, the special showcases Lawrence's impeccable comedic skills, physicality and engaging wit.

[08/23/16 - 12:45 PM]
Viceland's Season Two Renewals & New Shows
Newcomer "Abandoned," hosted by legendary skateboarder Rick McCrank, premieres Friday, September 2.

[08/23/16 - 12:37 PM]
El Rey Network Signs Rey Mysterio Jr. to First-Look Deal
Mysterio joined El Rey Network's "Lucha Underground" during the second season and will appear in the upcoming third season premiering on El Rey Network on September 7.

[08/23/16 - 12:06 PM]
Explore the Universe's Most Complex Mysteries in the All-New Season of "NASA's Unexplained Files" Returning to Science Channel on Tuesday, August 30
The series features astronauts, scientists, and others who attempt to decode abnormalities caught on camera.

[08/23/16 - 11:20 AM]
Netflix Announces Premiere Dates for New Line-Up of Original Stand-up Comedy Specials
Cedric the Entertainer, Russell Peters, Joe Rogan, Dana Carvey, Colin Quinn, Michael Che, Reggie Watts and Gabriel Iglesias are among the featured auspices.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 10:40 AM]
Hulu's "The Handmaid's Tale" Casting - Joseph Fiennes
A founding father of Gilead and powerful, high-ranking official, Commander Waterford rules the household where Offred (Elisabeth Moss) is a handmaid.

[08/23/16 - 09:40 AM]
OWN: Oprah Winfrey Network and TEGNA Media Strike Distribution Deal for Syndicated Talk Series "T.D. Jakes"
70 affiliates will premiere the show locally on September 12, followed by OWN's launch of the show on Monday, September 19.

[08/23/16 - 09:31 AM]
Disney XD's "Milo Murphy's Law," Starring Al Yankovic, to Premiere Monday, October 3
The series follows 13-year-old Milo Murphy, the fictional great-great-great-great grandson of the Murphy's Law namesake.

[08/23/16 - 09:00 AM]
Toby Keith and Blake Shelton Added to the All-Star Lineup for the "10th Annual ACM Honors(TM)," Which Makes Its Television Debut Friday, Sept. 9, on CBS
They will join previously announced performers Dierks Bentley and Keith Urban in a special tribute to country music icon Glen Campbell, who will be honored with the ACM Career Achievement Award.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/23/16 - 08:10 AM]
New Smithsonian Channel(TM) Series Explores World's Most Hallowed Shrines, Temples and Monuments - "Sacred Sites" - Premieres Monday, September 12 at 8PM ET/PT
Smithsonian Channel will offer fascinating new perspectives on some of the world's most remarkable and mysterious religious locations in the new five-episode series.

[08/23/16 - 08:01 AM]
"Counting On" Returns to TLC with Young Love and New Adventures
The all-new 10 episode series premieres tonight: Tuesday, August 23 at 8:00/7:00c.

[08/23/16 - 08:00 AM]
CBS Sports Announces Broadcast Pairings for 2016 NFL Season
The CBS Television Network begins its 57th year of broadcasting the NFL with Jim Nantz, Phil Simms and Tracy Wolfson leading the 2016 season.

[08/23/16 - 07:44 AM]
Video: Netflix Releases Brand New Trailer & Key Art for "Narcos" Season Two
All 10 episodes of Season Two will launch Friday September 2, exclusively on Netflix.