or


[09/21/04 - 12:00 AM]
NBC's 'The Apprentice' Brushes Up to Procter & Gamble as Candidates Create and Implement Pr Campaign for New Flavor of Crest Toothpaste (September 23, 9:00-10:00pm Et)

[via press release from NBC]

NBC�S 'THE APPRENTICE' BRUSHES UP TO PROCTER & GAMBLE AS CANDIDATES CREATE AND IMPLEMENT PR CAMPAIGN FOR NEW FLAVOR OF CREST TOOTHPASTE (SEPTEMBER 23, 9:00-10:00PM ET)

TRUMP CONTINUES TO SHAKE THINGS UP IN SURPRISING AND UNORTHODOX BOARDROOM

NEW YORK -- September 21, 2004 �- Episode three of "The Apprentice" begins on September 23 at 9pm ET with the dramatic aftermath from Bradford's firing and Ivana attempts to come to her senses after narrowly escaping Trump's wrath. "Mosaic" and "Apex" are then summoned by Trump for task #3: to create an innovative, grass-roots public relations campaign for Crest Refreshing Vanilla Mint toothpaste. Working within an established budget, teams were judged by P&G executives based upon their ability to create the most buzz for this new product.

One team enlists the support of some celebrity power while the other team resorts to fun and games on the streets of New York. And then Trump shakes things up in the boardroom again as the third person is fired. "There were not enough cameras to cover the mayhem in this week's boardroom," said Creator and Executive Producer, Mark Burnett.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer C., Jennifer M., Stacie J., Stacy R., Sandy, Elizabeth and Maria

Week 3 Boardroom Exemption: Kelly

"For the first time in television history, a new product will be introduced and launched to America on a reality TV program," said Diane Dietz, General Manager, Crest, North America. "This is not simulated, this is not a test, this is true reality. Our consumers are clearly watching 'The Apprentice' so we could think of no better place to launch Crest Refreshing Vanilla Mint. And the reality is that our target consumer is buzzing about 'The Apprentice.'"

About P&G (NYSE: PG):

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Bounty�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Actonel�, Olay�, Clairol Nice 'n Easy�, Head & Shoulders�, and Wella�. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [september 2004]  
S
M
T
W
T
F
S
   


· APPRENTICE, THE (NBC)









[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 02:00 PM]
FOX Sports 1 Offers Extended Coverage from Las Vegas for Mayweather-Pacquiao Superfight
FOX Sports 1 is on hand at the MGM Grand Hotel & Casino Broadcast Center throughout fight week, providing extended preview coverage for original studio programs.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:30 AM]
Jonathan Stern and Keith Quinn Announce First Slate of Projects for FOX's Multi-Platform Programming
Highlights include "Filthy Sexy Teen$," a half-hour comedy previously set up at Adult Swim.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 11:00 AM]
FX Networks Orders Road Comedy Pilot from Gillian Robespierre and Elisabeth Holm Starring Jenny Slate and Ari Graynor
The pilot is an honest comedy exploring the adult female friendship of two creative partners as they embark on a cross-country road trip.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:08 AM]
Season Five of the Emmy-Award Winning Showtime(R) Drama "Homeland" to Begin Production in Berlin, Germany This Summer
Season five will pick-up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.