or


[09/21/04 - 12:00 AM]
NBC's 'The Apprentice' Brushes Up to Procter & Gamble as Candidates Create and Implement Pr Campaign for New Flavor of Crest Toothpaste (September 23, 9:00-10:00pm Et)

[via press release from NBC]

NBC�S 'THE APPRENTICE' BRUSHES UP TO PROCTER & GAMBLE AS CANDIDATES CREATE AND IMPLEMENT PR CAMPAIGN FOR NEW FLAVOR OF CREST TOOTHPASTE (SEPTEMBER 23, 9:00-10:00PM ET)

TRUMP CONTINUES TO SHAKE THINGS UP IN SURPRISING AND UNORTHODOX BOARDROOM

NEW YORK -- September 21, 2004 �- Episode three of "The Apprentice" begins on September 23 at 9pm ET with the dramatic aftermath from Bradford's firing and Ivana attempts to come to her senses after narrowly escaping Trump's wrath. "Mosaic" and "Apex" are then summoned by Trump for task #3: to create an innovative, grass-roots public relations campaign for Crest Refreshing Vanilla Mint toothpaste. Working within an established budget, teams were judged by P&G executives based upon their ability to create the most buzz for this new product.

One team enlists the support of some celebrity power while the other team resorts to fun and games on the streets of New York. And then Trump shakes things up in the boardroom again as the third person is fired. "There were not enough cameras to cover the mayhem in this week's boardroom," said Creator and Executive Producer, Mark Burnett.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer C., Jennifer M., Stacie J., Stacy R., Sandy, Elizabeth and Maria

Week 3 Boardroom Exemption: Kelly

"For the first time in television history, a new product will be introduced and launched to America on a reality TV program," said Diane Dietz, General Manager, Crest, North America. "This is not simulated, this is not a test, this is true reality. Our consumers are clearly watching 'The Apprentice' so we could think of no better place to launch Crest Refreshing Vanilla Mint. And the reality is that our target consumer is buzzing about 'The Apprentice.'"

About P&G (NYSE: PG):

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Bounty�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Actonel�, Olay�, Clairol Nice 'n Easy�, Head & Shoulders�, and Wella�. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [september 2004]  
S
M
T
W
T
F
S
   


· APPRENTICE, THE (NBC)





[06/26/17 - 03:06 PM]
Sissy Spacek & Jane Levy Join Hulu's "Castle Rock"
Spacek will play Ruth Deaver, estranged adoptive mother of Henry (Andre Holland), a retired professor whose fading memories may hold a key to Castle Rock's unsettling past.

[06/26/17 - 02:07 PM]
A&E to Premiere Hybrid Live-Action and Animation Docuseries "Akil the Fugitive Hunter" Thursday, July 13
"This series offers a fresh take on true crime storytelling through the lens of a real-life hero working to make his community safer and offering hope for future generations," said Elaine Frontain Bryant.

[06/26/17 - 01:21 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, Debuts July 9 on HBO
Director Allen Hughes filmed Jimmy Iovine and Dr. Dre with unfettered access over a three-year period.

[06/26/17 - 01:06 PM]
"Fuller House" Returns Friday, September 22!
September 22, 2017 is the 30th anniversary of the original "Full House" premiere.

[06/26/17 - 12:15 PM]
Tuesday Nights Are Brave, Bold and Original with the Fifth Season Premiere of "The Fosters" and Two-Hour Series Premiere of New Original Drama "The Bold Type," on Tuesday, July 11
Both premieres will also be available on the Freeform app and Freeform.com (same date and time).

[06/26/17 - 10:17 AM]
Showtime(R) Presents "Tiffany Haddish: She Ready! From the Hood to Hollywood"!
In this hour-long special, the Los Angeles native tackles subjects ranging from her early days in foster care and being bullied on the playground to getting revenge on ex-boyfriends and introducing Will and Jada Pinkett Smith to Groupon.

[06/26/17 - 10:07 AM]
MTV Elevates Its Talent Game with New Comedy Series "SafeWord" from the Producers of "Lip Sync Battle"
"SafeWord" will premiere on Thursday, July 13, immediately following a new episode of "Wild 'N Out" and as part of MTV's "Throwdown Thursdays" comedy block.

[06/26/17 - 10:05 AM]
Nickelodeon Brings O-Town, Hillwood, Bikini Bottom, and More to Life at Comic-Con International: San Diego July 20-23, 2017
Nick will showcase its fan-favorite characters and popular shows with one-of-a-kind activations, panels, talent signings and interactive experiences.

[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/26/17 - 08:14 AM]
Hit Comedy Series "Ballers," Starring Dwayne Johnson, Returns for Season Three July 23, Exclusively on HBO
Guest stars include Richard Schiff, Steve Guttenberg, Steven Weber, Emayatzy Corinealdi and Serinda Swan.

[06/26/17 - 07:06 AM]
Yo! Spike Lee's New Joint, A Netflix Original Series Premieres on Thanksgiving, November 23, 2017
"She's Gotta Have It" from Academy Award(R) nominated director Spike Lee is a 10-episode contemporary update of Lee's 1986 revolutionary debut film.

[06/26/17 - 07:03 AM]
Nat Geo Releases Free Streaming of Highly Acclaimed Coal Documentary, From the Ashes
Starting today, through July 3, this important and timely film will be available commercial-free and unauthenticated via YouTube, Facebook, Hulu, Amazon, Google Play and VOD and unauthenticated on Natgeotv.com and Nat Geo TV Apps.

[06/26/17 - 07:01 AM]
ABC Discovers: Digital Talent Competition Now Live in the U.S.
Actors 18 and older are encouraged to visit ABCDiscovers.com to enter the contest for the chance to receive a one-year $25,000 talent deal with ABC.

[06/26/17 - 07:00 AM]
This Thursday, Join Justin Roiland and Dan Harmon for a Live, Spontaneous Evening of "Rick and Morty"
It all starts at 9:00/8:00c on AdultSwim.com.

[06/26/17 - 06:16 AM]
Marvel's New Television Series "Marvel's Inhumans" Will Premiere on ABC on Friday, September 29
The legendary comic book series will be brought to life in a way that has never been done before, as a version of the first two episodes will be shown globally in IMAX theatres for a two-week period, beginning September 1.