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[09/21/04 - 12:00 AM]
NBC's 'The Apprentice' Brushes Up to Procter & Gamble as Candidates Create and Implement Pr Campaign for New Flavor of Crest Toothpaste (September 23, 9:00-10:00pm Et)

[via press release from NBC]

NBC�S 'THE APPRENTICE' BRUSHES UP TO PROCTER & GAMBLE AS CANDIDATES CREATE AND IMPLEMENT PR CAMPAIGN FOR NEW FLAVOR OF CREST TOOTHPASTE (SEPTEMBER 23, 9:00-10:00PM ET)

TRUMP CONTINUES TO SHAKE THINGS UP IN SURPRISING AND UNORTHODOX BOARDROOM

NEW YORK -- September 21, 2004 �- Episode three of "The Apprentice" begins on September 23 at 9pm ET with the dramatic aftermath from Bradford's firing and Ivana attempts to come to her senses after narrowly escaping Trump's wrath. "Mosaic" and "Apex" are then summoned by Trump for task #3: to create an innovative, grass-roots public relations campaign for Crest Refreshing Vanilla Mint toothpaste. Working within an established budget, teams were judged by P&G executives based upon their ability to create the most buzz for this new product.

One team enlists the support of some celebrity power while the other team resorts to fun and games on the streets of New York. And then Trump shakes things up in the boardroom again as the third person is fired. "There were not enough cameras to cover the mayhem in this week's boardroom," said Creator and Executive Producer, Mark Burnett.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer C., Jennifer M., Stacie J., Stacy R., Sandy, Elizabeth and Maria

Week 3 Boardroom Exemption: Kelly

"For the first time in television history, a new product will be introduced and launched to America on a reality TV program," said Diane Dietz, General Manager, Crest, North America. "This is not simulated, this is not a test, this is true reality. Our consumers are clearly watching 'The Apprentice' so we could think of no better place to launch Crest Refreshing Vanilla Mint. And the reality is that our target consumer is buzzing about 'The Apprentice.'"

About P&G (NYSE: PG):

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Bounty�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Actonel�, Olay�, Clairol Nice 'n Easy�, Head & Shoulders�, and Wella�. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





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· APPRENTICE, THE (NBC)





[02/12/16 - 02:05 PM]
MTV's Comedy Darlings, "Awkward" and "Faking It" Return with Plenty of Surprises on Tuesday, March 15 at 10PM and 10:30PM ET/PT
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[02/12/16 - 02:01 PM]
Jamie-Lynn Sigler Signs on to Guest Star on Freeform's Hit Series "Baby Daddy"
Sigler will portray Sarah Gilcrest, the "hot teacher" from Ben's high school days.

[02/12/16 - 01:19 PM]
Discovery Family Channel Celebrates Valentine's Day with a Weekend Filled with Shows Dedicated to Love and Friendship
The network will offer something for every member of the household from animated series such as "Strawberry Shortcake," "My Little Pony" and "Littlest Pet Shop" to special episodes of "Cake Boss" and some beloved films from a recent past.

[02/12/16 - 01:18 PM]
Discovery Family Channel Celebrates President's Day with a Special Programming Line Up
Look for a special presentation of "Broadway at the White House" and the film "The American President" on Monday, February 15.

[02/12/16 - 01:02 PM]
LEGO Star Wars Animated Short Featuring "Star Wars: The Force Awakens" Characters to Debut Monday, February 15 on Disney XD
"Poe to the Rescue" is the first episode in "LEGO Star Wars: The Resistance Rises," a series of all-new animated shorts that take place prior to the First Order's attack on Jakku.

[02/12/16 - 11:04 AM]
Video: "Confirmation" - Long Lead Tease (HBO Films)
The Kerry Washington-led film premieres Saturday, April 16 on the pay channel.

[02/12/16 - 10:22 AM]
Video: "Veep" Season 5 - Clip Tease (HBO)
The series returns for its 10-episode fifth season on Sunday, April 24.

[02/12/16 - 10:15 AM]
Syfy Greenlights Original Sci-Fi Thriller "Prototype" to Pilot
The project centers on three unlikely cohorts who inadvertently stumble upon an invention that challenges the very nature of quantum physics - a discovery which in turn puts their lives in grave danger.

[02/12/16 - 09:39 AM]
Video: AMC Releases a First-Look Trailer for the Upcoming Mini-Series Event "The Night Manager" Premiering on Tuesday, April 19 at 10 PM ET/PT
Tom Hiddleston, Hugh Laurie, Olivia Colman, Tom Hollander and Elizabeth Debicki star in the project.

[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 09:03 AM]
Showtime(R) Kicks Off Grammy(R) Weekend by Unveiling the Official Trailer for Cameron Crowe's New Music Series "Roadies"
Luke Wilson and Carla Gugino star in the project, premiering Sunday, June 26 at 10:00/9:00c.

[02/12/16 - 09:01 AM]
AMC to Air Live After Show "Talking Saul" Following "Better Call Saul" Season Two Premiere and Finale Episodes
Hosted by comic and super-fan Chris Hardwick, the hour-long talk show will feature series cast, producers, celebrity fans and more reacting to and discussing the twists and turns.

[02/12/16 - 08:56 AM]
"DC's Legends of Tomorrow" Holds Steady in Week 4
The CW spins the numbers for Thursday, February 11.

[02/12/16 - 08:38 AM]
"Shades of Blue" Maintains 100% Week to Week, Despite the Return of "How to Get Away with Murder"
NBC spins the numbers for Thursday, February 11.

[02/12/16 - 08:19 AM]
ABC Is No. 1 on Thursday in Adults 18-49 with the Return of TGIT Delivering the Night's Top 3 Dramas
ABC spins the numbers for Thursday, February 11.