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[09/21/04 - 12:00 AM]
NBC's 'The Apprentice' Brushes Up to Procter & Gamble as Candidates Create and Implement Pr Campaign for New Flavor of Crest Toothpaste (September 23, 9:00-10:00pm Et)

[via press release from NBC]

NBC�S 'THE APPRENTICE' BRUSHES UP TO PROCTER & GAMBLE AS CANDIDATES CREATE AND IMPLEMENT PR CAMPAIGN FOR NEW FLAVOR OF CREST TOOTHPASTE (SEPTEMBER 23, 9:00-10:00PM ET)

TRUMP CONTINUES TO SHAKE THINGS UP IN SURPRISING AND UNORTHODOX BOARDROOM

NEW YORK -- September 21, 2004 �- Episode three of "The Apprentice" begins on September 23 at 9pm ET with the dramatic aftermath from Bradford's firing and Ivana attempts to come to her senses after narrowly escaping Trump's wrath. "Mosaic" and "Apex" are then summoned by Trump for task #3: to create an innovative, grass-roots public relations campaign for Crest Refreshing Vanilla Mint toothpaste. Working within an established budget, teams were judged by P&G executives based upon their ability to create the most buzz for this new product.

One team enlists the support of some celebrity power while the other team resorts to fun and games on the streets of New York. And then Trump shakes things up in the boardroom again as the third person is fired. "There were not enough cameras to cover the mayhem in this week's boardroom," said Creator and Executive Producer, Mark Burnett.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer C., Jennifer M., Stacie J., Stacy R., Sandy, Elizabeth and Maria

Week 3 Boardroom Exemption: Kelly

"For the first time in television history, a new product will be introduced and launched to America on a reality TV program," said Diane Dietz, General Manager, Crest, North America. "This is not simulated, this is not a test, this is true reality. Our consumers are clearly watching 'The Apprentice' so we could think of no better place to launch Crest Refreshing Vanilla Mint. And the reality is that our target consumer is buzzing about 'The Apprentice.'"

About P&G (NYSE: PG):

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Bounty�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Actonel�, Olay�, Clairol Nice 'n Easy�, Head & Shoulders�, and Wella�. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





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· APPRENTICE, THE (NBC)





[08/23/17 - 01:07 PM]
EPIX(R) Gets More "Get Shorty" - Original Series from MGM Television Renewed for Season Two
The dark comedy, based in part on the 1990's bestselling Elmore Leonard novel of the same name and created for television by Davey Holmes, will return in 2018 with 10 all-new episodes.

[08/23/17 - 12:59 PM]
Science Channel's Live Coverage of the "Great American Eclipse" Shines Through to One Million Total Viewers
Science Channel spins the numbers for Monday, August 21.

[08/23/17 - 11:21 AM]
A&E Network's Emmy-Winning Original Docuseries "Born This Way" Renewed for Fourth Season
The 2017 Emmy(R) nominee and 2016 Emmy(R) winner for Outstanding Unstructured Reality Series will return for eight brand-new episodes that will continue to follow the lives of an inspiring group of young men and women born with Down syndrome.

[08/23/17 - 10:47 AM]
"South Park" Takes Over Comedy Central with an Historic Eight-Day Marathon Including More Than 250 Back-to-Back Episodes Leading Up to the Season 21 Premiere
Kicking off on Wednesday, September 6, the eight-day marathon will feature 254 episodes airing all-day, every day until the season 21 premiere on Wednesday, September 13.

[08/23/17 - 10:24 AM]
Netflix Announces Original Documentaries "Joan Didion: The Center Will Not Hold" and "Voyeur"
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[08/23/17 - 10:13 AM]
E! Renews Breakout Series "Hollywood Medium with Tyler Henry" for Season Three
The series follows Tyler Henry, one of Hollywood's go-to mediums, as he connects celebrities with their deceased loved ones through profound validations in hopes of coming to terms with their passing.

[08/23/17 - 09:33 AM]
Showtime(R) Acquires Rare Prince Concert Film "Sign O' the Times"
The film will air on American television for the first time in more than a decade, premiering September 16 at 9:00/8:00c.

[08/23/17 - 09:30 AM]
BBC America's "Dirk Gently's Holistic Detective Agency" Returns October 14
Max Landis created and executive produces the series with Robert Cooper serving as executive producer and showrunner.

[08/23/17 - 09:24 AM]
Welcome to No Man's Land - "Godless" Premieres November 22 on Netflix
Jeff Daniels, Michelle Dockery and Jack O'Connell star in the seven-episode series, from Steven Soderbergh, Casey Silver and Scott Frank.

[08/23/17 - 08:22 AM]
It's a Full House on Season Six of Bravo Media's "Don't Be Tardy..." Premiering Back-to-Back Episodes on Friday, October 6th at 8PM ET/PT
Through marital bliss, teenage drama, a family trip and a horrifying brush with danger, the Biermann's family bond is as solid as a rock.

[08/23/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Another Win
The Peacock easily wins the night among adults 18-49 as well as total viewers.

[08/23/17 - 07:05 AM]
Video: First Look at Netflix's Upcoming Adult Animated Comedy "Big Mouth"
"Big Mouth" is a 10-episode, half-hour edgy adult animated comedy from real-life best friends Nick Kroll and Andrew Goldberg about the glorious nightmare that is teenaged puberty.

[08/23/17 - 06:24 AM]
BBC America's New Thriller "Killing Eve" Commences Filming Across Europe
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[08/23/17 - 06:02 AM]
Hallmark Hall of Fame Original "The Christmas Train" Begins Production Today
Dermot Mulroney, Kimberly Williams-Paisley, Joan Cusack and Danny Glover co-star in the project, due on Saturday, November 25.

[08/23/17 - 05:31 AM]
Maria Menounos and Former Miss America Nina Davuluri Added to Celebrity Judges Panel for the Final Night of "The 2018 Miss America Competition" on ABC
The judges panel will evaluate the contestants' performances in Lifestyle and Fitness, Evening Wear, Talent, Interview and On-Stage questions during "The 2018 Miss America Competition."