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[10/19/04 - 12:00 AM]
Hallmark Channel Added to Jetblue Airways In-Flight Entertainment Offerings

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ADDED TO JETBLUE AIRWAYS IN-FLIGHT ENTERTAINMENT OFFERINGS

Network�s Family-Friendly Entertainment Now Available at 30,000 Feet on Airline�s DIRECTV� Programming Line-up

Hallmark Channel announced today it is now available to travelers of JetBlue Airways [Nasdaq: JBLU], as part of the low-cost carrier�s expanded DIRECTV� in-flight programming line-up. The deal brings the network�s quality, family-friendly programming to JetBlue�s entire fleet, and marks the first time Hallmark Channel will be carried on an airline�s in-flight entertainment line-up. The announcement was made by Paul FitzPatrick, EVP and Chief Operating Officer, Crown Media Holdings and Hallmark Channel and Janice Arouh, SVP of Network Distribution and Service, Hallmark Channel.

�This deal demonstrates that JetBlue, the leader in premium customer service for air travelers, recognizes Hallmark Channel as a top tier entertainment option for their customers,� stated FitzPatrick. �With space for a limited number of networks, we are delighted to see JetBlue offer our popular, award-winning programming to their customers.�

�We�re thrilled to welcome Hallmark Channel to the JetBlue family of in-flight entertainment,� said David Neeleman, JetBlue�s CEO. �Our passengers have come to expect superior service and entertainment offerings when flying JetBlue. The addition of Hallmark Channel and its family-friendly programming will be warmly welcomed by our customers.�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 64 new Airbus A320 aircraft and plans to add another five A320s to its fleet in 2004. The airline has 100 Embraer E190 aircraft on order with options for an additional 100 with deliveries scheduled to begin in mid 2005. All JetBlue aircraft feature roomy all-leather seats each equipped with free live satellite television, offering up to 36 channels of DIRECTV� programming at every seat.*

Based at New York City�s John F. Kennedy International Airport, JetBlue currently operates 258 flights a day and serves 29 destinations in 12 states, Puerto Rico and the Dominican Republic. JetBlue plans to commence service between New York�s JFK and Nassau, The Bahamas on November 1. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and a Saturday night stay is never required. For more information, schedules and fares, please visit www.jetblue.com or call JetBlue reservations at 1-800-JETBLUE (538-2583), 1-888-538-2583 if calling from Puerto Rico, or 1-888-751-2241 if calling from the Dominican Republic. * DIRECTV� service is not available on flights between New York City and Puerto Rico or the Dominican Republic.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





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