or


[10/19/04 - 12:00 AM]
Hallmark Channel Launches National Integrated Marketing Campaign to Support Network's Three Mystery Movie Franchises

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NATIONAL INTEGRATED MARKETING CAMPAIGN TO SUPPORT NETWORK�S THREE MYSTERY MOVIE FRANCHISES

Sweepstakes and Interactive Media Offerings to �Clue� Viewers into 12 New Original Movies

Hallmark Channel announced today it will launch a national integrated marketing campaign to support its three Mystery Movie franchises, which will debut in January 2005. The campaign will support 12 Original Mystery Movies, with four movies for each franchise, beginning Sunday, January 9, 2005 and then every Sunday thereafter. The announcement was made by Chris Moseley, EVP and Chief Marketing Officer for Hallmark Channel.

The campaign includes a sweepstakes that focuses on the first four Hallmark Channel Mystery Movie premieres. Viewers will be able to obtain clues prior to the weekly premiere via on-air promotional segments, opt-in emails, by searching through virtual environments online or by participating in special �real world� events. During the Mystery Movie premiere, viewers can call a toll-free number for a chance to solve the mystery plotline before it is resolved at the end of the movie. If the viewer�s guess is correct, they are automatically entered for a chance to win the weekly Grand Prize of $10,000 cash.

�The Mystery Movie Franchise is one of Hallmark Channel�s most ambitious programming initiatives, and it deserves an innovative, wide-reaching promotional campaign that will get our viewers excited about these movies,� stated Moseley. �We�ve had tremendous success in the past with our integrated holiday promotions, and this ambitious initiative takes us to the next level as far as viewer interaction and overall marketing for an Original Movie Event.�

The three Hallmark Channel Mystery Movie franchises include:

o �McBride,� premiering January 9, starring John Larroquette as a cop- turned-attorney who possesses a unique ability to eliminate potential suspects through flashbacks that place him squarely in the scene of the crime.

o �Jane Doe,� premiering January 16, starring Lea Thompson as a seemingly ordinary soccer mom with an extraordinary aptitude for solving puzzles � and a secret life as an independent contractor who works for the government.

o �Mystery Woman,� premiering January 23, with Kellie Martin reprising her role as a talented photographer and mystery buff who works as an amateur sleuth to solve the most baffling real-life crimes.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 12:45 PM]
School Is Back in Session: Freeform's Hit Comedy "grown-ish" Begins Production on Season Two in Los Angeles
Chloe Bailey and Halle Bailey, real-life sisters who starred as twins and the sporty-savants Jazz Forster and Sky Forster, have been upped to series regulars.

[09/18/18 - 11:56 AM]
Velocity Ups the Ante with "Barrett-Jackson Live" from Las Vegas
Veterans Chris Jacobs, Cristy Lee, Mike Joy, Steve Magnante and Rick DeBruhl return to provide fascinating, in-depth information about each of the timeless vehicles on the grounds and on the auction block.

[09/18/18 - 11:30 AM]
Secrets of Egypt, Pompeii, The Titanic and More Revealed in New Season of Science Channel's "Unearthed" Premiering Tuesday, October 2nd at 10PM
Using scientific investigations and explosive animation to unearth the hidden secrets of iconic monuments, the series answers questions that have confounded experts for generations.

[09/18/18 - 11:03 AM]
"Suze Orman at The Apollo: Women and Money" Special to Air Exclusively on OWN Monday, October 1
The special provides a window into Orman's unparalleled appreciation that for women, money itself is not the end goal, it's the means to living a full and meaningful life.

[09/18/18 - 09:01 AM]
"Harvey Birdman, Attorney General" Premieres October 14th on Adult Swim
The new special features the original cast of voice actors reprising their roles from the beloved animated series "Harvey Birdman, Attorney at Law."

[09/18/18 - 08:31 AM]
A Reimagined, Live-Action "Avatar: The Last Airbender" Series Is Coming to Netflix
The streaming service also releases concept art for the project from John Staub.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/18/18 - 08:01 AM]
Netflix Picks Up BBC One's Breakout Hit "Bodyguard" Starring Richard Madden and Keeley Hawes
The streaming service will premiere the thrilling series on October 24.

[09/18/18 - 07:01 AM]
Video: Expand. Your. Mind. "Maniac" Premieres Friday on Netflix.
Watch the "ad" for the revolutionary procedure from the upcoming limited series.

[09/17/18 - 08:03 PM]
Complete Listing of 70th Emmy(R) Awards Winners
HBO's "Game of Thrones" and Amazon's "The Marvelous Mrs. Maisel" are named Outstanding Drama and Comedy Series, respectively.

[09/17/18 - 12:44 PM]
"Saturday Night Live" Premieres on Sept. 29 with Adam Driver and Kanye West
Returning for his second time as host, Emmy Award-nominated Driver recently starred in Spike Lee's critically acclaimed summer film, "BlacKkKlansman."

[09/17/18 - 10:04 AM]
Alton Brown Updates Classic Episodes of "Good Eats" with New Scenes, New Recipes and New Culinary Madness in "Good Eats: Reloaded"
The 13-episode series is both a celebration and update of favorite "Good Eats" moments, complete with Alton's signature humor and smart spin on food.

[09/17/18 - 09:59 AM]
The Truth Behind Creatures of Legend Revealed in New Science Channel Series "Mythical Beasts" Premiering Sunday, October 14 at 10PM
Each episode will look at the history, archaeology and truths behind legendary creatures.

[09/17/18 - 09:00 AM]
"Monchhichi" Streams to Boomerang - The Beloved Plush from Sekiguchi Sets U.S. Premiere on the Premium Streaming Service
Monchhichi are a community of brave and equally cute friends whose mission in life is to act as sleep custodians, creating dreams for children around the world.