or


[10/19/04 - 12:00 AM]
Hallmark Channel Launches National Integrated Marketing Campaign to Support Network's Three Mystery Movie Franchises

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NATIONAL INTEGRATED MARKETING CAMPAIGN TO SUPPORT NETWORK�S THREE MYSTERY MOVIE FRANCHISES

Sweepstakes and Interactive Media Offerings to �Clue� Viewers into 12 New Original Movies

Hallmark Channel announced today it will launch a national integrated marketing campaign to support its three Mystery Movie franchises, which will debut in January 2005. The campaign will support 12 Original Mystery Movies, with four movies for each franchise, beginning Sunday, January 9, 2005 and then every Sunday thereafter. The announcement was made by Chris Moseley, EVP and Chief Marketing Officer for Hallmark Channel.

The campaign includes a sweepstakes that focuses on the first four Hallmark Channel Mystery Movie premieres. Viewers will be able to obtain clues prior to the weekly premiere via on-air promotional segments, opt-in emails, by searching through virtual environments online or by participating in special �real world� events. During the Mystery Movie premiere, viewers can call a toll-free number for a chance to solve the mystery plotline before it is resolved at the end of the movie. If the viewer�s guess is correct, they are automatically entered for a chance to win the weekly Grand Prize of $10,000 cash.

�The Mystery Movie Franchise is one of Hallmark Channel�s most ambitious programming initiatives, and it deserves an innovative, wide-reaching promotional campaign that will get our viewers excited about these movies,� stated Moseley. �We�ve had tremendous success in the past with our integrated holiday promotions, and this ambitious initiative takes us to the next level as far as viewer interaction and overall marketing for an Original Movie Event.�

The three Hallmark Channel Mystery Movie franchises include:

o �McBride,� premiering January 9, starring John Larroquette as a cop- turned-attorney who possesses a unique ability to eliminate potential suspects through flashbacks that place him squarely in the scene of the crime.

o �Jane Doe,� premiering January 16, starring Lea Thompson as a seemingly ordinary soccer mom with an extraordinary aptitude for solving puzzles � and a secret life as an independent contractor who works for the government.

o �Mystery Woman,� premiering January 23, with Kellie Martin reprising her role as a talented photographer and mystery buff who works as an amateur sleuth to solve the most baffling real-life crimes.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/16/17 - 12:11 PM]
OWN Announces New Drama Series from Academy Award-Winning "Moonlight" Writer/Producer Tarell Alvin McCraney
Haunted by the death of his closest friend, and relied on by his hardworking mother to find a way out of poverty, a 14-year-old prodigy from the projects must choose between the streets that raised him or the higher education that may offer him a way out.

[08/16/17 - 11:44 AM]
Lifetime's Twisted Secrets September Features the Premieres of the Movies "Ten" Starring China Anne McClain, Vampire Flick "Drink, Slay, Love" from Producer Bella Thorne and "Sea Change" Based on the YA New York Times Bestseller
Based on the teen horror novel by Gretchen McNeil, "Ten" is the story of a weekend retreat gone wrong.

[08/16/17 - 11:41 AM]
Video: Watch the New Trailer for TNT's "Good Behavior"
The new season will premiere Sunday, October 15, now at the later time of 10:00/9:00c.

[08/16/17 - 10:09 AM]
TLC's "My Giant Life" Returns with a Brand-New Season of Tall Tales to Tell on Sunday, September 17th at 10/9c
Haleigh, Alicia Jay, Katja, Lindsay, Krista and Coco will take viewers inside their everyday lives as they deal with issues that far surpass height than ever before.

[08/16/17 - 10:05 AM]
Joy Nash Cast as Lead in AMC's Upcoming Series "Dietland"
Set against the backdrop of the beauty industry, this part-character drama and part-revenge fantasy explores society's obsession with weight loss and beauty in a bold, original and wickedly entertaining way.

[08/16/17 - 10:00 AM]
Carlton Cuse Signs Multiyear Pact with ABC Studios
Under the Genre Arts banner, Cuse will develop projects and collaborate with other writers to bring their visions to the screen under the new agreement.

[08/16/17 - 09:01 AM]
USA Network and Universal Cable Productions Confirm Spinoff Pilot Starring Gina Torres to Air in the Current Season of "Suits"
When Jessica Pearson is forced to enter the dirty world of Chicago politics, she must rely on her legal wits and valiant relationships from Pearson Specter Litt to navigate this unknown territory.

[08/16/17 - 08:23 AM]
An All-New Season of "Victoria" Premieres January 14, 2018 on "Masterpiece" on PBS
More than 16.2 million viewers tuned in for "Victoria's" premiere season, making it the highest-rated drama on PBS in 20 years - second only to "Downton Abbey."

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 01:43 PM]
Julian McMahon Joins Cast of Hulu Original Series, "Marvel's Runaways"
While his origins and ultimate intentions are unknown, McMahon will be a pivoltal player in the Runaways' rebellion against their parents.

[08/15/17 - 01:14 PM]
Showtime Sports(R) to Chronicle the 2017 United States Naval Academy Football Team with Weekly Docu-Series "A Season with Navy Football"
After chronicling The Notre Dame Fighting Irish and Florida State Seminoles in its first two seasons, the original franchise returns to reveal a vastly different picture of student-athlete life.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 11:20 AM]
Video: Netflix Announces the Launch Date and Debuts Trailer for Original Documentary Short "Resurface"
The film premiered at the Tribeca Film Festival where it won a Special Jury Mention and will launch globally on Netflix on September 1.

[08/15/17 - 10:44 AM]
Smithsonian Channel(TM) Calls All Aboard with "Mighty Cruise Ships" and "Mighty Trains"
Look for both series back-to-back beginning Sunday, September 3 at 8:00/7:00c.

[08/15/17 - 10:31 AM]
2017 "NFL on CBS" Broadcast Pairings Feature Five New Teams Led by New Lead Announce Team of Jim Nantz, Tony Romo and Tracy Wolfson
Beth Mowins will become the first woman to ever call play-by-play for the network's NFL games when she teams with new game analyst Jay Feely to call Cleveland-Indianapolis on September 24.