or


[10/19/04 - 12:00 AM]
Hallmark Channel Launches National Integrated Marketing Campaign to Support Network's Three Mystery Movie Franchises

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NATIONAL INTEGRATED MARKETING CAMPAIGN TO SUPPORT NETWORK�S THREE MYSTERY MOVIE FRANCHISES

Sweepstakes and Interactive Media Offerings to �Clue� Viewers into 12 New Original Movies

Hallmark Channel announced today it will launch a national integrated marketing campaign to support its three Mystery Movie franchises, which will debut in January 2005. The campaign will support 12 Original Mystery Movies, with four movies for each franchise, beginning Sunday, January 9, 2005 and then every Sunday thereafter. The announcement was made by Chris Moseley, EVP and Chief Marketing Officer for Hallmark Channel.

The campaign includes a sweepstakes that focuses on the first four Hallmark Channel Mystery Movie premieres. Viewers will be able to obtain clues prior to the weekly premiere via on-air promotional segments, opt-in emails, by searching through virtual environments online or by participating in special �real world� events. During the Mystery Movie premiere, viewers can call a toll-free number for a chance to solve the mystery plotline before it is resolved at the end of the movie. If the viewer�s guess is correct, they are automatically entered for a chance to win the weekly Grand Prize of $10,000 cash.

�The Mystery Movie Franchise is one of Hallmark Channel�s most ambitious programming initiatives, and it deserves an innovative, wide-reaching promotional campaign that will get our viewers excited about these movies,� stated Moseley. �We�ve had tremendous success in the past with our integrated holiday promotions, and this ambitious initiative takes us to the next level as far as viewer interaction and overall marketing for an Original Movie Event.�

The three Hallmark Channel Mystery Movie franchises include:

o �McBride,� premiering January 9, starring John Larroquette as a cop- turned-attorney who possesses a unique ability to eliminate potential suspects through flashbacks that place him squarely in the scene of the crime.

o �Jane Doe,� premiering January 16, starring Lea Thompson as a seemingly ordinary soccer mom with an extraordinary aptitude for solving puzzles � and a secret life as an independent contractor who works for the government.

o �Mystery Woman,� premiering January 23, with Kellie Martin reprising her role as a talented photographer and mystery buff who works as an amateur sleuth to solve the most baffling real-life crimes.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/28/15 - 04:55 PM]
Syfy and Universal Cable Productions Bring the Grindhouse Genre to Television with New 13-Episode Scripted Series "Blood Drive"
Set in a near-apocalyptic future, the project centers around LA's last good cop who is forced to join a twisted, gory cross-country death race - with cars powered by blood and a dangerous femme fatale partner who sees people as fuel.

[07/28/15 - 03:55 PM]
Megastars Queen Latifah and Mary J. Blige Ease on Down the Road in NBC's "The Wiz Live!"
Queen Latifah stars as the titular Wiz with Blige as Evillene, the Wicked Witch of the West.

[07/28/15 - 02:18 PM]
Kari Byron and Tory Belleci Explore the Science Behind the World's Wildest Thrill Rides on Travel Channel's New Series "Thrill Factor"
In this 10-part half-hour series, hosts and thrill seekers Kari Byron and Tory Belleci take viewers along for the ride as they explore the exciting world of thrill rides, waterslides and heart-pounding experiences around the globe through a scientific lens.

[07/28/15 - 01:43 PM]
Animal Planet Promotes Andy Weissberg and Erin Wanner
Both have played crucial roles in establishing Animal Planet as a top-20 ad-supported network for men and the entertainment destination for viewers seeking a deeper connection to the wild world.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 12:00 PM]
HBO NOW Available Today to Verizon Broadband Customers
HBO NOW is immediately available to all Verizon standalone broadband customers, including FiOS and high-speed internet customers, for a 30-day free trial.

[07/28/15 - 11:15 AM]
FOX Sports Reaches Agreement with Westminster Kennel Club to Bring Annual Dog Show to FOX Sports 1 and Nat Geo WILD
Beginning in 2017, the Westminster Kennel Club Dog Show airs in primetime on FOX Sports 1 live from New York City's Madison Square Garden as the seven Best In Group selections are made on Monday and Tuesday night, leading up to Tuesday night's Best In Show announcement.

[07/28/15 - 10:55 AM]
The Lines Are Drawn in Netflix's New "Narcos" Character Posters
All 10 episodes of "Narcos" will premiere on August 28 at 12:01am PST exclusively on Netflix.

[07/28/15 - 10:54 AM]
"Income Property" Starring Scott McGillivray Premieres on DIY Network in August
"American Rehab: Charleston" and "Attic Gold" are also on tap beginning next month.

[07/28/15 - 10:33 AM]
TV Land Picks Up "The Soul Man" Starring Cedric "The Entertainer" and Niecy Nash for Fifth and Final Season
The sitcom is the network's highest-rated original series among African Americans 25-54 and African American Women 25-54.

[07/28/15 - 10:10 AM]
VH1's New Original Series "She's Got Game" Featuring Grammy Nominated Rapper Jayceon "The Game" Taylor Premieres Monday August 10th at 9 PM ET/PT
The new series "She's Got Game," follows him in his pursuit of the perfect love match as he embarks on a national tour.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 09:42 AM]
"Doctor Who" Returns to the Big Screen Nationwide to Feature Never-Before-Seen Prequel to Season Nine and Exclusive Interview with Peter Capaldi and Jenna Coleman
The event will feature "The Doctor's Meditation" - a special prequel scene to the first episode of season nine - and an exclusive interview with Doctor Who stars Peter Capaldi and Jenna Coleman, hosted by Wil Wheaton, in addition to the two-part season eight finale.

[07/28/15 - 09:29 AM]
The First Day of the Rest of Their Entrepreneurial Lives Begins Now on the Series Premiere of "Startup U," Airing Tuesday, August 11th, at 10:01PM ET/PT
It's a whole new game when ten savvy, creative and ambitious young adults get down to business and experience seven weeks of hard truths, tough lessons and plenty of drama on the series.

[07/28/15 - 09:28 AM]
ABC Family's Procedural Series "Stitchers" Brings on Damon Dayoub as Series Regular
He'll play Detective Quincy Fisher, an LAPD detective who is brought into the Stitchers program to assist with back-up and support for the team.