or


[10/19/04 - 12:00 AM]
Hallmark Channel Launches National Integrated Marketing Campaign to Support Network's Three Mystery Movie Franchises

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NATIONAL INTEGRATED MARKETING CAMPAIGN TO SUPPORT NETWORK�S THREE MYSTERY MOVIE FRANCHISES

Sweepstakes and Interactive Media Offerings to �Clue� Viewers into 12 New Original Movies

Hallmark Channel announced today it will launch a national integrated marketing campaign to support its three Mystery Movie franchises, which will debut in January 2005. The campaign will support 12 Original Mystery Movies, with four movies for each franchise, beginning Sunday, January 9, 2005 and then every Sunday thereafter. The announcement was made by Chris Moseley, EVP and Chief Marketing Officer for Hallmark Channel.

The campaign includes a sweepstakes that focuses on the first four Hallmark Channel Mystery Movie premieres. Viewers will be able to obtain clues prior to the weekly premiere via on-air promotional segments, opt-in emails, by searching through virtual environments online or by participating in special �real world� events. During the Mystery Movie premiere, viewers can call a toll-free number for a chance to solve the mystery plotline before it is resolved at the end of the movie. If the viewer�s guess is correct, they are automatically entered for a chance to win the weekly Grand Prize of $10,000 cash.

�The Mystery Movie Franchise is one of Hallmark Channel�s most ambitious programming initiatives, and it deserves an innovative, wide-reaching promotional campaign that will get our viewers excited about these movies,� stated Moseley. �We�ve had tremendous success in the past with our integrated holiday promotions, and this ambitious initiative takes us to the next level as far as viewer interaction and overall marketing for an Original Movie Event.�

The three Hallmark Channel Mystery Movie franchises include:

o �McBride,� premiering January 9, starring John Larroquette as a cop- turned-attorney who possesses a unique ability to eliminate potential suspects through flashbacks that place him squarely in the scene of the crime.

o �Jane Doe,� premiering January 16, starring Lea Thompson as a seemingly ordinary soccer mom with an extraordinary aptitude for solving puzzles � and a secret life as an independent contractor who works for the government.

o �Mystery Woman,� premiering January 23, with Kellie Martin reprising her role as a talented photographer and mystery buff who works as an amateur sleuth to solve the most baffling real-life crimes.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/19/18 - 09:00 AM]
Travel Channel Greenlights "Mysterious Islands" with Kellee Edwards
Production begins in April, with the series slated to premiere in late 2018.

[02/19/18 - 07:23 AM]
HGTV Adds "How Close Can I Beach?" to Popular Sunday Night Fantasy Lifestyle Programming Lineup
Premiering Sunday, March 11, the 13-episode series will follow buyers who tour coastal towns in hopes of finding the perfect beachside home.

[02/19/18 - 07:00 AM]
"Andi Mack" Renewed for a Third Season on Disney Channel
The cast - Peyton Elizabeth Lee, Lilan Bowden, Joshua Rush, Sofia Wylie and Asher Angel - got the news while on ABC's "Good Morning America" today.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 11:49 PM]
Development Update: Friday, February 16
Updates include: Madeline Stowe to star in FOX's "Mixtape"; Aunjanue Ellis set for lead role in "Chiefs" at CBS; and Lynn Collins among those bound for ABC's "Safe Harbor."

[02/16/18 - 05:54 PM]
"Descendants 3" Was Announced to Disney Channel Viewers Tonight in a Special Message from "Mal"
"Descendants 3" will begin production there in summer for a debut next year on Disney Channel.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 12:00 PM]
Video: TBS Reveals First Trailer for "The Last O.G."
The series centers on Tray (Tracy Morgan), an ex-con shocked to see just how much the world has changed when he is released from prison for on good behavior after a 15-year stint.

[02/16/18 - 11:56 AM]
Travel Channel Triggers Mid-Season Pick Up of "Expedition Unknown" with Josh Gates
Production on the new season is slated to begin this spring.

[02/16/18 - 11:47 AM]
Check Out the New "iZombie" Season 4 Key Art!
The new season kicks off Monday, February 26 at 9:00/8:00c on The CW.