HALLMARK CHANNEL SPOOKS VIEWERS WITH MONTH OF SCARY MOVIES AND
A FRIGHTFULLY FUN SWEEPSTAKES
Masterfoods USA�s M&M Brand and ConAgra Foods� Banquet Homestyle Bakes
Sponsor Halloween Promotion
This Halloween, Hallmark Channel is skipping the �trick� and just giving viewers several
�treats� in the form of spooky programming, an interactive Web site and a prize-filled
sweepstakes. Advertising partners Masterfoods USA (M&Ms) and ConAgra Foods, Inc. (Banquet
Homestyle Bakes) are sponsoring the network�s Halloween promotion and sweepstakes.
The promotion supports Hallmark Channel�s Halloween-themed month of programming.
Highlights include �Adams Family Values,� starring Raul Julia and Angelica Houston, on Oct. 25,
an encore presentation of Hallmark Channel�s Original Miniseries �Frankenstein,� starring
William Hurt, Donald Sutherland and Luke Goss, on Oct. 25 (part 1) and Oct. 26 (part 2), �The
Legend of Sleepy Hollow� on Oct. 28, �The Canterville Ghost� on Oct. 29 and �Alice in
Wonderland� on Oct. 31, all movies air at 9 p.m. E/P.
As sponsors of the Halloween promotion, Masterfoods USA and ConAgra Foods are
featured in sweepstakes and tune-in point-of-sale displays in 4,200 Hallmark Gold Crown�
stores nationwide. In addition to promoting tune-in, the sweepstakes also drives traffic to
Hallmark Gold Crown Stores.
The sponsor brands are also prominently featured on Hallmark Channel�s Halloween
microsite found at www.hallmarkchannel.com. The microsite includes scary Halloween
downloads, exclusive programming previews and an opportunity to enter the Halloween
sweepstakes to win a chance for a walk-on role in a Hallmark Channel Original Movie (Grand
Prize) or a year�s supply of M&Ms (First Prize).
Hallmark Channel is a 24-hour basic cable channel that provides high-quality,
entertainment programming to a national audience of more than 64million subscribers. The
program service is distributed through nearly 4,500 cable systems and communities and directto-
home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN)
owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to
more than 122 countries. The combined channels reach more than 116 million subscribers
globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel,
which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution,
LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for
exhibition in a variety of television media including Video-on-Demand and High Definition
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