or


[10/19/04 - 12:00 AM]
Hallmark Channel's Third Annual Holiday Promotion to Reach a Record 46 Million Subscribers

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S THIRD ANNUAL HOLIDAY PROMOTION TO REACH A RECORD 46 MILLION SUBSCRIBERS

Network Sets Holiday Scene with Highly Successful �Hollywood Holiday Sweepstakes� Promotion

Hallmark Channel announced today it�s bringing back a popular holiday tradition with the launch of its third annual promotion, �The Hollywood Holiday Sweepstakes,� a unique, cross-platform campaign that supports the network�s five-weeks of holiday programming. The promotion leverages Hallmark Channel�s holiday programming during the network�s highest rated time of year, delivering key revenue driving opportunities to affiliates through customizable marketing tools and exposure in 4200 Hallmark Gold Crown� Stores during the retailer�s busiest time of year.

A record number of affiliates representing over 46 million subscribers are partnering with Hallmark Channel to utilize the power of the Hallmark brand, which has become synonymous with the holidays. Holiday 2004 participation levels represent a 20% increase over the network�s previous 2004 Mother�s Day campaign. In 2003, the holiday promotion, tied with popular programming and a comprehensive consumer campaign, pushed the network into the Top 10 Total Day ratings ranking for the first time.

�The Hallmark brand has a proven track record. The strong participation by our affiliates for the third straight year demonstrates the value of our unique holiday retail promotions,� stated Janice Arouh, Senior Vice President, Network Distribution and Services, Hallmark Channel.

Built around Hallmark Channel�s five-week holiday programming event, the �Hollywood Holiday Sweepstakes� provides two ways to enter. Members of Hallmark Gold Crown Card loyalty program can enter automatically by swiping their card when making a purchase at Hallmark Gold Crown� Stores. Hallmark Channel viewers can enter by watching the network�s holiday movies airing every Saturday night at 9 p.m. (E/P) from November 20 through December 18. A toll-free number will appear during each movie and viewers will have 30 minutes to call the number to enter.

Holiday movies highlighted during the promotion include:

- Saturday, November 20, 9 pm (E/P) �Love�s Enduring Promise�

- Saturday, November 27, 9 pm (E/P) �A Boyfriend for Christmas�

- Saturday, December 4, 9 pm (E/P) �Unlikely Angel�

- Saturday, December 11, 9 pm (E/P) �Single Santa Seeks�Mrs. Claus�

- Saturday, December 18, 9 pm (E/P) �Angel in the Family�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.