[10/19/04 - 12:00 AM]
Hallmark Channel's Third Annual Holiday Promotion to Reach a Record 46 Million Subscribers

[via press release from The Hallmark Channel]


Network Sets Holiday Scene with Highly Successful �Hollywood Holiday Sweepstakes� Promotion

Hallmark Channel announced today it�s bringing back a popular holiday tradition with the launch of its third annual promotion, �The Hollywood Holiday Sweepstakes,� a unique, cross-platform campaign that supports the network�s five-weeks of holiday programming. The promotion leverages Hallmark Channel�s holiday programming during the network�s highest rated time of year, delivering key revenue driving opportunities to affiliates through customizable marketing tools and exposure in 4200 Hallmark Gold Crown� Stores during the retailer�s busiest time of year.

A record number of affiliates representing over 46 million subscribers are partnering with Hallmark Channel to utilize the power of the Hallmark brand, which has become synonymous with the holidays. Holiday 2004 participation levels represent a 20% increase over the network�s previous 2004 Mother�s Day campaign. In 2003, the holiday promotion, tied with popular programming and a comprehensive consumer campaign, pushed the network into the Top 10 Total Day ratings ranking for the first time.

�The Hallmark brand has a proven track record. The strong participation by our affiliates for the third straight year demonstrates the value of our unique holiday retail promotions,� stated Janice Arouh, Senior Vice President, Network Distribution and Services, Hallmark Channel.

Built around Hallmark Channel�s five-week holiday programming event, the �Hollywood Holiday Sweepstakes� provides two ways to enter. Members of Hallmark Gold Crown Card loyalty program can enter automatically by swiping their card when making a purchase at Hallmark Gold Crown� Stores. Hallmark Channel viewers can enter by watching the network�s holiday movies airing every Saturday night at 9 p.m. (E/P) from November 20 through December 18. A toll-free number will appear during each movie and viewers will have 30 minutes to call the number to enter.

Holiday movies highlighted during the promotion include:

- Saturday, November 20, 9 pm (E/P) �Love�s Enduring Promise�

- Saturday, November 27, 9 pm (E/P) �A Boyfriend for Christmas�

- Saturday, December 4, 9 pm (E/P) �Unlikely Angel�

- Saturday, December 11, 9 pm (E/P) �Single Santa Seeks�Mrs. Claus�

- Saturday, December 18, 9 pm (E/P) �Angel in the Family�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.

  [october 2004]  

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