[10/19/04 - 12:00 AM]
Kraft Is Exclusive Sponsor of Hallmark Channel's Holiday Original 'A Carol Christmas'

[via press release from The Hallmark Channel]


Kraft�s Second Entitlement on Network will Highlight Planters, Ritz, and French Vanilla Cool Whip Brands

Hallmark Channel Creating Unique Kraft Holiday Interstitials for Entitlement

Hallmark Channel announced today it has secured Kraft as the exclusive sponsor of its holiday movie �A Carol Christmas,� which will air on Sunday, December 5 at 9 p.m. (E/P). The movie entitlement will include a reduced commercial load of four minutes per hour, with Kraft products exclusively featured during breaks. Additionally, Hallmark Channel has created custom holiday-themed Kraft interstitials that will create a seamless environment for viewers. The announcement was made by Bill Abbott, EVP of Advertising Sales for Hallmark Channel.

During �A Carol Christmas,� Kraft will highlight its Planters, Ritz and French Vanilla Cool Whip brands. Along with Kraft�s traditional advertising spots, Hallmark Channel will air six customized interstitials that tie each brand to the holiday on-air environment through the eyes of Santa Claus on Christmas Eve. Throughout the interstitials, Santa is asking viewers to expand their snack offerings on Christmas Eve, beyond the traditional cookies and milk. For example, one interstitial has Santa arriving on Christmas Eve then stating �you never know who might be dropping by for a visit during the holidays, so be sure to have extra snacks like Ritz crackers on-hand.�

�Kraft returning for a second exclusive entitlement shows the unique value these sponsorships provide to our clients,� stated Abbott. �Hallmark Channel is known as a destination for holiday programming, and this is a great fit for Kraft to break through the clutter.�

�Hallmark Channel�s holiday movie provides a wonderful opportunity for Kraft to integrate its brands within the show�s environment,� said Gary Gruneberg, Director of Media Buying for Kraft Foods.

Kraft�s holiday entitlement is its second exclusive sponsorship of a Hallmark Channel movie. Earlier this year, Kraft sponsored the network�s premiere of �The Parent Trap (1998),� scoring Hallmark Channel�s second highest movie telecast in history with a 2.1 HH rating.

In �A Carol Christmas,� tempestuous talk show host Carol Cartman (Tori Spelling, �Beverly Hills, 90210�) is a modern day �Scrooge.� Insensitive, self-centered and downright stingy, the celebrity is working her TV crew to the bone, oblivious to the hardship � and hard feelings � she leaves in her wake. On Christmas Eve, when the egomaniacal Carol lays down for a nap before her big holiday show, she gets a series of visits from the ghosts of Christmas past, present and future, who present her with a priceless gift � the chance to change her ways and change her life.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.

  [october 2004]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 12:44 PM]
Showtime(R) Debuts Critically-Acclaimed Documentary Film "Listen to Me Marlon" on Saturday, November 14th at 9 PM ET/PT
Directed by Stevan Riley, the film unlocks two-time Oscar(R) winner Marlon Brando's extensive never-before-heard personal audio archive.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:32 AM]
CBS Renews "Zoo," Summer's #1 Scripted Series, For Summer 2016
"'Zoo's' thrilling stories clicked with audiences each week during a very competitive summer," said Glenn Geller.