or


[10/19/04 - 12:00 AM]
Kraft Is Exclusive Sponsor of Hallmark Channel's Holiday Original 'A Carol Christmas'

[via press release from The Hallmark Channel]

KRAFT IS EXCLUSIVE SPONSOR OF HALLMARK CHANNEL�S HOLIDAY ORIGINAL �A CAROL CHRISTMAS�

Kraft�s Second Entitlement on Network will Highlight Planters, Ritz, and French Vanilla Cool Whip Brands

Hallmark Channel Creating Unique Kraft Holiday Interstitials for Entitlement

Hallmark Channel announced today it has secured Kraft as the exclusive sponsor of its holiday movie �A Carol Christmas,� which will air on Sunday, December 5 at 9 p.m. (E/P). The movie entitlement will include a reduced commercial load of four minutes per hour, with Kraft products exclusively featured during breaks. Additionally, Hallmark Channel has created custom holiday-themed Kraft interstitials that will create a seamless environment for viewers. The announcement was made by Bill Abbott, EVP of Advertising Sales for Hallmark Channel.

During �A Carol Christmas,� Kraft will highlight its Planters, Ritz and French Vanilla Cool Whip brands. Along with Kraft�s traditional advertising spots, Hallmark Channel will air six customized interstitials that tie each brand to the holiday on-air environment through the eyes of Santa Claus on Christmas Eve. Throughout the interstitials, Santa is asking viewers to expand their snack offerings on Christmas Eve, beyond the traditional cookies and milk. For example, one interstitial has Santa arriving on Christmas Eve then stating �you never know who might be dropping by for a visit during the holidays, so be sure to have extra snacks like Ritz crackers on-hand.�

�Kraft returning for a second exclusive entitlement shows the unique value these sponsorships provide to our clients,� stated Abbott. �Hallmark Channel is known as a destination for holiday programming, and this is a great fit for Kraft to break through the clutter.�

�Hallmark Channel�s holiday movie provides a wonderful opportunity for Kraft to integrate its brands within the show�s environment,� said Gary Gruneberg, Director of Media Buying for Kraft Foods.

Kraft�s holiday entitlement is its second exclusive sponsorship of a Hallmark Channel movie. Earlier this year, Kraft sponsored the network�s premiere of �The Parent Trap (1998),� scoring Hallmark Channel�s second highest movie telecast in history with a 2.1 HH rating.

In �A Carol Christmas,� tempestuous talk show host Carol Cartman (Tori Spelling, �Beverly Hills, 90210�) is a modern day �Scrooge.� Insensitive, self-centered and downright stingy, the celebrity is working her TV crew to the bone, oblivious to the hardship � and hard feelings � she leaves in her wake. On Christmas Eve, when the egomaniacal Carol lays down for a nap before her big holiday show, she gets a series of visits from the ghosts of Christmas past, present and future, who present her with a priceless gift � the chance to change her ways and change her life.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/13/18 - 03:14 PM]
Red Nose Day Returns to NBC for Fifth Year with a Special Night of Programming on Thursday May 23, 2019
In 2019, the multi-week fundraising campaign will culminate on Red Nose Day, Thursday, May 23 with a three-hour block of Red Nose Day-themed programming on NBC.

[12/13/18 - 03:02 PM]
"Black Lightning": First Look at "Lightning"!
The network teases China Anne McClain as her crime fighting alter-ego in advance of the show's January 21 return.

[12/13/18 - 02:03 PM]
Video: "Magic for Humans" Season 2 - Announcement - Netflix
Justin Willman will be back for season two in 2019.

[12/13/18 - 01:37 PM]
MTV Unveils Cast For Highly Anticipated "Lindsay Lohan's Beach Club"
Lohan returns to the spotlight as a powerhouse entrepreneur with the launch of her new club, Lohan Beach House in Mykonos, Greece.

[12/13/18 - 01:08 PM]
Go Behind-the-Scenes of the World's Premier Automotive Event in "SEMA: Battle of the Builders" on the MotorTrend App and MotorTrend TV Network
The one-hour special airs Monday, January 7 at 10:00/9:00c.

[12/13/18 - 12:18 PM]
"The Twilight Zone" Enlists Greg Kinnear - New Original Series Coming to CBS All Access in 2019
Kinnear will appear in the episode titled "The Traveler" opposite previously announced star Steven Yeun.

[12/13/18 - 12:07 PM]
IFC Aquires Acclaimed Series "Fleabag"
The BAFTA-winning six-part series will premiere on IFC on Boxing Day, Wednesday, December 26.

[12/13/18 - 12:01 PM]
Kaya Scodelario to Star in Netflix Ice-Skating Drama Series "Spinning Out"
She'll replace Emma Roberts, who was originally cast in the lead role of Kat Baker.

[12/13/18 - 11:33 AM]
Production Begins on HBO Documentary Films Presentation "Natalie Wood: What Remains Behind"
The feature-length film will explore Wood's life and career through the unique perspective of her daughter, Natasha Gregson Wagner, and others who knew her best.

[12/13/18 - 11:00 AM]
Starz Signs Exclusive Two-Year Deal with Writer and Producer Heather Zuhlke
Under the pact, Zuhlke will develop new projects exclusively for the network and join the writing staff of the drama series "The Continental" from Starz and Lionsgate as co-executive producer.

[12/13/18 - 10:02 AM]
When Trouble Is On the Way, One Little Girl Will Save the Day in "Abby Hatcher," Nickelodeon's Brand-New Animated Preschool Series Premiering Tuesday, Jan. 1, at 10 A.M. (ET/PT)
The series tells the story of a little girl with a big heart who helps her friends, the amazing and quirky Fuzzly creatures, fix their mishaps, learn from their mistakes and negotiate their emotions.

[12/13/18 - 10:00 AM]
HBO Films' "O.G." Debuts Feb. 23; Documentary "It's a Hard Truth Ain't It" Debuts Feb. 25
Filmed in Indiana's Pendleton Correctional Facility, an active maximum-security prison, "O.G." follows Louis (Jeffrey Wright), once the head of a prominent prison gang, in the final weeks of his 24-year sentence.

[12/13/18 - 09:50 AM]
Discovery Channel's Hit Motor Series "Garage Rehab" Returns Tuesday, January 8
Richard Rawlings has built an empire as the owner of Gas Monkey Garage in Dallas, TX, and last year he set out on a new venture - investing in the transformation of struggling garages across America.

[12/13/18 - 09:41 AM]
Video: FXX First Look for "You're the Worst"
The most beautiful and f'd up love story is coming to a close.

[12/13/18 - 09:02 AM]
"Tigtone" Premieres January 13th on Adult Swim
"Tigtone" is the saga of a quest-addicted hero (Tigtone) who slashes his way through a satirical fantasy universe with melodramatic ferocity and a complete disregard for the collateral damage he inflicts along the way.