or


[10/19/04 - 12:00 AM]
Kraft Is Exclusive Sponsor of Hallmark Channel's Holiday Original 'A Carol Christmas'

[via press release from The Hallmark Channel]

KRAFT IS EXCLUSIVE SPONSOR OF HALLMARK CHANNEL�S HOLIDAY ORIGINAL �A CAROL CHRISTMAS�

Kraft�s Second Entitlement on Network will Highlight Planters, Ritz, and French Vanilla Cool Whip Brands

Hallmark Channel Creating Unique Kraft Holiday Interstitials for Entitlement

Hallmark Channel announced today it has secured Kraft as the exclusive sponsor of its holiday movie �A Carol Christmas,� which will air on Sunday, December 5 at 9 p.m. (E/P). The movie entitlement will include a reduced commercial load of four minutes per hour, with Kraft products exclusively featured during breaks. Additionally, Hallmark Channel has created custom holiday-themed Kraft interstitials that will create a seamless environment for viewers. The announcement was made by Bill Abbott, EVP of Advertising Sales for Hallmark Channel.

During �A Carol Christmas,� Kraft will highlight its Planters, Ritz and French Vanilla Cool Whip brands. Along with Kraft�s traditional advertising spots, Hallmark Channel will air six customized interstitials that tie each brand to the holiday on-air environment through the eyes of Santa Claus on Christmas Eve. Throughout the interstitials, Santa is asking viewers to expand their snack offerings on Christmas Eve, beyond the traditional cookies and milk. For example, one interstitial has Santa arriving on Christmas Eve then stating �you never know who might be dropping by for a visit during the holidays, so be sure to have extra snacks like Ritz crackers on-hand.�

�Kraft returning for a second exclusive entitlement shows the unique value these sponsorships provide to our clients,� stated Abbott. �Hallmark Channel is known as a destination for holiday programming, and this is a great fit for Kraft to break through the clutter.�

�Hallmark Channel�s holiday movie provides a wonderful opportunity for Kraft to integrate its brands within the show�s environment,� said Gary Gruneberg, Director of Media Buying for Kraft Foods.

Kraft�s holiday entitlement is its second exclusive sponsorship of a Hallmark Channel movie. Earlier this year, Kraft sponsored the network�s premiere of �The Parent Trap (1998),� scoring Hallmark Channel�s second highest movie telecast in history with a 2.1 HH rating.

In �A Carol Christmas,� tempestuous talk show host Carol Cartman (Tori Spelling, �Beverly Hills, 90210�) is a modern day �Scrooge.� Insensitive, self-centered and downright stingy, the celebrity is working her TV crew to the bone, oblivious to the hardship � and hard feelings � she leaves in her wake. On Christmas Eve, when the egomaniacal Carol lays down for a nap before her big holiday show, she gets a series of visits from the ghosts of Christmas past, present and future, who present her with a priceless gift � the chance to change her ways and change her life.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/11/25 - 10:01 AM]
FX's "Alien: Earth" Takes Fandom to New Heights with Premium Exclusive Content Including a Companion Podcast and Innovative Immersive Experiences
"Alien: Earth," a new drama series from Noah Hawley inspired by the acclaimed feature film franchise, will premiere on Tuesday, August 12.

[07/11/25 - 10:01 AM]
CBS Unveils Fall Primetime Premiere Dates for the 2025-2026 Season
Highlights include an early return for "Watson" on Monday, October 13 in place of the previously announced "FBI" spin-off "CIA."

[07/11/25 - 10:00 AM]
The "Outlander" Universe Expands in Hall H, as Starz Returns to San Diego Comic-Con
Look for can't miss panels for "Outlander" and "Outlander: Blood of my Blood" in Hall H on Friday, July 25 and an in-depth preview of the newest saga in the Spartacus franchise, "Spartacus: House of Ashur" on Saturday, July 26 in the Indigo Ballroom.

[07/11/25 - 10:00 AM]
Adult Swim Returns to San Diego Comic-Con with "Pirate Purrrty on the Green," Must-See Panel Events, and Exclusive First Looks and Giveaways
Adult Swim will bring its famed pirate ship outside the San Diego Convention Center (5th Avenue Landing and Convention Way), this time with a feline twist!

[07/11/25 - 09:01 AM]
HBO Max to Host Fan Experiences for Upcoming Seasons of "Peacemaker" and "It: Welcome to Derry" in San Diego
The festivities include a panel in Hall H, where showrunner/writer/director and Co-Head of DC Studios James Gunn and the cast of "Peacemaker" will share new details about the upcoming season and premiere the global trailer for season two.

[07/11/25 - 08:01 AM]
Video: "Billy Joel: And So It Goes" - Official Trailer - HBO Max
There's always a message in the music.

[07/11/25 - 06:00 AM]
"Love Island (UK)" 10th Anniversary Special Date Announcement
The special premieres in the US on Friday, July 11.

[07/11/25 - 02:01 AM]
Netflix Will Release "Death Inc." Seasons 1, 2 and 3
The series is a comedy centered around a family-run funeral home and the relationships between the eccentric characters who inhabit it.

[07/11/25 - 12:01 AM]
"Too Hot to Handle: Italy" Is Coming on July 18 Only on Netflix
A special guest will guide the contestants in the first Italian edition of the reality show.

[07/10/25 - 07:01 PM]
Video: "The Winning Try" - Official Trailer - Netflix
After his career fell apart, a disgraced rugby star finds purpose coaching his old school's team - driving them and himself toward growth and redemption.

[07/10/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer #3 - Disney+
He wants out for good. But the past comes with strings.

[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.