or


[10/26/04 - 12:00 AM]
Candidates on NBC's 'The Apprentice' Create New Ad Campaign for the Nypd Working with Ad Guru Donny Deutsch (October 28, 9-10pm Et)
[via press release from NBC]

CANDIDATES ON NBC'S 'THE APPRENTICE' CREATE NEW AD CAMPAIGN FOR THE NYPD WORKING WITH AD GURU DONNY DEUTSCH (OCTOBER 28, 9-10PM ET)

NARROWLY ESCAPING THE AXE THE PAST TWO WEEKS, CAN ANDY SUCCEED AS PROJECT MANAGER?

NEW YORK -- October 26, 2004 �- On this week's action-packed episode of NBC's "The Apprentice" (October 28, 9-10pm ET), candidates return to Madison Avenue and the headquarters of Deutsch Inc., the scene of one of last season's most memorable episodes. This time the teams are assigned to create a recruitment campaign for the NYPD. Donny Deutsch (Chairman and CEO of Deutsch Inc. and host of CNBC's "The Big Idea with Donny Deutsch") instructs candidates to craft a campaign that will focus on emotion--- "What is going to motivate people to want to give of themselves to serve for their city?" he asks.

Teams head out to NYPD training camp and begin filming a commercial while also working on print and interactive ad campaigns. One team struggles with defining their overall vision while the other wonders whether to use sex and violence to sell their message. Andy (who has been harshly criticized in the past two episodes) leads for the first time. Back in the boardroom, Donald Trump breaks protocol in a shocking decision that rattles everyone at the table.

"MOSAIC": Raj, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer M., Sandy, Elizabeth and Maria

Week 8 Boardroom Exemption: Jennifer M.

"We were excited to have NBC and 'The Apprentice' back in our office for the second season," said Donny Deutsch, Chairman and CEO of Deutsch Inc. "Donald Trump and Mark Burnett understand the power of advertising, and utililizing all of our resources, each team delivered strong, integrated campaigns and presentations. At the end of the day only one team wins, and we selected the team that captured the heart and soul of the NYPD target."

About Deutsch Inc.

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Revlon, Mitsubishi Motors North America, Coors Brewing Co., Johnson & Johnson, Novartis, Monster, Expedia, Pier 1 and Old Navy. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), media buying and planning (deutschMedia), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus). Deutsch has offices in New York, Los Angeles, Chicago and Toronto.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [october 2004]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)




[08/05/26 - 10:32 AM]
Video: TNT Reveals Trailer and First Look at Highly Anticipated Limited Series "High Value Target: The Hunt for Saddam" Starring Joel Kinnaman
The first two episodes will debut Sunday, September 13 at 9pm ET/PT, followed by episode three on Monday, September 14 at 9pm ET/PT on TNT.
[08/05/26 - 10:11 AM]
Disastrous Home Renovations Get a Second Chance in New HGTV Series "Botched Homes"
General contractor and master craftsman Charlie Kawas will rescue South Florida homeowners from some of the region's most disastrous renovation projects in the new series, premiering Wednesday, September 2.
[08/05/26 - 10:10 AM]
Cherry Jones, Corey Stoll, Rob Delaney, Abbey Lee Join Netflix Series Based on Dan Brown's "The Secret of Secrets"
They join the previously cast Morgan Spector as Robert Langdon and Rebecca Hall as Katherine Solomon.
[08/05/26 - 09:21 AM]
Grammy Award-Nominated Group Katseye Returns to "The Tonight Show Starring Jimmy Fallon" For First-Ever Late-Night Performance on Wednesday, Aug. 12
Group members Sophia Laforteza, Lara Raj, Daniela Avanzini, Yoonchae Jeung and Megan Skiendiel will sit down with Fallon to chat about their new music and upcoming tour.
[08/05/26 - 09:01 AM]
Varnell Hill Is Back in the Spotlight: First Look at the Long-Awaited Comedy Series "The Varnell Hill Show," Premiering Globally September 1 on Paramount+
The eight-episode first season will make its global debut on Paramount+ with two episodes on Tuesday, September 1, followed by one new episode every Tuesday through October 13.
[08/05/26 - 09:01 AM]
Video: "Untold: The Testimony of Vince Young" - Official Trailer - Netflix
After delivering one of the greatest performances in Rose Bowl history, Texas Longhorns legend Vince Young was the NFL's next big thing, and for a while, he was.
[08/05/26 - 08:46 AM]
Paramount+ Announces New Scripted Drama "Trauma"
When terrorists seize a busy London Hospital and take the Prime Minister hostage during surgery, former Royal Marines medic turned ER doctor Jim Marchant (Richard Madden) must fight his way through the building to save everyone inside.
[08/05/26 - 08:41 AM]
Investigation Discovery Exposes the Story Behind One of Television's Most Controversial Reality TV Projects in "O.J. Unseen: Exploitation of Evil"
The four-part documentary event premieres on Monday, September 7 and Tuesday, September 8 at 9/8c on ID, with episodes available to stream on HBO Max.
[08/05/26 - 08:31 AM]
Video: "Love Is Blind: UK" Season 3 - Official Trailer - Netflix
A new group of UK singles enter the iconic dating pods in search of love - but who will make it out of the pods and down the aisle?
[08/05/26 - 08:05 AM]
Discovery Channel's "Expedition X" Returns for a Haunting New Season on Wed, August 19, Filled with Shocking Mysteries and Supernatural Encounters
Adventurer Josh Gates teams up with scientist Phil Torres and paranormal investigator Heather Amaro to investigate shocking stories where history, myth and the supernatural collide.

[08/05/26 - 08:01 AM]
HBO and BBC to Co-Produce New Drama Series "1536"
A darkly comic and terrifyingly relevant story about friendship, sisterhood, and a changing world, "1536" explores how the actions of a man in power changes the fate of working-class women on the edges of the country.
[08/05/26 - 07:03 AM]
Red Sox-Dodgers Averages 3.8 Million Viewers on NBC & Peacock, Marking First Time "Sunday Night Baseball" Has Topped 3 Million Viewers in Three Straight Games
Boston defeated Los Angeles, 8-4, this past Sunday night with a TAD of 3.8 million viewers on NBC and Peacock.
[08/05/26 - 06:01 AM]
Video: "Tyler Perry's Beauty in Black" Season 3 - Official Trailer - Netflix
Chaos rocks the Bellarie empire as Horace's wrath lands the family behind bars, Kimmie vies for power and hidden agendas lurk behind every ruthless move.
[08/05/26 - 03:00 AM]
AMC+ Releases New Images for Highly Anticipated Revenge Thriller "Kill Jackie" Starring Academy Award, BAFTA and Tony Award-Winning Actress Catherine Zeta-Jones
The new images give audiences a further look at the striking style and forthcoming high-octane world ahead of the series launching this fall with eight nail-biting episodes, exclusively on AMC+.
[08/05/26 - 01:05 AM]
Netflix Announces Season 2 of "Musafir Cafe"
As the world of Chander, Sudha and Preeti gets written once again, audiences can look forward to the relationships, emotions and unanswered questions that made the series so unforgettable.