or


[10/26/04 - 12:00 AM]
Candidates on NBC's 'The Apprentice' Create New Ad Campaign for the Nypd Working with Ad Guru Donny Deutsch (October 28, 9-10pm Et)

[via press release from NBC]

CANDIDATES ON NBC'S 'THE APPRENTICE' CREATE NEW AD CAMPAIGN FOR THE NYPD WORKING WITH AD GURU DONNY DEUTSCH (OCTOBER 28, 9-10PM ET)

NARROWLY ESCAPING THE AXE THE PAST TWO WEEKS, CAN ANDY SUCCEED AS PROJECT MANAGER?

NEW YORK -- October 26, 2004 �- On this week's action-packed episode of NBC's "The Apprentice" (October 28, 9-10pm ET), candidates return to Madison Avenue and the headquarters of Deutsch Inc., the scene of one of last season's most memorable episodes. This time the teams are assigned to create a recruitment campaign for the NYPD. Donny Deutsch (Chairman and CEO of Deutsch Inc. and host of CNBC's "The Big Idea with Donny Deutsch") instructs candidates to craft a campaign that will focus on emotion--- "What is going to motivate people to want to give of themselves to serve for their city?" he asks.

Teams head out to NYPD training camp and begin filming a commercial while also working on print and interactive ad campaigns. One team struggles with defining their overall vision while the other wonders whether to use sex and violence to sell their message. Andy (who has been harshly criticized in the past two episodes) leads for the first time. Back in the boardroom, Donald Trump breaks protocol in a shocking decision that rattles everyone at the table.

"MOSAIC": Raj, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer M., Sandy, Elizabeth and Maria

Week 8 Boardroom Exemption: Jennifer M.

"We were excited to have NBC and 'The Apprentice' back in our office for the second season," said Donny Deutsch, Chairman and CEO of Deutsch Inc. "Donald Trump and Mark Burnett understand the power of advertising, and utililizing all of our resources, each team delivered strong, integrated campaigns and presentations. At the end of the day only one team wins, and we selected the team that captured the heart and soul of the NYPD target."

About Deutsch Inc.

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Revlon, Mitsubishi Motors North America, Coors Brewing Co., Johnson & Johnson, Novartis, Monster, Expedia, Pier 1 and Old Navy. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), media buying and planning (deutschMedia), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus). Deutsch has offices in New York, Los Angeles, Chicago and Toronto.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [october 2004]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)











[10/23/14 - 06:20 PM]
ABC Gives Additional Episodes to Eight Series
Among the pickups: Wednesday comedies "The Middle," "The Goldbergs," "Modern Family" and "Black-ish," all of which will now produce 24 episodes this season.

[10/23/14 - 02:43 PM]
Video: "The Americans" - Flying Colors
FX releases its first tease of the new season, premiering in January.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:53 PM]
CBS News Announces 2014 Election Coverage
Look for a special one-hour broadcast at 10:00 PM, ET/PT on Tuesday, November 4.

[10/23/14 - 12:33 PM]
A New Cast of Characters Is Ready to Join the Party When "Party Down South 2" Premieres Thursday, November 20 at 9 P.M., ET/PT
Marking the beginning of a franchise for the hit series, the one-hour, 12-episode season follows this rowdy group of eight as they arrive in Biloxi, Miss. ready to shotgun the summer.

[10/23/14 - 12:20 PM]
Discovery Channel Serves Up Global Multiplatform Experience & Content as Fans Count Down to "Skyscraper Live with Nik Wallenda"
Discovery has launched SkyscraperLive.com, a global digital destination available in 60 countries and 14 languages, taking viewers to the edge of all of the heart-pounding excitement.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 11:00 AM]
Additional Talent Confirmed for "The Concert for Valor," To Be Presented Live on the National Mall in Washington, D.C., Tuesday, Nov. 11
New additions to the live music lineup include The Black Keys and Jessie J.

[10/23/14 - 11:00 AM]
Courtney Love Joins "Empire" on FOX - Singer-Songwriter/Musician/Actress to Appear as Recurring Guest Star
She'll play a hard rock powerhouse, who is part of Empire Entertainment's stable of artists.

[10/23/14 - 10:42 AM]
WE tv's Scripted Supernatural Thriller, "South of Hell," Begins Production in Charleston, SC - Mena Suvari Cast in Lead Role
Zachary Booth, Bill Irwin, Drew Moerlein, Lamman Rucker and Paulina Singer will also star in the eight-episode series, which will premiere in 2015.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 10:24 AM]
LMN Presents New Original Documentary "Footsteps in the Snow" Premiering Wednesday, November 12 at 8PM ET
Weaving together the gripping tale dating back to 1957, the two-hour special recounts the chilling story of the coldest case in American history ever to be solved - the murder of Maria Ridulph.

[10/23/14 - 10:22 AM]
Get Real Stories About Life Beyond the Spotlight from Former Reality Show Phenoms When "True Hollywood Story: Life After Reality" Premieres This Thursday, October 23rd @ 8:00PM ET/PT on E!
Tila Tequila, Jay McCarroll, Megan Hauserman, Terry Fator and Tracy DiMarco Epstein are among those featured in the one-hour special.

[10/23/14 - 10:17 AM]
"House of Lies" Welcomes Mary McCormack and Alicia Witt
McCormack will play Denna Altshuler, a tough, highly successful white knight investor who Marty (Don Cheadle) recruits to help save Kaan & Associates.

[10/23/14 - 09:48 AM]
Video: Pop Group Sensation Fifth Harmony Performs a Remix of New Kids on the Block "The Right Stuff" on an All-New "Faking It" Airing Tuesday, October 28 at 10:30 P.M. ET/PT on MTV
In the episode, Shane, Amy and Lauren attend an underground dance party where an all-girl band takes center stage.