FOX Brings Hit Show, 'THE O.C.' to Online Video Game
No. 1 Television Drama Among Teens and Adults 18-34 Utilizes WildTangent to
Further Entertain and Extend Audiences Through New Mass Medium of Online Games
REDMOND, Wash., Nov. 8 -- WildTangent, the leading online
game publisher, today announced the creation of a branded game for FOX's hit
show THE O.C. Available immediately at Fox.com, "Skate the O.C." is a
customized online skateboarding video game featuring interactive game play in
THE O.C.'s backyard environment. The game was developed and published by
WildTangent and utilizes WildTangent's Web Driver(R) technology to deliver the
richest, most dynamic entertainment experience for consumer PC's. The custom-
branded skateboarding game kick-starts the show's second season, which airs
Thursday, Nov. 4, 2004 (8:00-9:00 PM ET/PT) on FOX. Fans of the show can now
"Skate the O.C." by logging onto http://www.fox.com/oc/skatetheoc/.
THE O.C. ranked as the No. 1 drama of last season among teens, adults 18-
34 and persons 12-34, representing a key online demographic for online gaming.
"By working with WildTangent, we've managed to develop a PC game that
offers viewers a unique opportunity to bring THE O.C. into their homes on an
interactive scale," said Carolyn Gray, Vice President of Internet Marketing,
Fox Broadcasting Company.
"Fox is taking a leadership role by leveraging online video games to reach
a crucial audience," said Alex St. John, CEO and co-founder, WildTangent. "The
game offers FOX the ability to customize the branding and messaging, allowing
the game to be a prime advertising medium to reach their audience."
"Skate the O.C." is seamlessly integrated into the hit show's backyard,
enabling fans to easily navigate around the familiar backdrop. THE O.C. pays
homage to Southern California living and the famed suburb where skating and
surfing are an integral part of the lifestyle. It's the town where your
favorite television characters reside. FOX.com and WildTangent have brought a
piece of their lifestyle into your home. Now you and your friends can share in
The WildTangent(R) Web Driver(R) is the leading online streaming game
platform on the Internet. It takes advantage of the full multimedia
capabilities of your PC to deliver rich, 3D, interactive content over the
Internet to your browser.
WildTangent, based in Redmond, Wash., is the leading online game
publisher. Founded in 1998, the company's Web Driver platform leverages
DirectX technology to enable the development of high-quality games that can be
delivered and played over the Internet. With more than 80 million downloads,
Web Driver is the most ubiquitous online gaming platform on the market today.
WildTangent can be found online at http://www.wildtangent.com.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
Web Site: http://www.wildtangent.com
More news from PR Newswire...
Issuers of news releases and not PR Newswire are solely responsible for the accuracy of the content.
Terms and conditions, including restrictions on redistribution, apply.
Copyright � 1996-2004 PR Newswire Association LLC. All Rights Reserved.
A United Business Media company.