[11/15/04 - 12:00 AM]
NBC's 'The More You Know' Launches Its 16th Season of Public Service Announcements with New Theme and New Look

[via press release from NBC]


"Building Strong Families, Communities & Children" Theme Debuts Monday, Nov. 15

James Caan, Sean Hayes, Jesse Martin, Megan Mullally, Donald Trump & Brian Williams Among NBC Stars Participating in 2004-05 Campaign

NEW YORK -- November 15, 2004 -- NBC's award-winning public service campaign, "The More You Know," officially kicks off its 16th season Monday, Nov. 15 with a new theme: "Building Strong Families, Communities, and Children" and a new look, both on-air and online at NBC.com/tmyk. The new spots, which will reach 64 million viewers per week, make their official debut tonight during Fear Factor at 8 p.m. ET.

The slate of new topics in this year's "The More You Know" campaign places an emphasis on family communication, with specific messages on monitoring kids' television viewing, family emergency planning, and encouraging kids to become physically active. The campaign continues to address other important issues, such as prejudice, mentoring and the benefits of parents reading to their kids and talking to them about substance abuse.

NBC stars participating in this year's campaign are: Sean Hayes and Megan Mullally (Will & Grace), Ming-Na, Goran Visnjic, Mekhi Phifer and Linda Cardellini (ER), Donald Trump (The Apprentice), Mariska Hargitay and Christopher Meloni (Law & Order: SVU), Jesse Martin and S. Epatha Merkerson (Law & Order), Brian Williams (Nightly News), Sarah Chalke (Scrubs), Joshua Malina (The West Wing), James Caan and Josh Duhamel (Las Vegas), Brittany Snow (American Dreams) and Miguel Ferrer (Crossing Jordan).

Ming-Na returns to "The More You Know" for her fifth season. "Having a daughter of my own, I think these important messages serve as constant reminders of the value of family. I really hope viewers get a sense that the network they're watching cares about the families that watch our programs," says ER's Ming-Na.

The PSAs were filmed at the Diamond Walnut Building, which is a unique loft space in Los Angeles, as well as on the streets of New York City. Each talent's message is emphasized by floating layered text in the background and are produced in black and white with subtle color.

In executing "The More You Know" campaign, NBC works closely with a number of national agencies, including the U.S. Department of Homeland Security, National Institute on Media and the Family, CDC's VERB Campaign for Physical Activity, SAMSHA's National Mental Health Information Center and National Clearinghouse for Alcohol and Drug Information. A toll-free number will appear in each PSA, and links to each agency Web site can be found on "The More You Know's" comprehensive website (NBC.com/tmyk).

Each week, "The More You Know" PSAs are incorporated into primetime and late night programming, reaching a vast audience. In addition, "The More You Know" PSAs can be seen every Saturday morning on Discovery Kids on NBC programming, where the messages speak directly to teens. These spots focus on issues related to staying in school, building self-esteem, and coping with bullying, along with anti-substance abuse and anti-smoking messages.

Since its inception in 1989, NBC's "The More You Know" campaign has produced Emmy Award and Peabody Award-winning public service announcements that educate and raise awareness about important societal issues ranging from prejudice to parental involvement. "The More You Know" is the longest-running, most comprehensive network public service campaign in the media landscape.

  [november 2004]  

· ER (NBC)

[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.