or


[11/16/04 - 12:00 AM]
Bravo's 'Queer Eye for the Straight Guy' Tackles First-Ever International Mission with Major Sponsorhip Support from British Airways

[via press release from Bravo]

BRAVO'S 'QUEER EYE FOR THE STRAIGHT GUY' TACKLES FIRST-EVER INTERNATIONAL MISSION WITH MAJOR SPONSORHIP SUPPORT FROM BRITISH AIRWAYS

THE FAB 5 LAND IN LONDON AS PRODUCTION BEGINS ON TWO SPECIAL EPISODES FOR HIT SERIES' THIRD SEASON

NEW YORK -- November 16, 2004 -- "Queer Eye for the Straight Guy's" Fab 5 are taking their mandate to make over the world one straight guy at a time quite literally as production is underway on two special "Queer Eye for the British Guy" episodes in London. The show's first-ever international episodes are made possible by a major sponsorship package with British Airways that includes on-air advertising, in-show product integrations, sponsor billboards and a sweepstakes package. They will premiere as part of the Emmy Award-winning series' third season early next year.

In addition to on-air advertising and sponsor billboards, British Airways will be featured with organic in-show integrations as the Fab 5 trade their traditional mode of transportation - the SUV- for fully flat beds on British Airways, the airline that knows London best. Also included are on-air and radio tune-in promos for the episodes and a sweepstakes package with Bravotv.com.

Currently seen in more than 100 countries, "Queer Eye for the Straight Guy" is very popular in the United Kingdom where the original American airs screens on LIVINGtv and Channel 4, and the British version, "Queer Eye for the Straight Guy UK," is currently in its second season on LIVINGtv.

"The Fab 5's two-episode adventure in London will be a very exciting part of the show's third season premiering early next year," said Lauren Zalaznick, Bravo President. "It will demonstrate that the 'fashion-grooming-design-culinary-culture-challenged straight male' is not just an American phenomenon. Style deficiency can be found even in the land of David Beckham. We are especially pleased to have British Airways as our sponsor for Queer Eye's first international mission."

"The partnership between British Airways and "Queer Eye for the Straight Guy" fits like a fine tailored suit" said Elizabeth Weisser, VP Marketing for British Airways North America. "The airline's standard of service, quality & attention to detail inherent in the way it cares for its passengers is on par with what the Fab 5 seek to accomplish with their subjects. Design and style are inherent in the FIRST and business class experiences, which were designed by a team that includes luxury ship designers, NASA sleep scientists, top interior designers."

With Queer Eye's fashion, food and culture quotient in mind, British Airways is also a gateway to the best London has to offer for fashion with designers like Paul Smith, culture with the British Museum and Tate Modern, cuisine with gastropubs, etc. British Airways also books sightseeing excursions for its customers as well as theatre packages in London's West End.

So just who are the tragic cases that prompted Carson, Jai, Kyan, Ted and Thom to hop a jet to come to their trans-Atlantic rescue?

Simon Britton is a former recording artist who enjoyed significant success on the U.K. pop charts in the 1980's. He traded the stage for the studio and has since made a name for himself as a songwriter, producer and remixer. Simon is now ready for a comeback and about to release he first CD in years but before he returns to the spotlight, he needs to lose his "simply red" style, he hasn't had a haircut in 18 years and join the new millennium.

Darin is an ex-patriot who moved one year ago from Los Angeles to a London suburb with his wife, Julie, who works at the U.S. Embassy while Darin completes a PHD program in molecular biology at Essex University. Darin has never taken his wife to London to enjoy the sights and sounds of the city since they moved there. Because he lives so close to the campus and never leaves the house, he is charged with the housekeeping and cleaning... it's a mess. The Fab 5 will teach him how to maintain his home and marriage by whisking Julie off for a long-awaited, fun filled day in London to enjoy and take advantage of living in one of the great European cities.

Bravo is an arts and culture network featuring a variety of programs presented in an original and engaging way. Currently seen in more than 77 million homes, Bravo is the television destination for viewers who want creativity, experimentation and innovation. Offering programming with a unique point of view, the network features original series and specials, feature films (both independent and mainstream) as well as performance specials and compelling documentary series. Its critically-acclaimed and award-winning original programming includes "Inside the Actors Studio," "Celebrity Poker Showdown," and Cirque du Soleil specials and series, as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye for the Straight Guy." The network's latest hits include "Blow Out," "Showbiz Moms & Dads," and the improvisational sitcom "Significant Others."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more press information and photography log onto www.nbcumv.com. For consumer information visit www.bravotv.com.

British Airways is one of the world's largest international passenger airlines with a fleet of 373 aircraft carrying more than 40 million passengers a year to some 216 destinations (including 22 in North America) in 94 countries.

The airline has long been regarded as an industry leader, which takes great pride in delivering the highest levels of innovative customer service. It has invested almost a billion dollars in new products, which have redefined travel for the 21st century. These include a new Club World, featuring the first fully flat bed for business travelers and World Traveller Plus, a new class of travel for longhaul economy travelers offering a dedicated cabin with wider seats and greater legroom.





  [november 2004]  
S
M
T
W
T
F
S
 


· BLOW OUT (BRAVO)
· CELEBRITY POKER SHOWDOWN (BRAVO)
· QUEER EYE (NETFLIX)
· SIGNIFICANT OTHERS (BRAVO)





[01/22/19 - 11:36 AM]
TLC's Original Show That Started a Nationwide Craze, "90 Day Fiance" Hits Record Highs in Sixth Season
TLC further spins the numbers for the season to date.

[01/22/19 - 11:08 AM]
Not Only Are "The Magicians" Back Tomorrow at 9/8c, They'll Also Be Back for Season 5
Syfy announces the renewal via social media this morning.

[01/22/19 - 10:51 AM]
Investigation Discovery Captures the #1 Spot in Ad-Supported Cable for P25-54 and W25-54 with the Premiere of "In Pursuit with John Walsh"
Investigation Discovery further spins the numbers for Wednesday, January 16.

[01/22/19 - 10:30 AM]
TLC Set to Air Dr. Pimple Popper Marathon, "Dr. Pimple Popper: The Poppy Bowl" on Sunday, February 3
The six episodes include behind-the-scenes stories, POP-up Factoids, and Where Are They Now updates of some of Dr. Lee's most memorable patients and cases so far.

[01/22/19 - 10:27 AM]
New FOX Sports Films Documentary Explores Rivalry & Friendship of NASCAR Icons Dale Earnhardt Sr. and Jeff Gordon
"Unrivaled: Earnhardt vs. Gordon," a 60-minute documentary, premieres Thursday, February 14 on FS1.

[01/22/19 - 10:16 AM]
A&E Premieres Original Documentary Special "Studio 54" on Monday, February 11 at 10PM ET/PT
"Studio 54" premiered at the 2018 Sundance Film Festival and played at a number of film festivals, including the Tribeca Film Festival, AFI Docs, Provincetown Film Festival, and Outfest.

[01/22/19 - 08:11 AM]
Monday's Broadcast Ratings: ABC Edges NBC in Tight Demo Race
The Alphabet wins the night among adults 18-49 while the Peacock is the most-watched network overall.

[01/22/19 - 06:32 AM]
CBS All Access Breaks New Records with Best Weekend Ever
The service hit new milestones for new subscriber sign-ups and unique viewers in a weekend.

[01/22/19 - 06:02 AM]
Amazon Prime Video Is the Exclusive Subscription Streaming Home of "The Expanse"
Amazon today announced season three will be available to Prime members in over 200 countries and territories on February 8.

[01/22/19 - 05:04 AM]
"The Kelly Clarkson Show" Sold in More Than 80% of the U.S. for Its Debut in National Syndication This Fall
As previously announced, this new daily, one-hour talk show starring Kelly Clarkson, a multi-talented, Grammy Award-winning artist, will air as the lead-in to "Ellen" on the NBC-owned television stations.

[01/22/19 - 03:30 AM]
Tamron Hall Syndicated Daytime Talk Show Garners Outstanding Clearances with Over 70% of the Country Sold for Fall 2019
Cox Media Group, Sinclair Broadcast Group, The E.W. Scripps Company, Meredith Corporation, Tribune Broadcasting, Gray Television and Nexstar Media Group are among the latest station groups.

[01/22/19 - 03:07 AM]
Video: "Suburra" Season 2 - Official Trailer - Netflix
The series returns to the streaming service with new episodes on Friday, February 22.

[01/21/19 - 09:08 PM]
Netflix to Adapt Critically-Acclaimed Hit "American Son" with Broadway Director and Cast
Award-winning cast Kerry Washington, Steven Pasquale, Jeremy Jordan and Eugene Lee will reprise their roles in the Netflix production.

[01/21/19 - 01:44 PM]
Over 45 Million Tune in for NFC Championship Game
FOX Sports spins the numbers for Sunday, January 20.

[01/21/19 - 08:28 AM]
Sunday's Broadcast Ratings: AFC Championship Posts Monster Numbers for CBS
Nearly 48 million viewers tune into the Eye's primetime portion of the game.