or


[11/16/04 - 12:00 AM]
Multi-Faceted Promotional Campaign Marks Debut of Sci Fi Channel's 'Earthsea' Original Miniseries from Hallmark Entertainment

[via press release from Sci Fi]

MULTI-FACETED PROMOTIONAL CAMPAIGN MARKS DEBUT OF SCI FI CHANNEL'S EARTHSEA ORIGINAL MINISERIES FROM HALLMARK ENTERTAINMENT

NATIONAL RETAIL PARTNERSHIP WITH BORDERS SUPPORTED BY RE-RELEASE OF EARTHSEA NOVELS IN UNIQUE COLLABORATION WITH SIMON & SCHUSTER AND BANTAM BOOKS

INTERACTIVE WIZARD CERTIFICATION PROGRAM AND EDUCATIONAL COMPONENT ROUND OUT INTEGRATED MARKETING CAMPAIGN

NEW YORK -- November 16, 2004 -- When SCI FI's newest miniseries event, Earthsea, based on the award-winning Ursula K. Le Guin novels, premieres in two parts on December 13 & 14, 9-11 PM (ET/PT), it will be supported by a unique and multi-faceted marketing campaign that engages a diverse range of promotional partners from the media, literary and retail communities. Earthsea builds upon the prior success of SCI FI's miniseries including Dune, Steven Spielberg Presents TAKEN and Battlestar Galactica and stars Isabella Rossellini, Academy Award-nominated actor Danny Glover, X-Men's Shawn Ashmore and Smallville's Kristin Kreuk. Based on the timeless classic A Wizard of Earthsea and The Tombs of Atuan, Earthsea marks the network's first foray into fantasy programming.

"SCI FI has established an impressive track record with our Emmy Award-winning December miniseries. We're excited to expand into fantasy programming with one of the most popular franchises in fantasy literature, and to support it with an ambitious marketing campaign," comments SCI FI General Manager, Dave Howe.

"The collaborative promotion behind Earthsea speaks to SCI FI's unique ability to capture the momentum of the increasingly popular fantasy genre, and to reach a broader consumer base through a variety of promotional partnerships across all media," comments Adam Stotsky, SVP, Marketing, SCI FI.

A major national retail partnership with Borders Group, Inc. builds upon the literary heritage of the classic Le Guin novels. In a unique and unprecedented collaboration Le Guin's Publishers, Bantam Books, Simon & Schuster and Harcourt, will partner in promotion of the acclaimed franchise. Bantam Books and Simon & Schuster are re-releasing Earthsea novels with SCI FI designed cover art. SCI FI/Borders Group cross-promotion includes:

- Co-branded Earthsea/Borders television spots airing on SCI FI over a three-month flight.

- A simultaneous campaign in 1,200 Borders & Waldenbooks retail stores features SCI FI branded displays which the Earthsea franchise and series Soundtrack

- Bookmark give-aways at all Borders book stores

- Earthsea coverage within the November Borders This Month in-store shopping guide, the November Borders Science Fiction and Fantasy email newsletter, and the November and December issues of Hailing Frequencies, Waldenbooks' monthly Science Fiction and Fantasy email bulletin.

- A Borders Group charitable donation to Reading is Fundamental (RIF) in conjunction with the Earthsea partnership.

A special broadband promotion featuring exclusive Earthsea content, trailers, screensavers and games launched on November 15. Supplemental affiliate marketing support includes local market screenings, retail kiosks, co-branded cable modem spots and other incentives. As part of SCI FI's ongoing commitment to education and to Cable In The Classroom, the network will provide affiliates with interactive games and educational resources designed to help students develop media literacy skills.

A companion on-line Wizard Education and Certification Program, conceived by SCI FI Marketing and authored by Paul Kieve, Chief Magic Consultant on Harry Potter and the Prisoner of Azkaban, goes live in December. Capitalizing on growing consumer interest in fantasy programming content, the site enables Internet users to learn about the history of Wizardry and magic and to hone their craft with special web seminars or "Web-inars" for the purposes of "Wizard certification."

While advertising efforts entail the full range of media outlets including NBC Universal partnerships and conventional TV, radio, print, out-of-home and online buys, special emphasis is being placed on ancillary promotions. A special three-minute Behind-the-Scenes feature will air on 2,600 Regal Cinema screens, in addition to strategic in-theater ad buys.

Additional elements of the campaign include:

- On-air teasers, affiliate spots and "in-production" vignettes airing on SCI FI for three months leading up to premiere

- Cross-channel promotional placements on NBC, USA, Bravo, MSNBC, CNBC and TRIO

- Ad placement on MTV, TNT, TBS, Comedy Central, VH-1, FX, TLC, E! television networks, spot radio, online, print, and out-of-home outlets

- Promotional placement in Universal Home Video releases Van Helsing and The Chronicles of Riddick and in MGM's release Species

- In-mall advertising in top 10 SCI FI markets

- Electronic Boutique Games promotion in 700 stores in top 10 SCI FI markets, 400,000 branded shopping bags, in-store trailers

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [november 2004]  
S
M
T
W
T
F
S
 


· LEGEND OF EARTHSEA (SYFY)





[07/30/16 - 03:48 PM]
National Geographic Channel Announces Its First Virtual Reality Short Documentary Film from Academy Award Winner Kathryn Bigelow in Partnership with Here Be Dragons and Annapurna Pictures
Over 30,000 African elephants die each year at the hands of poachers and despite the global outcry over the killings, trafficking continues.

[07/30/16 - 03:16 PM]
National Geographic Channel Orders Drama Script for Global Limited Series Based on Michael Crichton's Soon-to-Be-Published Manuscript, Dragon Teeth
The book was discovered by his wife Sherri Crichton amongst his archives and immediately identified the book as "Pure Crichton."

[07/30/16 - 02:31 PM]
National Geographic and Katie Couric Media Partner on New Global Documentary, Gender Revolution (W.T.)
"This show will explore the roles of science, politics, and culture on gender, giving viewers a greater understanding of what is becoming a rapidly evolving issue," said Courteney Monroe.

[07/30/16 - 02:16 PM]
National Geographic Channel Acquires Worldwide Rights to Climate Change Feature Documentary
The film presents an informative and engaging account of how society can prevent the demise of endangered species, ecosystems and native communities across the globe.

[07/30/16 - 09:15 AM]
Cinemax Drama Series "Quarry" Debuts Sept. 9
Logan Marshall-Green stars as Mac Conway, aka Quarry, who is trying to readapt to normal society after Vietnam.

[07/30/16 - 09:14 AM]
HBO Announces Documentary Lineup for the Second Half of 2016
Kent Jones, Marc Levin, Daphne Pinkerson, Timothy Greenfield-Sanders and Jon Alpert are among the featured auspices.

[07/30/16 - 09:13 AM]
HBO to Make Entire Run of Landmark Series "The Larry Sanders Show" Available Starting in September
HBO completed the deal to present the entire run of the acclaimed series on March 23, 2016, the day before Shandling's untimely passing.

[07/30/16 - 09:12 AM]
HBO Renews "Real Time with Bill Maher" Through 2018
Currently averaging 4.4 million viewers, "Real Time" is enjoying its most-watched season since the show's 2003 debut season.

[07/30/16 - 09:11 AM]
Comedy Series "Insecure," Created by and Starring Issa Rae, Debuts Oct. 9, Exclusively on HBO
Rae stars as Issa and Yvonne Orji stars as Molly on the show, which explores the black female experience in an unclichéd and authentic way.

[07/30/16 - 09:10 AM]
Sarah Jessica Parker Returns to HBO in the New Comedy Series "Divorce," Debuting Oct. 9
Thomas Haden Church stars as Robert, Frances' (Parker) husband, who is struggling to cope with their marriage falling apart.

[07/30/16 - 09:09 AM]
Drama Series "Westworld" Debuts Oct. 2 on HBO
The series was inspired by the 1973 motion picture "Westworld," written and directed by Michael Crichton.

[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:46 PM]
Vice President Joe Biden to Appear on "Law & Order: SVU"
The Vice President will appear as himself in a press conference scene where he commends the SVU, led by Lt. Olivia Benson, for their work in addressing the national rape kit backlog, specifically in the city of Detroit.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 01:03 PM]
National Geographic Channel Greenlights Global Scripted Event Series Based on Martha Raddatz's New York Times Best-Seller, "The Long Road Home"
Screenwriter Mikko Alanne ("The 33") is adapting and also executive producing this epic story of survival for television.