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[11/23/04 - 12:00 AM]
Oprah's Favorite Things 2004' Episode Garners a 9.7/22 (Across the Metered Markets)
[via press release from King World]

"OPRAH'S FAVORITE THINGS 2004" EPISODE GARNERS A 9.7/22 (across the metered markets)

SERIES SCORES HIGHEST OVERNIGHT RATINGS EVER FOR THIS ANNUAL HOLIDAY GIFT GIVING EPISODE (WEIGHTED METERED MARKET AVERAGE, PRIMARY RUNS) -- Series up 17% year to year season to date (NSS Ranking Report)

Santa Monica, CA, November 23, 2004 -- Yesterday�s episode of The Oprah Winfrey Show, "Oprah�s Favorite Things 2004," garnered a 9.7/22, the highest overnight ratings ever for this signature episode, which first launched in 1997. In addition, the episode was the 2nd highest rated episode all season (Source Nielsen, Wrap Overnights). Taking into account the secondary runs, the series garnered a 10.7/19 (combined weighted average rating).

DATE EPISODE TITLE WTD AVG HH RTG/SHR

11/22/04 Oprah's Favorite Things 2004 9.7/22

11/24/03 Oprah's Favorite Things 2003 8.5/20

5/21/03 Oprah's Favorite Things for Spring 2003 7.1/17

11/25/02 Oprah's Favorite Things 2002 7.2/17

2001 NONE

11/17/00 Oprah's Favorite Things 2000 7.2/17

11/23/99 Oprah's Favorite Things 1999 6.9/18

11/23/98 Oprah�s Favorite Things 1998 7.3/19

12/11/97 Oprah's Favorite Things 1997 8.6/22

The Oprah Winfrey Show is up 17% from last season (year to year season to date, source- NSS Ranking Report). The series is off to an explosive November sweeps nationally. In the first full week of November sweeps (November 8-14), the series garnered its highest national ratings of the season, an 8.6 Household Rating, and posted season highs for the week in key demos W18-34, W18-49, and W25-54.

Currently in its 19th season, The Oprah Winfrey Show is garnering its highest national ratings since 1996. It has remained the number-one talk show for 18 consecutive seasons, winning every sweep since its debut in 1986. It is produced in Chicago by Harpo Productions, Inc. and syndicated to 212 domestic markets by King World and 110 countries by CBS Paramount International Television.





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