or


[11/29/04 - 12:00 AM]
NBC Elevates Veteran Program Exec Mitch Metcalf, Who Becomes Executive Vice President, Program Planning & Scheduling, After Signing New Three-Year Contract

[via press release from NBC]

NBC ELEVATES VETERAN PROGRAM EXEC MITCH METCALF, WHO BECOMES EXECUTIVE VICE PRESIDENT, PROGRAM PLANNING & SCHEDULING, AFTER SIGNING NEW THREE-YEAR CONTRACT

BURBANK, Calif. -- November 29, 2004 -- NBC has promoted Mitch Metcalf to Executive Vice President, Program Planning & Scheduling, after signing the veteran network executive to a new three-year contract extension that will allow him to oversee NBC's entire long-range broadcast schedule in all dayparts under the banner of the newly combined NBC Universal company.

The announcement was made by Kevin Reilly, President, NBC Entertainment, to whom Metcalf reports. Reilly said, "Mitch has repeatedly demonstrated a keen grasp of programming challenges and is a master at maximizing our resources in scheduling. He's a legitimate programming 'guru' whose sharp instincts and prognostication skills give us a tremendous competitive edge."

Some of Metcalf's more recent bold scheduling moves include his decision to program "Las Vegas" after "Fear Factor" on Mondays last season and the idea to slot the returning "Crossing Jordan" following "Law & Order: Criminal Intent" on Sundays last spring. He also broke precedent when he suggested that the reality hit "The Apprentice" would pay ratings dividends on Thursdays (9-10 p.m. ET) -- despite the fact that NBC had successfully broadcast comedies in that day and time for decades.

Under his new title, Metcalf not only will be responsible for the network's master scheduling plan but also will be tasked to integrate its entertainment assets with those of News, Sales and Operations departments. In addition, Metcalf's role takes on added dimension as the new NBC Universal company continues to evolve and re-define new opportunities for reaching its full potential in the industry.

Metcalf had previously served as Senior Vice President, Program Planning & Scheduling, NBC Entertainment, since November 2000.

Prior to this appointment, Metcalf was Senior Vice President, Program Research, NBC West Coast, since September 1999, supervising the company's Burbank-based program research department. He was responsible for overseeing primary research for NBC Entertainment programming in all dayparts, including primetime, late night, daytime and Saturday morning.

Metcalf joined NBC following a nine-year career at ABC, where he most recently served as Senior Vice President, Research, ABC Television Network. In this position, he oversaw the network's New York and Los Angeles research operations.

While at ABC, Metcalf was responsible for providing senior management with attitudinal research analysis of new series pilots, current series, newsmagazines and longform programming. He was also responsible for analyzing box-office grosses for feature films that were being considered for eventual network broadcast.

Before joining ABC, he spent two years as a project director for Research Communications in Boston, where he managed news programming research projects for network and local television news clients in markets across the country.

Metcalf began his career in 1987 as a research associate for Frank N. Magid Associates in Marion, Iowa, where his clients included local television news departments.

Metcalf graduated summa cum laude with a bachelor's degree in politics from Princeton University. He resides in Sherman Oaks, California, with his wife, Carol, and their two daughters, Molly and Charlotte.





  [november 2004]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)
· CROSSING JORDAN (NBC)
· FEAR FACTOR (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)











[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:27 PM]
Tamera Mowry of ABC Family's "Melissa & Joey" to Participate in Live Twitter Chat with Fans Tonight
Starting at 8pm ET/5pm PT, fans can tweet Tamera Mowry (@TameraMowryTwo) using #MelissaandJoeychat in their message.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 02:10 PM]
TNT to Premiere "Neighborhood Sessions with Jennifer Lopez," First in a New Series of Music Specials with Partner State Farm(R)
The special is slated to premiere Saturday, February 14 during TNT's exclusive coverage of NBA All-Star Weekend, directly following the network's coverage of State Farm NBA All-Star Saturday.

[01/28/15 - 01:35 PM]
Romance Takes Center Stage in Oxygen Media's "Two Weeks of Real Love" Movie Marathon Beginning Monday, February 2 Leading Up to Valentine's Day
The romantic comedies include fan favorites such as the 1989 classic "Say Anything" "Maid in Manhattan," "Serendipity," "13 Going on 30," "License to Wed" and more.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 11:42 AM]
Video: Key & Peele Deliver All-New East/West Bowl "Pro Edition" Ahead of the "Key & Peele Super Bowl Special"
The special premieres Super Bowl Weekend on Friday, January 30 at 10:00/9:00c on Comedy Central.

[01/28/15 - 11:28 AM]
WGN America Announces Premiere Date for Season Two of Its Spellbinding Original Drama "Salem" and Debuts First-Look Photo
The show's 13-episode sophomore run kicks off on Sunday, April 5 at 10:00/9:00c.

[01/28/15 - 11:25 AM]
Nick Offerman Stars in Digital Short Promoting NBC Sports Group's NASCAR Coverage
One 30-second and one 60-second TV spot from the video will air this Sunday during NBC's broadcast of Super Bowl XLIX, beginning with pre-game coverage at Noon ET.

[01/28/15 - 11:18 AM]
Trailer Park: "Welcome to Myrtle Manor" Is Back on the Map with Season Three on TLC
Look for the first of 10 new episodes on Thursday, February 26 at 10:00/9:00c.

[01/28/15 - 11:01 AM]
New Spike TV Series Helps Families in Financial Crisis
In "Family Takeover," Victor Antonio, a Fortune 500 business strategist, helps families pull themselves out from the economic abyss.

[01/28/15 - 10:04 AM]
Production Has Begun on the Starz Original Series "Blunt Talk"
The Patrick Stewart-led comedy will launch this summer on the pay channel.

[01/28/15 - 09:26 AM]
Bravo Media Celebrates the Oscars on "Inside the Actors Studio" with Neil Patrick Harris Airing February 12 at 8PM ET/PT
"We have a history of celebrating the Academy Awards on 'Inside the Actors Studio,'" said Lipton. "This year we have the Oscar host himself, Neil Patrick Harris, making magic, literally and figuratively, on our stage."