[12/02/04 - 12:00 AM]
Hallmark Channel's Premiere of 'A Boyfriend for Christmas' Scores a 2.7 Hh Rating

[via press release from The Hallmark Channel]


Johnson & Johnson�s Tylenol Brand is Exclusive Sponsor of Network�s Third Sponsorship Solutions Unit Success

Entitlement Includes Reduced Commercial Load of Four National Minutes Per Hour

Hallmark Channel�s Original Movie, �A Boyfriend for Christmas,� has proven to be a gift no one will return this Christmas. The Nov. 27 premiere of the original movie generated the largest audience in the network�s history. The premiere was the highest rated ad-supported cable movie for the day among households and ranked third in the time period (among the 54 ad-supported cable networks) for household impressions. More than 1.75 million households and 3.5 million unduplicated viewers tuned in to the two-hour �Tylenol Exclusive Event,� whose 2.7 household rating was the second highest in the 9-11 p.m. time period among 54 ad-supported cable networks. The original movie also ranked #1 in the time period with Adults 25-54 Rating and Women 25-54 Rating. Among all networks and all original movies this year, �A Boyfriend for Christmas� was the #1 ad-supported movie for length of tune among Adults 25-54 (42.8 minutes without changing the channel over an average of 24.4 minutes for the average original movie on cable in 2004).

In addition to reaching the largest audience in Hallmark Channel�s history, the entitlement included a reduced commercial load of four national minutes per hour in keeping with the clutterbusting objectives of the network�s Sponsorship Solutions Unit, which negotiated the sponsorship.

�I am delighted to say that our Sponsorship Solutions Unit has scored another huge win for a client,� said Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales. �The Unit�s mandate is to develop ways to create greater impact for clients, and in this case the objective was accomplished through an exclusive entitlement and reduced commercial load. When the size of the audience is added to this mix, it results in a very powerful vehicle.�

�A Boyfriend for Christmas� was one of 11 Thanksgiving weekend movies aired by Hallmark Channel that generated a 1.0 or higher household rating, helping propel the network to a total day household rating of 0.6 for November, the highest in the network�s history.

In �A Boyfriend for Christmas,� a cynical young woman forgets the plea she made to Santa Claus 20 years before and finally gets her holiday wish. Holly Grant (Kelli Williams, �The Practice�) plays a child advocate who learned a long time ago not to rely on Santa Claus leaving Mr. Right in her Christmas stocking. But hard-working Holly is in for a surprise when a handsome man arrives on her doorstep with a twinkle in his eye and Yuletide tree in tow. Patrick Muldoon (�Melrose Place�) stars as Ryan Hayes, a successful attorney in cahoots with Santa � and in love with Holly. Charles Durning (�Death and Texas�) stars as Kris Kringle himself, who fulfills his promise to Holly for a beau wrapped in a bow.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of just under 65 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24- hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.

  [december 2004]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/09/15 - 09:20 AM]
ABC Family Announces January 2016 Premiere Date for Its Returning Hit Series "Pretty Little Liars"
In advance of the celebrated return of the fan favorite, the network will also air "Pretty Little Liars: 5 Years Forward," a one-hour behind-the-scenes glimpse at the highly anticipated series time jump on Tuesday, November 24.

[10/09/15 - 09:06 AM]
Disney's "The Lion Guard: Return of the Roar" Primetime Television Movie Event to Air on Disney Channel
"The Lion Guard" television series will premiere in early 2016.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:43 AM]
The Table Is Set for a Second Serving of "Dinner at Tiffani's" on Cooking Channel
From birthday bashes, to farmer's market-inspired meals, to surf and turf dinners, throughout the new season's 16 half-hour long episodes, Tiffani showcases her culinary talents and entertaining skills for throwing effortless get-togethers.

[10/09/15 - 07:25 AM]
Emmy(R)-Winning Series "Banshee" to Return for Fourth and Final Season Jan. 29, 2016, Exclusively on Cinemax
Alan Ball, Greg Yaitanes, Jonathan Tropper, Peter Macdissi, Adam Targum and Ole Christian Madsen will executive produce.

[10/08/15 - 01:33 PM]
truTV's "Impractical Jokers" to Keep the Laughs Coming with Season 5 Renewal Order
The 26 episode order comes in the wake of the series' biggest episode ever, a live highwire walk at South Street Seaport to celebrate their 100th episode.

[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.