[12/02/04 - 12:00 AM]
Hallmark Channel's Premiere of 'A Boyfriend for Christmas' Scores a 2.7 Hh Rating

[via press release from The Hallmark Channel]


Johnson & Johnson�s Tylenol Brand is Exclusive Sponsor of Network�s Third Sponsorship Solutions Unit Success

Entitlement Includes Reduced Commercial Load of Four National Minutes Per Hour

Hallmark Channel�s Original Movie, �A Boyfriend for Christmas,� has proven to be a gift no one will return this Christmas. The Nov. 27 premiere of the original movie generated the largest audience in the network�s history. The premiere was the highest rated ad-supported cable movie for the day among households and ranked third in the time period (among the 54 ad-supported cable networks) for household impressions. More than 1.75 million households and 3.5 million unduplicated viewers tuned in to the two-hour �Tylenol Exclusive Event,� whose 2.7 household rating was the second highest in the 9-11 p.m. time period among 54 ad-supported cable networks. The original movie also ranked #1 in the time period with Adults 25-54 Rating and Women 25-54 Rating. Among all networks and all original movies this year, �A Boyfriend for Christmas� was the #1 ad-supported movie for length of tune among Adults 25-54 (42.8 minutes without changing the channel over an average of 24.4 minutes for the average original movie on cable in 2004).

In addition to reaching the largest audience in Hallmark Channel�s history, the entitlement included a reduced commercial load of four national minutes per hour in keeping with the clutterbusting objectives of the network�s Sponsorship Solutions Unit, which negotiated the sponsorship.

�I am delighted to say that our Sponsorship Solutions Unit has scored another huge win for a client,� said Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales. �The Unit�s mandate is to develop ways to create greater impact for clients, and in this case the objective was accomplished through an exclusive entitlement and reduced commercial load. When the size of the audience is added to this mix, it results in a very powerful vehicle.�

�A Boyfriend for Christmas� was one of 11 Thanksgiving weekend movies aired by Hallmark Channel that generated a 1.0 or higher household rating, helping propel the network to a total day household rating of 0.6 for November, the highest in the network�s history.

In �A Boyfriend for Christmas,� a cynical young woman forgets the plea she made to Santa Claus 20 years before and finally gets her holiday wish. Holly Grant (Kelli Williams, �The Practice�) plays a child advocate who learned a long time ago not to rely on Santa Claus leaving Mr. Right in her Christmas stocking. But hard-working Holly is in for a surprise when a handsome man arrives on her doorstep with a twinkle in his eye and Yuletide tree in tow. Patrick Muldoon (�Melrose Place�) stars as Ryan Hayes, a successful attorney in cahoots with Santa � and in love with Holly. Charles Durning (�Death and Texas�) stars as Kris Kringle himself, who fulfills his promise to Holly for a beau wrapped in a bow.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of just under 65 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24- hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.

  [december 2004]  

(series past and present)
(series in development)
(tv movies and mini-series)

[12/01/15 - 12:13 PM]
Hollywood's A-List Heads to Ovation TV for No-Holds-Barred Interview Show, "Los Angeles Times' The Envelope"
The series is hosted by Rebecca Keegan and Mark Olsen who sit down with the year's critically acclaimed directors and actors for an in-depth discussion of their awards-worthy films and the filmmaking process.

[12/01/15 - 12:10 PM]
truTV Expands Scripted Slate with Pre-Launch Renewal of "Those Who Can't," And Begins Development on Three New Scripted Projects
"Those Who Can't" centers on a trio of trouble-making high school teachers played by show creators and executive producers Adam Cayton-Holland, Andrew Orvedahl and Ben Roy.

[12/01/15 - 11:46 AM]
"War & Peace" Reimagined for a New Generation Premieres on Lifetime, A&E and History January 18
The epic features an award-winning cast including Paul Dano, Lily James, James Norton, Jim Broadbent, Gillian Anderson and others.

[12/01/15 - 10:49 AM]
TV One Celebrates Eddie Murphy in PBS' "18th Annual Mark Twain Prize for American Humor" Special This Friday, December 4 at 8 P.M. ET
Originally broadcast on PBS stations nationwide, the special taped at The John F. Kennedy Center for the Performing Arts and features star-studded appearances by leading entertainers and comedians.

[12/01/15 - 10:13 AM]
Video: Starz Releases First Look at "Outlander" Season Two
The Season Two teaser is the first release for Starz' 25 Days of #OutlanderOfferings.

[12/01/15 - 10:07 AM]
"Behind the Magic: Snow White and the Seven Dwarfs" to Air on ABC, Sunday, December 13
Ginnifer Goodwin narrates the one-hour special, which explores the moment where folklore met filmmaking.

[12/01/15 - 09:46 AM]
An All-New "The Biggest Loser" Returns January 4 with a New Host, Theme, Logo, Gym and Format and Eight Compelling Contestant Teams of Two
Dolvett Quince and Jen Widerstrom return to train eight contestant teams of two, all with compelling stories.

[12/01/15 - 08:35 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Superstore"
The Peacock wins the night in both total viewers and adults 18-49 by wide margins.

[12/01/15 - 08:06 AM]
Video: Netflix Presents "A Very Murray Christmas"
In just 4 days, Bill Murray and his celebrity friends will bring joy and laughter to people all around the world with the Netflix original holiday special.

[12/01/15 - 07:41 AM]
"Bolshoi Babylon," An Unprecedented Inside Look at the Famed Russian Ballet Company in the Wake of Scandal, Debuts Dec. 21 on HBO
The film was previously slated to debut the week prior on Monday, December 14.

[12/01/15 - 07:35 AM]
Nickelodeon Presents Series Finale of Landmark "Nick News with Linda Ellerbee," Commemorating 25 Years on Air, Tuesday, Dec. 15, at 8PM (ET/PT)
Ellerbee, who has announced her retirement, will highlight some of Nick News' most poignant episodes and discussions, while presenting the story and philosophy behind the award-winning series.

[12/01/15 - 07:30 AM]
Juanes, Seth MacFarlane and Trisha Yearwood Added to Lineup for "Sinatra 100 - An All-Star Grammy Concert," Sunday, Dec. 6 on CBS
They join previously announced performers Tony Bennett, Garth Brooks, Zac Brown, Harry Connick, Jr., Celine Dion, Alicia Keys, Lady Gaga, John Legend, Adam Levine, Carrie Underwood and Usher.

[12/01/15 - 07:03 AM]
Luke Bryan, Wiz Khalifa featuring Charlie Puth, and Demi Lovato to Perform in Times Square During "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2016"
They join previously announced performers One Direction, who will headline the Billboard Hollywood Party in Los Angeles.

[12/01/15 - 06:51 AM]
Video: MTV Reveals Stunning Opening Title Sequence for "The Shannara Chronicles"
The show open features powerful and stunning visuals of the post-apocalyptic world of "Shannara," harmonized with artist Ruelle's haunting hit song, "Until We Go Down."

[12/01/15 - 06:07 AM]
Bravo Media Announces "The Lookbook," A New Premier Digital Shopping Experience
Hosted on Bravotv.com, the online platform kicks off tied to the sophomore season of Bravo's scripted series "Girlfriends' Guide to Divorce."