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NETWORK ORIGINAL MOVIES HELP DELIVER HIGHEST MONTH, WEEK AND
DAY IN THE NETWORK�S HISTORY
Channel Ranks in the Top 10 for Both Total Day and Prime
Hallmark Channel has further established itself as the destination for the holidays
with its Thanksgiving weekend performance garnering the best ratings in the network�s
history. Over the four day weekend, Hallmark Channel aired eleven movies that
delivered a 1.0 HH rating or higher. This includes the premiere of the Hallmark Channel
Original Movie �A Boyfriend for Christmas," which aired on Saturday November 27th (9-
11 p.m.), delivering a 2.7 HH Rating with 1,751,000 households, becoming the most
watched telecast in the network�s history. It was viewed by more than 3.5 million
unduplicated viewers, ranking #1 in the time period with Adults 25-54 Rating and
Women 25-54 Rating. Moreover, among households it was the day�s highest rated adsupported
cable movie. With this breakout performance of �A Boyfriend for Christmas,�
Saturday, November 27th, became the highest rated day in Hallmark Channel history
(1.2 HH Rating and 760,000 homes). The second highest rated day was the day after,
Sunday, November 28th. The channel�s Sunday average was a 1.0 HH rating and
676,000 homes.
Only one week before, (Saturday, November 20th, 9-11 p.m.) another Hallmark
Channel Original Movie, �Love�s Enduring Promise," had become the channel�s most
watched program delivering a 2.5 HH Rating with 1,584,000 households. Following
Thanksgiving weekend, �Love�s Enduring Promise� proudly becomes the 2nd most
watched telecast in network history.
During the week of November 22-28, the network averaged 493,000 homes,
making it the highest rated week ever for the network. Hallmark Channel averaged a .8
Total Day HH rating (#9 among all ad-supported cable networks), and a 1.2 Prime Time
HH rating (#10 among all ad-supported cable networks) during Thanksgiving week.
This marks the first time that Hallmark Channel ranked in the Top 10 for both Total Day
and Prime.
Thanksgiving weekend also secured for the total month of November a Total Day
.6 HH rating with 410,000 homes. This made November �04 the highest rated month in
the network�s history.
�This holiday performance, three years in a row, further strengthens the
channel�s connection to the brand,� said David Kenin, Executive Vice President of
Programming for Hallmark Channel. �The promise of special holiday programs
celebrating special occasions has been a long practiced program strategy for Hallmark
Channel.�
Hallmark Channel is a 24-hour basic cable channel that provides high-quality
entertainment programming to a national audience of just under 65 million subscribers.
The program service is distributed through nearly 4,500 cable systems and communities
and direct-to-home satellite services across the country. Crown Media Holdings, Inc.
(NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S.,
is distributed worldwide to more than 122 countries. The combined channels reach
more than 116 million subscribers globally. In January 2004, Crown launched its first
digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel.
Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning
titles from the Hallmark Entertainment collection for exhibition in a variety of
television media including Video-on-Demand and High Definition Television.
- HALLMARK CHANNEL -
For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.
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