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[12/02/04 - 12:00 AM]
Network Original Movies Help Deliver Highest Month, Week and Day in the Network's History

[via press release from The Hallmark Channel]

NETWORK ORIGINAL MOVIES HELP DELIVER HIGHEST MONTH, WEEK AND DAY IN THE NETWORK�S HISTORY

Channel Ranks in the Top 10 for Both Total Day and Prime

Hallmark Channel has further established itself as the destination for the holidays with its Thanksgiving weekend performance garnering the best ratings in the network�s history. Over the four day weekend, Hallmark Channel aired eleven movies that delivered a 1.0 HH rating or higher. This includes the premiere of the Hallmark Channel Original Movie �A Boyfriend for Christmas," which aired on Saturday November 27th (9- 11 p.m.), delivering a 2.7 HH Rating with 1,751,000 households, becoming the most watched telecast in the network�s history. It was viewed by more than 3.5 million unduplicated viewers, ranking #1 in the time period with Adults 25-54 Rating and Women 25-54 Rating. Moreover, among households it was the day�s highest rated adsupported cable movie. With this breakout performance of �A Boyfriend for Christmas,� Saturday, November 27th, became the highest rated day in Hallmark Channel history (1.2 HH Rating and 760,000 homes). The second highest rated day was the day after, Sunday, November 28th. The channel�s Sunday average was a 1.0 HH rating and 676,000 homes.

Only one week before, (Saturday, November 20th, 9-11 p.m.) another Hallmark Channel Original Movie, �Love�s Enduring Promise," had become the channel�s most watched program delivering a 2.5 HH Rating with 1,584,000 households. Following Thanksgiving weekend, �Love�s Enduring Promise� proudly becomes the 2nd most watched telecast in network history.

During the week of November 22-28, the network averaged 493,000 homes, making it the highest rated week ever for the network. Hallmark Channel averaged a .8 Total Day HH rating (#9 among all ad-supported cable networks), and a 1.2 Prime Time HH rating (#10 among all ad-supported cable networks) during Thanksgiving week. This marks the first time that Hallmark Channel ranked in the Top 10 for both Total Day and Prime.

Thanksgiving weekend also secured for the total month of November a Total Day .6 HH rating with 410,000 homes. This made November �04 the highest rated month in the network�s history.

�This holiday performance, three years in a row, further strengthens the channel�s connection to the brand,� said David Kenin, Executive Vice President of Programming for Hallmark Channel. �The promise of special holiday programs celebrating special occasions has been a long practiced program strategy for Hallmark Channel.�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of just under 65 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





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